Chapter 646: Do You Really Understand E-Commerce?

The visit is naturally not the point, the point is the private communication with Dong Minzhu after the visit.

However, although the visit is not the focus, the visit still left a deep impression on Chen Yu.

For example, the production factory of Gree air conditioners is more orderly than ordinary factories.

According to Dong Minzhu, their factory has adopted a perfect quality management model, which also ensures the production efficiency and quality of Gree Electric.

"Dong Zong, your quality management system is really broad and profound."

"I came from a marketing background. When I took over Gree, many people thought that I could not bring Gree. But I don't believe in this evil. I want to tell others that even if I come from a marketing background, I can bring Gree well. To this end, I It took a lot of effort to pay close attention to the quality.”

"Gree, master the core technology, Dong Zong, your trick is amazing."

Chen Yu gave Dong Minzhu a thumbs up.

Among entrepreneurs, the reason why Dong Minzhu is a strong woman lies not in her personality, but in her actions.

After she took over Gree, Gree was originally a first-class brand in China, but now it has become the first in the country.

Moreover, she also issued a rhetoric to be the world's first.

"Hey, Chen Yu, your sentence is good. How about selling it to me as our Gree slogan?"

Gree, mastering core technology made Dong Minzhu's eyes light up.

It was the first time she heard such an evaluation of Gree.

"Advertisement?"

Chen Yuzheng wanted to say, isn't this sentence the advertising slogan of Gree?

But after thinking about it, Chen Yu understood.

Now Gree's advertisement is not this sentence, but "good air conditioner, made by Gree".

It should be said that the advertising slogan [good air conditioner, made by Gree] is also very good.

In the 1990s, he used such advertising slogans.

However, after entering the 21st century,

This advert was discarded.

It was not until 2013 in the previous life that the "good air conditioner, made by Gree" was used again.

However, when you think that Gree is going to compete with the global air-conditioning brand at this moment, this ad slogan is very suitable for Gree.

"Mr. Dong, that's polite. It's a matter of one sentence. If Gree uses this sentence as an advertising slogan, I'm too happy."

Chen Yu naturally wouldn't say that I stole this ad from you.

You want to use it, that's the best.

"No, no, this slogan is too useful for us. Just this slogan alone is worth at least 1 million."

Gree, master the core technology.

With these words in her mouth, Dong Minzhu was a little excited.

This slogan can be said to be tailor-made for them.

You know, although Dong Minzhu made a rhetoric to challenge the world's number one. But seriously, there's a lot of pressure here.

In the field of air conditioners, although Gree air conditioners occupy the first share in the domestic market, in terms of technology, Gree is currently quite different from Japan, South Korea, Europe and the United States. This is also true in the eyes of many people, especially the high-end central air conditioner.

Although Dong Minzhu continued to increase investment in research and development, and constantly narrowed the gap with them, even now this gap is very small. But it is still more difficult to change everyone's ideas all at once. Previously, Gree's advertising slogan, good air conditioning, although Gree made it is not bad. But most people think that Gree air conditioners are not bad, but they are not the top ones. Can they compare with other air conditioners in Japan, South Korea, Europe and the United States? This needs to be verified, but if the slogan is changed to "Gree, mastering the core technology", everyone will think that Gree has kept pace with Japan and South Korea... This has a huge role in promoting the high-end market.

Once the high-end market is won, it will feed back to the low-end.

Really want to say, let alone 1 million in this advertisement, Dong Minzhu is willing to give 10 million.

"Director Dong, you..."

"Okay, that's the deal. I'll notify the finance department to send the money to you later."

Dong Minzhu aggressively asked Chen Yu to stop discussing the issue of advertising fees.

Since Dong Minzhu insisted, Chen Yu no longer refused.

1 million, in a word, this money is too profitable.

It seems that if we want to explore the business here in the future, Chen Yu remembers many classic advertising words in his mind.

Of course it's bad fun.

This kind of thing is unpredictable, how could Chen Yu, the CEO of Universal Technology, do this kind of thing professionally.

"Look, Chen Yu, I owe you another favor."

"Mr. Dong, you gave me money and a high hat. No wonder everyone in the industry admires you."

"What is there to admire? Everyone sees that I am a woman, so they let me."

At the end of the visit, only Chen Yu and Dong Minzhu remained in the office of the chairman of Gree Electric Appliances.

Both of them knew that what they were talking about now was the point.

The advertisement just now was just an episode, and Chen Yu came to Gree for another purpose.

"Dong Zong, I heard that Gree has made adjustments in payment settlement recently."

"There are adjustments."

Dong Minzhu nodded: "This is also inspired by you. Payment settlement is a big problem. If the dealer keeps detaining, we will be passive even if we build more air conditioners. However, we have only adjusted some small Dealer payment settlement, for some big dealers, we can't do anything for the time being."

This is also something Dong Minzhu regrets.

Such as the national large-scale home appliance supermarket.

Although Dong Minzhu really wants to adjust their payment settlement cycle, it is a seller's market at this time, and Gree also needs these large home appliance supermarkets to occupy the market. Although Gree has achieved the first place in the country, it is not without its competitors. Midea, Chigo, even Hisense and TCL have launched a series of air conditioners. Not to mention, there are some large air-conditioning groups such as Japan, South Korea, Europe and the United States.

But even so, Dong Minzhu also knew that the meal had to be eaten one bite at a time.

Give her time, Dong Minzhu believes that she will be able to win these dealers.

"Large dealers do have a lot of power to speak."

Chen Yu also nodded.

Huanyu Technology has shares in Yongle Electric Appliances, and naturally knows the right to speak in large home appliance supermarkets.

If manufacturers want to adjust their payment cycle, then I will put more resources on other products.

They believe that there are definitely manufacturers willing to sacrifice the payment settlement cycle in exchange for the market.

The last time Huanyu mobile phone was almost pitted by the dealer.

This is also the reason why Chen Yu wants to be a sales channel.

"By the way, the weather is getting hotter and hotter, Chen Yu, do you have any activities in Huanyu Mall?"

"Mr. Dong, I am here for this matter."

Chen Yu said: "Summer is the peak season for air-conditioning home appliances, and we also want to do a wave of promotions in the Huanyu Mall."

Universal Technology has two major e-commerce platforms.

One is B2C's Huanyu Mall.

The other is the Universal Department Store of c2c.

Although C2C's Universal Department Store has done promotions before.

But Universal Department Store is only for small commodities, and has nothing to do with B2C's Universal Mall.

Therefore, it is also possible for Huanyu Mall to take over Huanyu Department Store and do another wave of promotions.

Of course, Chen Yu's promotion is not for promotion.

He is also aimed at targeting several major competitors.

At present, Zhuoyue, eBay, and Ali have joined forces.

Although Chen Yu thought that they could not be his opponents, it was impossible to say that they were completely let go.

It's just not easy to deal with them either.

However, Chen Yu has some tricks.

For example, this time Chen Yu asked Dong Minzhu.

The play is simple.

When Alibaba and eBay were doing c2c before, Chen Yu did b2c.

When Ali came to do b2c, Chen Yu secretly started c2c again.

Then Ali Zhuoyue found that c2c is the most suitable for the domestic market, and Chen Yu came back to prepare for a wave of b2c.

Ha ha?

Do you think you can really understand the Chinese e-commerce market?

At that time I will make you doubt life.