Chapter 627: Ali's Bad Ideas

"Chen Yu has come to Hangzhou."

"How can he come to Hangcheng?"

"Isn't he making cellphones?"

Hearing that Chen Yu came to Hangzhou, Ma Yun subconsciously jumped.

It's not that he was scared when he heard Chen Yu's name, but he had lost all battles against Chen Yu some time ago.

In particular, it has always been difficult to forget the incident of Chen Yu fooling him.

If possible, he wanted to never meet Chen Yu in his life.

If this is not possible, then it would be better to encounter Chen Yu less often.

Although Chen Yu and Ma Yun have not met now.

But Jack Ma knew that Ali was in trouble.

"Is there any action from Huanyu Technology?"

"I don't know for the time being, I will send someone to watch them specifically."

"It's no use staring."

Ma Yun shook his head: "Now our competition with Huanyu Technology has shifted from b2c to c2c. We had an advantage in c2c before, but we didn't cherish it, and instead gave up this market in vain. Now they have started c2c, even if they don't temporarily. To make money, they just need to expand the user base.”

This made Ma Yun think that the competition between Huanyu Technology and Penguin was the same at that time.

Although e-commerce platforms are e-commerce, they are also the same as instant messaging.

It's okay to lose some money in the early stage, as long as the users are done.

Thinking of this, Ma Yun regretted it even more.

Why was he so second-hand in the first place, and was fooled by this guy.

"I believe they will have a promotion to promote their business."

The previous contests were all through promotions.

Although this model is very vulgar and not creative, it has to be said that it is very effective.

On the one hand, promotions can attract more popularity.

At the same time, he can sell a large number of products in a short period of time, resulting in a larger transaction volume.

On the other hand, this stimulates the purchase of users and the attention of the public.

It's just that Ali now has a problem.

Their number of businesses and users is far less than that of Universal Technology.

If Universal Technology engages in such promotions, will they follow or not?

If they don't follow, this promotion will be completely missed by them.

If you follow...

When the two-phase sales data are compared, one will know at a glance who is better and who is worse.

To follow or not to follow, there is a problem.

"Notify everyone, have a meeting."

Once again, the Eighteen Arhats sat together.

Ma Yun looked around at everyone, and then said: "We haven't been together for a long time. In fact, what I hope most is that everyone usually does their own things. As long as the company operates normally, there is no need for us to get together. Because every time we get together Together, everyone knows that this is where we Ali got into trouble."

"I believe everyone knows that Chen Yu, the founder of Universal Technology, came to Hangzhou. He did not come to Hangzhou to play. His purpose is very clear. He will free up his hands and start to deal with our Ali. The strength of Universal Technology, I don't need much. Say. So, folks, what do we do now?"

Without any introduction from Jack Ma, their biggest competitor is Huanyu Technology.

For Huanyu Technology, they can be said to be very understanding.

But the more they understand, the more uncertain they are.

"Actually, this contest is a contest for users. Universal Technology clearly sees that we have returned to the c2c business, so Chen Yu came to Hangzhou specially. If nothing else happens in the future, no matter what kind of offensive Huanyu Technology launches, they are all for users. .Since it is for users, we only need to solve the user part.”

Cai Congxin, who has always been very calm and is Ali's best think tank, was the first to say.

"Old Cai is right, this time is a user battle. As long as we solve the user, then we are not afraid of Huanyu Technology."

Cai Congxin's words made all the Arhats in the audience nodded secretly.

There were still some ups and downs in my heart just now, but now there are some eyebrows.

"So, how do we increase our users quickly?"

Compared with others, Ma Yun did not dare to relax at all.

Of course he knows that this is a user battle, but how to make users up is the key.

"Mr. Ma, I think we can increase the investment of the staff."

One of the Luohan suggested.

"Although the promotion of ground push personnel is effective, the efficiency is too poor, even if it is increased, it will not be of much use."

Ma Yun shook his head.

Of course, although shaking his head, the number of ground pushers will naturally increase.

Even if it doesn't have much effect temporarily, it can increase some effect.

"I think we should put more advertising, especially on TV."

It's just that Jack Ma shook his head: "We have done this kind of promotion before, but the conversion rate of traditional media is not particularly high. We can do more in the B2C business, but the C2C business can't show much effect. "

"It's better for us to fight a price war with them. We will lose some money this time, and we have to earn enough popularity."

Another Rohan suggested.

But this time, Jack Ma shook his head even more: "We are an e-commerce platform, and we have no products of our own. If we want to fight a price war, we have to cooperate with merchants. To cooperate with them, one is that we have to provide resources, and the other is that we have to give them. Subsidies. Of course, there is no problem in itself. However, can we beat Huanyu Technology in a price war?"

This question stopped everyone.

As long as Ali fights a price war, Huanyu Technology will also fight.

Universal Technology has the most categories, the most merchants, and the most users.

You want to fight a price war, how do you fight this?

Don't start a price war yourself, they will kill you.

I still remember a promotion that Ali launched at that time, and his Huanyu Technology actually asked a bunch of people to brush the bill.

This volume has gone up, but at that time, Ali was vomiting blood at a loss.

Dozens of proposals in a row were all rejected by Jack Ma.

Seeing Cai Congxin who was calm and relaxed, Ma Yun asked, "Old Cai, everyone here is so anxious, you are the only one who is so leisurely."

"Hehe, I'm not listening to everyone's discussion."

"Discussion, what discussion, I think you have been drinking tea. Come on, since you were the first to speak just now, you must have come up with an idea."

Ali is a partnership system.

Because of this system, Ali has attracted countless geniuses.

But in the Ali partnership system, only two are permanent partners.

One of them is Jack Ma.

The other is Cai Congxin.

To be honest, a lot of credit for Ali's achievement today is Cai Congxin.

It is precisely because of Cai Congxin that Jack Ma has always felt more secure.

He knew that no matter what problems Ali encountered, Cai Congxin could come up with ideas.

This time, it looks the same.

"Actually, there is no idea."

Cai Congxin put down the teacup: "I just came up with a bad idea."

"Whether it's a bad idea or a good idea, as long as it works, it's a brilliant idea, hurry up."

"Okay, then I'll say it."

After clearing his throat, Cai Congxin said: "There are actually two users in the user battle, one is the store user and the other is the consumer. I don't think about the consumer for the time being. This is the most difficult one. Easiest. To attract consumers, we have to attract store users to come and open a store.”

"Lao Cai, everyone has the same idea as you. We have used a lot of methods, but the efficiency is not high."

"It's normal to be low. It's unbelievable to rely on those methods to surpass Huanyu technology all of a sudden."

Cai Congxin nodded and continued: "Whether it's people pushing people, advertising, or anything else, the efficiency is actually relatively slow. Of course, although the efficiency is slow, we still have to do it. But since Chen Yu came to Hangcheng, he obviously wanted to hit us. One caught off guard. They have absolute users and can naturally crush us. But why don't we do the opposite?"

"Conversely, what do you mean?"

"It's also simple. For example, we generally develop new shop owners or old shop owners when we develop shop owners now."

"There are both, but it is easier for new store owners to develop. The old store owners have generally opened stores in Universal Department Store, so they don't want to open them with us."

"It's an illusion."

Cai Congxin shook his head: "In fact, new shop owners are the worst to develop, and the best ones are old shop owners, such as the old shop owners at Universal Department Store. Because they have done business online, they will be more willing to accept it. The reason why we have the illusion , because the old shop owners are lazy, they don't want to bother to register a new shop again."

Nowadays, many people are actually not very familiar with online operations.

Many people open a store and only do general operations.

But opening a store involves a lot of operations.

Such as uploading pictures, uploading ID cards, bank cards...etc.

These things can't be done in half an hour.

Don't think that those who open the store are very diligent, in fact, many of them are soy sauce.

They are not professional.

But even if they are not professional, you have to bring them over.

It is because of their unprofessionalism that they have piled up countless products.

"The more I talk, the more I don't understand, Lao Cai, we all understand this. We also understand why the old shop owner doesn't want to open another shop, but what can we do if they're lazy, we can't just register them and upload pictures."

Lu Zhaoxi said incomprehensibly.

This statement was unexpected, but Cai Congxin nodded with a smile: "Why not?"