Chapter 1672 Softer Means

Ben Thanh.

A morning passed quickly.

Li Dong, who returned to the distribution point, took a short rest.

After taking a sip of hot tea, Li Dong got up and walked outside the distribution point, looked into the distance, thought for a while, and said, "Is there Qingniwa in front?"

Immediately someone nearby replied, "It's Qingniwa."

"Where is the headquarters of Dashang?"

"Yes, Qingniwa not only has the headquarters of Dashang, but also has shopping malls and supermarkets there, and the headquarters of Dashang shares is also there.

In Qingniwa, because of the great merchants, the bustling commercial district of Bincheng is now formed..."

Li Dong said with a smile: "I've come to Bincheng, but I haven't visited Boss Niu yet.

Check to see if there is a courier over there, I'll send it over there, and take a look at Boss Niu along the way. "

As soon as the words came out, there was not much reaction from the far side, but the media who had been following were excited!

Go to Dashang headquarters!

Is Li Dong declaring war?

In other words, his big move is about to start!

Many reporters didn't sleep at all last night, and Li Dong still caught up on a few hours of sleep, but they were afraid of missing the big show, so they came here early in the morning to wait.

I ran around with Li Dong in the morning, but nothing happened.

This made many people feel a little disappointed. At this time, when they heard that Li Dong was going to Dashang, the reporters who were resting just now ran into the car one after another.

Seeing the excitement of these reporters, Li Dong laughed and said, "I'm just going to visit a friend. Is there any need to be so excited?"

Qi Yunna, who had just arrived not long ago, had bloodshot eyes at the moment, she frowned slightly when she heard this, and said, "Mr. Li, is the group making another move?"

Li Dong shook his head and said with a smile: "No, shares in the secondary market are not easy to buy, and the price has risen too fast.

Dashang is now competing fiercely with us, so let them go first.

I just went to visit Boss Niu.

After all, it's right next to me, if I don't go and have a look, others will think that I, Li Dong, are putting on airs.

Let's see if Dashang has any troubles to solve, I am willing to help others..."

No one listened to his nonsense, and Qi Yunna didn't listen either, and immediately said: "Then I'll make preparations and accompany you there later."

"what are you going to do?"

Li Dong glanced at him and said with a smile: "Don't make a big show of being a bully.

I stopped by to have a look, and came down after a few chats, so you don't have to follow. "

As he said that, Li Dong looked at the time and said, "It's just that it's time for dinner, let's see if we can have a meal."

As he said this, the delivery point had already prepared a courier for him.

In fact, it means that Li Dongneng worked with everyone last night, and came here in the morning. In addition, the performance of the mall is excellent, and now the express delivery side is full of energy.

Even if Li Dong didn't send it with him at this time, the logistics staff wouldn't have much opinion.

The hardest part was actually last night.

After getting used to it, many people feel that they are not so tired if they work again today.

...

Big business headquarters.

In Dashang these days, the atmosphere is a little tense.

Even the front desk knows that the executives are not in a good mood these days, so don't provoke them if you have nothing to do.

At this moment, on the first floor of the building, the two receptionists were chatting in low voices.

While chatting, I suddenly saw a security guard at the door rushing in in a panic. Before the two of them had time to ask questions, the security guard said nervously to the walkie-talkie: "Boss Li from afar is here!"

Not only the security guards nervously reported to their superiors, but also the employees outside the Dashang headquarters, who went out or came in, panicked.

Many people rushed into the building, conveying news to each other, Li Dong is here!

At this time, Li Dong suddenly came to the headquarters of Dashang, which made many people panic.

...

outside the door.

Seeing the crowd disperse, Li Dong smiled and said, "Am I that scary?

I don't eat people, so why are those who come to deliver the courier running so fast? "

The people following behind were slandering endlessly, it's no wonder that you came to the headquarters in a good manner, so it's no wonder you're not nervous.

In the past few days, Yuanfang has been buying the other party's stocks continuously, and the shareholding ratio is getting higher and higher. Dashang may be worried.

But at this time Li Dong personally committed suicide at the door, and these people were naturally flustered.

Li Dong didn't care about these, and entered the building on his own.

When he got to the front desk, he saw the two front desks looking at him with hellish expressions, Li Dong grinned and said, "Can you go upstairs for the delivery?"

"Li... President Li..."

The two hurriedly greeted each other, and then became a little at a loss.

Li Dong smiled and said: "I'll go up to see you Boss Niu, maybe I'll come down later, and you will become people from far away. It shouldn't be a problem to go upstairs and have a look, right?"

"this……"

The two were still a little confused, and didn't know what to say for a while.

At this time, the front desk phone rang.

The girl next to her hurriedly connected the phone, then nodded quickly and said, "Okay, I see."

After hanging up the phone, the girl hurriedly said, "Mr. Li, Mr. Niu is waiting for you."

"Thank you, I'll go up then."

As Li Dong said, he put down the courier and said with a smile, "Please sign for it for me. There are too many big merchants, so I won't go find them one by one."

"……good……"

The two receptionists were almost in a state of sleepwalking, watching Li Dong leave.

Not only them, everyone in the lobby on the first floor fell silent, watching Li Dong enter the elevator.

Until he left, there was a sudden gasp in the hall.

Immediately afterwards, discussions continued to ring out.

The media reporters who followed Li Dong were impatient, but they couldn't keep up with Li Dong.

No way, everyone had to wait downstairs.

By the way, interview the employees of Dashang and collect some materials.

...

Office of the Chairman.

Several executives rushed to Niu Gang's office almost as quickly as possible.

As soon as he entered the office, the president of Dashang hurriedly said: "Chairman, Li Dong is here!"

Niu Gang frowned, and lightly reprimanded: "Come on, come on, what are you doing in such a panic!

When he came, I was at peace. "

Niu Gang had indeed calmed down. In the past two days, Li Dong was by his side, but he ignored Da Shang, and he was very disturbed.

When he knew that Li Dong was coming, he became less nervous and regained his former composure.

Now that things have happened, if Li Dong still has any backup, he can't guard against it.

It's better to make it clear in person, which is even better.

After arranging his clothes a little, Niu Gang got up and said, "Go, go to the reception room to receive him."

Seeing that Niu Gang was calm and composed, everyone calmed down a little, and walked out with Niu Gang.

...

As soon as they reached the elevator entrance, Li Dong also walked out of the elevator under the leadership of Dashang staff.

Niu Gang's eyes fell on Li Dong, and Li Dong also looked up at him, then smiled and said, "Boss Niu, are you not disturbing me?"

Niu Gang smiled lightly and said, "Mr. Li is here, it's too late to welcome you, so why bother?"

"It's a bit abrupt. In fact, I wanted to come over to chat with Boss Niu last night, but I came late yesterday, so it's not very convenient."

Li Dong laughed, and greeted several other executives one after another.

Seeing that Li Dong directly called out everyone's surnames without introducing himself, Niu Gang couldn't help frowning.

After a few words of politeness from both parties, Niu Gang resumed his smile and said, "President Li, let's sit in the reception room."

"Okay, I just happen to be lazy, and I have to continue to deliver the express in the afternoon. It's not easy to be a business sometimes."

Li Dong sighed with emotion, and said as he walked: "I'm still young, and I feel tired, Mr. Niu, you are older than me, and sometimes I admire you.

In fact, I think, at this time, Mr. Niu, maybe you should relax a little bit, how tired you are after working so hard. "

Niu Gang calmly said: "It's good to get used to it, I've been doing it for so many years, I'm used to this kind of life.

If you really want to let go suddenly, it will be even more uncomfortable.

Since people live in this world, they must pursue something, what does Mr. Li think? "

Li Dong agreed, "That's the truth, I was thinking before, would Niu always feel that he is getting old and wants to retreat behind the scenes.

Now that Boss Niu said that, I feel relieved a lot.

In the future, the Northern Market also hopes that Boss Niu will take more care..."

Niu Gang frowned, and the others looked at Li Dong one after another, their expressions not too good-looking.

Li Dong didn't look at them, and said with a smile: "I'm serious, everyone, don't worry.

This time I come to Dashang just to chat with you.

I believe that after I finish chatting with you, some things have actually come to fruition. "

"Wait and see!"

Niu just replied four words, then walked to the reception room first without saying a word.

...

When he entered the reception room, Li Dong didn't need to be greeted by others.

Finding a vacant seat and sitting down, Li Dong looked at Niu Gang who was opposite him and said with a smile: "Boss Niu, I am here this time to turn hostility into friendship, let's have a calm chat.

These days, Yuanfang and Dashang are not very happy, but it is a joke for others. "

Niu Gang said in a deep voice: "Mr. Li, if you have something to say, just say it.

As I said before, big businessmen welcome investment from afar, and also welcome investment from anyone or any enterprise.

But the big business is the big business of the big businessman, and this will never change! "

Li Dong said with a smile: "President Niu, please be calm and don't be impatient, in fact, there is no need for everyone to be hostile to me all the time.

As a leader in the retail industry, Yuanfang actually hopes that all retail companies can develop better, and Huaxia's retail industry can develop better.

Yuanfang's purchase of Dashang's shares does not mean that it is absolutely necessary to become the owner of Dashang.

These, let's put them first.

I didn't bring anyone here today, I just came here by myself, just wanting to speak frankly with you.

I think you should all know that, up to now, the transaction volume of Yuanfang Mall has reached 60 billion!

The strength of Yuanfang Online is probably beyond everyone's expectations.

Last year, Dashang’s total sales were less than 80 billion.

One day today, Yuanfang Mall sold more than Dashang's goods for a year.

In fact, from this point of view, the offline retail system will not be far away from being impacted by e-commerce.

Next, some physical stores, closed stores, and layoffs are almost inevitable.

The golden period of offline retail, with today as the node, I am afraid that it will go downhill in the future. "

Everyone frowned slightly, Li Dong smiled and said: "Why, do you think what I said is wrong?"

Niu Gang said indifferently: "Even so, offline retail will not die."

"I won't die, it's inevitable." Li Dong said with a smile: "But the bonus period has passed, and the days of offline retail will be difficult, that's for sure.

Costs are rising, profits are falling, and a lot of investment is needed to transform the current system, which is also necessary.

At this time, to be an offline retail enterprise, you must ask for changes.

how to change?

In fact, there are not many ways for offline retail companies to switch.

First, I also do online, like Su Lin, doing my own online business and combining O2O.

But this road is not so easy to walk.

Su Lin is considered to be the first batch of retail companies in the industry, but now you see, has Su Lin achieved any results online?

Online is not so easy to do, not to say that it is enough to simply build a platform and launch products.

Unique confirmation of multi-terminal consumer individuals, price unification, real-time inventory, channel coordination, sales analysis, logistics distribution...

These are the logic behind the combination of online and offline.

Su Lin can't do this, and neither can big businessmen. At present, only Yuanfang can do it in the industry.

Compared with Su Lin, Dashang has more disadvantages.

If you also did online a few years ago, now you have a foundation and some hope.

But if you do it now, to put it bluntly, who will recognize your online platform?

No one will recognize it!

Everyone knows that Yuanfang is the largest online supermarket and the most trustworthy supermarket.

You have no experience in this area, and doing it yourself is useless except wasting money.

However, if it can’t be done online, and offline will be impacted, the future of Dashang may not be too easy.

Second, transformation, transformation to high-end.

At present, many companies are doing this.

After the mid-to-low-end brands have been hit, many people think that taking the high-end route may be a way out.

But everyone is a sensible person, and it should be clear that if you want to be high-end, you have to make a good choice.

If you don't go all out to transform and do it, it may produce results.

If it is only done as an aid, the effect is not as great as imagined.

Moreover, Yuanfang's e-commerce is not Taobao, which is synonymous with low-end in the eyes of the public, but Yuanfang is not.

The current O2O route of Yuanfang is quite successful. In the eyes of the public, there is actually no difference between Yuanfang Mall and Yuanfang.

At this time, Yuanfang is no longer low-end and mid-end, and high-end sections can also be made online.

..."

As Li Dong's voice continued to spit out, everyone didn't interrupt, some pondered, some frowned.

I don't know how long it took, Niu said slowly just now: "If you don't try, how will Mr. Li know that Dashang's transformation will not succeed?

The failure of Su Lin and the others does not mean that the big merchants will also fail. "

Li Dong grinned and said: "Failure is inevitable, because there is a distant place.

When our online channels in the northern region are well laid out, the logistics system is developed, and offline Wumart is the pioneer to enter the Northeast, and we will increase investment in the future, the big business will not succeed. "

"Li is always threatening us?" Niu Gang sneered.

Li Dong looked helpless, shook his head and said: "It's not a threat, it's telling the truth, Niu always understands people, so he should know that what I'm telling is the truth.

Before I changed it, what I said was in vain.

But when the financing is successful, everyone should understand that I don't need to scare anyone.

When Yuanfang doesn't worry about capital, talent, or profit...

At this time, many struggles are actually unnecessary.

When I came here to look for Boss Niu, I didn't think of using this mouth to bring Da Shang under his command and let Da Shang raise his hand to surrender. I believe Boss Niu is not that kind of person either.

I'm just stating some facts, to be clear.

Boss Niu is not reconciled now, there is nothing more than a glimmer of hope.

First, I hope that Ali will not collapse, and that Dibao can continue to create competition for us online, so that we cannot concentrate our efforts.

But starting today, Yuan Fang will no longer care about digging out treasures.

As for other platforms, I don’t even care about it. Whether it’s Taobao or JD.com, which has been getting a lot of attention recently, it will no longer have any competitiveness in front of Yuanfang.

If we still have a lot of holes, they can take advantage of them.

But when we fill up these loopholes, unless Yuan Fang seeks death himself, otherwise, no one can make Yuan Fang fall.

So Niu doesn't have to think about this point.

Second, I hope that the southern side can delay the distant party and let the distant party invest a lot of manpower and material resources in it.

Mr. Niu should have thought about giving big merchants time to breathe and continue to operate in the north, right? "

Niu Gang was silent for a moment, then nodded and said: "Yes, Huaxia Retail is not the only one in the distance, and the big merchants have taken root in the north for a long time.

Even if you want to fight, it is not so easy to replace it.

What's more, the competition in the southern market is fierce, and several companies are strong, and the delay may not be able to afford it in the distance.

You are now investing and competing regardless of cost, but Yuanfang's comprehensive strength may not be stronger than them.

Wait for a while, drag it to the end, and it will only be the distance that drags down! "

When Niu Gang said this, his eyes were sharp and he said: "It's not unreasonable to say that Yuanfang is not good at protracted warfare!

The system in the distance is messy, and it is almost entirely supported by you, Li Dong!

But God also makes mistakes sometimes, if you procrastinate until you, Li Dong, make mistakes, then there is nothing to worry about in the distance!

Also, get used to the distance of victory, as long as you are stuck in a stalemate for a long time, everyone will lose confidence in you!

Not only your employees, but also outside investors.

So I never thought of defeating you, as long as you are exhausted, exhausted until you are exhausted, and all investors lose confidence in you, it will be the victory of Dashang!

It has been unprofitable for a long time, the industry cannot expand, and the scale is still compressed. Mr. Li, what do you think of the distant future at that time? "

Li Dong smiled and said: "I don't know, it might be very bad.

Maybe worse than you think.

It can be imagined that it is only an imagination after all, and the facts will not go according to your ideas.

Many people hope to delay my steps, hope to keep procrastinating until I can't hold on, but in the end, it will never be me who can't hold on.

The competition in the south is almost over. "

Li Dong's last words made Niu Gang sit up straight in an instant!

Not only him, other executives turned their attention to Li Dong one after another, their eyes full of surprise and uncertainty.

But Li Dong didn't continue to talk, and said: "Not only the south, but also the north, I actually think it's time to end.

As for Dashang, I hope that the means of becoming the master are softer and not too violent.

Dashang and Guomei are actually different. Guomei has been going downhill, and the family imprint is too strong, so my method of becoming the leader of Guomei is very violent.

However, when dealing with big businessmen and their teams, I think we can use softer and more reciprocal means to take over.

Another point is that Dashang’s system is different from Guomei’s.

All of you present, including Boss Niu, are actually born as professional managers. This does not mean to belittle you.

What I mean is that Dashang does not have a strong personal imprint, including Mr. Niu's personal imprint. I don't think it should be too strong.

At this time, it is just changing the largest shareholder. Is there really too much difference for you?

After the acquisition of Dashang, in addition to investing in infrastructure, online channel laying, supply chain, logistics, etc., Yuanfang will not change much in terms of management, including operations.

In fact, I came to talk to you, and I hope that everyone can more easily accept my point of view.

Actually..."

Li Dong smiled lightly: "Actually, if I really want to forcibly win Da Shang, I would have done it long ago.

But it was taken by force, just like the current Guomei and Carrefour, which left us with many sequelae.

At this time, I hope that you are willing to integrate with the distant place. "

Niu Gang frowned and said, "Mr. Li said he took it by force, but did he mean Maoye?"

Li Dong laughed and said: "Maoye is part of it, not the whole thing.

In fact, Bincheng Guoshang approached me..."

"What!"

To everyone's surprise, Bincheng Guoshang was the second largest shareholder before, holding 8% of the shares of Dashang Retail.

If according to what Li Dong said, the other party took the initiative to find Li Dong, once Li Dong won the other party's shares, or obtained the other party's support, plus Maoye's 5%, Yuanfang's shareholding reached 28 %.

At this time, Yuanfang can completely take over Dashang with a strong force.

Niu Gang's eyelids kept twitching, and he heard Li Dong say again: "But I don't mean to force myself into the master, forcibly twisted melons are not sweet.

It is not because of Dashang itself that Dashang can make such achievements, which can be valued by Yuanfang.

It's your group of people, including Dashang's system.

In fact, there are not so many stores in the distance.

The key is to understand the people and team of Huaxia Retail, and the team in the northern retail market.

For the north, as Mr. Niu said, Yuanfang is not very familiar with it, nor does it know how to cater to this market.

Therefore, what I hope to get is not the store system, but the entire big business system.

And the reason why I did not accept the support of Bincheng International Business Group, do you know what I was thinking about? "

Everyone looked at him one after another, Li Dong smiled and said: "If you have paid, you naturally hope to get something in return.

Bincheng Guoshang hopes to get greater rewards, so it chooses to support me to become the head of Dashang.

But in my opinion, since the country has retreated and the people have entered, then don't go any further.

Once I accept the other party's help this time, the follow-up will be very troublesome, and I will pay more.

I don't want this to happen unless it's absolutely necessary.

So I hope that it is these existing teams that support me, not others.

After Yuanfang takes over Dashang, the Dashang brand can be retained, and the existing management team will only make minor adjustments and will not make major changes.

Yuanfang helps large merchants set up online channels and invests in upgrading existing stores to make them more modern.

Others such as logistics, warehousing, and supply chain will be supported from afar.

With Yuanfang as the backstage, Dashang will only develop better and better, not worse.

Your treatment will only be better than it is now, not worse.

Except for Boss Niu, I don't think anyone else has reason to object.

As for Boss Niu..."

Li Dong glanced at Niu Gang, smiled and said: "Boss Niu, Qi Yunna's current position can be reserved for Boss Niu.

If Niu always feels inappropriate, we can talk slowly.

But it's really because Mr. Niu is alone that the integration of the two parties has been delayed..."

Niu Gang's face was a little ugly, he ignored Li Dong, but looked at other people.

At this time, the others remained silent, and those whom Niu Gang saw also lowered their heads to write and draw, and refused to meet Niu Gang's eyes.

Niu Gang's heart skipped a beat, and then he was a little angry and disappointed.

Li Dong just said a few words, these people were so easily tempted and compromised!

Obviously, the conditions offered by Li Dong made these people feel acceptable, and they could accept the distant place to become the master of the big business.

But have they forgotten, who is in charge of Dashang all these years, making Dashang to glory, and this is why Li Dong hopes to take over Dashang peacefully today?

If Dashang was like Guomei, and Wumart, would Li Dong be so talkative?

These people, never thought about themselves!

Niu Gang suddenly felt a little empty in his heart. Is this the big businessman he has been fighting for all his life?

...

When Li Dong walked out of Dashang, he couldn't help shaking his head, seeking advantages and avoiding disadvantages, this is human nature.

The distance is no longer the distance of the past.

Li Dong is no longer the Li Dong of the past.

Some things are often that simple, which is why Li Dong doesn't think it's too challenging.

After Ali grows bigger in later generations, it is as simple as this moment to switch from online to offline.

How many giants in the retail industry dare to refuse, will they refuse?

Not to mention, Yuanfang at this time is actually stronger than Ali.

At this time, it was almost inevitable that Li Dong would come forward to make the conditions and choose to compromise.