Chapter 1668 Desperate

This night, many people were watching Li Dong's live broadcast.

Of course, most people are still watching the excitement, and few people think about so many things like Ma Yun.

As for Li Dong, it seemed that he did not deliver as much as Ma Yun thought, and he delivered the goods in a regular manner.

When Li Dong was panting to carry the box and deliver the goods to the first company.

The customer also had a glance that everyone expected, with surprise and disbelief on his face.

Many people in Bincheng know that Li Dong may be involved today.

But when Li Dong delivered the goods to his door, it was still a surprise.

...

The first customer nearby was a woman in her thirties.

The moment she saw Li Dong, even though she was not young, the woman was very pleasantly surprised, and even seemed to have the urge to scream.

In the end, it was only under Li Dong's comfort that the other party calmed down.

After chatting for a while, Li Dong looked at the time and said, "It's 12:25, and this order took 25 minutes, which was longer than I expected.

However, this is not the first order completed by Yuanfang Mall. At 12:18, Yuanfang Mall completed the delivery of the first order.

18 minutes, from placing an order, to delivery, to customer receipt, this speed is not a special case.

This efficiency has also been achieved before.

Finishing orders within half an hour is a minority now, but it will become common in the future.

Some people think that there is not much difference between half an hour and a day.

How wrong!

Why do I keep talking about efficiency?

At present, whether it is our Yuanfang Mall or other platforms, it is more about the sales of department stores, home appliances, books... these commodities.

However, there are not many other products such as fresh products and seasonal fruits.

Why?

First,

Logistics and warehousing can't keep up, which can easily lead to deterioration or death of these fresh products.

Second, that is the issue of efficiency.

You are taking too long. I placed an order in the afternoon and planned to cook a big meal in the evening. You delivered it to me the next day. Isn't that a delay?

So, now it is actually a trial.

Next, Yuanfang Mall will launch a new section, fresh products, fruits and vegetables, all of which will be launched.

There will be no difference between online and offline shopping malls in the future.

What can be sold offline can be sold online.

What I'm talking about is Yuanfang. Other platforms don't have this strength for the time being. In terms of the warehousing and logistics system alone, Yuanfang currently has this strength in the whole country.

You ask Tmall to send you a fish, and the fish will probably stink when it arrives at your house.

But if you ask a distant place to deliver a fish to your door, and it will be delivered in half an hour, the fish will still be alive and kicking, that’s the difference.

I don't know if the old horse is listening, and he has no way to refute it, because it is the truth.

And JD.com in the north has not set foot in this area yet, but even if it does, it can only be said to be self-defeating.

I'm not attacking anyone, I've always liked to tell the truth..."

When Li Dong said this, the woman next to him nodded quickly and said: "We all trust Yuanfang, otherwise we wouldn't buy things in Yuanfang.

In the future, no matter what our family buys, we will buy it from afar! "

Li Dong laughed loudly when he heard the words: "As soon as I heard this, I knew that the elder sister must not be someone else's spy.

Believe in the distance, believe in me Li Dong, this is the guarantee of quality of life. "

When Li Dong said this, he suddenly said: "Whether it is an e-commerce platform or an offline system, in fact, when a customer places an order and signs for receipt, in the past, this is the end of the transaction.

But now, it's different!

As a service industry, I don't say Yuanfang is an industry, but I say Yuanfang is a service industry, so there should be no problem.

As a member of the service industry, it is natural to focus on service.

And what does the service include?

Transaction consumption, on-site service, after-sales service...

Yuanfang has been doing well in the first two points, but the after-sales system is still not perfect.

After all, Yuan Fang has not been established for a long time, and many things have not kept up with the rhythm. This may not be understood by everyone.

Because compared with other companies, Yuanfang's after-sales system seems to be well developed.

But Yuanfang never compares with other companies, only compares itself!

Here, I just mentioned these things, so I will say a few more words. "

...

Lin'an.

Ma Yun frowned and said: "Here we come!"

Cai Chongxin quickly cheered up, and listened to Li Dong continue in the video: "I believe many people know about Yuanfang's retail financing plan of 300 billion yuan.

Now, this plan has been completed, that is to say, Yuanfang Retail will have 300 billion more available funds in the future.

Where the money is spent, we will explain it one by one later.

But one of them must be the improvement of the after-sales system.

There are more than 2,800 county-level administrative regions in the country. At present, we have established after-sales service points in most county-level administrative regions.

But this is not enough, far from enough!

Next, we will continue to invest and improve. For all new county-level areas, at least one remote after-sales service point is a must!

One, not enough to satisfy the masses, could be more.

At the township level, there are also many customers from far away. Every time these customers want after-sales service, they can't always go to the county town, right?

Therefore, we will distribute points step by step, and the final goal is to have our after-sales service points at the township level.

And we can also take telephone reservations, online reservations, door-to-door for after-sales service.

Yuanfang will not shirk or delay, and will come to the door for service as soon as possible under feasible conditions.

Including return and exchange, appliance installation, appliance repair...

Once Yuanfang exists, everyone can use Yuanfang's products with confidence, unless Yuanfang closes down one day, otherwise, you don't have to worry about after-sales.

Whether it is an online retail platform or an offline retail channel, I have always felt that after-sales service is very important!

Yuanfang is different from other platforms. Other platforms do not have the strength and capital to complete the laying of this after-sales system.

They still rely more on vendors than on platforms themselves.

Therefore, it is difficult for consumers to protect their rights, and it is also very troublesome to obtain the due after-sales service.

You look for the platform, the platform looks for the manufacturer, and the manufacturer then assigns tasks. Ten days and a half months have passed.

In the distance, everyone should understand that the after-sales system has always been done by ourselves.

In the past, this system was not perfect, but I believe it will be perfect soon.

At that time, there will no longer be any difference between online and offline, and the integrated development will be truly realized.

It is also one of the purposes of our financing this time to build more than 2,000 after-sales service stores. "

Hearing this, Ma Yun frowned and said, "Crazy!"

Cai Chongxin also nodded in agreement, and sighed softly: "It is indeed a lunatic!"

In China, the after-sales service system is actually not well developed.

On the one hand, the investment is not low, on the other hand, there is no profit at all.

Moreover, after-sales service is regarded as soft power, and the reflected value is not as great as it seems on the surface.

Li Dongyi will invest in the construction of after-sales service points in all county-level regions across the country, and the investment will never be small.

With so much investment, other companies are more willing to use it to develop themselves rather than to enhance the competitiveness of these soft powers.

At least, from the current point of view, the demand of Huaxia consumers in this area is not too high.

After Ma Yun said it, he still sighed: "If you have capital, you can speak generously."

If Yuanfang did not raise 300 billion yuan in funds, would you ask Li Dong to talk about it?

It is precisely because of the 300 billion that Li Dong dared to say that, and no one would question it.

Without him, there is money in the distance!

Sighing, Ma Yun looked at the screen and said: "Launch the fresh section, create a smart logistics system, and improve after-sales service.

The distance has actually widened the gap with us, which cannot be denied.

Li Dong is willing to invest and spend money, and we have no way to compare.

In every respect, we are lagging behind.

Lao Cai, do you think there is a future for Dibao? "

Cai Chongxin said softly: "The strength is not as good as others, unless we also invest in transformation, otherwise..."

"Where did we get the money?"

Ma Yun said with bitterness on his face: "He spends money like water, and makes money quickly, but what we burn is other people's money.

Investors will not see the improvement of these soft powers, they will only see the improvement of hard power.

Do you think they will let us burn money to do this? "

"Won't!"

Ma Yun sighed again: "So, it is impossible to compete, and it is impossible to compare.

When the distant system is perfected, we will be completely uncompetitive.

Unless, follow up now.

Or if we don’t do it far away, we can invest in these areas when we grow stronger and we have money.

But now, the distance will not give us time. "

Cai Chongxin didn't speak any more, and fell into a state of silence.

Ma Yun rubbed his cheeks, restored his smile and said, "Keep listening and see what else he has to say.

Didn't he talk about the unified war on Double Eleven?

These alone are not enough!

Tonight, I think he has other moves. "

...

Ben Thanh.

Li Dong briefly talked about the establishment of the after-sales system, and then said: "Just now I looked at the data, or not only I saw it, but many people saw it.

Just now, at 12:30, half an hour after Double Eleven opened.

Yuanfang Mall plus Wanjia.com, the total transaction volume has exceeded 10 billion..."

"10 billion!"

Some people did not look at this data, such as Ma Yun.

When Li Dong said that Yuanfang's transaction volume reached 10 billion in half an hour, Ma Yun was stunned.

10 billion in half an hour!

Previously, the record in the industry was set by Yuanfang, with a transaction volume of less than 4 billion in 24 hours.

Even so, Yuanfang has also created the first among the global e-commerce platforms.

But now, in just half an hour, it has more than doubled!

Even if they knew before that Yuanfang's slogan was a goal of 100 billion, but the goal does not represent the reality.

Now, 10 billion in half an hour!

While Ma Yun was shocked, at this moment, he especially wanted to ask, how much was the treasure?

But Li Dong in the video said with some regret: "It's only 10 billion in half an hour, I don't know if you missed it while watching my live broadcast, or because I'm so attractive that you forget to shop?

This is the first time, the first day, within the first hour!

Under normal circumstances, according to the rules of past activities, the transaction volume of the first full hour is probably more than 20% of the transaction volume of the whole day.

In other words, if there is no miracle, our transaction volume in the first hour should not be able to reach 20 billion, or 15 billion.

After the whole day, the final transaction volume should not exceed 80 billion or lower.

You guys have no enthusiasm for shopping, and my enthusiasm for delivery has faded.

Will a miracle happen?

How about I sing a song for everyone to make you more enthusiastic? "

Li Dongna rapped and sang, but he sang and sang, and the whole story was just "buy".

Although the singing was out of tune, many people really continued their shopping trip at this time.

On the Internet, some people also appealed: "Don't wait, everyone, just rush to the after-sales door-to-door thing that Brother Pao said before, we have to support Yuanfang too!

Which e-commerce platform has thought about these things?

In Huaxia, only when there are offline stores in the distance, do you think of doing after-sales by yourself, and other malls will not think about us. "

"Support Brother Pao, hit 100 billion, let everyone look up!"

"Buy, buy, buy, if you can't beat it, turn around and chop your hands!"

"..."

With these voices, the transaction volume of Yuanfang Mall did not drop much after 12:30.

In the past, during the activity period, the transaction volume was bound to drop rapidly with the passage of time.

Li Dong said that the transaction volume in the first hour exceeded 20% of the whole day, and in fact it was more than that.

In many cases, it even reaches 30%.

However, this time Li Dong was live broadcasting the whole process, crying a few words from time to time, and the trading volume in the distance did not show a sharp decline.

By one o'clock, on the homepage of Yuanfang Mall, the transaction volume displayed on it had reached a huge 18 billion!

...

At this moment, ordinary people cheered and shocked.

The industry, especially those who do online shopping platforms, collectively lost their voices.

This night, almost all the bosses in e-commerce are watching and waiting.

Including some giant e-commerce companies abroad, they are also watching this data.

One hour, 18 billion!

Even Amazon and eBay couldn't help being in a daze.

Are all Chinese people so rich?

Or is Li Dong's personal charm really so great?

...

Jingdong headquarters.

Liu Qiangdong leaned on the chair, and after a while he suddenly smiled and said: "There is no more competition, and there is no motivation to continue."

Liu Qiangdong is not the kind of person who easily admit defeat, nor is he the kind of person who is easy to despair.

But when he saw Yuanfang hit 18 billion records in an hour, he was really desperate.

JD.com has developed rapidly in recent years.

Double Eleven, JD.com also participated, but the publicity was not strong enough, and not many people knew about it.

But on July 18, JD.com also hit a performance of 500 million yuan, creating a new history.

Today, however, everyone only knows the distance.

Yuanfang made 18 billion establishments in an hour, Jingdong...

Looking at the data in front of him, Liu Qiangdong was a little depressed, 18 million.

The numbers aren't too bad, they're even okay.

After all, it's just an hour's worth of performance.

But this score seems to be no different than usual if he doesn't play sports.

And far away, it is a world of difference!

1000 times difference!

1000 times, Liu Qiangdong couldn't believe it, and didn't want to believe it.

When the opponent you want to surpass is 1000 times better than your performance, can you really persist?

...

It's not just Liu Qiangdong who is desperate.

At this moment, countless people are in despair.

All the technicians and management personnel in the headquarters of Treasure Treasure were silent, their faces full of decadence.

200 million, this is the result of digging treasures!

It was slightly worse than 7.18. From this point of view, they knew that the treasure hunt failed this time.

After all, a large number of consumer groups are robbed by Yuanfang, and a decline in performance is almost inevitable.

Liu Qiangdong was desperate for the 1,000-fold gap, but looking at the 90-fold gap in front of him and in the distance, he was also in despair.

They never thought that one day they would be opened up nearly a hundred times by the distance!

No matter what the reason, the gap of nearly a hundred times is unbelievable and intolerable!

When Ma Yun walked into the office area, the previous greetings disappeared and no one spoke.

Looking at the decadent group of people in front of him, Ma Yun suddenly smiled, and said with a smile all over his face: "They all look like eggplants beaten by Shuang, what's wrong?

It's not that I haven't lost before, can't afford to lose?

Yuanfang prepared better than us, and Li Dong is a well-known entrepreneur in the world. He personally went to the battle to promote Yuanfang. Although it was unexpected, it was reasonable to achieve such results.

In fact, Dibao has done a good job. Under such circumstances, it can still hit 200 million results, which is almost comparable to the performance of all other platforms, or even more.

If I tell you that there are almost no orders on many platforms tonight, would you believe it?

Dangdang, an established e-commerce company in the industry, had a disastrous performance in other aspects except for the books tonight, with a total transaction volume of less than 5 million.

Jingdong is less than 20 million, and it can still rank third.

On some other platforms, tens of thousands and hundreds of thousands abound.

We can break through 100 million, which is actually very good, and everyone has worked hard.

For Double Eleven, everyone has worked hard for many days, and it was not easy. I asked someone to prepare some food, and everyone can eat something to continue working later. "

"Director..."

Some employees couldn't help being jealous and said: "Chairman, you...would you sell Dibao?"

"Chairman, we don't want to leave Ali..."

In IT companies, technicians actually have more affection for the company than management.

They don't think that much, it's not that complicated.

But everyone understands that the treasure hunt has failed, a fiasco!

Although Yuanfang counts the data of the entire platform, not Wanjia.com.

But the entire platform surpasses Dibao by nearly a hundred times, and this gap is simply intolerable and irreparable.

Ma Yun didn't speak, looked at everyone, and said after a long while: "If you lose, you have to have a bit of backbone!

Why cry, there is nothing to cry, we are not undefeated.

At least we are a little happier than Li Dong, he is still moving bricks in the snow, but we are sitting here comfortably with the air conditioner blowing, eating supper.

I'll take a look at his live broadcast of moving bricks later, it's pretty good.

What's more, this is just the beginning, if Li Dong can't hold on, we have a chance to counterattack!

Everyone is calm and calm, one failure proves nothing. "

Ma Yun said a few words, and soon left the office area.

...

Ma Yun shook his head slightly until he was out of everyone's sight.

This time, Dibao was really disabled.

It's not about performance, it's about people's hearts.

Even the technicians, who usually don't think much, are desperate and are considering whether to leave Ali...

What about the management?

What about those shareholders?

I'm afraid, at this time, they are more anxious and frightened than they are!

"18 billion..."

Ma Yun murmured, with a complicated expression on his face. This result seems to be a bit disappointing.