Chapter 771: The Army of Advertising Is About to Pass
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"Damn, Fetion actually launched one-click group messaging first."
"Mr. Li, we made this feature long ago, why didn't we launch it?"
The instant messaging department of Universal Science and Technology saw that Fetion attracted a large number of just-needed users instantly, and the employees of YY instant messaging were heartbroken.
Although Fetion has just been launched, the momentum has grown tremendously.
And Huanyu Technology still has no solution.
Because you can't launch a free texting service like mobile.
As for the very useful function of one-click group posting, it was banned by Li Nan.
Of course, it wasn't actually banned by Li Nan.
One-click mass posting was banned by Chen Yu.
When YY developed this function, Chen Yu banned it.
The reason is actually quite simple.
Although the one-click group sending function is good, it will become a concentrated place for advertisements.
You may not see it now, but after a period of time in the future, you will find that OneKey Group is not only not the killer of Fetion, but may even become their fatal flaw.
But, now is not the time.
"What's the hurry, Fetion just launched."
Although Li Nan is also a little anxious, as the person in charge of instant messaging, Li Nan must remain calm.
"Although Fetion grabbed some of our users, these users have not disappeared. In addition to using Fetion, they will still use our YY. Overall, our users have not been lost."
Li Nan analyzed Fetion's situation to his subordinates very rationally: "Although Fetion can send text messages to mobile phones, he must register with his mobile phone. But in China, quite a few of us do not have mobile phones."
such as students.
This is an important group in the instant messaging market.
Although mobile phones have become more and more popular, most students do not have mobile phones.
That's not to say you can't afford a phone at all.
Mainly because the parents of the general student group do not buy them for students.
"We're rolling out our tier system right away."
Li Nan told his subordinates.
"Hey, will the level system be too single?"
"Put it out first and then talk about it."
"Yes."
There was some apprehension in their hearts, but since they were instructed from above, they could only do as they were told.
Immediately, on the day Fetion was launched, YY carried out a version upgrade.
There is only one upgrade content, that is, the introduction of an instant messaging rating system.
However, this level system does not come out as level 0.
This system also counts the length of time that all YY has logged in before.
So users can see their level as long as they log in to the new Yy.
Some used YY more before, and they may have two moon grades.
Some use less, only a few stars.
And how to upgrade the YY level is also very simple. The longer the login time, the higher the level will be.
how to say.
For many Internet elites, this feature will find it useless.
After all, they have played too many things, and a small level is nothing in their eyes.
However, for the general public, the YY rating is obviously a very interesting thing.
"Hey, YY has launched a level, let me see what level I have, I have three stars."
"Hahaha, you are too few, mine is a moon."
"It's too out, I'm two months old."
"Fuck, why do you have two moons, how did you come here?"
"I don't know either. The rule above is that the longer you log in to YY, the higher your level. I used to surf the Internet a lot, and as soon as I surfed the Internet, I got YY on the board, which may have accumulated a lot of levels before."
"Oh, that's it, then I'll go to YY more.
"
Since the outbreak of the Internet in China in 2000, many interesting things have appeared in the Internet field.
Such as online games, circles, various forums, small games, playing cards and so on. 33
But to say that everyone in the country is playing, that is YY.
Almost every netizen has one YY or even several YY.
Therefore, as long as Yy is talked about, there are many, many topics.
Although the function of YY level is very simple, it can be said that it affects almost all netizens in China.
Accidentally, regarding the YY level, how to make YY upgrade, hang YY... and so on have become hot words for everyone to discuss.
Of course, while discussing YY grades, many YY users are also comparing grades from time to time.
What's your level?
How much am I.
The higher the level, a sense of superiority arises invisibly.
The lower the level, the more envious they naturally sounded.
At the same time, I secretly decided that I must go online more when I go back, and it would be better to go up a few levels just to hang up YY.
"Brothers, come to the Internet cafe tonight."
"Why go to an Internet cafe, play games?"
"No, my YY needs a star to rise to the moon, I'm going to hang for a few hours."
"Hey, mine is about to be upgraded, so I'll go too."
"Hey, can you help me hang YY when you go to the Internet?"
This is what a female student in the front row said.
Naturally, these female classmates also go online and chat about YY.
However, compared with male students, female students definitely spend less time online.
But they're fewer doesn't mean they don't want to level up.
Since they don't have time to surf the Internet, it becomes a logical thing to ask their classmates to help them hang up YY to upgrade.
"No problem, wrap it on me."
"Thank you."
"It's a small effort, by the way, I will stay overnight tonight and hang up for more than ten hours to see if I can help you to upgrade a few more levels."
"Great, this is my account number and password, you can't tell anyone else."
"Sure, can I still believe it?"
Just to hang up YY, for a while, many male and female classmates have virtually narrowed the distance.
...
"Li Nan, let's go, let's go to the Internet cafe."
"it is good."
In 2005, it was still the world of Internet cafes.
Although the personal PC computer is slowly starting to enter thousands of households, the most important place in all Internet markets is still the Internet cafe.
Therefore, Chen Yu's favorite Internet cafe is also the first front line when he inspects the market.
"Mr. Chen, should we consider launching the one-click group sending function?"
On the way, Li Nan expressed his concerns: "Fetion's one-click group sending function has been well received by many users. With this function, they have attracted a lot of enterprise users at once."
"I know."
Chen Yu nodded: "One-click group posting is good, but didn't you say it before, his drawbacks are also obvious."
"Mr. Chen, are you talking about an advertisement?"
"right."
"Although there may be some advertisements, our YY also receives a lot of advertisements from time to time."
"But if you open Fetion in the future, all of them are advertisements? Or, in the future, all the text messages you receive on your mobile phone will also be turned into advertisements. Will you still use Fetion?"
as in the future.
When a text message comes from your phone, you may not even want to read it.
Because you know whether you look at it or not, the text messages you receive are all spam ads.
Although many enterprise users are very interested in this one-click group sending, they also think it is very practical.
Yes, that's right.
But this is just the beginning.
As long as a period of time, interested merchants will make good use of this one-click group sending.