Chapter 672: In a Price War, I Have Never Been Afraid of Anyone! ! !
[Chip foundry is on the rise again. 】
[With the advent of domestic chips, will it be another Chinese heart? 】
[Central International VS Taiwan Base Power, who do you support? 】
The electronics manufacturing industry is hard to hide from everyone.
After all, so many people are involved and so many workers are OEMs.
Even if it is kept secret, a series of gossip can still spread.
No, at the same time that Center International was mass-producing new chips, a series of news spread like this.
At the same time, the battle between Center International and TSMC also surfaced.
"Hey, everyone, is Center International winning or losing this big gamble?"
"There is a high probability of losing."
"why would you say so?"
"Actually, it's easy to understand. The technology of Center International itself is not as good as that of TSMC. Although Center International has designed a brand new chip this time, the chip is too important. It not only involves performance, but also price, and even involves The whole ecology, as well as the attitude of the collaborators. This move is too risky, if the bet is lost, the Central International will be finished.”
"It seems that I heard that this chip was not designed by Center International, but by Huanyu Technology."
"No way."
"I heard it too, but I don't know if it's specific."
"If it is Huanyu Technology, it is even more hanging. Everyone knows that Huanyu Technology is an Internet-based company. Although it cannot be said that Internet companies do not have any technical content, it is much worse than the general semiconductor industry. Huanyu Technology used to be in the Internet. , and the advantage of some mobile phones is creativity, but semiconductors pay more attention to technology. Even if Huanyu Technology wants to enter the chip field, it is difficult to give full play to their advantages.”
"Actually, I want to support Center International. After all, it is the only chip foundry company in mainland China. If Center International ends, it will have a great impact."
A lot of people in the industry are still worried.
Although this concern cannot be said to predict the blockade of China in the semiconductor and high-tech electronics sector by the United States in the future.
But think that the only chip foundry is finished, which is also an extremely dangerous thing in itself.
It's just that although there are people in the industry on this side, they don't know much about the news from the outside world.
However, while many people are worried, more than a dozen domestic mobile phone manufacturers are working hard to speed up production.
Don't even mention that after using the "Tianwen" chip, the production efficiency of a number of mobile phone manufacturers is simply rapid.
Originally, they gave a month for replacement, but now, three weeks is enough.
Of course, if the first batch of goods is taken out, half a month is enough.
It is precisely because of this efficiency that the production cost of the entire mobile phone has dropped as much as taking an elevator.
"Mr. Xu, Nokia, Sony, Ericsson... They may snipe our new mobile phones."
"Do they release new products too?"
"possible."
"What's their pricing?"
"It hasn't been announced yet, but they may cut prices."
"Price reduction?"
The corner of Xu Lihua's mouth twitched.
You said that the whole point of high-tech, they still have some difficulties to compete with these companies.
you say price reduction...
Hehe, I can't kill you.
"The notice goes on, and production will be stepped up 24 hours a day."
"At the end of this month, we're going to play against them."
Xu Lihua clenched his fist.
He knew this was a very important opportunity for their waveguide.
Seizing this opportunity, they will be able to return to their peak and shout out the slogan they used to say.
The waveguide, the fighter jet in the phone.
Yes.
In Xu Lihua's eyes, the waveguide is indeed a fighter in a mobile phone.
Of course, it's not just waveguides.
A number of other domestic mobile phone manufacturers also tried their best this time.
Having the chip of Huanyu Technology can be said to have given them incomparable confidence.
Now, they finally have some experience of the price war of Universal Technology at that time.
Although it hasn't started yet.
But they know.
As long as they make their own price at that time, it will definitely be the king of Chi Guoguo.
However, now have to keep a low profile for a few days.
Wait until they produce enough goods, and then compete with them.
...
Time passed quickly.
In the blink of an eye, it was the end of the month.
Nokia was the first to hold a new product launch conference and launched their new mobile phone 6670.
The Nokia 6670 is a mid-to-high-end phone, or a high-end phone.
This time around, however, Nokia has changed tack, treating the 6670 as a mid-range phone.
The original price of 6670 was 2500 yuan.
This time, they hit the price to 2,200 yuan.
Of course, Nokia didn't just release this 6670.
Now that the mid-to-high-end mobile phones are mid-range mobile phones, Nokia has prepared a model for mid-range mobile phones to compete with low-end mobile phones.
So, following the 6670, Nokia released another 6630.
The 6630 has some similarities with the 6670, but the performance parameters are different, and it is worse than the 6670.
Also, the prices are different.
One is 2200 yuan, and 6630, the price has sunk to 1800 yuan.
For a mid-to-high-end machine, this is a very attractive price.
You know, for a long time, Nokia's mobile phones at this price are more than 2,500 yuan.
Sometimes even sold for 3000 yuan.
Then Nokia, Sony also released new products.
Their strategy is the same as Nokia's. They regard high-end mobile phones as mid-to-high-end, mid-to-high-end as mid-range, and mid-range as mid-to-low-end.
It's a dislocation play, pitting a higher-end phone against a lower-end phone of the same price.
Excuse me, which one would you choose at this time?
Under normal circumstances, this kind of play only appeared in domestic mobile phones before.
Because the overall brand of domestic mobile phones is not as good as them, the technology is not as good, of course, the high-tech is not as good.
They can only use this dislocation competition to seek some market.
And now, some global mobile phone giants like Nokia and Sony have actually used the trick of domestic mobile phones.
Some mobile phone evaluation experts said that this month will be the end of domestic mobile phones.
but……
not necessarily.
At about the same time, Huanyu Technology also held a new product launch conference.
However, it was Wu Kai who had been at the press conference before, but this time it was replaced by He Tingbo.
The future chip queen.
Although the current He Tingbo has not yet become the chip queen of later generations, he has already shown his edge.
[At the beginning of the ancient times, who preached it?
The upper and lower are not formed, why test it?
Ming Zhao is dark, who can be the best?
Feng Yiweixiang, how did he know it?
It's bright and dark, but what is the time...]
He Tingbo read aloud Qu Yuan's Chu Ci.
This song of Chu is called "Tian Wen".
Of course, as a science and engineering student, He Tingbo held a press conference not for everyone to appreciate this poem.
With this poem, Huanyu Technology's first chip, "Tianwen" was born.
In fact, this chip has already been born.
However, for the layout, [Tianwen] was officially born today.