Chapter Six Hundred and Seventy-Six: Grab Mobile Phone Activities

"Give Lenovo 40,000 chips."

Hanging up the phone, Chen Yu told his secretary Zhuzi.

In any case, Chen Yu will still do what he promised Yang Yuanqing.

As for what role 40,000 chips can play on Lenovo's mobile phones, that's not something Chen Yu has considered.

"Wu Kai, when will our new product be released?"

Regardless of Lenovo's side of things.

While Tianwen chips successfully entered the market, Chen Yu also began to pay attention to his mobile phone business.

In fact, Tianyu mobile phone itself is more cost-effective before.

However, because of the emergence of Tianwen chips, the original cost performance of Tianyu mobile phones has become very general.

At this time, Huanyu Technology also urgently needs to release a new mobile phone.

"The new product is almost ready, but the price/performance ratio can only be said to be average."

Wu Kai was a little helpless: "Mr. Chen, when the Tianwen chip comes out, our advantage has become less obvious."

It's just that, but Wu Kai also knows.

Chips are naturally more important than the mobile phone business.

But even with that said, the competitiveness of their own mobile phones has been greatly reduced because of their own chips, which is also a very troublesome thing.

"Haha, then think of something more."

Chen Yu laughed.

Naturally, he also knew the current situation of Huanyu mobile phone.

Previously, Huanyu mobile phone sold for 1,200 yuan, which was already very cost-effective.

But now, if you still sell 1,200 yuan, I'm sorry, you really can't sell domestic mobile phone brands.

Even if the new Huanyu mobile phone has a higher configuration, 1200 yuan is no longer cost-effective.

"I chatted with Huang Zheng and prepared to sell our mobile phones online."

Wu Kai suddenly proposed a way to sell mobile phones online.

"It's a good idea."

Chen Yu praised: "What is the price of our mobile phone?"

"700 yuan."

"700 yuan doesn't have many advantages."

Chen Yu shook his head: "Bodao Jinli's price is around 800 yuan, and some are priced at more than 700 yuan. Our Huanyu mobile phone is also priced at 700 yuan. I'm afraid it will be difficult to attract users."

This new product of Huanyu mobile phone is not a replacement, but an upgrade of the previous Huanyu mobile phone.

Therefore, on the whole, the Universal mobile phone is not so innovative compared with other mobile phones.

Since there is no innovation, then, to attract consumers, it is a price war.

But before that, Huanyu Technology did have an advantage in the price war, but now because of the built-in multimedia function of Tianwen chip, it has suddenly reduced the production cost of other manufacturers, but it is on a par with Huanyu Technology. Or even if it is still worse than Huanyu Technology, it is not much worse.

"We also want to lower it a little more, but it really can't be lowered."

Wu Kai spread his hands: "Huanyu mobile phone is a mid-end mobile phone, and its production cost is higher than our low-end Tianyu mobile phone before. And now our price is less than 1,000 yuan, it is really difficult to price. war."

Chen Yu understands this the most.

To say the most profitable, that is high-end machines.

Therefore, the price of high-end machines must be more than 3,000 yuan, or even 4,000 yuan or 5,000 yuan.

Because only such pricing, there will be greater profits.

Most of the mobile phones under 1000 yuan are small profits but quick turnover.

Such a competitive environment is the most difficult for major mobile phone manufacturers.

Because at this time, everyone's configuration is almost the same, and the brand does not have much bonus for domestic mobile phones.

As for market performance, it's a matter of chance.

It depends on whether the user likes Huanyu mobile phones, or likes waveguide, or chooses backgammon.

"It's not that we can't fight price wars, but we have to fight in a different way."

Although so much has been said above, Chen Yu is still in the heart at this moment.

"Mr. Chen, what can you do?"

"Play the price of 499 directly online."

"puff……"

Wu Kai almost sprayed water.

He thought that Chen Yu had some cool tricks.

Did not expect this.

"Mr. Chen, we have to die."

499 is a mid-range phone. This is not a low-end mobile phone. Such a selling method will definitely lose money.

"Who says it's a loss, we have so many apps bound to our phones."

"But that's also a loss."

Wu Kai does not agree with this style of play: "If China Mobile and China Unicom sign a unique cooperation with us, that's fine."

No matter how valuable the application software is, it is not worth 200 yuan per unit.

Furthermore, it is more difficult to get money from the application software, and it will take a year to receive the money back.

If that's the case, then the mobile phone department of Huanyu Technology will be dragged to death.

"Don't worry, I haven't finished, I mean, we control a certain number of sales, for example, 10,000 units."

"10,000 units?"

Wu Kai was a little confused: "Only sell 10,000 units at a time?"

"right."

"Then we won't be able to make any money."

Controlling the number seems feasible, it's not a big loss.

But the problem is that products like mobile phones are not profitable at all unless they sell millions of units.

What kind of money can I make by selling 10,000 units?

"No, we have money to make."

Chen Yu inspired Wu Kai: "If we announced our Huanyu mobile phone online for 499 yuan, would you buy it?"

"certainly."

"But you may not be able to buy it. What if there are hundreds of thousands or millions of people robbing it?"

"Then it depends on luck."

"right."

Chen Yu nodded: "It depends on luck. But you have bad luck and can't grab it?"

"Then grab it next time."

"Can't you grab it next time?"

"Then grab it next time..."

"Still can't get it?"

"Then I'll go to reality and buy one."

"Okay, the reality is 700 yuan."

Chen Yu slapped his hand, and that's what he wanted.

"No, Mr. Chen, I stroked..."

Chen Yu said it was a little confusing, Wu Kai had to think about it again.

"Mr. Chen, how much did you say you sell online just now?"

"499."

"10,000 units per day?"

"It doesn't have to be every day, it can be a three-day cycle, or once a week."

"Is this a phone grab?"

"you can say it this way."

"Can we hype this event?"

"That's right."

"Using this mobile phone grab event, we can attract a large number of consumers' attention and create a topic, and our Universal mobile phone can stand out from the crowd of mobile phone brands."

"Yes."

"I'll go, Mr. Chen... This idea is too arrogant."

Wu Kai jumped up excitedly.

This is the first time he has seen such a powerful marketing method.

Although the event has not yet started, just think about it, dozens of millions of people will come to grab 10,000 mobile phones.

There are definitely a lot of people who can't grab it.

If you can't get it, what's the proof?

Prove that this phone is hot.

The more you can't grab it, the more proof this phone is popular.

The more popular this phone is, the less you can grab it.

The more you can't grab it, the more you want to grab it.

Then, after grabbing for many times in a row and still failing to grab it, it is estimated that you will give up.

But giving up on grabs doesn't mean you don't want this phone.

If you can't get it, then buy it in reality.

How can a living person be suffocated to death by urine? If you can't buy it in another way, you can do it.

Although the purchase price in reality is more expensive than online, 700 yuan is not expensive compared to other mobile phones, and it is cheaper.

At this point, may I ask you a reason not to buy a Huanyu mobile phone?