Chapter 734: I Can Also Increase the Price
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"Mr. Chen, do you really want to enter the North American market?"
"certainly."
"But we're not ready yet."
While the pear mobile phone is selling well in China, Chen Yu also began to arrange the pear mobile phone to enter the global market.
The first stop is to enter North America, that is, the US market.
However, Zhou Yifei has some concerns about entering the North American market.
"One is that our distributors haven't fully spread it out yet. In addition, our products entering the North American market are equivalent to their imports, and the tariffs are also relatively heavy. If we take our current price and put it in the North American market, I'm afraid we will have to sell it. 10,000 yuan."
"I've considered this."
Chen Yu nodded.
The reason why he still wants to enter the North American market is not that he really wants to enter now.
In fact, Chen Yu also knows that it is not a particularly good time to enter Huanyu Technology.
Chen Yu's plan is a few years later, that is, after the appearance of a real smartphone.
But Chen Yu must make a gesture now.
Chen Yu wants to make those international mobile phone brands feel threatened.
They dared to enter the Chinese market, and Chen Yu dared to enter their base camp.
Even if it may not be possible in the North American market, at least you have to scare them.
Of course, it's not just to scare them, Chen Yu also has his own layout.
such as flash.
Before this, the flash was not considered a relatively important mobile phone accessory.
But after the explosion of pear mobile phones, the flashlight of mobile phones has become the focus of attention of thousands of people.
After Chen Yu came up with the pear mobile phone, he directly took down the flash phone accessory.
The price is very small.
At that time, Chen Yu just spent 20 million to acquire a company called "Huaguang Technology".
This company mainly produces camera flashes.
However, due to the general technology and fierce competition, it has been in a state of loss.
Later, after Chen Yu's acquisition, he asked Huaguang to change its business from camera flash to mobile phone flash.
Of course, this technique is not difficult.
As long as it is a flashlight, it can be estimated in a few days of research.
But just because you can do it doesn't mean you can do it.
Especially when the pear mobile phone is popular, if you wait for your own research and development, and then wait for your own full mass production.
Then your phone will have no chance.
Chen Yu is making pear mobile phones hot in North America, and at the same time, he is also ready to use the flash as a killer to deal with these mobile phone manufacturers.
If they want to follow up, they're bound to need flash as well.
At this time, in order to shorten the cycle, it is necessary to find Chen Yu.
Although for the market, it is impossible for Chen Yu not to provide them with flash.
but……
Excuse me.
I will also increase the price.
...
I have to say that Chen Yu's plan was successful.
In North America, they take photos at night with their mobile phones at all times, and shoot a light out when there is something wrong... Under the bombardment of such advertisements, it aroused the interest of many North American consumers for a while.
Seriously, facing such a situation, these global mobile phone brands are under a lot of pressure.
Although they knew that the pear phone was just an embroidered pillow, it was nothing but a flash.
Although it became clear after research, it was influenced by social networks.
But none of this matters.
The important thing is that people in North America do not understand.
Other than that, this flash is really innovative.
Even if the other functions are crap, but this flash is enough.
If this were a hit in North America, it would be a backyard fire.
How can this work.
The Chinese market is over, and the North American market cannot be over.
"Meeting, meeting now."
Nokia, Sony, Ericsson, including Samsung, held company meetings for the first time.
And this meeting is not a regional one, but a global one.
Pear mobile phones have entered North America. Although they have not yet started sales, and they don't even know how they will sell in the future, this has threatened their most favorite market.
How can this work.
"What I want to ask is, is the pear phone really so attractive?"
Nokia always said very angry.
After he finished speaking, he also looked at "Xu Ban", the head of Nokia China.
It was this guy who set a fire to the headquarters.
"Mr. Suri, the flash of the pear phone is really innovative."
"Just a flash?"
"In addition to the flash, they also successfully introduced the network factor into it. However, these are not too technical, we can design a more advanced mobile phone than them. However, this has to cooperate with the headquarters. "
Although Xu Ban is the head of Nokia China, the Chinese side is not responsible for the design of mobile phones.
Therefore, to launch a new machine, the headquarters must be responsible.
"Mr. Suri, we have two plans."
After Xu Ban finished speaking, Nokia's technical director stood up and said: "One set is a new design of a mobile phone, adding the most popular flash. However, this cycle is a bit long, from design to mass production, at least 3 more than a month."
Of course, you can also speed up.
But this does not guarantee their quality.
After all, Nokia's competition this time is in the high-end mobile phone segment.
For quality, the cycle can only be extended.
And if it's redesigned, it takes even more time to design than to mass-produce it.
"Another way?"
3+ months is too long.
"That is to improve our existing model and add a flash. I matched it. At present, our 7200 is the most suitable. This is my design drawing. Because our 7200 itself is a larger model, there are relatively large improvements. space."
"How long will this cycle take?"
"One week."
The confident answer from Nokia's design director.
Before this meeting, he had already completed this task.
"very good."
Nokia President Suri looked at the design director with admiration.
"However, Mr. Surrey, there is a problem here."
"The technology of the flash itself is not difficult, but no company has done mobile flash before. If it cooperates with other camera companies, this may lengthen the mass production cycle. Currently, the mobile flash business is owned by Universal Technology, but I estimate that they will We're going to raise prices."
"It's just a flash, how much can he go up?"
High-end mobile phones have always been very profitable.
The manufacturing cost of mobile phone components is also relatively loose.
Of course, this does not mean that these companies are very rich, and any component manufacturers will increase their prices.
But now the situation is more urgent, and we can only buy it first.
"Xu Ban, go back to China and communicate with Universal Technology about the flash accessories. If they insist on raising the price, agree to it first."
Suri finished his orders. Then he immediately said to the person in charge of the technical department: "The pear phone is so popular in China, I predict that most of the mobile phones will be equipped with flash in the future, and we must take this accessory."
This is the Nokia side.
In fact, many other global mobile phone brands are adopting a similar scheme at this time.
It takes too long to redesign a phone.
This is the best solution for improving the original mobile phone.
However, whether it's a redesign or an improvement on the original phone, the flash is involved here.
At present, only Huanyu Technology has the ability to provide a large number of flash light services.
As for a flashlight they understand, how much can the price increase?
Chen Yu will tell you that I will rise to the point where you doubt life.