Chapter 772 Big Killer, What a Lunatic!
Li Dong is holding an emergency meeting, and other major platforms are also holding meetings.
After estimating the data from far away, the bosses of many platforms looked downcast.
How can this compare!
In less than half a day, the sales exceeded 100 million, which even the previous Taobao couldn't do.
Taobao’s sales in the first half of the year were indeed close to 2 billion yuan, and the average daily average was over 100 million yuan. Let’s not talk about whether there is any moisture in it. The key is that the first half of the year includes the end of the year.
At that time, it was the biggest sales season of the year, and there were many activities and discounts, so Taobao achieved this sales.
In fact, after March, until March is the off-season for sales.
During this period, not to mention e-commerce platforms, even physical stores, the performance is not satisfactory.
But at this unsatisfactory time point, Yuan Fang managed to exceed 100 million in half a day, even if he didn't make a penny, it was a remarkable achievement.
Small platforms have lost their fighting spirit, but several large platforms are not convinced.
Everyone is trying their best to fight Yuanfang. Now that the situation is not losing money, there is no hope for Yuanfang. The bosses of various platforms have contacted investors.
And just when other people contacted investors and were about to burn a wave of money, Yuanfang made another move.
...
At 1 o'clock in the morning, an announcement appeared on the Yuanfang Mall page.
The announcement is naturally about logistics and distribution.
These days, neither consumers nor major platforms actually have high requirements for delivery.
If it is fast, it will take three to five days, if it is slow, it will be more than a week. Everyone is actually used to it.
But when they saw Yuanfang promised to deliver in one day, many people were a little shocked, Yuanfang really dared to say it.
Since it promised one-day delivery, Yuanfang will not just say so. The announcement also said that if it fails to arrive within one day, each delivery of goods will be paid 10 yuan.
In fact, this Li Dong still learned from the rookies in the future. Of course, now it is naturally created by Yuanfang.
In the case that the freight has been waived, if the goods fail to arrive within one day, there will still be a compensation of 10 yuan. Many people suddenly feel as if they have picked up a big bargain.
Of course, it is not unlimited. The first point is that the total purchase amount must exceed 99 yuan to enjoy one-day delivery.
Otherwise, if you buy something worth a few dollars and buy hundreds of pieces in batches, Yuanfang Logistics will definitely not be able to handle it.
Li Dong didn't think of this at first, but it wasn't until Qin Hai rushed over to discuss with him that Li Dong realized that he almost made a big mistake.
After making some adjustments, Yuanfang made this announcement.
As soon as the announcement came out, there was an uproar on the Internet.
Many people are clamoring: "Go to a distant place to buy something tens of thousands of yuan, 99 for a lump sum, and it can be divided into hundreds of times, there will always be something that can't be shipped."
"That is, things from Yuanfang are not expensive now, and they are brand names. You will have to buy them sooner or later, and you won't lose money if you buy them now."
"It's best to buy big items, they won't be able to ship them. 10 yuan is still money, and if you don't make money, you won't make money."
"Lu Yuan's brothers took advantage of it. Yuan Fang's headquarters is in East China, so they won't be able to transport it outside of East China."
"Hey, whoever said that the ones who are far away are cheap, Li Dong is too stupid, why do you discriminate against us in the Northwest, and even exclude us in brackets."
"Hahaha, we in the Northeast are not excluded. The brothers in the Northeast started to make money."
"..."
Just as the outside world continued to hustle and bustle, other platforms opened emergency response meetings.
The people in charge of several major logistics companies have also become popular at this moment, and there are constant invitation calls, hoping to talk to them.
Naturally, Li Dong didn't have time to take care of these things. At the moment, he was discussing matters with Qin Hai and Shen Qian.
Seeing that the sales immediately rose as soon as the announcement came out, Li Dong opened his mind again and came up with a new idea.
The point is that this idea is too unreliable. When Li Donggang proposed it, everyone objected with one voice.
office.
Qin Hai bitterly said: "Mr. Li, it's really impossible. If we do this, the logistics system will collapse. Once the logistics collapses, our losses will be astronomical.
And we have the advantage now that there is absolutely no need to do so. "
Shen Qian also hurriedly said: "Yes, if you do this, if there is a problem, the loss will not be a matter of hundreds of millions."
Yuan Chengdao was even more anxious: "Mr. Li, this method is absolutely impossible. We are now operating without profit. If you do this, even if you sell it for hundreds of billions, it will not do us any good."
Li Dong touched his chin and said, "Is it really so difficult?"
"Really!"
The three spoke in unison, the first time they were so united.
It's really that Li Dong is too brainy and too crazy.
Seeing the effect of Yida's announcement, he wanted to gamble and completely suppress everyone.
Li Dong proposed to increase the compensation amount.
10 yuan, in fact, many people don't pay much attention to it.
Li Dong means that if the purchase is more than 1,000 yuan, if the logistics cannot be delivered within one day, high compensation will be paid.
This amount is not limited, but is linked to the total value of the goods and the delivery time.
For example, if a customer purchases 5000 yuan of goods and fails to deliver them after 24 hours, he will pay 5% of the total payment for each day of delay, and if the delay exceeds 10 days, the direct payment for the goods will be waived.
If this plan is really going to be passed, it goes without saying that it will greatly stimulate consumers to shop.
The point is that Shen Qian and the others really dare not agree. If this is really implemented, let alone the difficulty of passing the government approval, even if Yuan Fang takes other ways to pass, if something goes wrong, it will be a catastrophe.
Less than ten days, the payment is free.
Just kidding around the world, it's not impossible to not get lucky within ten days this year, even if the distant party states in advance that natural disaster factors are excluded, a delay of a few days is still normal.
One day is 5, and if the delay is five days, wouldn't the total payment of 25 be reduced in one go?
Once this kind of plan comes out, it is not surprising that 1 billion items are sold in a day, and it is normal to sell tens of billions in a month.
The key is that with the data, the reputation is also loud.
But tens of billions of things, even if 1 billion is not delivered on time, the compensation may exceed 1 billion.
Today's Yuanfang Logistics has not yet reached this point. It is no longer easy for Yuanfang Logistics, which has just laid channels, to maintain the current situation.
If Li Dong really did this, 99% of the logistics system would collapse.
At that time, tens of billions of goods cannot be delivered, so just wait to die.
Seeing everyone's refusal, Li Dong said with some reluctance: "Forget it, in fact, I think this is a big killer. Once this move is used, it will definitely be invincible."
Several people smiled wryly, yes, this is indeed a big killer.
But the key point is that your trick is too tricky. If Yuanfang Logistics has been established for seven or eight years, they would dare to make a bet once.
But now, the nationwide channel of Yuanfang Logistics has just been rolled out, who dares to promise Li Dong to do this.
Yuanfang's total assets are only so much, and for one event, the entire group is betting on it, and no one dares to go crazy with Li Dong.
We would rather not have this kind of weapon that hurts others and ourselves.
Seeing that Li Dong was still thinking about it, Shen Qian hurriedly said: "Don't think about it, now we are ahead of all e-commerce platforms, and we have achieved the number one in the industry. It is impossible to lay the foundation for everything with one event.
Next, we should develop step by step. Let's study your plan first.
If after three to five years, we still can't catch up with Taobao, then consider your plan. "
Qin Hai and Yuan Chengdao nodded quickly. As for what will happen in three to five years, let's talk about it then.
Although he knew that several people were perfunctory, Li Dong was not angry. He smiled and said: "Then listen to you, but the logistics side still has to hold on. Even without my plan, you are under a lot of pressure."
Qin Hai hurriedly said: "The task must be completed!"
At first, he thought it was difficult enough to reach the destination in one day, and he wondered if he should discuss it with Li Dong, and it would be best to limit it to East China.
But after listening to Li Dong's new plan, Qin Hai felt that the current situation was the best.
What's the point of paying 10 yuan, at most one order out of ten will be delayed, plus a limit of 99, and only 10 yuan will be paid if you sell something worth a few thousand yuan.
If 1 billion goods are sold, the compensation amount will not exceed 50 million. Qin Hai can be sure that the compensation amount is limited to this figure.
5 million, at first he thought Li Dong was crazy enough.
Thinking about it now, it's just a little bit of a big deal.
According to Li Dong's new plan, it is possible to pay tens of billions in compensation, and Yuanfang will be completely finished by then.
Seeing that several people looked at him like a lunatic, Li Dong waved his hands depressedly and said: "You go out first, I just made suggestions, and I didn't say that I must do this. You can think of me, but I just ask. It's doable."
Everyone couldn't laugh or cry, and asked, just asking would scare us to death.
Still practice, we are not as crazy as you.
Li Dong chased people away, and the others stayed shortly thereafter.
When they were all gone, Li Dong sighed: "A master is lonely."
The few people who had just left the house could not help but twitch their mouths when they heard this, you should continue to be lonely.
Several people looked at each other, and they all made up their minds. This matter must be in the same position and resolutely put an end to it. Li Dong, a lunatic, must not be allowed to do it.
Otherwise, the great situation in front of us may be in vain.
...
On this day, the major e-commerce platforms did not make any big moves.
Even Taobao seems to have resigned itself to fate.
Yuan Fang has made up his mind and is not afraid of losing money. Even if they are willing to burn money, they will not be so fast.
The general meeting of shareholders and the board of directors have to be held, and investors have to analyze the pros and cons with them. The speed is not so fast.
Li Dong here in the distance is eloquent, and he has made it clear that he is not afraid of losing money, and his speed is naturally a lot ahead of them.
As other platforms die down, Yuanfang Logistics has obvious advantages, and its product quality is also clearly leading, so sales will naturally rise.
When it was time to get off work in the afternoon, at 6 o'clock, everyone in the distance knew that they had completely established their lead today.
At 8 o'clock in the morning, the sales volume of Yuanfang Mall was 1.4 billion.
At 6:00 pm, after 10 hours of fermentation, Yuanfang's sales reached a new high of 300 million!
According to this speed, there will be a wave of peaks at night, even if the impact is less than 500 million, 400 million is still stable.
400 million, in the current market environment, is definitely a peak.
Although Yuanfang has not yet obtained specific data on Taobao, they are all engaged in this business. The approximate data can still be calculated. Taobao should only reach half of Yuanfang by the end of today.
It's not that Taobao is not strong enough, the key is that Taobao didn't promote it in the early stage, so it's a bit passive to join temporarily.
This is only one aspect. The second point is that Lao Ma seems not willing to burn money.
Or it has not been discussed with shareholders. Anyway, some preferential measures of Taobao are not too big, and they are not even comparable to other small platforms.
In this case, even if Taobao has many users and many products, it does not have as many advantages as other platforms.
Of course, even so, the other party's sales exceeded 200 million, which is also a remarkable achievement.
Like JD.com and Dangdang, if there is no accident, the sales of the whole day should be less than 30 million. The combination of large and small platforms may not be as good as Taobao.
If there is no Yuanfang Mall, Taobao's temporary response can achieve such results, which can be regarded as extremely brilliant.
It's a pity that in these days, everyone only recognizes the number one, not the second.
No matter how good your performance is, no matter how many reasons you have, if you lose to Yuanfang, you are a loser, even if it is only for one day, even if Yuanfang operates at a loss, you are a loser.