Chapter 1669 Personal Philosophy

At 3 o'clock in the morning, Li Dong finished his last express delivery.

But at this moment, many people still did not fall asleep.

That night, no one was in the mood to fall asleep.

...

delivery point.

Li Dong took the hot towel handed over by Yuan Xue, wiped his face indiscriminately, then looked at the reporters around him, and couldn't help laughing: "It's not easy for everyone, you stayed with me all night.

If you don't say a few words, some people feel sorry for you.

While there is still time now, let's talk a little bit later. "

The reporters were immediately overjoyed, but there were still some reporters watching the filming team in the distance, and the live broadcast was still on.

Now even an interview is not an exclusive report.

Li Dong smiled and said: "It's okay, not all of them are night owls, and they started the live broadcast, but I don't want some people to continue to wait, they are no older than me, and staying up late hurts their health.

After all, not all of you who watched the live broadcast, you just continue to report later. "

The reporters thought about it too, not to mention that even if they wanted an exclusive report, it was impossible at this time.

However, a reporter still thought of what Li Dong said just now, and immediately asked: "Mr. Li, you said that you don't want people to wait any longer, can you tell me who you are talking about?"

Li Dong smiled lightly: "It's too many, I won't sleep tonight, there are a few who can sleep.

Forget it, let's not talk about them, let them continue for a while, let's talk about things in the distance first. "

As Li Dong said, he casually picked up the information on the side and glanced at it. He said with a smile, "I didn't have time to read it just now. By 3 o'clock, the transaction volume just exceeded 30 billion. The data is not bad."

"not bad……"

One sentence is not bad, and everyone is stunned, 30 billion in three hours is not bad!

Li Dong said with a smile: "Think I'm pretending? Actually, I'm not.

This time, Yuanfang has been preparing for too long, and the manpower and material resources consumed are beyond your imagination.

Just a publicity plan,

In the past month, tens of millions have been spent every day, and several hundred million before and after.

On the logistics side, the sum of various subsidies, rewards, equipment and benefits this time also cost six to seven hundred million.

In addition to various other expenses, we have invested nearly 2 billion in it even though it is just a day of Double Eleven!

Ladies and gentlemen, do you think that 30 billion is really a miracle after investing so much, plus my one-night delivery on a snowy day?

And in the next few hours, until 8 o'clock in the morning, I am afraid that there will not be much performance growth.

This time on Double Eleven, the goal of 100 billion has been suspended. "

In the evening, he didn't hit a record of 50 billion, and Li Dong felt that he was indeed hanging.

By the early morning of the 12th, the goal of hundreds of billions was a bit slim.

However, Li Dong felt that the goal had not been achieved, while others felt that 30 billion was already an astronomical figure.

Immediately someone said: "Mr. Li, the transaction volume of 30 billion in 3 hours, whether it is traditional offline retail or online platforms, no company in the world has ever achieved it.

With such a result, we all feel that it is a miracle, and even apart from Yuanfang, we can't think of another platform that can break this record.

Do you think that such results have not met your expectations? "

Li Dong smiled and said: "Don't rush to draw conclusions, 30 billion in three hours today is impossible for you, and no one can surpass it.

But tomorrow, next year, maybe things will be beyond your imagination.

Not to mention a few years ago, just a few months ago, or even a few days ago, would anyone have thought that Yuanfang would reach a transaction volume of 30 billion in three hours?

Miracles are created by humans.

With the advancement of technology and the development of economy, nothing is impossible.

Maybe by next year, it will be 30 billion per hour, or even half an hour, which is not surprising.

Do you know why I dare to say this? "

Everyone was puzzled, Li Dong picked up the document in his hand, shook it, and said with a smile: "Look at the data.

In the past, the online shopping market was absolutely dominated by PCs.

In 2008, all transactions in the online shopping market were provided by PCs.

But this year, since the beginning of the year, the mobile Internet has developed rapidly.

The current 3G network speed is not fast enough, and the terminal functions are not complete enough, but even so, the mobile terminal is developing extremely fast.

According to Yuanfang statistics, the proportion of online shopping on mobile terminals has reached 30%!

In other words, tonight, the mobile terminal provided nearly 10 billion transaction volume for Yuanfang.

Guys, can you imagine?

The mobile Internet is developing too fast, and it is popular and ubiquitous, which cannot be compared with PC.

Not everyone owns a personal computer, but everyone uses it.

Integrating PCs into mobile phones, replacing computers with mobile phones, simplifying operations, and reducing and simplifying terminals are the changes brought about by the technological revolution.

Everyone has a cell phone.

The current smartphones are not too expensive, but they are not cheap either, generally around 3000.

But once the price of smartphones is reduced to about 1,000 yuan, the traffic charges will be reduced again, and the network coverage will be wider and more convenient...

Can you imagine that the mobile Internet user base will soon surpass the PC user base?

Not only surpassed, but far surpassed!

In the past, Huaxia’s netizens were close to 400 million according to statistics. In fact, everyone knows whether this data is true or false. Does Huaxia really have 100 million people who own their own PCs?

Mobile phones are different. I wouldn't be surprised if the number of smart phone users exceeds 1 billion next year.

The size of the user group has expanded tenfold, and it has more advantages than PCs. Many things that you thought were impossible in the past will be realized.

The e-commerce market, with the development of the mobile Internet, will also expand rapidly.

Everyone should have seen this.

In fact, even without the mobile Internet, e-commerce is developing extremely rapidly in China.

A few years later, if Yuanfang’s daily transaction volume reached trillions, everyone would find it unbelievable now, but I don’t think it’s impossible. "

"Trillions..."

The reporters didn't know how to ask again, and every time Li Dong seemed to speak casually, they would feel speechless.

Li Dong still smiled and said: "I just said that it is possible, miracles are all created by people, you might as well look at it in a few years.

We will not discuss these things today, we will talk about future matters in the future.

Or talk about the distant present.

The performance of 30 billion in 3 hours is slightly lower than I expected, but it should exceed the expectations of many people.

Especially the C2C one, which is Wanjia.com.

Wanjia.com has created a new history this time. In the past, our C2C business accounted for less than 20% of the market share.

This time, after Wanjia settled in a large number of merchants, its performance rose rapidly.

The 30 billion this time, of which 35% was contributed by Wanjia.com, exceeding the transaction volume of 10 billion.

I didn't look at Treasure, but the performance should not be too high.

When I say Treasure, I don’t actually want to hit anyone, but I just take other C2C platforms as an example.

In recent years, the market share of C2C has been gradually surpassed by B2C platforms.

You know, in 2007, C2C still had an absolute advantage in the online shopping market.

Back in 2006, C2C accounted for more than 90%.

But now, B2C is beginning to overtake C2C. Is it because the C2C field is no longer competitive? "

Li Dong asked, but without waiting for others to speak, he said to himself: "That's not true, from Wanjia.com, we know that the C2C market still has potential.

But why was it overtaken?

It can only be said that the previous leader in the industry did not do a good job in digging treasures, which caused a lot of doubts in this field.

No one will deny the contribution of Dibao in the field of C2C in China, especially the free mode has been opened, which has benefited countless third-party merchants including consumers, which is worthy of recognition.

Ketabao has blindly expanded its scale and introduced a large number of third-party merchants, but it has not established a strict management system, including a rights protection after-sales system and a credit system, nor has it been successfully established.

This has caused the C2C platform to suffer a lot of criticism and doubts, including the loss of credibility.

Fake goods are flooding, inferior products are flooding, and three-no products are flooding...

Because it is easy to enter and review, anyone can open an online store to buy and sell transactions, and the platform does not supervise or turn a blind eye to it. This is a fact.

It is also extremely difficult for consumers to buy these products and want to protect their rights.

At present, the rights protection bill for the online shopping market has not yet been released, and it all depends on how the platform itself does it.

Only when the platform helps you defend your rights can you succeed in defending your rights. If the platform doesn’t work hard, you will be exhausted if you procrastinate for things worth tens of dollars. How many people can persevere in the end?

Some people say that consumers deserve it, knowing that it is so cheap, and there is a high possibility of fakes, why do you still buy them?

Do consumers deserve it?

Some people do want to be cheap, but many people choose to buy because they believe in the platform, including ignorance of the product.

At this time, the platform has the obligation and responsibility to help them defend their rights.

In fact, the best way is to solve these problems from the source.

For example, Wanjia.com in the distance, before Wanjia.com settled in, we have a strict credit review system, including on-site inspections!

No e-commerce platform can do this, only Yuanfang can.

The express delivery and supermarket stores in the distance are all over the country.

Many people may not even know that when we enter each store on Wanjia.com, people from far away will participate in the field inspection.

I dare not say that the products of all the merchants on Wanjia.com are good products, and all the merchants are conscientious merchants, but they have their detailed information here in the distance, which also reduces the difficulty of rights protection in the future.

The biggest difference between us and other C2C platforms lies in our after-sales service system, including quality control issues.

For Wanjia.com, if there is a problem, Yuanfang will not shirk or let consumers go to a third party to negotiate.

As for finding third-party rights protection, that is our responsibility, not consumers.

On this point, countless consumers will no longer doubt C2C, and will no longer shop with the idea of ​​relying on luck.

As an industry leader, some things, including the establishment of rules, are not simply the responsibility of the government, but are led by the leader of the industry.

Dibao does not do well on this point. If Dibao does not rush to expand, but has a solid foundation, it will not lead to the current situation, and the entire platform and even the entire field will be questioned and denied.

Of course, these cannot simply be blamed for digging out treasures, but also have something to do with the actual situation.

As an IT company, Ali lacked funds in the early stage and urgently needed to prove itself to investors. Expansion is the best manifestation of strength improvement.

As for the remaining troubles, they didn't have time to think about them at the time.

It's too late to think about it later.

In China, C2C includes the entire e-commerce market, and both Ali and Dibao have contributed.

However, the prosperity and gradual decline of C2C has a lot to do with Ali.

Today, Wanjia.com in the distance is actually correcting these legacy ills and saving this field again.

E-commerce is not just B2C or C2C, it covers a very wide range.

Only by keeping pace with each other and not letting any field fall behind can we enrich the industry and make the industry bigger and stronger, rather than a short-lived scene.

If Dibao continues to do so, within a few years, C2C will become synonymous with low-end counterfeiting.

A large number of third-party stores are closed, and the market share is getting lower and lower. Some small and medium independent brands with potential will also become victims.

This is what you don't want to see from afar.

While this situation has not happened and the problem is not too acute to be solved, Yuan Fang has the ability to change all this.

Therefore, Yuanfang is now trying to transform and improve the entire e-commerce field at all costs.

So far, the effect is good.

This is also one of the important reasons why Wanjia.com can hit 10 billion results!

In fact, Yuanfang has no intention of targeting any platform or company. We just hope that this industry will become more standardized and more promising.

In the past, I hoped that Ali could lead the industry to a more brilliant future.

But Ali has a lot of problems. I don't know when they will have the ability to change everything.

Once it is dragged on, until the stubborn disease is deeply rooted, it is unlikely that it will be cleaned up completely.

Since Ali can't do it, let Yuanfang do it.

Yuanfang should set an example in this industry, let all third-party platforms see clearly, if it doesn’t change, it will die!

If you change, you have room to survive. If you don’t change, then wait for the closure and force them to change. In my opinion, it may be more effective than slowly guiding them.

This is the responsibility of large enterprises, the responsibility of leading enterprises.

In Huaxia, in the field of retail, and in the field of e-commerce, this is the responsibility of distant places.

Since other companies cannot undertake this responsibility, we can only undertake it. "

Li Dong said with a smile: "Of course, while taking responsibility, there is no conflict with expanding the industry.

This is also the reason why Yuanfang has been rejected by other companies. "

Everyone listened carefully, and no one interrupted in the middle.

After he finished speaking, someone asked: "Mr. Li, in your opinion, there is no need for other retail companies, including online shopping platforms?"

Li Dong said with a smile: "That's not true, what I mean is that in the current Huaxia business world, in these fields, it will be better and stronger if you lead the way from afar!

This is a fact, and Yuanfang will not underestimate itself.

Leading enterprises must have the strength and responsibility of leading enterprises. Enterprises lacking such strength and responsibility are naturally not qualified to be the leaders and leaders.

If one day, there is a more suitable company than Yuanfang to take on this responsibility and lead the industry to continue to grow.

In the distance, you can also abdicate to let the virtuous. This is an inevitable law in the business world, and there is nothing surprising. "

From the transaction volume of online shopping to leading the future of the industry, Li Dong has stretched a bit too much.

Everyone fell into thinking for a while.

Seeing that someone wanted to ask questions again, Li Dong pressed his hands and said, "These topics are rather controversial, so let's just listen to them, and don't need to discuss them too deeply.

Let's get back to the topic and continue to talk about Double Eleven.

This time, Double Eleven is not purely for the transaction volume.

In fact, Yuanfang is still improving the O2O system. In the past, the O2O in everyone's mouth included the O2O in the mouth of some enterprises.

In my opinion, it's more of a gimmick than a reality.

As for Su Lin, Mr. Zhang of Su Lin has always talked about O2O, but in fact, Su Lin's combination of online and offline is completely unsystematic and does not have much reference value.

What is O2O?

Or not just O2O, but what is the whole retail?

Simple, convenient, efficient, quality, improve the quality of life...

These are retail!

The combination of online and offline is not for gimmicks, but more to fill the entire field.

Yuanfang is doing this now. The consistency of prices and products is the foundation of this field.

If there is a difference in online and offline prices, you can't do what you want, and if there are differences between offline and online products, you can't integrate online and offline.

It is also true that online costs are lower than offline.

If we really want the same product and price, will the offline system suffer losses? This is also the reason why many companies cannot achieve true integration.

Even in the distance, they are actually thinking about this issue.

With the rise of offline costs, including labor costs and rent costs, the cost has increased significantly. If we really want to realize O2O and provide you with high-quality and low-cost products, then offline stores will actually be at a loss or useless. profit status.

Who doesn't want to make money in business?

I also want to go far away!

How to make customers convenient and enjoy high-quality and low-cost products, this needs to test the strength and ability of the enterprise.

Yuanfang is working hard on this point now, reducing costs, improving service efficiency, and completing resource integration, all of which are preparations for these.

Including the expansion of the system, the bigger the industry, the lower the cost, which is inevitable.

The use of new technologies, the reduction of intermediate processes in the supply chain, direct supply and direct sales, and even self-supply and self-sale will reduce costs.

The increase in the proportion of self-owned properties and the streamlining of the management system are all aimed at reducing costs and ultimately benefiting consumers.

Yuanfang thinks more about giving back to the society, and then let these consumers feed back Yuanfang.

Of course, in the middle of this, someone must give up their interests and withdraw from this system, which is unavoidable.

Therefore, Yuanfang is currently suffering some criticism and criticism, which in my opinion is also a matter of course.

But Yuanfang’s original intention will not change. Even if we are criticized, we will continue to do it.

..."

The reporters have recorded these words one after another. Tonight Li Dong is not so much talking about Double Eleven, but more about the corporate culture in the distance, including his personal philosophy.

In the past, Yuanfang, including Li Dong, rarely talked about these things.

Today Li Dong said so much, everyone suddenly felt a little indescribable, but no one could describe the specific feeling.