Chapter 1651: Counterattack

Discord is a fact.

However, as the helm of an enterprise, being able to manage a large group does not lack courage after all.

After the distant alliance systems in various places joined the promotion war, on October 20th, Dibao also launched a counterattack.

Early in the morning on the 20th, Su Lin first held a press conference.

Announced that for the Double Eleven promotion, Su Lin will not participate in the promotion independently, but will cooperate with Dibao to carry out promotion activities.

Warehousing centers and logistics systems in various parts of Surin will cooperate with Dibao to conduct unified operations.

As an offline home appliance chain giant, Su Lin's store system is even more complete than Guomei, in terms of warehousing and logistics. Before Guomei was acquired, Su Lin actually developed faster than Guomei.

Now, although Guomei has been included in Yuanfang, after Yuanfang's merger and acquisition, due to funding problems and various industries, it has not developed as fast as the dedicated Su Lin.

In the field of home appliances, Surin is still ahead of Guomei.

It is unimaginable for Su Lin to announce his full support for Dibao at this time.

Although e-commerce developed rapidly in 2009, it is still mainly offline, and entities are king.

Su Lin cooperates with digging out treasures. At this moment, it is the strong who help the weak.

And according to the established rules, even if they fight, it should be Treasure and Su Lin.

...

At the press conference, a reporter mentioned this issue.

He even asked sharply: "Mr. Zhang, the outside world is saying that major retail companies, including e-commerce platforms, are targeting Yuanfang.

It is believed that Yuanfang has seized everyone's market, and everyone has a tacit understanding, and even reached some unified agreements to jointly crowd out Yuanfang.

Today, Su Lin does not hesitate to give up the right to operate independently and fully supports Ali, which seems to prove this point.

What do you think of these doubts? "

Hearing this, Zhang Jindong said with a serious face: "Target and exclusion are inappropriate words!

some problems,

It's not what you imagined!

It's not that we target and crowd out distant places, but we must compete!

Our company also needs to give an explanation to shareholders, employees, and all investors and consumers.

It is a fact that the Yuanfang Group is becoming stronger and stronger, and it cannot be denied.

The expansion of Yuanfang and the strength of Huaxia's retail system, as consumers and bystanders, we are happy to see the results.

But as a colleague, ask yourself, are we companies going to sit still, waiting for the entire market to be compressed by a distant place, and finally to be merged or closed down?

Every enterprise embodies the hard work of countless people!

It's just normal business competition. I don't know where the so-called exclusion and targeting from the outside world come from.

Su Lin chooses to cooperate with Ali because he sees the future prospects of the e-commerce field and believes that Ali can bring greater development to this market..."

"Mr. Zhang, I would like to ask, if we choose to cooperate, wouldn't it be more suitable to be far away?"

Zhang Jindong said with a smile: "This question is very good, in fact, many people are thinking about this question.

I didn't just think about it, I did it.

At the beginning, Su Lin and Yuanfang also had cooperation, everyone should know.

At that time, Surin.com not only connected to Yuanfang’s platform, but we and Yuanfang also entered the North China region together offline, and the two sides cooperated to open stores.

I should have said some high-sounding words and told everyone that this is the need of strategic layout.

But now, I don't say that.

Why not cooperate with Yuanfang? "

Zhang Jindong asked a question, and without waiting for others to answer, he said to himself: "Because Yuanfang is too strong and domineering!

Just say that the self-operated business of Yuanfang Mall is different from the self-operated business of Tmall.

Tmall's self-operated business is not all self-operated by the platform, including self-operated by manufacturers and distributors.

And Yuanfang's self-operated business is all Yuanfang's self-operated business!

In other words, Yuanfang has deprived the distributors of their living space, including those of our retail chains!

Joining a distant platform means that our companies lose their existence value.

Once Su Lin joined Yuanfang, what was left of Su Lin?

All the products are self-operated by Yuanfang, and through the cooperation of manufacturers, Yuanfang buys and sells itself, so it is meaningless for Su Lin to join..."

After he talked for a while, a reporter asked again: "From Mr. Zhang's point of view, this is indeed not conducive to Su Lin's development.

But from the perspective of consumers, the model of Yuanfang can reduce costs, and the profits of dealers and agents will not be passed on to consumers again, so there is more room for profit sharing.

Mr. Zhang, to put it bluntly, if Yuanfang continues to grow, does it mean that the market has eliminated you? "

As soon as these words came out, some Su Lin executives at the scene looked a little ugly, and they all looked at the reporter who asked the question.

Zhang Jindong said with a smile: "Existence is reasonable.

Why do Su Lin and Guomei, including other retail companies, have always existed, not only in China, but also in the whole world.

For manufacturers, it will cost a lot of money to establish their own distribution channels and direct marketing channels.

Not every company has the strength to lay these channels.

As for consumers, when you shop, do you want one-stop shopping, or do you have to go to dozens of stores to buy a few items?

Therefore, our chain retail enterprises have the space to survive and the necessity of existence.

Moreover, the cost of our platform enterprises is not higher than that of direct manufacturers.

You have to understand that for a production company, the cost of producing 10,000 products and 100 products is different. Large orders will inevitably reduce costs, so Surin’s price system has been carried out on production costs. Made a profit. "

Speaking of this, Zhang Jindong actually didn't talk about the distance, and didn't answer the reporter's question directly.

After a pause, Zhang Jindong continued: "As for what you said, there is more room for profit sharing and lower costs in the distance, this is a fact.

But there is a premise, this market is not a market of one family!

The current situation is actually not in line with the law of market development.

Yuanfang is monopolizing this industry and establishing its own market.

Everyone should understand that only when there is competition can there be vitality, and only when there is competition can it be beneficial to consumers.

When only the Yuanfang family is left in this market, at that time, you don’t even have anything to compare with. How can you confirm that Yuanfang will maintain the current profit margin?

In fact, the previous situation is still very good. In recent years, retail companies, including e-commerce platforms, have not had much profit margin.

It is because the market competition is fierce.

We are all giving benefits to consumers and giving back to everyone. Such a market is also full of vitality.

But once the monopoly is completed by Yuanfang, then I believe, even certain, that large-scale profit sharing activities like promotional festivals will probably not happen a few more times.

Enterprises such as Su Lin and Ali are now fighting, not just for themselves.

It is also for the majority of consumers to fight for!

Maybe you think this is too false, space...

But it's true! "

Zhang Jindong said solemnly: "This is an undeniable fact, with our existence, we will have the current low-profit distance!

Only then will the distance, including ourselves, continue to improve our service quality and product quality.

You can imagine that when our companies die, will Yuanfang continue to improve its service quality, improve their after-sales system, and establish a strong regulatory system?

This is also the case for ourselves. Compared with previous years, Su Lin's various soft powers have improved rapidly.

The existence of Yuanfang promoted the development of this market in the early stage.

Even including before, the market is booming.

But when Yuanfang is so ambitious that he wants to monopolize the market, he will no longer be a promoter or supervisor of the industry, but..."

"cancer!"

As soon as these two words came out, there was a commotion at the scene.

At the press conference, Zhang Jindong bluntly said that Yuanfang just wants to be this cancer now!

This is almost completely tearing the skin off!

Moreover, Zhang Jindong frequently mentioned the word "monopoly", which also meant something, not just for them.

Regarding distant monopoly, this is not the first time it has been mentioned.

Before, there was a big commotion, and Li Dong from the distance even came forward to do a personal interview to explain this matter.

Now, this word is mentioned again, does Zhang Jindong want to use this to make another attack?

The reporters commotioned for a while, and someone asked again: "Mr. Zhang, you said that after a distant monopoly is a market cancer.

But now, Yuanfang is just a promotional activity, so it can't be raised to the point of monopoly, right?

Now what everyone sees is that the major retail companies are boycotting the distant place..."

"I repeat, there is no boycott or targeting!"

Zhang Jindong denied this statement, and continued: "Yuanfang's promotional purpose is not pure, and the one-day profit sharing is really a reward for consumers?

The development of an enterprise depends on persistence.

Yuanfang wants to use feedback that can be seen in a short time to make consumers abandon other companies. This is the real purpose of Yuanfang.

Once you abandon other companies for the benefit of one day, then you can only let the distant place take what you want.

Therefore, in order to prevent such a situation in the market, we companies will jointly participate in this promotional activity, not to boycott the distant place, but to enter a healthy development stage for the market.

Of course, the original intention of the promotion festival is not bad, and it is indeed to give consumers feedback.

As long as there is no dominance of one company, I think everyone can participate. In this feedback activity, manufacturers, merchants, and platforms have all given a large amount of profit. This is true.

Including the far side, the same is true, I can guarantee this. "

What Zhang Jindong said before was very straightforward, but he eased the atmosphere a little later.

To say so directly is to tell consumers not to rush to choose distant places.

After all, some truths are very simple, but consumers are not so rational, and they don't look so long-term.

Who doesn't know that there is competition and there is reward?

But they don't think about the future, they only care about the present.

Therefore, Zhang Jindong had to speak more thoroughly so that people could understand these things. Although it might not be effective, there would still be people who would think about it and measure it.

When the products, quality, and services of both parties are similar, consumers can make two-way choices.

Instead of blindly going to a distant place!

As for whether he would offend Yuanfang by saying so, Zhang Jindong no longer cared.

Up to now, if you still care about these things, it's just worrying blindly.

It's not that they offended Yuanfang, but Yuanfang really thought so and did the same.

Li Dong's attitude is so obvious, Zhang Jindong can make Su Lin bigger, and he does not lack the courage to offend others.

...

What Zhang Jindong said at the press conference was reported by the Internet media, which caused quite a stir.

Some are for it, some are against it.

Some people even laughed and said: "Old Zhang Su Lin was a boring gourd before, but now he has learned how to fire cannons.

When Su Lin competed with Guomei, wasn't it also for the purpose of defeating Guomei?

For this reason, they also took the distance and entered the northern market together to reduce the living space of Guomei.

Now that we are in a weak position, seeing that we are no longer our distant opponents, we start to slander our opponents, incite consumers, and go back as we live. "

"That is, companies like Surin should have gone bankrupt.

They are jealous that Yuanfang doesn't let the second-hand dealers make money, and now these second-hand dealers are joining hands to run on Yuanfang. "

"Brother Pao Xiongqi, we all support you!"

"..."

Opponents spoke sharply, and some supporters said rationally: "What Zhang Jindong said is still reasonable, and you don't have to just oppose it just for the sake of opposing it.

Now Yuanfang is doing very well, but everyone thinks about the horror of a monopoly enterprise, and don't even have a chance to regret it in the end.

As long as other companies are no different from Yuanfang in terms of quality and price, it is actually the same whoever you choose.

Enterprise competition is the best result for us. "

"The key is that other companies are not as good as Yuanfang, otherwise why do we all choose Yuanfang?

Let’s talk about digging out treasures, before after-sales rights protection was difficult, counterfeit goods were rampant, and all kinds of evasions...

It's better now, not because the distance is forcing them to change.

Even if the products and quality of the two companies are the same, of course we choose the more trustworthy company. Why should we consider doing things against our heart for the future of the company?

Consumers should follow their own ideas. If a company really wants to develop well, it must find problems from itself.

If enterprises such as Dibao and Sulin are doing better than Yuanfang, we will certainly not choose Yuanfang. This has nothing to do with being rational or not. "

"Yes, if there is any monopoly, it will be troublesome, and I will take it as a joke.

This is not a state monopoly. Yuanfang really wants to make people complain. When we all abandon Yuanfang, other companies will naturally rise.

No one goes to a distant place for consumption or shopping. At this time, as long as other companies are slightly better than the distant place, everyone will naturally choose others.

Zhang Jindong's alarmist talk is intentional to scare people.

Yuan Fang can only do that kind of thing on his own, or else he is a fool for being a cannonball? "

"That is, if Yuanfang is not good, we will not choose Yuanfang. Customers are God. If customers abandon Yuanfang, other small businesses can also become big companies!"

"..."

On the Internet, each has its own reasons.

There is also a lot of rational analysis, and many people actually see it very thoroughly.

The distance is not an irreplaceable existence.

For retail enterprises, the threshold is not high, there is no technology monopoly, and there is no barrier to entry.

Once Yuanfang does well and continues to do well, monopoly does not matter.

If we don’t do well, we support Yuanfang today, and we can support the rise of other companies tomorrow. This is how Yuanfang grew up in the early days.

Just like the previous Dibao, the leader of e-commerce, there is an irreplaceable existence.

But when everyone felt that Dibao was not as good as Yuanfang, everyone still abandoned Dibao and created the current Yuanfang Mall. This is a clear proof.

Based on this, many people think that Zhang Jindong's alarmist talk is actually to scare people.

These views quickly gained the support of most people.

...

Zhang Jindong, who is far away in southern Jiangsu, saw these remarks after the press conference, sighed and said nothing.

He actually knows some things, but now, for the survival of the company, he has to say that.

But now it seems that his remarks have not played a big role.

Now, we can only look at Ali himself.

...

Ali, on the other hand, is also waiting for the social response after Su Lin's press conference.

Seeing the doubts encountered by Su Lin, Ali did not continue the previous plan, but quickly changed the original plan.

On the afternoon of the 20th, Dibao issued an announcement that Dibao fully supports unconditional returns and exchanges!

Since we can't fight far away in terms of public opinion, let's have some dry goods. This is Ali's idea.

Unconditional returns and exchanges are for consumers.

But for merchants, this is not a good thing.

Ali also gave merchants feedback at the same time, exempting Alipay from handling fees.

How does the payment system make money?

Fees are actually a big source of profit.

Alipay, including payment software such as Wanka, whether it is on the platform or offline, merchants who use these payment methods will eventually be charged by the payer.

But this time, Ali adopted a fee-free policy on the entire Taobao platform. On the one hand, it is to compensate merchants, and on the other hand, it is also to retain merchants.

Why keep it?

Because of the bad news recently, Ma Yun already knew that Yuanfang was secretly negotiating with some small and medium-sized merchants from Dibao about switching to the platform.

Not only small and medium-sized merchants, but also some brand merchants are talking about exclusive online agency rights.

Once the negotiation is completed by Yuanfang, a large number of merchants will transfer the platform, and a large number of brand merchants will be exclusively represented, and the trouble of finding treasure will be really big.

At the same time, Ali announced that Dibao not only participates in the Double Eleven promotion in China, but also the international version of Dibao, which is AliExpress, will also participate in the big promotion.

This is a worldwide promotion!

Some domestic merchants can launch their own products on AliExpress to provide services for foreign buyers.

This is something that Yuanfang can't do yet!

For domestic buyers who want to make overseas purchases, Dibao also has a dedicated Dibao global purchase section to provide services for everyone.

...

All kinds of policies, Ali announced a lot.

In the end, Ali even said bluntly that Ali will not be inferior to Yuanfang in terms of price or product quality.

Buyers can place orders on both platforms at the same time, and as long as the products and prices of Dibao are not as good as Yuanfang, they can use the unconditional return policy to return the goods.

This kind of promise was made, and the outside world once again made noise for a while.

Ali, this is a bloodbath!

Moreover, comparing directly with the distance, it has also changed from a secret war at the beginning to a declared war in the open now.

It is compared with the distance!

Compared with service, quality, price, and channel...

During the day, Ali and Sulin kept moving.

While everyone is discussing, they are also looking forward to Yuanfang's response. Surin and Ali's announcements and press conferences today almost all target Yuanfang as a hostile target. What is Yuanfang's reaction?