Chapter 1653: The Upper Beam Is Not Straight and the Lower Beam Is Crooked
At the press conference on October 23, although Li Dong did not attack Ali and Su Lin head-on.
But Li Dong's words still had a huge impact.
Not only Huaxia, IT fields around the world once again focus on Huaxia, focusing on the distance!
100 billion RMB, nearly 15 billion US dollars!
Daily turnover!
Not a whole year, not a month, but a day!
Now simply looking at the transaction volume, Amazon's half-year performance is inferior to that in the distance, and the throne of the e-commerce platform's transaction volume has already fallen.
However, Amazon, as a veteran e-commerce platform, has always occupied the world's number one throne and has great popularity all over the world.
However, even for Amazon, in the first two quarters of 2009, the half-year transaction volume in the global market was only US$13 billion.
Now that Li Dong claims that he can make half a year's worth of transactions in one day, how can it not be eye-catching?
Li Dapao only had the wrong name, not the wrong nickname.
At this moment, the consensus of the outside world is like this.
...
Huaxia's press conference, because of Li Dong's identity, quickly spread to all over the world.
Even if Jeff Bezos, the founder of Amazon, was not in China, he was blocked by the local media and gave a brief interview.
And the topic is about Li Dong!
When the reporter asked, the shopping festival created by Yuanfang claimed that the daily transaction volume would exceed 14 billion US dollars, did Amazon think it was possible?
Bezos thought about it for a long time, and the answer he gave was "theoretically impossible."
There is only such a sentence, but the giants in the e-commerce world are a little vague.
Because the opponent is Li Dong!
Theoretically speaking, achieving a record of 100 billion in a single day in 2009 is a very difficult task in terms of platform and existing technology.
But this world,
The reason why legends are legends is that they are good at creating miracles.
Judging from the average daily order processing volume and the average transaction volume per order, the possibility of 100 billion is not available now.
But after all, there is only one day, and there is not only one mall in the distance. The servers of the mall may not be able to support the influx of so much traffic, but the distance is conditional to temporarily recruit the servers of other subsidiaries.
Including Teng Xun, Teng Xun's hardware is still possible.
Several companies jointly deal with it, and let go of other jobs first, so it may not be hopeless.
Therefore, as a world celebrity, Bezos is not yet able to make a final decision on whether Yuanfang can be completed.
Once it is finally realized by Yuanfang, based on Bezos' understanding of Huaxia, he will have to be whipped out in the end.
Although he has never met Li Dong, as a colleague and the biggest competitor in the future, Bezos will not ignore him.
Titan Lee's marketing ability is not ordinary, and it is not impossible to take the opportunity to step on Amazon to start a global layout.
Bezos did not dare to make a conclusion, and none of the other celebrities interviewed dared to make this conclusion.
Even if everyone thinks it is impossible, when they face the media interviews, they always look forward to it.
...
After all, these foreign celebrities have little to do with this competition.
They say whatever they want as a bystander, and the influence is not too great.
But on Huaxia's side, Ma Yun was suffering.
Outside the Ali headquarters, there are all media reporters!
What the media want to do most now is to interview Ma Yun and ask him about his views and opinions. After all, in the Huaxia online shopping market, Dibao is not only a giant platform, but also has a deep understanding of the Huaxia market.
Yuanfang claims to achieve a performance of 100 billion yuan, what does Ali think?
Do you have the confidence to face the distant future with the previous highest daily transaction volume of 2 billion yuan?
With these doubts, media reporters gathered outside the headquarters, waiting for Ma Yun to leave the company.
...
Ali.
in the office.
Ma Yun stood by the balcony, looked at the crowd outside the gate, couldn't help but shook his head and said: "The e-commerce field was not originally the focus of the public.
Since Dapao Li entered this field, it has become a focus even if it is not a focus. "
Before the rise of Yuanfang Mall, even if Dibao became the largest e-commerce platform in Asia, few media paid attention to it.
But now, if there is any disturbance, the media will catch up and focus on it.
Regarding this point, Ma Yun didn't know whether to say good or bad.
But at least one thing Li Dong has contributed to the e-commerce field, because of him, e-commerce, which had been slow to develop before, quickly occupied a place in the IT field.
In the past few years, the development speed of major platforms is not slow, which is also proof.
However, with the jewels from far away ahead, the development of other platforms has been ignored by others.
Now, in Ali, as the situation changes, Cai Chongxin is the one who can really help Ma Yun and talk a few words of truth.
Hearing Ma Yun's emotion, Cai Chongxin paced to the window, thought for a while and said, "Li Dong said that this time the transaction volume will be 100 billion, do you think it is possible?"
Ma Yun pondered for a moment and said: "Not much, or almost no hope.
However, although he likes to shoot cannons, he usually doesn't shoot them aimlessly.
Now the slogan of 100 billion is shouted, even if it does not reach 100 billion, it will not be less than 50 billion.
He should still have confidence in 50 billion, otherwise he would not dare to shout this slogan. "
"50 billion!"
Even if Ma Yun was reduced by half, Cai Chongxin was still shocked and said, "Do you think he can really reach 50 billion?"
"It's still possible."
Ma Yun nodded and said: "Now the whole society is focusing on, Yuanfang's publicity is overwhelming, haven't you noticed that the average daily transaction volume of Taobao, including Yuanfang platforms, has dropped a lot recently?
Everyone is waiting, waiting for Double Eleven.
At that time, the explosion will be concentrated. Originally, according to my thinking, the goal set by the distant side should be about 10 billion.
Now it seems that 10 billion cannot satisfy Li Dong's ambition at all.
But from the current point of view, 50 billion is actually not a small difficulty. It depends on whether there are other drainage methods in the distance.
If the drainage goes well, there is still hope.
E-commerce platforms, or all IT industries, have only those means of drainage.
In terms of publicity, Yuanfang has reached its limit.
The basic preparation work, the current offline cooperation, Yuanfang has also reached the limit.
If you want to divert again..."
Ma Yun pondered for a moment, then slowly said: "If Yuanfang wants to attract traffic again, it is nothing more than such means, such as Weibo and other industries, opening the entrance of the mall.
In this regard, they have a great advantage.
Weibo, QQ, Wanka...including WeChat, these industries have a large user base.
In this regard, we are not as good as them. Yuanfang is currently the company with the largest number of IT enterprise users in the world. Google is not as good as Yuanfang in terms of data.
another……"
Ma Yun paused and continued: "On the other hand, the platform cannot rely solely on traffic and publicity, these are just auxiliary.
In fact, there is still a big flaw in Wanjia.com in the distance. If this flaw is not made up, Li Dong will not be able to achieve a performance of 50 billion yuan. "
Cai Chongxin nodded and said: "There is a flaw, after all, it was established late, even if Paipai is integrated, the resources are not rich enough.
In other words, the type and quantity of commodities are far inferior to digging treasures.
When users choose a platform to shop, the price is one aspect, and the platform’s products should be rich and selective.
Wanjia.com currently has no more than 10,000 third-party merchants, and the number of online products is less than 100 million.
And the data of Dibao is four times that of the other party. I am talking about pure Wanjia.com.
From this point of view, it is not enough to support their tens of billions of orders..."
As he said that, Cai Chongxin suddenly said: "I heard that many of our merchants are talking to Yuanfang about moving in recently?"
Ma Yun laughed at himself: "You also know?"
"Well, after all, it's not one or two families, but many families.
With the convenience and penetration of logistics, Yuanfang is contacting our third-party merchants on a large scale.
As far as I know, Yuanfang headquarters also gave a policy. A courier can bring a store to the platform. At the end of the year, the store will be evaluated according to various aspects such as transaction volume and praise, and will be given a commission.
Now the couriers on Yuanfang Logistics are almost becoming commercial spies.
Yuanfang also allocated a lot of funds for activities, and just a few days ago, there were couriers from Yuanfang Express who were wooing merchants in Treasure City near us..."
Ma Yun's face turned black, he gritted his teeth and said: "The upper beam is not straight and the lower beam is crooked!
It is not the first time that Yuanfang has pried the corner of the wall, nor did it start with express delivery.
Up to Li Dong, down to the cleaning staff, when you see someone, you want to go far away!
You rarely go to Jiangbei, so you don't know these things.
Jiangbei, especially Pingchuan, when you get into a taxi, the driver will first ask you if you are from far away?
If not, where do you work, do you have any specialties... I have to chat with you.
After the chat, I will finally recommend a remote position for you. Which position in the distant place is suitable for you, and the salary is better than your current one.
As far as I know, the bus company and the taxi company will get the recruitment announcements released by Yuanfang every month.
Got it, the driver below will have a copy.
When you meet a suitable candidate, you recommend them to Yuanfang. After passing the trial period of Yuanfang, these referees will get a commission in the end.
You said, Yuanfang is also a well-known company anyway, is Li Dapao's doing so embarrassing? "
He said it was embarrassing, but Ma Yun didn't think so.
The key is that the influence of the distant place is big enough and the money is enough.
The outside world believes in Yuanfang, and thinks that going to Yuanfang is the right choice. Those middlemen who help to set up the line, often just say a few words, and some people are willing to go to Yuanfang to try...
In just a few words, someone else went to a distant place, passed the probationary period, and got paid in the end, what a bargain.
For these, there are many more headhunting companies in Jiangbei now.
Low-level employees enter the job, and the commission is not much.
The key is high-end technical talents and management talents. Once these people enter the distant place, their achievements will be much improved.
Jiangbei's headhunters are now well-known throughout the country.
On Ali's side, many executives receive calls from headhunting companies every day, asking if they are interested in changing jobs.
where to go
go far!
Lin’an, where Ali is located, Beijing, where Baidu and Sina are located, and Teng Xun in Shenzhen used to have countless headhunting companies serving distant places.
In the past few years, Yuanfang has developed rapidly, and there are no major defects in technical and management personnel. In fact, we have to thank these headhunting companies.
Every year, these companies provide a large number of talent candidates from afar.
Although there is a lot of extra expenses, everything seems to be a good deal from a distance.
High-end talents, it doesn't mean that if you post a job advertisement, the other party will come to you.
You have to talk slowly and grind slowly. There is no time and energy here in the distance, but through headhunting companies, these people do this professionally, and they have time and energy to grind.
Over the past few years, many of Ali's technical talents have gone to faraway places.
High-end talents are recruited through headhunting companies, while low-end and mid-end talents are recruited by themselves and introduced by the general public.
The big waves wash the sand, and the talent pool in the distance is not small, and many people will be eliminated every year. Now the remaining elite talents are already more than the few old giants, and there are even more.
After the acquisition of Teng Xun, Yuanfang's talent and technical reserves in IT are now number one in China.
A few years after its establishment, a company has surpassed companies such as Ali and Baidu because of Li Dong's shamelessness.
Who in the outside world doesn't know that most of the talents in the distance are recruited by poaching people.
But people go to high places, and water flows to low places, and it can't be stopped.
Being poached away, other companies have nothing to say, they can only continue to improve the benefits of high-end talents.
Ma Yun cursed a few times, but Cai Chongxin didn't care about it, but said in a low voice: "I'm afraid, I'm afraid, many merchants will leave this time."
"certain!"
This matter is not about one or two families, and Ma Yun also knew it, but he still said helplessly: "I just don't know how many there are.
It's approaching the end of the month now. In order to promote sales, if I really want to leave, I'm afraid it will be in these two days.
After all, I have gone to a distant place, and I still have to make preparations, and the store will be launched before the end of the month.
How much do you think will go this time? "
"No less than 500!"
"500?"
Ma Yun shook his head and said with a smile: "500, you underestimate the distance and Li Dong's courage too much.
In order to perform an unsurpassable miracle, he will not be so small.
From the beginning to the end, one-stop service, from the construction of the store to the logistics and distribution, the distance has helped them arrange it.
Now, just wait for these merchants to settle in and then launch the products, and you don't have to think about anything else.
Vancard is also free of charge earlier than us, and they are also the first to start without charging fees.
You said 500, I guess, not less than 1000! "
"Then we..."
Ma Yun waved his hand, shook his head and sighed: "Forget it, I know what you mean.
Is it useful?
Even if they blocked their backstage and signed an exclusive agreement, so what?
Change the look, change the name of the store, and continue to settle in a distant place, isn't it the same?
Now, even if they leave, they will have online stores on both sides and will not evacuate.
If we really want to block the background, we will lose even more, so the only thing we can do now is to ignore it. "
As a platform, Ali can indeed restrict or even block these shops.
But it's the same as Ma Yun said, is it useful?
The other party has gone to a distant place now, and will not give up the platform of digging treasure.
But once the background is blocked, it can only force them to give up.
In the end, it was Ali himself who lost.
...
Ma Yun and the others guessed right, or this is no longer a secret, but something known to the public.
As a new platform that has just been launched, in terms of traffic, the remote side has the ability to attract traffic.
The key is to settle in the merchants and the number of goods!
As the boss of the C2C platform, what is the strength of Dibao?
The price is only one aspect, and the other point is that there are many shops and commodities, all-inclusive.
As long as you want to get it, you can almost buy it all in one stop on Taobao.
As a user, I don't want to buy things, and I have to buy them on several platforms.
If you can't buy it here in the distance, then go to dig out treasures to buy it, no trouble.
In many cases, because one item cannot be bought, the other party may give up the established shopping plan and change to another platform to re-purchase.
Therefore, the number of commodities and the number of stores are the basis for the growth of the platform.
There is still a big gap between Wanjia.com and Dibao.
As for Li Dong, he had discussed this matter with the chairman of the logistics company a long time ago, hoping that the whole group will work together to contribute to the group.
Now in the past half a year, all major sub-groups are making efforts, and more and more merchants have settled in Wanjia.com.
But this is not enough!
Not enough for Wanjia to surpass Dibao.
Not long after the press conference on the 23rd, on October 25th, Yuanfang suddenly announced that Wanjia.com began to update its website in the early morning.
This update lasts for two hours!
A two-hour website update is extremely long for a group like Yuanfang.
The theme of this update is to add new stores and launch new products.
Yuanfang announced the data. In the early morning of the 26th, Wanjia.com launched 8,000 new stores, 120,000 new products, and a total of 300 million products!
As soon as the news came out, the general public didn't feel much, but the industry was in an uproar!
8,000 stores went online overnight, no matter whether there is water or not, everyone knows what this data means!
For e-commerce platforms, it doesn’t matter how many people promote their own stores, but Toutbao promotes even millions of stores.
But there are only tens of thousands of large-scale stores with real transaction volume.
Since Yuanfang has attracted a group of merchants to settle in, it is obviously not cultivated by itself, but recruited from an external platform.
Which platform has so many mature merchants that can be wooed?
Treasure!
The target chosen by Yuanfang will not be the kind of silent store, but must be an active merchant on Taobao.
If these 8,000 stores all come from Toutao, then less than half of the shops that Toutao is active in suddenly choose to seek refuge in the distance.
For the platform, this not only strengthens the competitiveness of its opponents, but also weakens its own competitiveness.
As soon as the news came out, the industry waited for the response of Tiaobao.
With so many merchants taking refuge in distant places all of a sudden, how will Dibao choose?
...
Ma Yun didn't care about the attention from the outside world.
When Yuanfang announced the news, he knew it immediately.
He had already known about this matter, the only thing he didn't expect was that so many companies would choose to go to Wanjia.com.
Some shops are desperate this time. Not only have they gone to distant places, but they have also closed down the shops that were digging for treasure.
This night, more than 100 stores were closed by Treasure!
Although it is not worth mentioning compared to the total number of treasure stores, Ma Yun understands that this may be a trend.
Even third parties no longer trust Dibao anymore.
Otherwise, there is no need to close the store, and it is completely possible to operate in multiple lines.