Chapter 1648 Overbearing Entrepreneurs

Mid-October.

Sun Tao, who lives in the south, formally led the team to take over Baijia.

Pokka has started a comprehensive rebranding work.

As time-honored brands, these brands are actually worth keeping.

Many times, a company's brand is more valuable than its actual value.

But Yuanfang is so confident and proud.

In the eyes of all people from far away, what they want is not other people's signboard, but their own signboard, the word "far away"!

ParknShop, this time-honored retail brand, has always occupied the top two department store brands in Hong Kong. It was established in 1973 and has a history of 36 years.

At this moment, countless residents of Xiangjiang saw the signboard of Baijia disappear in front of the public.

Some local elderly people in Xiangjiang, although they are usually dissatisfied with the Li family.

But at this moment, when they saw the signboard of Baijia disappeared, many people were extremely emotional, and some people shed tears.

More than thirty years!

Many people have been shopping at ParknShop since the first day of its opening.

Over the years, they had gotten used to it all, to the name.

But now, Baijia has disappeared.

...

Central.

Yangtze River Headquarters.

At this moment, the Li family father and son were standing in front of the window sill, overlooking the downstairs.

Although they couldn't see it clearly, both father and son knew that the Baijia hypermarket opposite was changing its license plate.

Although Baijia is not the main business of Changjiang, it was once brilliant.

For more than 30 years, this brand has been deeply rooted in the hearts of the people in Xiangjiang.

Neither father nor son expected that Yuanfang would directly change the brand after the acquisition of Baijia.

This is a very surprising thing!

ParknShop may not have much value in the Mainland,

But in Xiangjiang, the value is great.

If you say change the card, you will change the card, if you say discard it, you will discard it. Just before today, almost no one expected this to happen.

Seeing his father staring downstairs, Li Zeju couldn't help saying angrily, "Li Dong is too much!"

Lao Li shook his head slightly, and said softly: "It's not too much, it's self-confidence."

"To eliminate the influence of the Yangtze River, changing the license plate is the fastest and most effective way.

He is confident that the influence from afar is more deeply rooted in the hearts of the people than the Changjiang River, and can replace the Changjiang River and Baijia.

He wants to build his own retail system, which is his own distant system.

Over the years, apart from the era at the beginning, Guomei in the later period, and all other companies that were annexed by Yuanfang, Yuanfang did not accept them into the Yuanfang system.

Times was the first company. At that time, the strength of Yuanfang was not strong, so it was a helpless move.

Guomei was a condition offered by the Huang family, and Li Dong had to accept it in order to win Guomei.

Today, Yuanfang has strong strength, so the retention of the Baijia brand is no longer important.

This young man is indeed... overbearing! "

Yes, domineering!

Li Dong is extremely strong this time, from the very beginning of the acquisition, to the decisive change of cards, it is even more powerful.

He didn't do any research at all, and he didn't come to consult Changjiang, so he just changed it.

Such a move was extremely domineering at the beginning of the acquisition.

Li Zeju was about to answer, but his father laughed again: "Forget it, let him go.

This is his philosophy.

Nowadays, the mainland retail industry is full of gunpowder, and we can save a lot of trouble by quitting at this time.

We do not have much overlapping business with Yuanfang, and even Watsons does not have much business conflict with the other party, which is a good thing.

Besides...he's still young..."

Lao Li is not feeling sorry for himself, but for his descendants.

The education of the descendants of Lao Li's family is not bad, even extremely excellent, and the cultivation of their children and grandchildren is satisfactory.

Take over, no problems.

Even after taking over, there is no problem in carrying forward the group.

But Lao Li knew that his sons still lacked hard work and brutality in their bones.

Business management, the way of employing people, and business strategy, these things are not lacking.

But is it enough to rely on these things?

Why is the self-made generation more respected by others?

Because they have their own unique style, and they all have a barbaric energy in their bones, or full of madness.

These people, when desperate, will explode with greater lethality.

Li Dong has this vigor!

It's not that the Yangtze River can't afford to provoke Yuan Fang, but there is no need to provoke it.

While he was still alive, everything was fine.

Once he left, Yuanfang would start a war with the Yangtze River. Lao Li was almost certain that the Yangtze River would not be able to survive in the end.

Because Li Dong dared to fight, he did not hesitate to fight.

Does your own son dare?

Lao Li didn't know, because this kind of thing had never happened to the Yangtze River.

But the unknown is terrible, and Lao Li doesn't want to gamble on it all.

There is not much business overlap between the two parties. It is just a department store business. If Li Dong wants to do it, let him do it.

Even if the entire retail business, including Watsons, is lost to Li Dong, so what?

Changjiang and Hehuang did not rely on these family backgrounds.

In Lao Li's opinion, it was worthwhile to kill that crazy young man in the Mainland with the least cost.

Hearing what his father said, Li Zeju was silent for a moment, then nodded slightly and said, "It's overbearing, and it's also very young."

"Young is not derogatory, don't think too much about it."

Lao Li reminded him, then stopped talking and continued to look downstairs.

...

The Yangtze River feels that Li Dong is overbearing.

Some people in the mainland are also feeling emotional.

Guangdong Province.

Shenzhen.

Wal-Mart Huaxia Headquarters.

Chen Yaochang, who was the president of Wal-Mart China at the time, couldn't help but shook his head and said, "Mr. Li's dominance and arrogance are amazing."

The previous presidents of Wal-Mart in China were all foreigners.

However, in order to implement the localization strategy, Wal-Mart chose Chen Yaochang, a Chinese-American, as the president and CEO of China Region.

Since 2006, Chen Yaochang has been the president of Wal-Mart China.

Before that, Chen Yaochang had been in charge of Wellcome Supermarket, the largest department store chain in Xiangjiang.

Before Chen Yaochang airborne, Wal-Mart's performance in China had been unsatisfactory, and it was in a long-term strategic loss state.

The arrival of Chen Yaochang is the test point for Wal-Mart to promote localization.

Chen Yaochang himself is also aware of this point. Since 2007, he has started to reform and expand drastically.

In 2006, when Chen Yaochang first airborne, Wal-Mart only had 75 stores in China.

But in 2009, now, the number of Wal-Mart's total stores in China has exceeded 300!

However, large-scale store openings and large-scale investment have not achieved the desired results for Wal-Mart headquarters.

Because of the rise of Yuanfang, it is difficult for foreign capital to survive, and bloody battles occur frequently.

In order to recover the losses of the group, Wal-Mart increased the various fees charged to the settlers, which caused the suppliers in Huaxia District to be extremely dissatisfied.

Expenses have increased, performance has increased, but profits have been declining.

Wal-Mart, which claims to have low prices every day, has to often participate in promotional battles in order to cope with the competition from Yuanfang and other companies.

This happens frequently, and the performance has risen, but the profit has fallen again.

Up to now, Yuanfang has stepped up its offensive, making Wal-Mart's life in China even more difficult.

On the 11th, the headquarters announced a capital increase of 20 billion.

However, Chen Yaochang was not happy for too long. Soon, there was news that if Wal-Mart was suppressed by the distance again in this war, he could resign.

In the past few years, Wal-Mart has invested more and more in China, because it has taken a fancy to this market.

But the vastness of China has not brought Wal-Mart the due returns for many years.

In addition, the tense situation in China's retail industry has consumed a lot of manpower and material resources. As a result, many high-level executives at the headquarters now suggest that they withdraw from China, just like Carrefour.

Although the battle has not yet started, Chen Yaochang suddenly felt that he might be ready to leave.

The distance is crazy!

Just today, at the same time as Baijia changed its cards.

Near a Wal-Mart hypermarket not far from the headquarters, at the same time, six stores of about 1,000 square meters have started renovation.

In addition to these stores of about 1,000 square meters, there are four or five community stores that are also being renovated.

They are all stores from afar!

Surrounded by Wal-Mart hypermarkets!

Isn't this crazy what is it?

Near a hypermarket, there are suddenly more than a dozen supermarket stores. How much investment will it cost?

This is just one place, Chen Yaochang is still waiting for news.

He wondered if it was the exception or if it was the case all the time.

If they are all the same, Yuanfang is throwing money and trying to smash Wal-Mart to death.

Wal-Mart is rich, the key is how much support can Huaxia District get?

20 billion is just lip service, since it is said that within three years, it is impossible to invest in Huaxia at one time.

Maybe only three or five billion this year, or even less capital investment.

With such a scale of investment, how can we fight a tough battle?

If a hypermarket is diverted like this, is there any business left?

Li Dong is not domineering or arrogant, what is it?

The 300 billion financing has not yet been completed, and now they are throwing money at all costs. If they fail, these stores will probably become unfinished stores.

But such a ferocious attack, even if it hasn't been officially put into operation, still puts a big stone on everyone's heart.

Just as Chen Yaochang was feeling emotional, the secretary knocked on the door and entered.

Soon, Chen Yaochang got the news from the secretary.

Not a family, not a special case!

In Guangdong Province, Wal-Mart currently has a total of about 30 hypermarkets, which is not a small number.

In total, in China, Wal-Mart has only entered 300 hypermarkets for so many years.

Before 2006, there were only more than 70.

There are 30 in a province, which is definitely not too small.

And just today, the neighborhoods and streets near these 30 hypermarkets, including the business districts around the hypermarkets, have stores in distant places starting construction.

Not only limited to small supermarkets with an area of ​​1,000 square meters, but also standard supermarkets with an area of ​​about 3,000 square meters.

Even hypermarkets with an area of ​​more than 7,000 square meters have begun to be renovated and constructed in the distance.

In other words, today, in Guangdong Province, there are hundreds or even more than 200 distant supermarkets that are starting work.

Supermarket decoration, it is very slow to say, but it is very fast to say fast.

If you have money, you can go faster than you can imagine.

Community stores and convenience stores can be renovated and put into operation within a month, which is almost no difficulty.

Even if it is a hypermarket, it is not too difficult to put it into use within three months.

Once these hundreds of stores are put into operation, Wal-Mart's hard days are coming.

Seeing that the president was still in deep thought, the secretary continued, "It's not just us, but supermarkets like RT-Mart and Auchan are also the same.

Not just distant stores, including their partners.

Renrenle has recently started to expand, a large-scale expansion!

The same is true of the distant alliance system, which is compressing our living space. "

Chen Yaochang had a headache and said after a while: "I see."

After dismissing the assistant, Chen Yaochang fell into silence again.

Facing such a situation now, facing Yuanfang and their alliance system, how should Wal-Mart deal with it?

How much support will the headquarters give?

In the past few years, the headquarters has actually been dissatisfied with him, feeling that he has changed Wal-Mart's image and violated the group's core values.

No price war, no promotion war, this is the core of Wal-Mart.

But in China, or even in the Asian market, if there is no price war, it is doomed to end badly.

Just like Amazon, with its presence in China, it does not engage in price wars or publicity.

How is the result?

No name!

Excellence Amazon, now hardly has any popularity in China, blindly following the ancient tradition, can it really go far in China?

Brand effect, used to work.

Now, Yuanfang's brand effect is stronger than that of Wal-Mart.

Consumers in China are no longer the same as before, thinking that foreign brands are the guarantee of quality.

The Wal-Mart audience is still there, but it is gradually losing it.

The headquarters only knows the command from the other side, have they ever come to Huaxia to investigate?

Yuanfang's store decoration, service quality, price, product quality, including various membership systems, are no worse than Wal-Mart, or even stronger.

Because Yuanfang stores are all new stores, the earliest ones were in 2004. The newly opened Yuanfang hypermarkets in recent years are better than Wal-Mart in terms of environment and other things.

Under such circumstances, how can we fight against it without increasing our spending and investment in this area?

Does the headquarters think the 20 billion investment is really a lot?

The investment is divided into three years, and the investment plan of less than 3 billion in the first year is very small compared with the tens of billions of investment plans in the distance.

The domineering Li Dong didn't give them any room to breathe.

At this moment, Chen Yaochang fell into deep thought and couldn't extricate himself for a long time.

...

Sun Art Retail is also in the same situation as Chen Yaochang.

Gao Xin's Huaxia District President also had a splitting headache at this time.

The young man went crazy, and even nine cows couldn't stop him.

It's only been a few days, and everyone is not ready yet. Is it necessary to be so anxious in the distance?

...

The offline retail giant has a headache, while the online giant Ali is full of crisis sense.

Ali headquarters.

Ma Yun affirmed: "It's still the old routine, diverting attention, or it's not appropriate to say that, he is holding back those offline retail companies.

The Yuanfang store has not been put into operation so quickly, and the construction is now just to create pressure so that other companies have no time to attend.

And at this time, according to Li Dong's old routine, that is to concentrate all his strength and break through one point!

This point is a treasure! "

Seeing that there are still people in the conference room with hesitation on their faces, Ma Yun said coldly: "It must be digging treasures!

double eleven!

Once Double Eleven’s Dibao is defeated by the big gap of Wanjia.com, I would like to ask, everyone here, how many people can maintain confidence in Dibao! "

Everyone is speechless, how much confidence do they have?

No confidence!

When Dibao became the dominant online shopping platform in Asia, Yuanfang Mall had not yet been established.

When Yuanfang Mall was first established, everyone was still watching it. Ma Yun also participated in the spike, and was borrowed by Li Dong to promote it for a while.

But it’s only been a few years, not to mention being overtaken, and even being overtaken by a big gap. Isn’t this just a replica of Dibao and eBay back then?

It’s just that Dibao was started by stepping on the corpse of eBay back then, but now it’s started by stepping on Dibao.

Now, how many people have confidence in eBay?

Once stepped on, it's not so easy to turn over, let alone being stepped on by Li Dong.

At that time, among the executives in the conference room, I am afraid that there are not two people who still have the fighting spirit.

Seeing that they were silent, Ma Yun snorted softly: "So, this time there is victory but no defeat!

Ma Huateng hesitated several times when the Teng Xun battle started and missed many opportunities.

We cannot make the same mistake again!

At that time, Teng Xun had been hesitating, and waited until Yuanfang took the initiative to fight, and then Teng Xun began to respond passively, and fell into a disadvantage from the beginning.

We can't repeat the same mistakes, so we can't wait for the distant place to take the initiative to start a war with us, and we will respond passively. "

"Chairman, do you mean..."

Someone was not too sure what Ma Yun meant, so he couldn't help asking.

Ma Yun's expression froze, he paused for a moment, and said slowly: "Voluntary declaration of war!"

"Double Eleven, not only to fight, but also not only Wanjia.com, including Tmall against Yuanfang Mall!

Disclose information to the outside world, stir up topics, increase subsidies...

As well as the conclusion of agreements with third-party merchants and manufacturers, they must be completed quickly.

In addition, in terms of logistics, the distance is three days, Tmall is three days, and the distance is one day, we are one day!

Increase subsidies, bonuses, commissions...

Start now, talk to other logistics companies, talk about priority, talk about cost increases.

In a word, what can be done in the distance, can be done in Treasure!

Finally, increase the intensity of publicity, regardless of the cost, publicize as much as you can, outdoor, on the Internet, on TV...

Where there is propaganda from afar, there is treasure!

Fighting against each other, not giving an inch!

Also, discuss with major offline retailers and temporarily borrow their storage centers and distribution centers.

Time is tight, and we don't have time to make our own arrangements.

They should all understand that if we lose, it will be difficult for them.

At this time, even if you give up part of the business, you must fully support our victory..."

Ma Yun's words shocked everyone.

Take the initiative to declare war!

At this time, others are waiting for the launch from afar. As a weak person, they should be prepared for defense.

Fortunately, Ma Yun took the initiative to stir up topics, attract public attention, and focus on social hot spots.

At that time, even the general public who did not understand the significance of this promotion before will understand it by then.

It's okay to win, and it's okay to lose too badly, but if you lose too badly, Ma Yun will push Dibao into the abyss by himself.

Seeing that everyone was still in shock, Ma Yun said angrily: "At this time, do you still have to sit and wait?

Let's all act!

Time is tight, not for you to waste!

The task will be assigned later, everyone has to complete their own task, whoever can't complete it, don't wait, before Double Eleven, you will have the word incompetent on your resume!

I would like to see if you, who bear the name of incompetence, can find a better employer!

I'm not Ma Huateng, I'm not as soft-hearted as he is.

At critical moments, don't force me to make decisions I don't want to make! "

As soon as these words came out, everyone was stunned again. The old horse seemed to be kind, but in fact, as an example of the rise of the grassroots, the old horse was also a hard-hearted person in his bones.

In the IT industry, Li Yanhong and Ma Huateng are both technical talents, and they have the character of some IT people.

And Ma Yun, like Li Dong, was born in Yeluzi.

This kind of big guy who has risen from Yeluzi is more cold-blooded than Li Yanhong and the others, compared to being decisive and ruthless.

The next moment, everyone stopped being silent and expressed their opinions and views one after another.

At this moment, Ali has not sunk yet, and it is not the time to change the owner.

PS: Thank you for the great rewards of the two big guys, Shuxiangshuwei and Shuyou 160703130509893!