Chapter 1641: The Uncrowned King

Halfway up the mountain.

Ma Yun and everyone hung up the phone and fell silent for a while.

The tour guide in front seemed to feel that the atmosphere was not right, so the explanation stopped.

After a while, Niu Gang said indifferently: "Mr. Li is so courageous!"

It is courageous to raise 300 billion yuan, which is an unprecedented financing in China.

And this time, it is still financing for retail groups. What is Yuanfang financing so much money for?

Although what was said on the phone was not too specific, but as the issuer, Yuanfang must disclose the investment direction of the financing funds.

Increase the proportion of self-operated properties, expand the scale of retail groups, and invest in overseas markets...

These are the direction of funds disclosed by Yuanfang.

300 billion is by no means a small number.

For the retail group, with an investment plan of more than 40 billion US dollars, it is difficult for even Wal-Mart to spend so much money at one time.

Niu Gang said something, and Zhang Jindong on the side said meaningfully: "Dongzi, 300 billion, I didn't do any roadshow promotion beforehand, this is a bit big.

We have known each other for several years, my brother still wants to advise, take it easy.

Today's ABS market is immature, and many investors don't know this channel at all.

Once the financing fails..."

Zhang Jindong didn’t say the rest, without a road show promotion in advance, Li Dong wanted to raise 300 billion yuan by relying on his fame from afar and his own, which was not an easy task.

30 billion, there is hope.

300 billion, it can be said that there is little hope.

If Yuanfang had made some preparations in advance, there was still a glimmer of hope. Without preparations, Li Dong really thought his fame was worth 300 billion?

When the two of them spoke, Ma Yun frowned slightly, and said: "Li Dong, this time the game is a little too big.

The failure of the distribution was not a small blow to Yuanfang.

Or,

Have you communicated privately with investors beforehand? "

"..."

Everyone asked questions one after another, but Li Dong smiled and said: "There is no way, Yuanfang is too short of money to develop.

Every loan is a drop in the bucket, not enough to spend.

I am also annoyed by talking to the bank dozens or hundreds of times a year.

I don't think this is a new channel anyway, so I will make it bigger at a time, so as not to waste time.

Whether it succeeds or fails, it will not be a failure of the release, which will make it difficult for Yuanfang to live. "

Before Li Dong said that it would be fine to raise less than 300 billion yuan, that was of course a joke.

The issuance plan has been finalized. If the financing amount is less than this figure, if 100 billion is raised, the money will be refunded.

Not only will it be returned, but interest will also be paid according to the date of fundraising, and the handling fee will be paid as it is.

It's okay to succeed, but it failed. Yuanfang didn't get the money this time, and he had to spend a lot of money.

So for Li Dong to raise so much money at one time, everyone was a little puzzled.

Does Yuanfang Retail really need so much money to develop?

The 300 billion capital is worth more than the entire Yuanfang Retail Group now.

Li Dong is going to create another Yuanfang Retail of the current scale!

Where did this guy get his confidence and ambition from?

Hearing what he said, someone in the crowd smiled and said, "Not to mention anything else, we admire Mr. Li's courage.

Of course, institutions such as the China Banking Regulatory Commission and the People's Bank of China were able to apply for approval for this 300 billion asset securities issuance. It can be seen that the government has high expectations for Yuanfang. "

As soon as these words came out, many people's hearts froze.

The issuance of ABS does not mean that Li Dong can issue as much as he wants. Like the issuance of ordinary bonds and stocks, it also needs to be approved by the higher authorities.

At the very least, the issuance part in the country needs to be submitted for approval by multiple departments such as the China Securities Regulatory Commission, the China Banking Regulatory Commission, the People's Bank of China, and the Fund Association.

Yuanfang will certainly not complete all of the 300 billion issuance plan in China.

But the domestic share will not be too low, at least not less than 100 billion.

Such a large amount of asset securities issuance is probably the largest in the history of China's domestic ABS financing.

Just letting Li Dong pass without a sound, it can be seen how strong Yuanfang's credibility and potential are in the eyes of his superiors!

It is so strong that the government also feels that it is still safe to raise so much money from Yuanfang.

The guarantee of strength, the guarantee of repayment ability, and the strength in many aspects.

Otherwise, if you change a company, anyone present, let alone raising 300 billion yuan, will not be able to raise 30 billion yuan.

Now, there are no roadshows in the distance, and no one knows what to say.

The government is so optimistic about Yuanfang, and financial institutions are also optimistic about Yuanfang and supporting Yuanfang. This actually puts more pressure on everyone.

They don't know the details, but everyone guesses that it is very likely that some financial institutions will conduct internal underwriting this time.

In other words, Yuanfang issued 300 billion yuan, and many banks, including securities institutions, may participate.

If there is no certainty in advance, the far side will not be so indifferent.

As soon as the person said it before, someone laughed and said: "This is Mr. Li, and the 300 billion asset securities will be issued as soon as they are issued.

For us, 3 billion, not a year or so, I am afraid there is no way to pass the audit.

Of course, I would like to congratulate Mr. Li on the success of the release in advance.

300 billion, with so much funds for development, among other things, in the domestic retail industry, there is no rival in the distance.

Internationally, Yuanfang Retail can also flex its muscles. In a few years, it seems that it will not be too long to compete with companies like Wal-Mart. "

The person who spoke was the boss of Sanpower Group.

Li Dong glanced at him and said with a smile: "It's early, the domestic market is actually not the main strategic goal of Yuanfang now.

The point is, it's not worth it.

Not to mention a lot of investment, there is also a lot of competition.

Originally, Yuanfang occupied a considerable market share, and it would be difficult to expand.

Not to mention, before some companies said that Yuanfang’s retailing involved monopoly, you said, Yuanfang will continue to invest heavily.

A little meaning, some filling in some blank areas is also our limit. "

Zhang Jindong smiled and said: "Northeast is a blank area in the distance.

The southern coast should also be counted. "

Yuan Yafei answered: "Department stores have achieved a national layout, the home appliance business, and even other fast-moving consumer goods fields, there are still some gaps to fill.

Mr. Li, it seems that Yuanfang has a lot of tasks ahead.

300 billion, all invested in the country, should be about the same. "

Several retail giants, you said something to each other, and then looked at each other with a tacit understanding in their eyes.

Far away, this time I really have to keep an eye on it!

300 billion funds, once the financing is successful, it will be terrible.

For a company, with so much cash flow in hand, it really means where to fight, and throwing money can kill everyone present.

At this moment, many people said congratulations, but actually wished for the failure of Yuanfang Asset Securities’ issuance.

Once successful, Yuanfang will be truly invincible for at least the next three years.

For the three-year asset securities, before the maturity date, as long as the interest is paid on time, there will be no problem.

People from afar have to think about the future and the long-term.

But the bosses at the scene, they won't look at those, they only know that their life will be difficult in the next few years.

...

Because it was financing from a retail group, no one else said much.

After these bosses talked for a while, the climbing continued.

In the crowd, Ma Yun and other people calmed down, and then slowly said: "Li Dong, this year's 7.18 is not the main event, but Double Eleven is the main event. Isn't this a waste of previous years' publicity?"

Li Dong said with a smile: "The previous focus on 7.18 was actually just a whim.

7.18 is neither a year nor a holiday, nor is it an anniversary, nor is it an anniversary celebration in the distance, listing day or the like.

If you really want to focus on it, it should be 8.18.

But in late August, the peak sales season in September is approaching, and it is not cost-effective to play activities at this time.

So after thinking about it, it is better to change the date to remember.

November is a link between the past and the future. The National Day has just passed, and then December will enter the peak season. Every year, the performance in November is not very good.

So look at another time this year, maybe the effect will be better.

It's just an event. Do you want to participate?

If you participate, everyone will be strong together, and the future promotion festival will be changed to November. "

Ma Yun frowned, and after a long while said decisively: "Participate!

Anyway, there's still a month left, so it's enough to prepare. "

"Well, it's good. Everyone, try it. If it's more cost-effective than the event in July, then we'll make a deal."

Li Dong mentioned it lightly, and then stopped talking about it.

But Ma Yun didn't move until Li Dong left, and Ma Yun was at the end, frowning tightly.

Is it really necessary to change the promotion day?

One month in advance, suddenly large-scale publicity, is it worth it?

Now, it is not clear how far Yuanfang's sales promotion will be, but Ma Yun knows that it should not be too small.

He said that within a month, Di Bao can also prepare to fully participate.

But is one month enough?

Just contacting third parties, manufacturers, reaching an agreement, formulating plans within the group, and promoting...

These all take a lot of time to prepare!

A promotion, especially one that is large-scale and involves other third parties, takes time to prepare.

The far side has entered the final stage of publicity, obviously, it should have been prepared long ago.

The preliminary work is fully prepared. This month, Yuanfang is only doing the final publicity.

Platforms such as Dibao have caught up in a hurry, which is okay for small businesses and has the advantage of crushing small platforms.

But for Yuanfang, the largest online shopping platform in the industry, the hasty launch meant that it was at a disadvantage from the very beginning.

Therefore, the best choice at this time is not to follow suit.

If you fight them from afar, you can just continue to fight your own activities on platforms like Dibao.

But if you really don't keep up now, the new promotional festival in the distance is popular, and there are no competitors, the consequences will be even more dire.

Why did everyone keep up with the 7.18 in the distance before?

Just because I don't want Yuanfang to focus on the beauty of the past, let their family dominate, and turn July 18 into the exclusive day of Yuanfang.

Once an online shopping platform leaves such an impression on people that it has its own platform festival and is recognized by the whole people, then such a platform is extremely scary.

In later generations, Ali focuses on Double Eleven, why do other platforms create their own big promotion days?

This is the point, let people know that they are not simply following the trend, they also want to build their own corporate brand day.

...

Halfway up the mountain, there was no debate at the moment, and everyone was still digesting the news they had just received.

In other places, some entrepreneurs have also received news.

Listening to other people's discussion, Qi Fangfang couldn't help saying in a low voice: "This guy is too crazy, 300 billion, my heart, liver, spleen, lungs and kidneys are beating.

300 billion!

It's just a financing!

Only this time did I deeply understand what a big company is. Compared with them, we are not even a grassroots team..."

Qin Yuhan was frowning at this time, and said after a while: "Finance of 300 billion is an astronomical figure for any company.

It's not just us, look, who's not talking?

I am afraid that the big companies in front are also talking about it.

Raising so much money…”

Qin Yuhan suddenly thought of something, frowned more and more, and said in a low voice: "Investing so much money in the retail industry, the possibility of recovering the investment in a short period of time is very low.

Once the expected time is not met, the funds alone will be enough to overwhelm the distant retail.

It's not even just Yuanfang Retail, it is very likely that the entire Yuanfang Holdings will be involved.

What the hell is he trying to do! "

Qi Fangfang shook her head. Who knows what Li Dong is going to do? Could it be that he really wants to surpass Wal-Mart?

Others have developed for so many years, and have sat on the throne of the world's number one countless times. How can it be said that they can be surpassed by surpassing.

This kind of crazy expansion fueled by seedlings is not necessarily a good thing.

While not listening to the discussions of the people around, many people are also discussing whether it is too risky to go far away.

...

People in Huashan are discussing, and the outside world is also discussing.

ABS releases, generally, are not reported with much fanfare.

In fact, this form of financing is generally only publicized among fixed investors, and the outside world is unaware of it.

According to the regulations of Huaxia Securities Agency, the promotion agency shall not promote the beneficiary certificate through radio, television, newspapers and other public media for the securitization of corporate assets.

This is the same as private equity funds, not the public ones.

But Yuanfang is the focus of the media, not to mention that this time it is a super generous, 300 billion in one shot...

At this time, Yuanfang and underwriting agencies, as promotion agencies, do not actually need to promote, nor do they need to actively promote.

As soon as the news leaked out, it caused a sensation in an instant.

Netizens, as non-promotion organizations, discuss and post discussions, which is not within the scope of the limitation.

Therefore, this time the ABS financing plan of Yuanfang Retail was quickly spread.

online.

Soon some people began to discuss, and many people asked what is asset securitization...

About ABS, in fact, many people do not understand.

It doesn't matter if you don't understand, many people actually don't care about these things, they only care about how high the returns are, how big the risks are, and whether it's worth the investment.

In the past few years, Yuanfang has become famous.

Li Dong himself is also famous and scary.

300 billion sounds like a lot, and many people don't even dare to think about this number.

But people don't look at this, they only know that Li Dong's personal wealth exceeds 100 billion U.S. dollars, which is close to 800 billion yuan.

They don't care if it's cash or money that Li Dong can take out.

Many people only know that Li Dong is rich, and 300 billion is less than half of his wealth.

From this point of view, many people think that the risk is not great.

Plus 5.6% interest, much higher than the current bank deposits, and slightly higher than Yu'e Bao.

However, Yu'e Bao is currently limited and is not suitable for large-scale investments.

ABS subscription does not have capital restrictions, which is also a new channel for many people who lack investment channels.

So when Yuanfang’s financing plan came out, many people wanted to subscribe.

But soon, some netizens revealed: "If you have little money, don't participate, and you don't have the qualifications to participate.

This round of financing started with RMB 1 million.

There are also requirements for investors, the total assets of individuals or families are not less than 2 million, the net assets of enterprises are not less than 10 million, and the per capita annual income must be very high.

Not everyone can invest, let's just watch the excitement.

Do you really think that 300 billion can be raised from people like us? "

"Brother Pao, is this looking down on us? We have a lot of people and a lot of strength. There are so many people in the whole country. If one person invests 100 yuan, it will be hundreds of billions..."

"What are you thinking, this is not a rule set by Brother Pao, it is set by the regulatory agency.

I am afraid that something will go wrong in the end, and a large number of bankrupts will cause social turmoil.

If the high point is set in this way, there are few people involved, and they are all big dogs. The loss point is nothing, and the movement caused is small. Do you understand? "

"Starting at 1 million, I'm going to die. Forget it, I'd better buy Yu'ebao. Although it's a little lower than this, it might increase in a few days. It's more convenient to use money."

"In fact, if you have money but no investment channels, you can still invest a little.

5.6% is not too high, but Brother Pao is quite reliable even though he shoots cannons very well.

At least in my opinion, it is much more stable than other companies. "

"That's true, besides Brother Pao is rich, 300 billion is just a drizzle to Brother Pao!"

"..."

There was a lot of discussion on the Internet, and many people watched the excitement, but there were still many people who participated in the investment.

With the development of the economy, there are no fewer families and individuals with millions of assets.

Having millions of assets does not mean that everyone knows how to manage money and has investment channels.

Deposit in the bank, the bank's three-year interest is only around 4.00, and if 1 million is invested in it, after three years, the interest will be 30,000 to 40,000 less than the interest here in the distance.

Investing in other financial products, in the eyes of everyone, is much riskier than Yuanfang.

At least, Yuanfang has been quite trustworthy in the eyes of the general public over the years.

For a while, there were not many people and institutions participating in the investment without a roadshow promotion in the distance.

...

The official release started at 9:00 a.m., when Li Dong and his group went down the mountain.

Yuan Chengdao was already waiting for Li Dong at the foot of the mountain.

Seeing Li Dong and the others coming, Yuan Chengdao hurriedly greeted them.

Ma Yun and the others also stopped in their tracks. They knew that Yuan Chengdao was waiting at this time, and they should be talking about what happened today.

But Li Dong will not satisfy their wishes, he smiled and said: "Then let's break up, everyone, go back and get something to eat, let's continue talking at night."

Ma Yun smiled and said: "There is a happy event, why don't you share it with us?"

Although they will know sooner or later, listening to it now and knowing it in advance will also help them deal with it later.

Li Dong looked at him with a smile, then walked away without making a sound.

Just kidding, I'll tell you everything, I really think commercial secrets are not secrets anymore.

ABS financing funds will be disclosed, but some institutions currently only have intentions to subscribe, and have not yet made actual subscriptions. The outside world does not know these things.

How much money can be raised on the first day, sometimes you can see a lot of things.

Of course, there is no need to tell Ma Yun and the others.

...

After Li Dong took the people away, Zhang Jindong said softly: "Guess, how much money Yuanfang can absorb on the first day?"

"No less than 3 billion!"

"There are so many? This is only the first day, and it suddenly appeared..."

"Now it's just the publicity period. In fact, the roadshow in Yuanfang is not a roadshow, and the gap is not too big. After all, it is already very hot now.

3 billion, there is still hope. "

"It depends on the situation, financing 300 billion... Huaxia, I am afraid that he is the only one who dares to do it."

"We are thinking, is there a play to the key?" Someone said mockingly, and finally whispered: "Everyone, this is really going to lift him up!

The 300 billion financing plan is still an emerging corporate asset securities financing, and it will be approved as soon as it is approved.

Don't you think this is the scariest thing?

You are strong, your company is strong, the public supports you, the government supports you...

How can we fight? "

At the scene, there was a moment of silence.

This release plan, in the eyes of everyone, is unreasonable!

Yuanfang Retail's existing assets, plus future earnings, can still obtain a 300 billion issuance scale even though it already has a lot of debts. What does this mean?

In the crowd, Ma Huateng, who had been talking very little, glanced at Ma Yun, and said with a light smile: "Ma Yun, your Huashan Lunjian has found us a leader, and your set up is pretty good."

Ma Yun frowned, and said after a long while: "It's not yet known who will die!"

"You're left with a stubborn mouth."

"Old Ma, let's just admit it at night. Once the big plan of 300 billion yuan comes out, what are you fighting for? Believe it or not, money smashed Ali..."

Everyone joked one after another, and someone teased Zhang Jindong and the others: "Didn't Yuanfang say that it would buy you before, and thought it was a joke before, but now that the financing is successful, it is no longer a joke.

The companies of the few are all listed companies. If you have money in the distance, if you raise your cards to you, you may really become a family in the future. "

The speaker has no intention, but the listener has intention.

Both Su Lin and Dashang are listed companies. Although not all of Dashang is listed, its shares in Dashang, that is, some industries including the retail sector, are still listed.

Once Yuanfang really gets so much cash flow, it is not impossible to raise their cards against them and make a mandatory tender offer.

For a moment, several people were a little stunned.

This matter cannot be ignored!

For companies like Yuanfang, once they raise their cards and spend money, they are not opponents.

At the moment when the show ended, I didn't know who it was, and said with emotion: "It's fine if you fail. If you succeed, everyone go back and pray!"

In today's gathering, just a financing plan left everyone at a loss.

At this moment, many people put out their thoughts of fighting for the throne, how can they fight?

Originally, everyone was holding back their energy. There were all kinds of disturbances before, just to fight, to fight...

Now it's all right, Yuanfang doesn't do anything, just the figure of 300 billion makes everyone's movements a joke.