Chapter 673: The Price Butcher in the Mobile Phone World Is Here Again...

Of course, the advent of the Tianwen chip is not just this chip.

At the same time that He Tingbo held a press conference, a series of other domestic mobile phone manufacturers also held a new product launch conference.

Like Nokia, Sony and other companies, a number of mobile phone manufacturers have also launched their latest products.

If you look at the previous market rhythm, this kind of positive contest is not optimistic about many people in the industry.

It's also very simple.

In terms of product competitiveness, domestic brands cannot compete with foreign mobile phone brands.

They can only start a dislocation competition.

This dislocation is not only a price dislocation, but also a time dislocation.

Generally, three months after the release of new mobile phones from foreign brands, domestic mobile phone brands are launched one after another.

no way.

Competing with foreign mobile phone brands head-on, I don't know how to die.

This is just like when Apple released new products in the previous life, the general mobile phone manufacturers avoided them.

Released at the same time as them, there are really few domestic mobile phone brands that have the guts.

But now, it seems that this is a battle with foreign brands.

"Jiang Zi, these domestic mobile phone brands want to fight against us with Jihai tactics."

"It can be seen that five mobile phone manufacturers are preparing to hold press conferences today."

"There is also the Tianwen processor of Universal Technology. It turns out that the chips produced by Center International were not designed by them, but by Universal Technology."

"It was unexpected."

"Is there any information on this chip?"

"not yet."

"Well, let's pay attention to the press conferences of these domestic mobile phone manufacturers."

"Xu Ban", president of Nokia China, said to his old partner "Jiang Zi".

"The sense of competition among these domestic manufacturers has improved a lot."

In the office, the press conference of the waveguide is played on the large projection screen.

In fact, what Xu Ban wanted to see was the launch of Huanyu Technology's new mobile phone.

Among the domestic mobile phone manufacturers, they are not very concerned about a series of other mobile phone brands.

What they are most concerned about is Universal Technology.

Because in their eyes, only Huanyu Technology is qualified to compete with them.

However, it seems that Huanyu Technology has no new products, but there are some regrets.

"Well, Bird's press conference this time seems to be very powerful. It even invited TV stations and adopted a live broadcast method."

"Come on, Xu Lihua started to introduce their new products."

The two stared at the screen seriously.

At this time, Xu Lihua is holding the latest mobile phone a50 series from Bird.

"It looks okay."

"Um."

"Hey, it actually added a camera, this is a high-end machine."

Although Xu Lihua hadn't started to introduce it yet, just by looking at the style, the two knew it well.

Like the camera in this phone.

Generally, low-end mobile phones do not have cameras, and mobile phones with cameras that can take pictures are generally high-end phones.

"Tsk tsk, it's still 300,000 pixels."

Hearing Xu Lihua's introduction, Jiang Zi was a little surprised.

"Bluetooth, mp3, radio, and even a memory card interface are also available."

"Also, the battery has a capacity of 1,000 mAh."

Such a configuration is already high.

"This configuration is higher than the configuration of our 6670."

If you just look at the configuration, everyone should choose the waveguide a50 first.

However, in this world, whoever has high configuration can sell well.

Within the configuration, he also has workmanship, brand, and a series of other complex factors.

Although the workmanship of this a50 of the waveguide looks very good.

But his brand value is far less than their Nokia.

This is also the reason why the two are still very relaxed at this time.

They have had too many dealings with domestic mobile phone manufacturers, and domestic mobile phone manufacturers have to PK with them, generally speaking, the configuration is higher than theirs. Otherwise, it wouldn't sell at all. Moreover, not only the configuration is higher than them, but the price is also lower than them. Only in this way can domestic mobile phone brands attract some users.

"All that's left is the price."

Configuration is not the point, the point is the price.

The two are looking forward to Xu Lihua's announcement of the terminal retail price.

"It should be around 2000."

Jiang Zi predicted.

"2000 yuan is too high, who would buy it?"

Xu Ban shook his head: "If I were Xu Lihua, I would definitely set it at 1800 yuan."

"If that's the case, then they're hitting our mid-to-high-end 6630 with a high-end phone?"

Nokia's 6670 is 2200 yuan, 6630 is 1800 yuan.

The configuration of the waveguide a50 is higher than that of the Nokia 6670, but if it only sells for 1800 yuan, it has some competitiveness.

However, Xu Ban was still very calm.

Because he knows that if he can buy a mobile phone for 1,800 yuan, he no longer pays hundreds of yuan to buy their Nokia.

Even the 6630 with a lower configuration is more fragrant than the waveguide a50 for the general public.

This is not their boast, this is tested by the market.

"Sure enough, it's 1800 yuan."

On the live broadcast screen, Xu Lihua marked a price of 1,800 yuan.

Xu Ban smiled slightly, he knew that there was no suspense in this contest.

Even if Bird's new products have some competitiveness, there is not much threat to them Nokia.

However, just when Xu Ban was about to read the news of other mobile phone manufacturers, a division sign suddenly appeared in the 1800 yuan on the big screen.

After the division sign is a 2.

That is 1800÷2.

What is 1800÷2?

Everyone knows the answer.

900 yuan.

Yes.

The price of the waveguide a50 is not 1800, but half of 1800, which is 900 yuan.

"900 yuan?"

"Jiang Zi, my eyes aren't dying, right?"

"It's like 900 yuan."

After wiping his eyes, Jiang Zi thought he had read it wrong.

Can be written clearly on the screen.

Not only on the screen, but also all the reporters who came to the scene were shocked by the figure given by Xu Lihua.

At this time, Xu Lihua read the number out loud again.

900 yuan.

That's right.

This is the most expensive and cheapest mobile phone in China so far.

"Damn it, Bird is going crazy?"

"With such a configuration, such a workmanship, and such a price, they won't lose money?"

High-end phones are no better than low-end phones.

Low-end mobile phones are equipped with various components, and the cheap ones are dead.

Not only the accessories, but also the materials for workmanship are extremely cheap.

Therefore, it is normal for low-end mobile phones to sell for hundreds of yuan, and it is still very profitable.

But for high-end mobile phones, every configuration is extremely expensive.

Not to mention the processor, just his camera costs nearly 100 yuan.

There's also memory, a 1000mAh battery, Bluetooth, and a bunch of Bluetooth patents.

By the way, they also have dual cards and dual standby, which also requires payment.

If you really want to say, the overall cost is more than 900 yuan.

Even if they know that the domestic production cost is much lower than their Nokia, it can't be this price.

"Impossible, it's impossible."

Xu Ban couldn't believe it at all.

He thinks that this may be a routine that Bird has come up with.

First come up with the lowest price during the live broadcast, and then attract your attention.

When you actually go to buy it, the retail price becomes 1800.

Or not 1800, maybe a little lower than 1800.

But even if it is a few hundred lower than 1800, it is acceptable.

But at 900 yuan, Xu Ban couldn't believe it.

"Jiang Zi, when will their phone be released?"

"Just now Xu Lihua said that when they held a press conference, the major mobile phone supermarkets in China were listed at the same time."

"Okay, let's go to the mobile phone store to check the authenticity."

Is it 900 yuan, just go to the physical store and buy one.

With Jiang Zi, Xu Ban came to the mobile phone supermarket on the commercial street in the city center.

"Hello, gentlemen, do you want to buy a mobile phone?"

"Yes."

"Which brand of mobile phone do you like, and let me introduce it to you."

"Waveguide a50."

"Sir, you are really discerning, the Waveguide a50 is the latest mobile phone from the Waveguide. His configuration..."

"Don't introduce the configuration, we know, let's talk about how much."

Walking into the mall, the salesman introduced the specific configuration of the waveguide a50 to Xu Ban.

However, it seemed that the two of them were already familiar with this phone, so the salesman didn't say any more: "Sir, the price of this phone is 900 yuan."

"900?"

Xu Ban was stunned.

"Really 900?"

Jiang Zi also vomited blood.

At this price, how can you play?

"Yes, sir, it's really 900 yuan."

The salesperson confirmed.

Just seeing the shock of the two of them, they seemed to have thought of something, and said, "Sir, if this is the case, I will apply to the manager to see if it can be less."

"It can be less."

At this moment, Xu Ban was about to faint.

"Jiang Zi, is this phone really made by Bird?"

"Seems to be."

Jiang Zi nodded.

"How do I feel that it is from Huanyu Technology?"

Holding the waveguide a50, Xu Ban only felt that Chen Yu, the price butcher in the field of mobile phones, had appeared again.

I remember that at that time, Universal Technology used this trick to directly monopolize the sinking market.

This was Nokia's worst defeat at the time.

After playing with it a few more times, Xu Ban muttered to himself.

But it doesn't look like it.

This is obviously the Bird brand?

Could it be that Bird has also learned the tricks of Huanyu Technology?