Chapter 696: Another New Mode

"Huanyu is self-employed?"

Although it was just four simple words, Ma Yun subconsciously felt bad.

These words are probably not so simple.

If you take it literally, it looks as if Huanyu is selling goods by itself.

But deep down it doesn't seem to be.

"Zhaoxi, immediately call everyone over to study this Huanyu self-operated."

Although the official promotion has not yet started at this time, the four words of Huanyu self-operated make Ma Yun feel a strong sense of crisis.

Could this be a new model?

Just like the online ordering and offline delivery of Huanyu Technology at that time.

Although the online ordering and offline delivery mode are not so important, but at the beginning, it did increase the confidence of countless consumers to place online orders. And once confidence is developed, it doesn't matter whether you want to use this model or not.

However, Ma Yun felt that this self-operated Huanyu seems to be more than just an ordinary model.

Jack Ma has also done b2c before.

Although most b2c is to invite merchants to come and set up shop.

But sometimes, Jack Ma and the others will also store some of their own goods to sell.

But at that time they did not have the concept of self-employment.

Looking at it now, this self-operation seems to be the same as when they bought the goods themselves.

But if that's all, what about the price?

Even if they are self-employed, their prices cannot be so cheap.

Since it is self-operated, it also needs to purchase goods, and the cost of purchasing goods may not be lower than others.

This kind of self-employment was just an additional business for them at that time, not the main business, but it was still possible to make some money.

But now...

When I saw that this series of products actually dropped by about 1,000 yuan,

The lowest price cut is also 700 yuan, and Ma Yun's whole person is not good.

Who can resist this price?

"Mr. Ma, their self-employment seems to be different from our previous self-employment."

"I also feel, how could they possibly set such a low price?"

"It's possible that they took substantial subsidies."

"Impossible, if you stick it like this, they will lose money."

In fact, when they did b2c before, they did start subsidies.

It's just not possible at that time.

E-commerce has always been a new concept. For the time being, everyone has no idea to place an order online, so it can only be done through subsidies.

But this method not only does not make money, but also loses money.

No one in business is a fool.

The reason why everyone is willing to lose money in the beginning is just to let everyone try online shopping.

Now many people have tried it, and basically most of the B2C platforms are not very subsidized.

Besides, even if it is a subsidy, it can be made up to 50-100 yuan at most, where is there such a difference of 1,000 yuan.

Moreover, online shopping is not as good as the previous era of wasteland, and the number of online orders is increasing every day.

Although Huanyu Technology made money, such a posting method made him go bankrupt in minutes.

"Mr. Ma, it seems that some of their products are not the same as those in the physical store."

At this time, Cai Congxin pointed to a promotional air conditioner and said.

"I've never seen an air conditioner of this model."

"I also feel a little strange."

Based on this discovery, everyone suddenly discovered that other products were the same.

"Brother Cai, this is the case. I checked and the models of these refrigerators are different from those in the physical store."

"And these color TVs."

"Could this be the manufacturer's inventory?"

"It shouldn't be, there can't be so much inventory. Besides, even if it's inventory, there can't be different models. It's not just the models, you see, some of their brands are different from the brick-and-mortar stores."

"Then how did these models come from?"

With questions, they soon found the real answer.

Huanyu is self-operated here, not just selling things by itself.

The deeper level is self-operated, but manufacturers cooperate with Huanyu Mall alone to design and produce products for them.

Or it is not designed separately. In fact, the performance parameters are the same, but a model and a small category trademark have been changed.

It's also Gree, the physical store sells the King of Calm, well, it's called Xinyue online.

Although it is called Xinyue, the brand is still Gree, and the performance parameters are exactly the same as the Calm King.

In other words, these products will not be sold in reality, they will only be sold online.

He does not only sell online, he owns and only owns Huanyu Technology.

Even if they want to sell Taobao.

Sorry, the manufacturer does not supply you.

"Mr. Ma, we..."

When they understood this, Ali's partners showed embarrassment.

They are all elites in the industry.

Although from the overall general trend, they are completely inferior to Universal Technology.

But if the new model comes out, they can see how powerful it is at a glance.

Huanyu is self-operated, which can be said to have brought new hope to b2c, which did not have much vitality.

Just imagine.

Manufacturers design products for Huanyu Mall individually, that is, they no longer need physical distributors.

They just need to sell their products to Universal Technology.

As long as Huanyu Technology puts its products on the Internet, he does not need to rent a store at all.

All of a sudden, from the dealer to the rent... the savings here are not a little or two.

This can also understand why these people save 1,000 yuan in electricity.

certainly.

Why do they want to make other models?

Because it's going to be staggered from the brick-and-mortar store.

Otherwise, if the products sold online and in brick-and-mortar stores are the same, brick-and-mortar dealers will also put pressure on manufacturers.

Well now, everyone sells different products.

You sell yours, I sell mine.

As for who sells well, it depends on who's ability.

This can be said to completely avoid direct competition with physical stores.

But in fact, although they avoided it, b2c also grabbed the market of physical stores.

But even so, physical home appliance supermarkets have nothing to do.

"Why, this was hit by someone else?"

"Yes, this Huanyu self-operated model is indeed new, but we Ali are not afraid."

"Besides, the sales data of Huanyu Mall has not been released yet. It is not known whether everyone will accept the account or not. The most important thing is that this self-operated business has an important flaw."

"Mr. Ma, what's the flaw?"

"Since Huanyu's self-operated products are so cheap, consumers will think, why do they still buy products from other merchants?"

Ma Yun said yes.

To know.

Huanyu is not the only one who has opened stores in Huanyu Mall, but also a series of merchants.

Even if Huanyu is self-operated, they can't catch all the products in one go.

So, if Huanyu robs consumers of its own business, will other businesses live?

Some of them are doing e-commerce, and what they do is a platform, rather than participating in the competition with enterprises.

"Mr. Ma, you are right."

"Huanyu self-operated looks attractive, but the more they sell, the faster other merchants die."

Everyone began to rationalize under Ma Yun's analysis.

"Well, that's it, you guys talk first, I'll go outside and smoke a cigarette."

After speaking, Ma Yun picked up a pack of cigarettes and walked out.

He has to calm down.

Yes.

What he said to a group of Arhats just now was complete nonsense.

what a flaw.

Indeed, Huanyu's self-operation is indeed flawed.

But this defect does not affect the attractiveness of Huanyu Mall to consumers at all.

At such low prices, as long as they succeed in attracting consumers, the market is vibrant.

The reason why he said that just now was because he didn't want everyone to lose hope.

"Old Cai, why did you come out?"

Halfway through the cigarette, when he saw Cai Congxin came out, Ma Yun said.

"What do you say?"

Cai Congxin sighed: "The self-operated model launched by Huanyu Technology can be said to have hit us seven inches."

"Lao Cai, stop talking... I want to be quiet."

His face was extremely ugly.

Just now, Ma Yun has been holding back.

In fact, after he understood Huanyu's self-support model, he almost couldn't help crying.

He knew all too well what the pattern meant to them.

With such a model, it can almost be said that the overlord of the e-commerce field may be born at this time.

But what is extremely ridiculous is that he, including some of his other collaborators, was not able to participate in this self-supporting feast.