Chapter 632: Who Says You Can't Sell Clothes But Home Appliances?

"Lao Cai, how much do you think Huanyu Technology's sales volume can break this time?"

"This time, the promotion of Huanyu Technology is aimed at clothing brands. I think it is more to promote the number of transactions, rather than the turnover."

In the office, only Ma Yun and Cai Congxin were left.

Both of them had a consensus that if Ali wanted to get through this difficulty, there was no other way but to persevere.

"The most valuable asset of c2c is the number of transactions, and it is also consumers. Unfortunately, we switched to b2c at that time."

With this said, Jack Ma regrets being fooled by Chen Yu to start b2c.

"Mr. Ma, no one can understand the market. At that time, we kept making losses in C2C, and we had no bottom line. At least we did B2C, which allowed capital to see the potential market of e-commerce."

"That's true."

This is also Ma Yun's only consolation.

Of course, for the promotion of Universal Technology this time, the industry does not have too high expectations for the turnover.

C2c is not the same as b2c.

If you want to break the record, just hit b2c directly.

Like that kind of home appliances, every single order costs a few thousand dollars, and the turnover is hundreds of millions of dollars every minute.

But c2c is like those clothes, and some are only tens of dollars.

Even if more clothes are sold, the turnover is not large.

However, people in the industry also know that Huanyu Technology must do it.

For e-commerce to develop, it is impossible to sell electricity all the time.

It is all commodities that really go to the market.

Clothes are exactly what everyone has the most potential to buy.

As long as the clothing brand is opened, these users can buy any other products in the future.

However, for Chen Yu, this time his promotion is not only about the number of transactions, but also the amount of transactions.

He really wants to pass this promotion,

Let the public see it.

Who told you that the turnover of c2c is weaker than that of b2c?

Who told you that a piece of clothing costing tens of dollars can't sell household appliances that cost thousands of dollars?

As long as the amount is large, let alone dozens of dollars, even if it is just a few dollars, Chen Yu has to pile up the transaction amount.

Of course, it's not an easy thing to pile on.

It is 2004 and the e-commerce market is not yet widespread.

The reason for the lack of popularity is that people do not know much about online shopping.

Another is that the payment channels are not so perfect.

However, for these two, Huanyu Technology is not helpless.

The first, of course, is to promote and publicize online shopping.

In the past, Universal Technology's practice was to advertise.

It's just that ordinary advertising people don't know much about online shopping.

People still feel insecure about online shopping.

This time, Chen Yu decided to do a live TV show with Jiangsu and Zhejiang Guardians.

The content of the activity, that is, from the online store owner opening the store, to the consumer buying the product online.

Then the merchant ships, goes to the courier, then the logistics, and finally to your logistics in the area.

Then there is the call to notify the pickup.

For people who were used to online shopping in previous lives, this is of course nothing.

But for those who have never tried it, such an operation must be popularized to them.

Of course, in this popularization, it is also very necessary to introduce the transaction mechanism of online shopping.

The most necessary transaction mechanism is a third-party secured transaction.

That is to say, after the user pays for the purchase of the product, the first time the money is not given to the merchant, but to Huanyu Technology's payment gateway. Alipay is kept for the user first, and after the user receives the goods, and then confirms the receipt, the money that was deposited before will enter the merchant's account. This mechanism not only protects the interests of consumers, but also protects the interests of shop owners.

After all, it is not just consumers who are worried that merchants will cheat, but merchants are also worried that consumers will not acknowledge their accounts.

All right.

Naturally, the show also costs money.

He is actually an advertisement, just an advertisement in disguise.

However, such disguised advertising is more effective than direct advertising.

The ratings on Jiangsu and Zhejiang Guardians are good. Under such live broadcasts, many people have a clearer understanding of online shopping. Even if they didn't buy online in the first place, they became potential users.

Especially one part of logistics transportation.

To add attention.

Chen Yu specially added a timing link.

That is, the time from when a consumer places an order to when they receive the goods.

Normally, it takes about three days to arrive in some areas in the southeast of the five provinces of Jiangsu and Zhejiang.

However, in this program, consumers only spent 2 hours from placing an order to receiving the goods.

This is of course hype.

Not all items are available within two hours.

However, the experience of receiving goods in two hours has undoubtedly greatly stimulated a group of potential buyers.

In particular, there was no preview or rehearsal for the live broadcast this time, and the whole process was real.

For example, the customer who received the product in two hours.

The shock on his face when he was really sure that his goods had been delivered to his door was unbelievable.

This is replaced by real-life purchases, shopping and then buying back, it is estimated that it will take a few hours.

This is one of them.

The second is to improve the payment system.

In fact, Huanyu Technology has already started its own payment system a long time ago.

Alipay is the most important part of Huanyu Technology.

Moreover, many users already have the function of online consumption in Internet cafes through the binding of Alipay and Internet cafes.

It's just that the online consumption at that time was more about buying snacks in Internet cafes, such as buying a bag of melon seed drinks.

At the same time, there are also recharge YY coins and game coins.

This is biased towards virtual.

But now, Chen Yu has turned the payment system of Alipay into a real online shopping.

However, he is still one step away from realizing Alipay online shopping in Internet cafes.

This part is the receiving part.

Guarantee the receipt link, and also ensure the security of the user's payment.

Because they know that after placing an order, the goods will be delivered to the Internet cafe.

It is possible to receive the goods in the Internet cafe itself.

However, if the quantity is large, there will be a lot of pressure on the Internet cafe to receive the goods.

To this end, Huanyu Technology negotiated with a group of Internet cafes that it had cooperated with before, and launched a national Internet cafe express interlocking site.

On the one hand, these Internet cafes can receive and send products for users in their Internet cafes, and they can also serve other non-Internet cafe users.

Once this Internet cafe + express delivery model was launched, many Internet cafe owners were very interested.

Especially Fatty Wang, as the vice president of the largest Internet cafe chain in the country, he found Chen Yu right away.

In addition, it signed a contract with Huanyu Technology to officially launch the Internet cafe express service.

Do these things well, and the promotion of Huanyu Technology will almost come.

As for the amount of this promotion will be.

Chen Yu doesn't know for now.

But he knew that it would never be lower than the previous promotions made by b2c Huanyu Mall.

Everything is ready, only the east wind is owed.

All right.

Now Dongfeng does not need it, just wait for the promotion to start.

Chen Yu is looking forward to it.