Chapter 1682 Radiant

In November 2009, countless traces were left in China's retail history.

Traditional retail, online retail, new retail, these terms add radiance to each other, leading China Retail to an unknown road ahead.

In mid-November, the giants in the traditional retail field bowed their heads and hibernated.

For a time, the whole of China seemed to be left only in the distance.

The online overlord, Dibao, has been the largest online shopping platform in China and even Asia since surpassing eBay in 2005.

However, shortly after Dibao defeated eBay, the unremarkable Yuanfang Mall was established.

When Yuanfang Mall was established, Dibao was already the largest online shopping platform in Asia, and Ma Yun even clamored to become the largest shopping platform in the world.

At that time, Lao Ma’s eyes were no longer on domestic e-commerce platforms.

Whether it is the overtaken eBay, or the old e-commerce platforms such as Dangdang and Joyo, Ma Yun has never paid attention to them.

As for Jingdong, what is Jingdong?

When Dibao became the overlord in Asia, JD.com’s daily transaction volume was less than 100,000!

Lao Ma has never even heard of this platform. Jingdong, which has been established for many years, is not as famous as the newly established Yuanfang Mall.

Of course, Lao Ma didn't pay attention to the distance at this time.

When Yuanfang Mall was launched, he took part in a spike activity with a novel attitude.

That time, Li Dong seized the opportunity and used the old horse's reputation to hype it up.

And Ma Yun didn't really care.

At this time, although he controlled the largest e-commerce platform in China, his reputation was not too great, and his strength was not too strong.

Li Dong used his fame to hype, but he was actually helping him to become famous.

The two sides are mutually beneficial, and everyone understands that it is no longer the era when the wine is not afraid of deep alleys. Since Li Dong took the initiative to help hype, Ma Yun also acquiesced.

At that time, what Ma Yun thought more about was that the young people nowadays are quite remarkable.

At that time he,

Looking at Li Dong from the perspective of a senior and a pioneer, it is a bird's-eye view.

But in just a few years, especially a heavy snowfall in 2008, everything changed!

A heavy snow, the disadvantages of digging out treasures.

The disadvantages of C2C are also fully exposed, lack of centripetal force, difficult to manage, lack of perfect self-owned system, weak anti-risk ability...

Under various disadvantages, Ma Yun thought of seeking change.

Thus, Tmall came into being.

Not only Tmall, Cainiao Logistics was born.

Ma Yun is actually more modest and cautious than outsiders imagined. He immediately chose to absorb the strengths of the enemy and make up for his own shortcomings.

If you change your opponent and immerse yourself in the thrill of defeating Dibao, you may be defeated by Dibao soon.

But Ma Yun's opponent is Li Dong!

Li Dong never stopped at all, nor did he take defeating the 2008 Dibao as a great honor.

In the few years since the rise of e-commerce, in Li Dong's eyes, China's e-commerce, including e-commerce platforms all over the world, are rubbish!

In Li Dong’s mind, what he has been comparing with is Tmall and JD.com many years later.

At that time, others made a record of hundreds of billions a day.

At the beginning of 2008, Dibao could not achieve a transaction volume of 100 billion in a year.

In Li Dong's view, defeating the treasure at this moment is a matter of course, and naturally there is not much excitement and glory to speak of.

Therefore, Li Dong moved forward and struggled towards a goal that others could not imagine.

Hundred billion a day, in Li Dong's view, is a must, because he knows there will be.

But in the eyes of everyone, such a goal does not exist.

Even Ma Yun, he never thought of letting Dibao create such a miracle.

The positioning is different, the goal is different, and the pursuit is naturally different.

Discarding the treasure in the distance, he never stopped at all, but walked faster and faster, faster and faster.

In the end, the dominance of Dibao fell by the wayside.

In just a few years, Yuanfang not only far surpassed Tmall in terms of B2C performance, but Wanjia.com, which was established later, has also caught up.

On November 11, 2009, with a transaction volume of just over 30 billion yuan, Wanjia.com completely overwhelmed Dibao, and was no longer able to shake the sky.

By this time, Ma Yun was completely awake.

He is not someone who admits defeat easily, no matter how powerful his opponent is, he will not compromise easily.

The online shopping market still has a bright future, and it is huge!

This point, after the rise of the mobile Internet, Ma Yun saw it.

But when there was a big mountain in front of Dibao, and there was a monster sitting on the mountain, Ma Yun felt that he could give up.

Unless one day, this evildoer leaves.

Then he can turn around and move this mountain little by little, Ma Yun has the confidence.

But if the evildoer doesn't leave for a day, Ma Yun feels that everything is futile.

After making countless calculations, Ma Yun made the most beneficial choice for Ali.

Sell ​​treasure!

Not only is it selling Taobao, he wants Li Dong to understand that Ali and Yuanfang no longer have any conflicts of interest, so almost all industries related to Taobao are in his sales catalogue.

Except Alipay!

Selling means that Ma Yun has conceded defeat and bowed his head to Li Dong.

...

As soon as the news that Ali was going to sell its online shopping business came out, neither the business community nor ordinary people were too surprised, and instead took it for granted.

Even, many people feel a little relieved.

The big business has surrendered, Huarun has surrendered, and enterprises such as Wumart, Wushanglian, and Gaoxin have surrendered.

Now that even Ali has surrendered, the mountain in front of everyone should stop, right?

Since 2006, the business world has hardly stopped.

After a few years, everyone is a little tired, tired, and even a little scared.

At this time, many, many people hope that Li Dong can take back his offensive clarion call.

...

Faraway Building.

Li Dong leaned on the chair, said with a faint smile: "When everyone wants you to be quiet, at this time, withdrawing your fist is also a good choice.

However, even if the king of beasts temporarily suspends fighting, others will eat what I eat!

I haven't eaten anything yet. If someone wants to eat it, you have to ask me if I agree!

Jingdong’s ambitions are not small. At this time, Ali handed over Treasure, not only for money, but also for recognition from afar.

This is a status recognition!

At this time, Jingdong actually wanted to collect and collect treasures, and Liu Qiangdong wanted to take food from the tiger's mouth, so he was not so courageous! "

Yuan Chengdao, who was sitting opposite, smiled and said, "It's really courageous!

Of course, there are many calculations.

If it succeeds, that would be the best. JD.com has digested the resources of Tmall and Tmall, and soon the second distant prototype will appear.

However, the original disadvantages of Dibao will be discarded during the digestion process, which is more cost-effective than Dibao's own transformation.

It doesn't hurt to fail.

What is Jingdong? How many people know about it?

But this time, when the sun is shining in the distance, Jingdong dares to take the food, and it will let everyone know what Jingdong is!

Let all investors see clearly that in Huaxia, there is still a capable person who has the courage to compete with Mr. Li!

Liu Qiangdong doesn't necessarily have to dig out treasures to become JD.com, the key is that this is a self-marketing.

Any topic related to the distance will be a topic of concern in China and even the world.

He opened his mouth and sold himself to the whole world, how simple it is.

If he relies on himself, even if everything goes well, it will take at least five years or even longer to achieve such a goal.

Now, with this opportunity, he can save five years. "

Li Dong smiled and said: "Indeed, I'm afraid this is also his original intention.

He probably thought that I wouldn't care. In fact, if it was another entrepreneur, I wouldn't care. "

As soon as these words came out, Yuan Chengdao suddenly felt that something was wrong, not for himself, but for Liu Qiangdong.

Li Dong didn't disappoint him, and quickly said: "But he met me!

Liu Qiangdong is quite ambitious.

He is the same as me, even a little more humble than me. The grassroots desire for success is stronger than everyone else.

Although Jingdong's reputation is not obvious now, Liu Qiangdong has experienced no less setbacks than anyone else, and he can also dormant.

In the end, if you really want to make it bigger, it's hard to say whether you are his opponent.

The road that Yuanfang is taking now has something to do with him.

When I went to the capital, he put forward the ten-section sugarcane theory, which can be regarded as perfecting the foundation of Yuanfang. Yuanfang is actually filling in this theory now.

Since you have walked the path of others, let others have nowhere to go.

Otherwise, once turned over by the opponent, we will be the ones with nowhere to go.

The current JD.com is nothing to worry about, but they still have to suppress their arrogance.

Especially the other party is still cooperating with Wal-Mart now, a friend of an enemy is our enemy!

It is not difficult to deal with JD.com, just start from the supply chain.

How to operate it is up to you. All in all, let everyone understand that I, Li Dong, are very stingy, and only I can eat the results of my battle. Only after I finish eating, others can drink the soup.

When I haven't eaten, whoever wants to snatch food from the tiger's mouth must be careful that he becomes the tiger's food. "

Regarding Li Dong's words, Yuan Chengdao didn't care about cleaning up Jingdong.

In today's distant place, suppressing a small online platform should not be too simple.

Yuan Chengdao cared more about Li Dong's evaluation of Liu Qiangdong. He didn't expect that Li Dong would think that after Liu Qiangdong became bigger, people like himself might not be opponents!

is it possible?

In Yuan Chengdao's view, the possibility is unlikely, or they have never thought of this possibility.

But since Li Dong said it, Yuan Chengdao still paid a little attention to it.

The matter of Jingdong was mentioned by the two of them in one stroke, and they did not continue to talk about it.

Liu Qiangdong's intervention at this time is more to take the opportunity to hype himself and market himself. There is still a long way to go to threaten the distance.

It's fine if you don't attract attention, but if you attract attention, Yuan Chengdao feels that no matter how strong Liu Qiangdong is, he won't have this chance.

Interfering with the treasure hunting at this time may be Liu Qiangdong's biggest mistake.

After talking about this, Yuan Chengdao returned to the topic and said: "Alibaba has offered a price of 10 billion US dollars.

Word-of-mouth, Tmall, AliExpress, Cainiao, Morningstar Express...

These businesses are packaged and sold, it seems that Ali is not going to continue to do online shopping..."

When he said this, Li Dong shook his head and said with a smile: "That's not necessarily the case.

Today's Taobao and Tmall actually have many disadvantages.

Sometimes overthrowing and rebuilding may be easier than sewing.

Ali has experience, and after absorbing the previous lessons, entering the online shopping field again will only be more perfect and stronger.

It is not necessarily a good intention to package and sell these failed products to distant places now.

In fact, it is useless for us to ask for so many things.

Whether it is word of mouth or their logistics system, it has no supplementary effect on us, and the same is true for Tmall.

What I really want is the merchant and user resources that Dibao has accumulated over the years, as well as some channels abroad.

Ma Yun knows what I want, but he still throws it all at me, which is actually uneasy and kind.

Of course, everyone knows that I still need to dig out treasures at this time.

Other rags, although not very useful, but the essence is not considered complete waste.

10 billion US dollars, Ma Yun himself knew it was impossible.

Even if I really give him 10 billion US dollars, he may not be happy. "

Li Dong said with a smile: "Taobao is worth 10 billion U.S. dollars, so how much is Ali worth.

The current digging is about 3 billion US dollars.

Of course, Cainiao and Morningstar have some things that we still need.

Continue to talk with Ali, and the price will be lowered to about 4 billion US dollars, so that the old horse will not open his mouth like a lion, or else it will be separated. Although it will take a little time for Yuanfang to expand, it will be worthless when the time comes.

Now Ma is afraid that he is eager to get a sum of money immediately, so he has to admit it through gritted teeth.

In fact, the price I gave is not low. Small companies like JD.com are so active that they just talk about it. Who is really willing to spend billions of dollars to buy Toutbao?

Even if he agrees, it won't be cash, it's about the same as shares plus some cash.

What Lao Ma wants now is not shares, what he needs most is cash.

And the one who can give cash, or a large amount of cash, is now only in the distance.

Therefore, Dibao can only be sold to us, and it will only be sold to us. Not only do we want to acquire the other party, but the other party needs to acquire them from afar. "

Yuan Chengdao pondered for a moment when he heard the words, and then he understood Li Dong's meaning, his eyes moved and he said: "Mr. Ma is going to drive someone away?"

Li Dong nodded and said with a smile: "Lao Ma has long been impatient, sometimes shareholders are really annoying, especially shareholders with a lot of voice.

The business has been running smoothly and smoothly, and these shareholders will not be a hindrance.

Once encountering some troubles, these shareholders are actually the biggest source of troubles.

If it were me, I would also kick them out. "

Yuan Chengdao's eyes moved again, and he said in a low voice: "Then should we take this opportunity to take down Ali directly?

At this time, the timing is most suitable.

Mr. Ma wants to drive people away, and Yahoo and Softbank probably don't want to stay anymore.

We do not acquire Pabao, and Ali does not have the funds to complete the equity repurchase plan..."

Li Dong waved his hand and said: "Old Ma still has confidence, there are people supporting him.

Although I don't know who it is, I can probably guess it.

It is enough to be a giant in a certain field, but if you want to be a giant in multiple fields, it is a bit taboo.

Just wait and see, this time, foreign capital like Yahoo has been driven away, and soon Ant Financial will return to Ali's embrace again, and many more state-owned institutions will enter together.

Nowadays, there are still some restrictions on the distant places, and the IT industry is also Ali.

As for companies such as Baidu, they do not have much overlap with our business and cannot replace us.

Ali has this ability. Once we do not do well, Ali can replace us without causing too much change.

Of course, if you don’t see it clearly, you just know it in your heart, and there is no need to delve into it.

So this time Ali's internal battle, we don't want to get involved. "

Yuan Chengdao understood, thought for a while and then asked: "What about us? In fact, some institutions can also be introduced from afar..."

Li Dong shook his head and said: "Ali is enough for such a company.

We don't need it. It is not necessarily a good thing for us to introduce it at this time, and it is not conducive to our entry into international development.

The positioning of Yuanfang and Ali was similar in the past, but it is different now.

Let's talk about it when we gain a firm foothold internationally.

Of course, it's up to you then. "

It is not surprising that Yuan Chengdao said such things to Li Dong now.

Li Dong wants to walk down from the front desk, which is now almost recognized by the top management.

The time will not be too long, nor will it be too short. After Yuanfang Retail goes public, it may be the time for Li Dong to leave.

Today is different from the past. At that time, Li Dong's departure actually didn't have much impact on Yuanfang.

But even if Li Dong left, Yuan Chengdao also understood that the distance was actually Li Dong's distance.

His personal imprint is too strong, so strong that even if he returns in five or ten years, people from afar will still stand by his side even if he doesn't have absolute control.

Such prestige is often only available to founders, not ordinary founders.

And Li Dong obviously has enough prestige.

In the eyes of people from afar, Li Dong has already ascended to the altar.

...

Coming out of Li Dong's office, Yuan Chengdao shook his head.

At this time, he was actually a little dazed.

Perhaps, taking Li Dong's class is not a good thing.

Li Dong's brilliance is too bright, and this brilliance cannot dissipate within three to five years. At this time, Li Dong's successor will only face pressure and tests.

It succeeded, and that was due to Li Dong.

If it fails, it is the responsibility of the successor.

Thinking about it, Yuan Chengdao sighed, not only them, entrepreneurs of this era, who would not be overwhelmed by this young man.