Chapter 1692 Take a Step Back

Tuesday, December 8.

In the past few days, the business world has gradually entered a period of calm.

But as a piece of news came out, it once again attracted the attention of many people.

Wu Shengnan, chairman of Dongyu Group, a subsidiary of Yuanfang Holdings, officially resigned.

Wu Shengnan's reputation is not too great. In fact, because of Li Dong's existence, the senior management of Yuanfang is generally less famous than other group executives.

But that is relatively speaking, and ordinary people don't pay much attention to it, which doesn't mean that people in the business world will ignore it.

Anyway, Dongyu is also a group structure under Yuanfang, and Wu Shengnan is one of the directors of Yuanfang Holdings.

A distant city project, even though those ten distant cities are still under construction, this project alone is enough for Dongyu to enter the top 20 ranks of Huaxia Real Estate Group.

Just when the development of Yuanfang reached its peak, a director resigned, which is not a trivial matter.

Wu Shengnan is not only a member of the board of directors, but also the chairman of Dongyu.

More importantly, among the four major groups under Yuanfang, only Dongyu's top management has not changed, and it has always been Wu Shengnan.

The other three major groups have all been adjusted.

Now that Wu Shengnan's resignation may mean that Yuanfang's strategy has changed, which has naturally attracted the attention of many people.

...

The news of Wu Shengnan's resignation has just come out, and soon there is another news that Wu Shengnan will join Longhua as the CEO of the group.

Yuanfang also announced to the outside world that Dongyu Group has made strategic adjustments and will no longer expand its real estate business in the short term.

As soon as the news came out, some large real estate companies breathed a sigh of relief.

There is actually no need to post announcements from far away.

But Yuanfang issued an announcement, and Wu Shengnan chose to resign. After a little analysis, many people saw something.

Yuanfang is expressing its position that it will no longer enter the real estate field on a large scale.

Wu Shengnan is a supporter of Dongyu's expansion, and he can be regarded as a radical.

Now that Wu Shengnan has resigned and Yuanfang has stopped its business expansion, this attitude is obvious, and Dongyu has no intention of continuing to expand.

Many people even thought that it should be related to the dispute over Vanke's equity.

Before, the outside world, including inside Vanke, were worried that Longhua's participation was instigated by Yuanfang.

Now it seems that the possibility is not too great.

If Yuanfang really supported him, Wu Shengnan would not choose to resign. At Yuanfang, a director of a group would not leave Yuanfang just to attract people's attention.

When the Vanke headquarters in Shenzhen City received the news, many people breathed a sigh of relief.

Many people were a little worried before, but Longhua's sudden intervention made them worry about the support from Yuanfang.

However, as Yuanfang and Huarun made the handover and paid off the purchase price in one lump sum, Vanke breathed a sigh of relief.

But even so, even Lao Wang dared not relax.

If Yuanfang doesn't express his attitude for a day, Vanke will not dare to relax. Today's Li Dong has never been defeated in all battles.

Even Huarun, faced with the pressure from afar, chose to give up the retail business with the greatest conflict.

Although Vanke is strong in the real estate field, facing the pressure from afar, everyone feels as if a mountain has been pushed down.

It's all right now, the radical sent Wu Shengnan to resign, and Yuanfang issued an announcement, and now everyone in Vanke is completely relieved.

Although Longhua is not weak, Xu Shengzhe is not too famous now, but compared with Li Dong, the two are not a level of threat.

...

With the release of Yuanfang's announcement, not only Vanke breathed a sigh of relief, but also giants in many fields.

Yuanfang, which has expanded for six years, chose to give up the real estate business this time, which actually means that Yuanfang has entered a period of consolidation.

In a short period of time, Yuanfang should not enter other fields on a large scale.

Otherwise, this time is actually a good time for Yuanfang to enter the real estate field and expand.

Yuanfang has even given up on the real estate field, and giants in various fields can feel that Yuanfang's conquest has temporarily stopped.

...

A simple personnel change has reduced the psychological shadow of the major business giants, which shows how much influence Li Dong has on the Chinese business community today.

Even Du Anmin, who was far away in the capital, made a special call to communicate with Li Dong when he received the news.

Weng and his son-in-law communicated for more than half an hour, and even Du Anmin couldn't help but sigh: "If you can make a choice at this moment, you can't do it without great perseverance.

Taking a step back to open up the sea and the sky is often a helpless move for others.

But the timing of your retreat is very good.

Taking this step back, the distance is really as wide as the sea and the fish leap, and the sky is so high that the birds fly. "

At this time, Yuanfang has the strength to annex Vanke and even Longhua.

Once these two companies are swallowed up, Yuanfang will also become a hegemonic presence in the real estate field.

But if this is the case, it will inevitably arouse the vigilance of other fields, and the ambitions of Yuanfang are too huge.

Not only the leading companies, but also the government have to make some restrictions.

It is okay for a company to grow bigger, and it is okay to monopolize in some non-regulated areas.

But like Yuanfang, it keeps encroaching on other fields, and the four major industries of basic necessities of life may be monopolized. This is no small matter.

Now that Yuanfang has given up the expansion in the real estate field, this move can instantly reduce countless opponents and enemies for Yuanfang.

It is a good thing that such a behemoth is focused on the retail field.

As long as Yuanfang does not infringe their interests, no company or individual wants to offend Yuanfang.

There are not a few people Li Dong has offended over the years, but most of them are concentrated in the retail and IT fields.

Now the opponents in the retail field are almost all eliminated by him. Among the IT giants, these newly emerging giants do not have a deep foundation. Not to mention that there are few deadly enemies.

Yuanfang chooses to take a step back at this time, and a lot of hostility will dissipate, and even take the initiative to express friendship to Yuanfang.

Not just in the business world, but in other areas as well.

Some industrial companies, who have no big background behind them, invade other fields from far away, and are destined to offend many people because far away violated their interests.

Now that Yuanfang chooses to engage in retailing, some people will even voluntarily give up some of their previous interests and stop delaying Yuanfang's progress.

In order to prevent Yuanfang from being frustrated in retail, it will move to other fields.

plain.

Li Dong walked towards the conference room and said with a smile: "Dad, bullying the weak and fearing the strong is an eternal truth.

In the past few years, I could not withdraw, and there was no way to withdraw.

At that time, my strength had not reached its peak. Once I retreated, it would be easy to be besieged and completely tear apart the distance.

Now I am standing in the perspective of the strongest, taking a step back, the meaning is completely different.

I just don't know if there will be some unexpected gains if I take this step back. "

Du Anmin laughed and said, "Are you planning to hit Bailian or Su Lin?"

"Sulin."

Li Dong said with a smile: "I don't need Bailian, it's more chaotic than Yuanfang. Although Huachuang is also a group formed by continuous integration, and several presidents of Huachuang are constantly merging with other companies.

Bailian is different, disorganized, forcibly blending several major groups together, in fact, several major groups are still several major groups.

From this point of view, the leaders of Bailian are not as good as Huachuang.

There is no need to increase the burden in the distance, but Su Lin is good..."

Du Anmin laughed and said: "Su Lin is a private enterprise, this can only depend on you, but I suggest you keep Su Lin.

A company that has no competitors at all will die from internal troubles sooner or later.

It is actually a good thing that Sulin, Bailian, and Ali have given distant restrictions to home appliances, department stores, and online retail respectively.

The competitiveness is not too strong, but it will also give Yuanfang a certain amount of pressure, so that Yuanfang will not completely lose control.

Appropriately keeping some opponents behind is beneficial to the distant side.

Moreover, the topic of Yuanfang's monopoly has recently been brought up again. Keeping these companies can also reduce some pressure on Yuanfang. "

Big groups such as Bailian and Sulin still exist. If Yuanfang monopolizes them, Yuanfang can completely push them out.

But once even these two were killed by Yuanfang, it would be difficult for Yuanfang to find an excuse.

Li Dong pondered for a moment when he heard the words, then nodded slightly and said: "Maybe what you said is right, Bailian's competitiveness is not strong, as for Su Lin, the online development space is cut off by the distance, and the competitiveness is average.

The distance is developing normally, and they pose no threat to us.

On the contrary, if Yuanfang has a big problem, even without them, it will be defeated by the newly emerging enterprises.

It may be more appropriate to keep these two. "

"It's good that you know what's in your mind. As for Gao Xin..." Du Anmin wanted to say a few words at first, but in the end he didn't say anything, but he was a little bit dumbfounded: "It's not necessarily a good thing that you wiped out the foreign retail business."

There are very few foreign-funded retail companies in China left.

The only one that is still insisting is Wal-Mart.

Others such as Carrefour, Tesco, Metro...including the current Auchan, are almost completely withdrawing from China.

Yuanfang is so domineering, and the next expansion in the world may be troublesome.

Li Dong didn't take it seriously, and said with a smile: "Even if we don't defeat them, the effect will be the same.

Fortunately, the retail business is not a high-tech industry after all.

All over the world, the rejection of retail enterprises is not high, which is also the advantage of Yuanfang. "

Du Anmin didn't say anything after hearing the words, the two communicated for a while and ended the call.

...

And Li Dong also entered the meeting room at this moment.

In the conference room, the bosses of the major alliance companies gathered.

At the time of the cross-share exchange, these companies had exchanged shares with Yuanfang.

In addition to these people, Xu Shengzhe, an independent shareholder, was also there. Sun Tao was not here, and he was still on his honeymoon.

In addition to the shareholders of the retail group, representatives from Teng Xun also came here.

Teng Xun currently still holds 10% of the shares of Yuanfang Mall. Although they are all owned by Yuanfang, Teng Xun, as a listed company, maintains a relatively high degree of independence at present. It is natural to participate in such a major event that concerns the interests of shareholders.

As soon as Li Dong entered, everyone stood up to greet him.

Even Xu Shengzhe, who usually laughed and scolded Li Dong casually, became serious at this time, smiling and nodding to Li Dong.

As the most famous and powerful entrepreneur in Huaxia today, proper respect is a must.

Li Dong also exchanged some polite words with everyone, sat down after exchanging pleasantries for a while, and said, "Everyone should know the purpose of my meeting this time.

You should all know about Yuanfang Retail’s listing.

Before going public, I hope that the retail group will go public with the strongest and most complete posture.

Nowadays, retailing is not only an offline issue, but also online.

Even, the proportion of online is getting more and more important, everyone should have seen this. "

Everyone nodded. As the most powerful Yintai in the alliance, Shen Guojun is currently the representative of each company.

After Li Dong finished speaking, Shen Guojun smiled and said, "President Li, we all understand this.

As a shareholder of Yuanfang Retail, we also hope that Yuanfang Retail will become stronger and stronger, and the industry will be fully supplemented.

The online and offline integration you proposed before, and the previous Double Eleven, everyone has also seen the results.

There is no doubt that online development is fast.

But the importance of the offline part is self-evident.

This time, we support the integration of Yuanfang e-commerce into the retail group, and the combination of the two can maximize the benefits of the retail group.

However, in the previous meeting with Mr. Tan, Mr. Tan was a little overly looking forward to the distant e-commerce.

In any industry, there will be a bottleneck period.

Although it is a period of rapid development of e-commerce, such a growth rate will not last for many years, and will eventually tend to a flat period.

A delicate balance will be reached between online and offline, and the two will enter a state of coordinated development..."

After all, Shen Guojun is the head of Yintai, his vision is not weak, and some of the words he said are extremely pertinent.

E-commerce, seeing the speed of development in Yuanfang, many people now think that it can replace the offline system, but in fact, Li Dong and his group know that it is impossible.

The bottleneck period definitely exists, and according to the current development speed, it will not be too far away, and it will probably enter this stage in three to five years.

At this time, Tan Haiying's high expectations for e-commerce also made this group of people feel unacceptable.

Li Dong was also unambiguous, and when he finished speaking, he said directly: "We don't need to hire any evaluation agency, everyone knows the situation in the distance.

Everyone has also obtained all the financial report data from the e-commerce company before.

Yuanfang has also settled all kinds of debt relationships. Today's Yuanfang e-commerce is clean and there is no third-party debt entanglement.

In order to complete the integration as soon as possible and let the retail group go public, if everyone thinks it is acceptable, then we will make a quick decision.

Of course, there is no need to mention the 70 billion that everyone proposed before.

Before that, Mr. Chen, please briefly talk about the current retail situation in Faraway. "

Chen Lang coughed lightly, looked at everyone and said, "At present, Yuanfang Retail Group includes Yuanfang Department Store, Yuanfang Home Appliances Company, and Yuanfang Real Estate Company...

The total assets of the group have reached 620 billion after completing the acquisition of various companies. "

Everyone's eyes moved slightly. They haven't got this kind of complete statistical data yet.

After all, there have been too many actions on Yuanfang's side recently, and the acquisition plan has not been fully completed.

But even so, the total assets of as high as 620 billion have shocked many people.

Just a few years ago, Yuanfang Retail's total assets were less than 200 billion yuan, and it had increased several times a year, which was extremely terrifying.

Of course, everyone also understands that this is related to the previous financing.

The total assets include the money raised from these financings, as well as intangible assets, brand value of Yuanfang, patent rights, and trademark rights.

Among other things, the value of the Yuanfang brand has increased tremendously this year.

Total assets belong to total assets, too much debt and high total assets are not necessarily a good thing.

Chen Lang paused for a moment, and continued: "As for the group's liabilities, after excluding the 300 billion previously raised, the current figure is 98 billion..."

When this data came out, many people had a toothache.

The total assets are rising steadily, and the liabilities are scary enough.

ABS financing is generally not included in liabilities, but it is obviously included at this time.

In other words, Yuanfang Retail, whose assets reached 620 billion, had liabilities as high as 398 billion!

A debt ratio as high as 64% is extremely rare among retail groups.

In other words, in fact, even though Yuanfang Retail is expanding rapidly, its real value has not increased much.

Of course, this is relatively small.

When the companies joined years ago, the value of Yuanfang was claimed to be 100 billion. In fact, whether there was 100 billion at that time was worth considering.

In less than a year, the retail value of Yuanfang is now as high as more than 220 billion. This increase is incredible.

This year, Yuanfang's offline revenue is very high, but for those companies that have just been acquired, other people's profits are not Yuanfang's. Those profits belong to others. When they were acquired before, they were also bought from Yuanfang.

Yuanfang's own offline business, this year's revenue is more than 300 billion, less than 400 billion.

Yuanfang's profit margin is not too high. Just looking at the profit, the increase of 20 billion is sky-high.

However, some fixed assets in the distance are now increasing at a high rate. Some properties acquired before were worthless at the beginning of 2009, but now they have increased by more than 20%.

Among them, the biggest increase is the value of intangible assets in the distance.

Although intangible assets are not included in the net assets, they still have to be included in the valuation of the enterprise.

Yuanfang Retail at the beginning of the year claimed to be the dominant retailer in China, but at that time, the gap with companies such as Su Lin and Bailian was not too big.

But when Yuanfang defeats other companies and monopolizes China's retail field, it will be completely different.

The brand of Yuanfang Retail alone is now worth tens of billions, and this is due to the decline of the retail industry.

In today's brand value list, the top ten companies are as high as hundreds of billions of dollars, and as low as tens of billions of dollars.

Through some conversions, Yuanfang gave Yuanfang retail a value of 222 billion, which is not too low.

People like Shen Guojun have no objection. At this time, the higher the retail value of Yuanfang, the better it is for them.

This is different from before. Before they invested in Yuanfang, the value of Yuanfang was overvalued, which was their loss. Now the retail value of Yuanfang is overvalued, and it is they who earn.

222 billion, no one has an opinion, and Teng Xun and the people from Yuanfang Mall have not spoken. Whether to refute it depends on the value estimated by the group for Yuanfang Mall.

As for the value of Yuanfang Mall, even Tan Haiying didn't know.

Although there are a series of models for calculating the value of the online industry, Li Dong has never respected these. Tan Haiying gave Li Dong a report, but whether Li Dong will talk to other people according to this, Tan Haiying has no hope.

The boss is used to open and close, in order to complete the integration as soon as possible, this time should not be too entangled in these.

Thinking of this, everyone looked at Li Dong, waiting for him to speak again.