Chapter 694: Still that Sentence, Fragrant or Not?

"Mr. Ma, are we really not following the promotion festival held by Huanyu Mall?"

"Zhaoxi, how many times have I said that the b2c model just looks good, but it is not suitable for our domestic market. We were tricked by Huanyu Technology once, don't you understand?"

"But this time, I feel that Huanyu Mall has done a lot of promotion. It is said that they also won the CCTV advertisement."

"Chen Yu is like this. No matter what he does, he must first make a big move and attract the attention of others. We just need to do a good job in our c2c business."

In Ali's office, Ma Yun was both helpless and admired for Chen Yu.

This home appliance war is actually a bad idea that Jack Ma thought.

First, Ma Yun went to Huang Guangyu's place first, and then there was a desperate battle of the following major home appliance giants.

Unexpectedly.

Not only did Ma Yun's bad idea not stumped Chen Yu, but it actually helped Chen Yu.

At this time, Huanyu Technology is sitting on Dazhong Electric Appliances and Yongle Electric Appliances, which not only forms the situation of the three countries competing for hegemony of home appliances in China, but also more importantly. With the logistics and after-sales system of Dazhong and Yongle, this will inevitably feed back the e-commerce business of Huanyu Technology.

It is said that Huanyu Technology has now established a separate logistics department, and the efficiency of logistics operation has doubled compared to the previous one.

Before the battle started, Huanyu Technology had several times more bombs than their Ali.

I also said before that I would give Chen Yu eye drops.

Accidentally, on myself.

Ma Yun has a feeling that stealing chickens can't get rid of rice.

It's just that I said that, seeing that the Huanyu Mall is getting louder and louder, some e-commerce companies can't sit still.

The first to sit still is the excellent Amazon.

At this time, Joyo has been invested by Amazon, and Joyo's original model is b2c.

If they play according to the previous way, even if they are superior to Huanyu Mall, they will also take this opportunity to launch a promotion festival. After all, with Huanyu Mall taking the lead, they can follow the disadvantage. But now, because they have reached an agreement with Jack Ma before, they are not very prepared.

But the more unprepared, the more you see the booming of Universal Mall, the more restless on Zhuoyue's side.

In particular, Huanyu Technology has two major home appliance supermarkets in its hands, which is too beneficial for their b2c business.

"Mr. Ma, we are excellently prepared to follow a wave."

Excellent CEO Wang Shutong made a call to Jack Ma.

"Mr. Wang, no way."

Ma Yun frowned: "We negotiated before, and we don't follow anyone."

"Mr. Ma, I know, but I can only apologize this time. As you probably know, we Zhuoyue were originally a B2C business, and since we were acquired by Amazon, Amazon's model is also B2C."

"But aren't you very optimistic about c2c?"

"Although I am very optimistic about c2c, it does not mean that we should give up b2c."

"Mr. Wang, I feel that you are a little unclear about your position."

Wang Shutong was also helpless.

Neither b2c nor c2c want to give up.

It looks like there is some kind of pattern going around the world.

Universal Technology is doing both b2c and c2c.

But excellent Amazon and Huanyu Technology are different.

Whether it is b2c or c2c, Universal Technology is the first in the industry.

So, they can do whatever they want.

But if you follow along and do the same, you will die without knowing how.

"Mr. Ma, it's not that I don't know our own positioning. Perhaps, except for Huanyu Technology, any domestic e-commerce company has not yet clear its own positioning."

This sentence made Ma Yun not know what to say.

Although he firmly switched back to c2c, is c2c really suitable for the future?

However, it seems more appropriate now.

And it looks like it was made by Huanyu Technology for them to see.

If the future proves that c2c is not suitable for the domestic market, what will they do with Ali?

This is a difficult problem.

It's just that Jack Ma is very smart not to think about this issue.

It's definitely not wise to worry about something that doesn't happen in the future.

"Okay, just follow if you want, but I don't think it's useless for you to follow. Everyone only pays attention to Universal Mall, and it is impossible to focus on excellence. Moreover, you can't compete with Universal Technology. Especially in terms of price, having two Huanyu Technology, a home appliance supermarket, can drive you out of the competition by relying on price."

After competing with Chen Yu for a while, Ma Yun knew Chen Yu's actions too well.

This time, they will definitely fight the price war again.

Although there is no technical content in this price war, I am sorry, and consumers will eat this set.

As for the others, I'm sorry, it's not that they don't want to follow, but their strength doesn't allow it.

After chatting with Wang Shu, a few days later, Huanyu Mall officially launched a new wave of promotions.

This wave of promotions is in November.

The reason why it was set in November was Chen Yu's decision.

November is almost the end of the year, and most of the year has passed.

Generally speaking, at this time, everyone's pockets are also bulging.

Compared with a few months before the beginning of the spring, everyone dare not spend much, but the consumption power in November will undoubtedly increase significantly.

In addition, it is almost the end of the year, so many consumers have decided to buy a large home appliance for their home.

Whether it's a TV, a refrigerator, a washing machine, or an air conditioner... This is the peak season for consumption.

Of course, since it is a promotion.

In addition to the selected time, the biggest strength is in the price.

The first to make promotions is the various products of Universal Technology.

Universal Netbook.

The original 1999 Universal Netbook has dropped by 200 yuan this time, 1799.

Next is the Universal Mobile Phone, um, that's right, 499.

However, like the previous routine, this one has to be grabbed, but there is no doubt that this wave is stronger than before.

This time, Huanyu Technology provided 100,000 units. Whether you can grab it or not depends on how well your strategy is doing.

Next is the third generation of pears.

This is just a token price of dozens of dollars.

The reason why there is no big drop is because the third generation of pear itself is not bought by ordinary users.

Those who can buy the third generation of pears will no longer care about his price.

On the contrary, if the third generation of pears is sold cheaply, others will not buy it.

This logic works very well.

The higher-end products are more compelling products and must be sold more expensively.

Even if Huanyu Technology wants to make more money, the price must remain stable.

Of course, since we want to promote, we must not only sell products under Universal Technology.

In fact, the main product of Huanyu Mall is home appliances.

The products of Universal Technology are only incidental.

The real core is those big appliances that everyone can use.

And this time, Universal Technology has launched the most screaming price in history.

Haier three-door refrigerator, 1999 yuan.

Gree large 1.5P air conditioner, 1999 yuan.

TCL 38-inch color TV, 1999 yuan.

Haier 10kg pulsator washing machine: 1999 yuan.

Such a price is placed in the previous life in 2020, and of course there is no cost-effectiveness.

However, in 2004.

If you want to buy brand appliances with the above performance parameters, the cheapest ones should cost more than 3,000 yuan.

If there is no bargaining, it is normal to win more than 4,000 yuan.

And now, in the eyes of others, those high-end appliances are incomparably expensive.

This time, it has become so close to the people.

All right.

Again.

Faced with such a price, I will ask you whether it is fragrant or not.