Chapter 770: The E-Commerce War Begins

The secret fight between women, Li Dong soon realized the bitter fruit.

Before Qin Yuhan came back, Li Dong decided to move to Jinhu Garden for a few days before talking.

As a result, good guy, when he went to Jinhu Garden with a change of clothes the next day, he was kicked out of the door.

That sad reminder, Li Dong felt pitiful just thinking about it.

Qin Yuhan said that Qi Fangfang and Zhang Mengmeng came to Pingchuan all the way from thousands of miles away, and they were unaccompanied, so they couldn't arrange to live in the staff dormitory.

Since he couldn't live in the dormitory, he could only live with her.

The house in Jinhu Garden is not too small, the key is that there are three women living in it, so Li Dong is naturally not suitable to live in.

Jinhu Garden couldn't live there, so Li Dong thought about it and decided to go back to the provincial party committee compound.

In the end, he did come back, but Shen Qian didn't enter the door anymore.

According to Shen Qian, who is so busy now, who has time to mess around with you, besides, isn't your girlfriend here, go find her!

It is said that two monks carried water to drink, but who knew that the two women didn't even have water to drink.

In the end, Li Dong gritted his teeth and said, come on, I'll move home and live in the head office for a few days.

Don't go to the provincial party committee compound at all, or else Qin Yuhan will come over and cause more trouble.

...

When Li Dong moved back home, Li Chengyuan and Cao Fang were naturally very happy.

On the evening of the 17th, the couple went home early and prepared a sumptuous dinner.

Li Dong's two uncles have already returned to their hometown, but his grandmother hasn't left yet.

Originally, Li Dong's grandmother was also planning to go with her, but Cao Fang tried her best to persuade her to stay. Besides, the mother and daughter hadn't seen each other for many years, so they finally got together, so of course they would have to stay for a while.

After dinner, Cao Fang went to the kitchen to tidy up, and Grandma Li Dong also entered the room.

Seeing that the women were gone, Li Chengyuan beckoned to Li Dong, and when Li Dong came over, Li Chengyuan hurriedly said: "Is there any smoke?"

Li Dong asked strangely: "Mom even confiscated the cigarettes for you now?"

Li Chengyuan said helplessly: "Your mother has reached menopause, and she is very noisy, and your grandmother is at home, so she doesn't usually smoke at home."

Li Dong laughed, took out a pack of cigarettes from his pocket and handed it over.

Li Chengyuan took out one, smelled it happily for a while before lighting it up and smoking it, then he didn't return the cigarette to Li Dong, and stuffed it into his pocket.

Li Dong laughed, and was about to start a joke, when Li Chengyuan preemptively said: "Did you get driven back?"

"What?"

Seeing his son dumbfounded, Li Chengyuan murmured: "I'm not stupid, I really think I don't know anything. That girl from the Qin family is back, and that girl from the Shen family is not an ordinary person, can you tolerate your nonsense?"

"Ahem... Dad, I don't understand what you said." Li Dong coughed dryly and denied.

Li Chengyuan ignored him, took a puff of cigarette and said: "I don't bother with your messy things, your father, but I still have to remind you, don't get carried away if you have money.

I have seen both of those girls, and they are both children of good families.

But you can't always drag others, you should make a quick decision and make a quick decision.

You have also seen what happened to your uncle, what do you think it looks like in the end?

There is a daughter who can't recognize her, she is about to die, and your aunt and Chen Jing are still cursing in the ward.

Although you are young now, I don't want your family to be restless in the future. Dongzi, think about it yourself and settle this matter as soon as possible. "

Hearing what his father said, Li Dong subconsciously said, "I'm different from uncle."

Li Chengyuan shook his head and said, "It's different, but it's not much different."

"Dad, tell me, what should I do?"

Li Chengyuan said with a strange face: "What's the use of asking me, your father, I have never bothered in my life. It depends on you. Anyway, I will wait to have a grandson in two years, and you can handle the rest yourself. "

Li Dong has black lines on his face, your words are too irresponsible.

Li Chengyuan didn't care about him. After smoking his cigarette, he blew a few breaths and said after a while: "I'm going to sleep, and I'm going to hug my grandson, but don't make several for us all at once.

Can't bring it. "

After leaving these words, Li Chengyuan left in a cool manner.

Li Dong's cheeks trembled, when did his dad change his mind?

But having said that, this matter really needs to be done as soon as possible.

Among other things, Shen Qian is not young, and an advanced mother is very dangerous...

After thinking wildly for a while, Li Dong shook his head, no matter what, the car must have a way to the front of the mountain, it is useless to think too much.

...

Just when Li Dong couldn't sleep, in the early hours of the morning, the 718 battle began.

The distant building is brightly lit.

The entire e-commerce department worked overtime, and even Shen Qian didn't go back to rest.

In the office area, everyone's footsteps were windy, and they heard a burst of shouting from time to time.

Liu Hong accompanied Shen Qian to patrol around, and soon heard someone report: "Jingdong just cut the price of the same air conditioner, which is 3‰ lower than ours. Mr. Shen, how much is our reduction?"

"One point lower than them, faster."

"good."

"Mr. Shen, Dangdang has lowered the price of audio-visual books. Will there be a price adjustment?"

"Down! We don't have many books and audiovisuals, so let's just drop to the cost price!"

"good!"

"Mr. Shen, the red boy's price has also been reduced..."

"Continue to lower the price, keep an eye on that side, if they lower the price, we will lower it!"

"..."

After answering everyone's questions and answers, Shen Qian took a breath, and Liu Hong frowned and said: "This is too fast, the price reduction has already been carried out before, and it has only started half an hour now, and the price reduction has started again. It seems that these people really To deliberately target us."

For a month-long promotion like this, the initial pricing can generally last at least a week.

But now, just half an hour after the start, the major shopping malls have started to cut prices, and it's not a price cut for similar products, it's obviously aimed at distant places.

Shen Qian said with a serious face: "It was expected! They surrendered us and they surrendered. Mr. Li is already prepared for a large loss, so we don't need to worry about it.

The only thing we have to do is to reduce the rate at the same time in the fastest time. "

While talking here, a supervisor rushed over to report immediately: "Mr. Shen, there is trouble!"

"explain!"

"The price cut is so fast, and there is no time difference in between. The buyers who bought the same model at the beginning disagreed. Now there are many customers who want to return the product and buy it again."

Yuan Fang had already expected this, Shen Qian said calmly: "Didn't you explain it before? Once the goods are placed, they will not be returned unless there is a quality problem."

"But they insisted on returning the goods. We explained, but they didn't listen."

Shen Qian pondered for a moment and said: "It can't go on like this, otherwise it will be too much work for us to always return the goods and place new orders. Let's do this, before other platforms lower their prices, all the products in Yuanfang Mall will be reduced to the cost price!

In this way, I will see how they respond.

According to the cost, our price is lower than theirs, and if it falls to the same price as ours, they will already lose money.

In addition, once they drop below the cost line, we will launch a complaint against them for unfair competition.

Even if you can't do anything about them, it's okay to disgust them, there will always be some fear. "

"Mr. Shen, this..." The supervisor who reported was a little worried: "The price has been reduced to the cost price now, and the drop is too big. Besides, where is Mr. Li?"

"President Li said that I am fully responsible for all affairs of the mall, so you don't have to worry."

Seeing what Shen Qian said, the supervisor in charge nodded quickly and said, "Okay, then I'll make arrangements right away."

After he left, Liu Hong frowned and said, "Mr. Shen, is it too fast?"

It took less than an hour, and it reached the cost line directly. Once the rate is reduced later, it will start to lose money.

Shen Qian let out a breath, and said softly: "This is actually the best choice, otherwise they will drop a little bit, and they will be endless. In the end, the drop will be bigger than this.

Now that we have directly reduced the price in one go, they have to consider whether it is worth it.

It was like this on the first day, and they started to lose money. What should they do if there are so many days left?

Burning investors' money is not as simple as you think.

Losing a few million on the first day, investors don’t feel like weeds have grown in their hearts. If it goes down to several hundred million, who would dare to do that.

We are different, our money is our own money, Mr. Li doesn't care, so we don't have to care. "

Hearing this, Liu Hong wanted to laugh, but couldn't.

For a while, Liu Hong didn't know whether to say that Li Dong was rich and self-willed, or whether he should praise Li Dong for his magnificent work.

...

at the same time.

the capital.

When Liu Qiangdong heard the news from the far side, he fell into a tangled and speechless whole.

At this moment, he really wants to swear!

His uncle!

You are so rich, and it fell below the cost line in the first hour. How can they keep up?

If you don't follow, all the rhetoric above will become fart.

If you keep going, you will lose money on the first day.

Moreover, the entire platform of Yuanfang has been reduced to the cost line. If they also pay the same price as Yuanfang, it will be a loss.

In this way, there may be a loss of several million on the first day.

Money is not burned like this. According to Liu Qiangdong's calculations, the profit should be maintained for the first three days of the promotion, and the cost price can be maintained after three days.

When the real loss comes, it will probably wait until a week later.

But at that time, the consumption power will decline, and with the previous profits, in fact, the final calculation will not result in much loss.

But now Yuanfang disrupted their rhythm all of a sudden, and they lost money on the first day, and the investors had to scold their mothers.

Just when he was hesitating, his assistant asked softly, "Mr. Liu, shall we surrender?"

Liu Qiangdong's complexion changed for a while, and he gritted his teeth for a long time and said, "Drop! It's a little lower than the cost price!"

"But even so, we are only about the same price as Yuanfang."

"It's almost enough. How can we explain it to investors if it goes down?"

Leaving those words behind, Liu Qiangdong breathed out and said, "This is the first day, we can't drop too much, or we won't be able to hold on later."

"Okay, then I'll go down and notify."

Seeing that the assistant was about to go out, Liu Qiangdong suddenly remembered that there was something he hadn't asked, and hurriedly said, "Have you counted the sales? How much?"

"3000000!"

"3 million!" Liu Qiangdong said in shock: "It's so high!"

It's only been an hour, and his expression is not fake.

3 million sales, which is almost equivalent to their sales in the past two or three days.

In the whole year of 2006, JD.com's sales did not exceed 100 million yuan, and it was only a few hundred thousand a day when it was averaged out.

The assistant was actually shocked, but he still explained: "This event has many participating platforms and has a great influence. In addition to Taobao's drainage, and it is still the first hour, it is normal for this kind of explosive growth to occur."

"Even so, it's too much." Liu Qiangdong sighed, and then said with bright eyes: "I knew that the e-commerce war can expand the influence!"

"According to the current situation, the sales on the first day are likely to exceed 20 million. This data is almost equivalent to our sales in the previous month."

"By the way, have other platforms made estimates?"

"The specific data is not clear, but there is a rough estimate." The assistant continued: "Among them, Yuanfang and Dangdang are the most."

"How much?"

"It's about the same as us."

Liu Qiangdong breathed a sigh of relief, and asked again: "Where is the distance?"

The assistant hesitated for a while before saying, "About 30 million."

Liu Qiangdong's face changed, 30 million!

Ten times that of JD.com, and Yuanfang continues to cut prices, and the sales on the first day are likely to exceed more than 200 million, or even higher.

One day's sales surpassed the sum of previous years.

The assistant saw that he was silent, and comforted him: "The more they sell, the more they will benefit. Although their products are not losing money, but they have free shipping, and there is a one-yuan flash sale event, they are actually losing money."

Liu Qiangdong's face changed for a while, and after a long time he waved his hand and said, "I see, you can go down and inform."

"Okay, Mr. Liu, then I'll go first."

After the assistant went out, Liu Qiangdong murmured: "That guy can't sit still."

Taobao's sales in 2006 were 16.9 billion, and this year's explosive growth has reached 20 billion in the first two quarters.

Spread out evenly, the daily average is more than 100 million.

But this time, the single-day sales of Yuanfang Mall may surpass that of Taobao.

Although it was due to the activity, no matter what the factors were, the daily sales exceeded 100 million, which was a remarkable achievement.

In the past, Yuanfang has always lagged behind Taobao a lot, but now it has finally surpassed Taobao in a certain aspect, which has created a miracle.

Although the result hasn't come out yet, Liu Qiangdong knows that it should be inevitable.

...

As Liu Qiangdong expected.

Lin'an.

When it was heard that Yuanfang's sales in the first hour might exceed 30 million, the conference room suddenly fell silent.

I don't know how long it took before the man sitting at the head got up and said: "We must not let the distance surpass us, not even for a short day! Our Taobao is the number one in the industry, and we must not lag behind in any aspect or data. !"

"Director, but..."

"No, but! No matter what you do, no matter whether you urgently join the e-commerce war or other methods, I only look at the result!"

"If the stats come out tomorrow, we're far behind...huh!"

Without mentioning punishment, a cold snort ended the meeting.

Although Lao Ma is usually easy to talk and can take jokes, but this time he is definitely not joking.

Once he fails to meet his requirements, it is not surprising that the entire department is cut off.

The next moment, Taobao management took action one after another.

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