Chapter 609: The Circle of Friends in WeChat

"What, Goldman Sachs on hold?"

"Mr. Shi, I just received a call and fax from Goldman Sachs."

"Why?"

"They said that Universal Technology launched their YY space."

"Huanyu Technology launched their YY space, Goldman Sachs is afraid of this?"

Shi Yuzhu simply vomited blood.

He has some doubts, the venture capital firm is not too amateur.

As soon as there is a competitor, I just don't vote.

I deeply regret that I chose Goldman Sachs in the first place.

However, regret is useless now.

The most important thing now is to study the YY space of Huanyu Technology.

...

On the other side, Chen Yu of Universal Technology called Li Nan and a group of high-level executives on the instant messaging side to start a course on social networking.

"Li Nan, tell me, what is SNS?"

"Mr. Chen, SNS refers to social networks, including social software and social networking sites. Our instant messaging YY can be understood as social software, and our YY space is a social networking site."

"It can be summed up."

Chen Yu nodded, but then asked, "If that's the case, what's the difference between our YY space and 51.com?"

"51.com and our YY space are both types of social networking sites. As for the difference, it is not obvious at present."

"Not obvious?"

Chen Yu shook his head helplessly: "Since it's not obvious, that means the two are the same? If that's the case, what does our YY space rely on to defeat 51.com and rely on our binding?"

"This……"

Li Nan was a little embarrassed.

This was his first thought.

Yy space and YY are bound to each other and have natural advantages.

Even if they do nothing else, they can beat 51.com.

However, Chen Yu didn't want to see this.

Although the ecosystem built by YY can wipe out a series of competitors without blowing dust, if this is the case, it also hinders the evolution of Huanyu Technology. Maybe this kind of play can be done in China, but if you enter abroad and there is no binding, what should you do?

If Chen Yu wants to engage in social networking, it is not just for domestic purposes.

"To answer this question, we have to learn a bit about the theoretical underpinnings of social networks."

Although Chen Yu was not satisfied with Li Nan's answer, Chen Yu also knew that social networking applications like this had only just emerged, and many things were still being researched. Not to mention that Li Nan doesn't know much about social networks, and Shi Yuzhu also doesn't know much about it. Even Facebook, which is far away in the United States, may not understand it very well.

Everyone is crossing the river by feeling the stones.

But some people succeed when they feel the stones, and some fail when they feel it.

"We all know that the theoretical basis of social networks is the six-degree segmentation theory proposed by Harvard psychology professors. It means that you can't connect with any stranger more than 6 people. Simply put, that is, you can pass Six people know anyone in the world. And so, our social network was born."

Chen Yu briefly introduced the theory of six degrees of division.

Of course, everyone knows this theory.

But it is not an easy task to put this theory into practical application.

Chen Yu continued: "Then, according to this theory, we can launch our social software, social network, and let a series of people who didn't know each other connect. But what is the purpose of the connection, the purpose is naturally to make friends, that is, mutual The interaction between the two. Let's take a look. Our YY space and 51.com are not good enough in this area. The main business of the two is to show personal aspects. Dressing up, I just want everyone to see me, recognize me, and pay attention to me. Although there is indeed interaction in this, but this interaction is a relatively shallow interaction, it is a display interaction. He is not like our life Same,

Say hello when you meet each other, and what you did yesterday will be shared with you. "

The previous life Qzone made this mistake for a long time.

They create Qzone for display, not for interaction.

Therefore, most of the time at that time, many netizens who played QQ space dressed up their space very beautifully.

There are also many users who use a series of means to swipe page views in order to show themselves as much as possible.

The more views, the more proof my space is popular.

This is similar to the number of fans in Douyin.

But YY space is completely different from Douyin.

Yy space is only a need for face, and basically it does not bring much benefits to myself.

But in addition to satisfying vanity and recognition, Douyin can also gain benefits.

However, although QQ space has made a lot of mistakes before, because of the super ecosystem created by QQ at that time, even if it makes a mistake, he can still defeat a series of competitors. I have to say, this is really embarrassing.

It's just that Chen Yu didn't want such a thing to happen.

Chen Yu cannot recommend wrong applications and gameplay to users because of his own ecology.

Yy space is not only a platform for self-display, but also a platform for everyone to interact.

"Mr. Chen, what do you mean?"

Although Chen Yu has a lot, the theory is always boring.

No matter how much you say, what you don't understand is still not understanding.

Even though Li Nan has been in charge of instant messaging for several years, he still doesn't understand.

It's not a matter of personal ability.

It's a matter of limited thinking.

Once this kind of thinking is opened, elementary school students can understand.

However, when the thinking is restricted, no matter how high the IQ is, people can't figure out the doorway.

"Let's use our circle."

Chen Yu gave an example: "Why is our circle successful?"

"Because our circle has various topics and can bring everyone together to communicate."

Although Li Nan is not in charge of the circle business.

But the circle business Huanyu Technology has been operating for many years, let alone Li Nan, ordinary netizens can sum it up.

This is the benefit of the mind being opened.

"So, that is to say, when I post a topic in the circle, there are all kinds of netizens discussing and interacting with me, right?"

"Yes, Mr. Chen."

"However, our YY space doesn't seem to have this function."

"Mr. Chen, we also have it. For example, when we publish a log, users can enter the log to read and interact with the user. We upload a picture, and the user can also enter the album, and then edit the album. Comment."

"Why do you want to enter the log, why do you want the user to enter the album, isn't this an extra action?"

"Mr. Chen, you mean to omit this step and let everyone see the logs and photos sent by friends."

"Yes and no."

Chen Yu nodded, then shook his head again.

"We did not save this step to save our operations, let's go back to just now. As I said just now, the more services of YY Space and 51.com are to provide users with a platform for self-display, they are not for social services. .Real social is when you upload a picture and your friends can see it right away."

"Add a reminder function?"

Li Nan understood quickly.

"You can say that, but it can't be called a reminder, it should be called a friend status. In this friend status, you can see anything that happened to your friend, whether it was a log or a photo, what log was published, and what was uploaded. What is a photo. At the same time, I can also interact with the logs and pictures that I am interested in. However, the most meaningful thing is not this, but, even if I do not interact, I do not comment, but I can be in this state I can see what all my friends are doing in the column. Where did he go, what food did he eat, how was he in the mood..."

some image.

This is actually the circle of friends in WeChat.