Chapter 647: Self-Support Mode

"Very good, I'm waiting for the promotion of your Huanyu Mall."

Dong Minzhu smiled.

Regarding promotion, it is not only good for Huanyu Mall, but also for their Gree Electric Appliances.

It can even be said that there are more direct benefits for them Gree Electric.

Having such a large platform for promotions in itself can allow them to sell more air conditioners.

"However, Director Dong, this time our promotion may not be the same as before."

"you say."

"The air conditioners we want to sell on our platform cannot be sold on other platforms."

"Do you mean that it can't be on Taobao, Zhuoyue, and eBay?"

"Not just these online platforms, but also offline."

"this……"

Dong Minzhu hesitated, then said, "Chen Yu, I'm afraid we can't agree to this."

However, Dong Minzhu is also afraid of Chen Yu's misunderstanding: "Chen Yu, if it is the online part, I can promise you, but if it includes the offline platform, our side can't stand the pressure of those dealers. You know, The strength of some large home appliance supermarkets offline is very strong, and it is impossible for us not to cooperate with them."

Keep it simple.

Don't look at the popularity of online sales, but the real sales volume is still more sold in physical stores.

The reason why Dong Minzhu is very interested in Chen Yu is because she feels that the Internet is also a good sales channel.

What's more, it can increase sales.

But if she really wants to make a choice, her first choice is offline.

It's not that Dong Minzhu is ruthless, anyone would do it.

Unless, online sales are far greater than brick-and-mortar sales, or brick-and-mortar sales only account for a small percentage of online sales.

But at present, Huanyu Mall does not have such strength.

As for the future,

Then talk to the future.

Of course, Chen Yu was not surprised by Dong Minzhu's rejection.

Not to mention Gree, any businessman who puts forward such conditions in Chen Yu will probably not agree.

The online trading platform is just a trend, he has not really been popular yet.

"Dong Zong, I was the one who was abrupt. However, Dong Zong, you also misunderstood me."

Chen Yu knew how much he weighed.

Although Huanyu Technology now seems to be very large and has made a lot of money, its valuation exceeds that of many well-known companies.

But in the eyes of these well-known manufacturing companies, they do not think that Universal Technology is so powerful.

At the very least, he has limited influence over entities.

His impact on employment is limited.

He also has limited impact on the economy.

Even if it is e-commerce, the overall scale at this time, the impact is not particularly large.

The real impact is that the mobile phone business of Huanyu Technology has a greater impact on the entity.

However, what Chen Yu said was different from what Dong Minzhu understood.

Chen Yu explained: "I mean, Gree Electric can make another brand of air conditioners for our Huanyu Mall alone."

"Mr. Chen, this is also a bit difficult."

Dong Minzhu shook his head: "It took a lot of manpower and material resources to make every brand of Gree air conditioners. It's not impossible to create a brand for your Huanyu Mall alone, but the price is too high."

Just like Gree's Calm King series.

It is not an easy task to create an air conditioner comparable to the Cool King series.

For this, Chen Yu has made mobile phones and also knows the difficulty of building a brand.

However, since Chen Yu made this request, Chen Yu has long thought of a response strategy: "Mr. Dong, you only need to choose a brand name. As for the promotion of this brand, Gree does not need to be responsible."

"OEM?"

"You could say the same."

Dong Minzhu didn't understand a little: "So does anyone buy it like this?"

"Of course, as long as the price is right."

Chen Yu continued: "Previously, our model sold air conditioners, such as the Cool King. We will sell the Cool King online, and the physical store will also sell it. For us, we have no advantage."

The only advantage of the online store is that it is cheap.

But before, the cheap price was done by Huanyu Mall with money.

When you hit the market, you can naturally subsidize money, but it is impossible to subsidize money every day.

In addition, these air-conditioned color TVs are all large appliances, and each set is one hundred or two hundred, and a large amount is too much to bear.

"Gree only needs to create an air conditioner brand for us alone. This brand does not need to be promoted by Gree, as long as it is sold to us. As for whether we can sell it or not, that is our own business."

This style of play is actually the B2C self-operated mode of later generations.

The so-called self-operated, that is, the website platform own marketing.

Why is there such a pattern?

In fact, it is the same as the problem encountered by Huanyu Mall now.

It is 2,000 yuan for physical dealers to get air conditioners from manufacturers, and it is almost 2,000 yuan for Huanyu Mall to get air conditioners from manufacturers.

Everyone costs about the same, and even brick-and-mortar home appliance supermarkets may get lower prices than online retailers.

Why low?

Because overall, physical sales are still more.

In this case, what do you use to compete with brick-and-mortar home appliance supermarkets?

Can you drop the price?

Can you keep dropping?

Even if you can drop, the physical store can also drop.

Although brick-and-mortar stores require rent and labor... but online stores also require publicity and promotion costs.

Even, if they're tougher, brick-and-mortar stores will drop even more than you.

This is why you will see many times in later generations that the price of many electronic products on the Internet is only a reference.

The real purchase of this electronic product is cheaper than the online one.

At that time, let alone online shopping defeats the physical, the physical may completely defeat the online shopping.

Then, the only thing that can reduce the price and can PK with the entity is self-operated.

I sell an air conditioner brand that the physical store doesn't have, and that's the perfect solution.

Of course, this is also under Gree.

This brand is not well-known, but the appearance of parameters is similar to that of a series of brand air conditioners.

Most importantly, because Gree air conditioners do not need to be promoted and promoted by themselves, their shipping costs can be reduced to a very low level.

Then, through such a model, b2c can establish a model that competes with real home appliance supermarkets.

No matter how much it costs to get the goods in the physical store, the air conditioner I sell is different from yours anyway.

Whether your price is high or low has nothing to do with us.

As for online, do people care about brands?

Although online consumers also care about brands.

But they care about big brands.

As long as the big brands are the same, other small brands under the big brands are not particularly concerned by consumers.

Moreover, under the extremely strong price/performance ratio, many users will tend to buy online.

Especially when you see the explosive models that appear, when people buy more, consumers will get together to place orders.

"Chen Yu, your model is amazing."

Dong Minzhu is no ordinary person.

She was born in marketing herself, although she didn't understand Chen Yu's intention just now.

But after Chen Yu explained it a little, she understood Chen Yu's intention.

It can be said that as soon as this model comes out, in the future, their Huanyu Mall will have the same capital as the physical home appliance supermarket.

"This model is okay, but if you can't sell so many air conditioners, we are not responsible for returning them."

"Don't worry, unless there is a quality problem, we won't find any trouble with Gree. And, if Dong Zong agrees, our Universal Department Store is willing to shorten the payment period to two months."

"really?"

"Mr. Dong, if it wasn't true, what would I do in Gree myself?"

Chen Yu responded with a smile.

He knew that the last sentence was the real killing move.

For Gree, the most important thing for them is the money back.

Similarly, for all manufacturing, the most important thing is to collect money.

If the payment for the goods is not recovered, there will be no funds for research and development.

If the payment is not recovered, there will be no funds for promotion.

If the payment for goods is not recovered, the treatment of the enterprise cannot be improved.

Shorten the payment cycle by one month, and increase the competitiveness of enterprises by 30%.

The payment cycle was shortened by two months, and the competitiveness of enterprises was increased by 60%.

If the payment period is shortened by three months, or there is no such word as payment, you must give money first to get the goods.

Then, the competitiveness of enterprises will increase by 200%.

As long as Chen Yu shortens the payment cycle, this directly hits Gree's dead end, and they can't refuse.