Chapter 1654: The Great Merchant Change!

Although Ma Yun had other plans in mind, he didn't intend to sit still.

On the 26th, after Wanjia.com was updated.

Among the offline giants, Dashang finally reached an agreement with Niu Gang's efforts!

Dashang fully supports the promotional war of Dibao!

Dashang stores, storage centers, and distribution centers in the north are all open to Taobao, and open to the third party of Taobao!

...

As an offline giant, Dashang now has a large number of stores and warehouses in the Northeast and Northwest.

Big merchants support Ali, once again adding great competitiveness to the Ali Alliance.

...

distance.

In fact, Li Dong has known for a long time that the offline retail giants will not sit back and watch the death of Dibao, and be unified by the distance in sight.

Even if there are difficulties in the middle, with the character of people like Niu Gang, even if the plan is forced to pass in the end, they will support Ali.

And the northern market has always been Yuanfang's weakness.

Yuanfang does not have many offline layouts in the north, and the online aspect is actually not too strong.

As for the e-commerce platform, although there are no strong competitors in the north, JD.com has not been slow to develop in the north in the past two years.

Online and offline, Yuanfang's layout in the north is not as strong as in the south.

Dashang supports Dibao offline, which has indeed brought some troubles to Yuanfang.

in the office.

Tan Haiying looked anxious, but Yuan Chengdao and the others remained calm.

There are some things that Tan Haiying doesn't know, but they do.

Li Dong tapped on the table lightly, thought for a while and said: "If the big merchants want to go through this muddy water, then create some pressure for them.

The pressure is high, and the situation of Dashang is complicated, and it will be a mess in the end. "

With that said, Li Dong picked up the landline and made a call.

When the phone was connected, Li Dong said: "The news is announced to the outside world, the integration is not so fast, but now the North needs Wumart to contribute.

For the time being, let Wumart make an offensive posture and announce the strategic goal of the Northeast.

In addition, Wumart is located in the north and needs to cooperate with us to win this promotional battle!

As for Wumart's own business, let it go as soon as you can, and don't care about the loss during this period! "

"Okay, I'll join forces with Wumart to hold a press conference!"

Qi Yunna on the opposite side looked excited. As early as last time, she returned to Pingchuan just to report to Li Dong about the preparations and shopping for beauty.

At that time, other people disagreed, but Li Dong proposed a financing plan of 300 billion yuan on the spot.

Tell her afterwards that the negotiation can continue, but the price must be lowered on the other hand, and other shareholders of Wumart should be persuaded.

For more than a month, Qi Yunna has been working hard on this matter.

Just a few days ago, Dashang also sent people to disrupt the situation.

Qi Yunna gritted her teeth for the last time, reported to Li Dong for a while, and decided to acquire Wumart at the offer price previously negotiated.

15 billion RMB!

For Wumart, whose current market value is less than 6 billion, this price is already extremely high.

Of course, the market value is the market value, and the actual value cannot be equated with the market value.

Wumart also felt great pressure.

Dashang and Yuanfang, one in the north and one in the south, are now oppressing them.

If you don't make a decision, you may become the first victim.

People from Wumart and Dashang also contacted, and Dashang quoted 8 billion.

In an instant, Wumart people almost made a decision!

8 billion, even if we talk about it later, it is the limit for the big business to give 10 billion.

Compared with the rich and powerful people in the distance, the confidence of the big merchants is much weaker, and now they can sell at a high price while the two are competing.

When the dust settles, there will be no such good things.

Wumart's board of directors and shareholders' meeting quickly reached a consensus.

At present, the two parties have signed a strategic memorandum, and it is short of announcing the news to the outside world, Wumart has suspended the integration.

...

On the 26th, Dashang announced the news.

On the afternoon of the 26th, Wumart Commercial announced to the outside world that Wumart will suspend trading on the 27th, and there is important news to be announced!

Although Wumart is still a retail giant in North China, under the shadow of other companies, not many people pay attention.

However, as soon as the Wumart announcement came out, the giants in the retail industry became a little restless.

...

Big Business Group.

"boom!"

With a loud bang, all the objects on Niu Gang's desk were smashed to the ground.

The faces of several big business executives were all pale, and no one said anything.

Niu Gang stared and panted, "Wumart has announced the suspension of trading!

Have big news to announce?

You tell me what they will announce! "

Everyone was speechless.

Niu Gang didn't speak either.

After a while, someone sighed softly: "There are two possibilities, first, there is a major change within Wumart.

Second, Wumart...was integrated. "

"A major internal change?"

Niu Gang sneered: "Would we not know about any major internal changes in Wumart?

Our people are still there!

As I said earlier, Wumart is extremely important.

Taking advantage of their idea of ​​selling now, Dashang wins Wumart, perfects its layout in the north, and copes with the ensuing chaos in the south. This is our chance for victory.

But what happened?

As a result, our people went there once and talked about it once, and Dashang no longer cares about it.

How many times have I said, do not pay too much attention to the immediate gains and losses, 8 billion want to acquire Wumart, is it a dream?

The quotation is 10 billion, and the final 12 billion can be negotiated, so that this quotation can meet Wumart's expectations.

In the end, who listened to me?

Neither agree!

Everyone is talking about the market value of Wumart, what can the market value represent? "

Niu Gang is full of anger. For retail companies, the market value is not high.

It's not an Internet company, it's inflated.

It is true that many retail companies have gone public with high market capitalization and high net assets.

The market value of Wumart is less than 6 billion, but its net assets are almost that much.

Acquisition of a business allows you to buy it at the price of net assets?

8 billion, put it in the past, there is still some hope.

But now, even though Wumart is being forced hard, the other party still occupies a large share of the retail industry in the North China market.

As for North China, the current competitiveness is not too strong.

Dashang and Yuanfang withdrew one after another. Although not all of them, the strength of these two companies in North China has been weakened a lot.

Huarun and Bailian had shifted their main force before and stuck to the southern base camp.

Wal-Mart and Sun Art are even more unable to expand in the north now, and all resources are concentrated in the south.

The importance of Wumart has increased.

If it weren't for internal discord and insufficient strength, Wumart might be able to take the opportunity to rise at this time.

At this time, the asking price is 8 billion, and it is right for the other party to ignore the big business.

Niu Gang was just about to wait until Ali's matter was over before talking about this matter.

But who would have expected that just after talking about Ali, Wumart announced the suspension of trading.

Even if the news hasn't been announced yet, Niu Gang already has a prediction.

Taking a deep breath, Niu Gang said in a deep voice, "There are only two possibilities for Wumart to announce the news!

First, it was acquired by Yuanfang.

Second, joined the distant alliance system!

Either way, it's stressful for us!

Huge and incomparable pressure.

Qi Yunna from North China has said before that she will attack the big merchants in the north, enter the Eurasian continent, and start international expansion from the north.

Before, it could be treated as a joke.

But once Wumart is captured by Yuanfang and a new joint force is formed in the north, it will no longer be a joke!

Wumart has a deep foundation in North China, and Yuanfang’s strength is not too weak, including Carrefour, which was previously taken down by Yuanfang, and has already established a presence in the north.

Single side, we don't care.

But when these forces are integrated, the pressure on the big merchants will be enormous.

Not to mention……"

Niu Gang paused for a moment, and said with a serious face: "Not to mention, some of us are not of the same mind!"

As soon as he said this, the faces of the people present changed slightly.

Dashang's shareholding is complicated and there are many shareholders. Even the largest shareholder, who holds the largest shareholding, currently holds less than 10% of the shares.

Although Niu Gang has won the operation and actual control of Dashang, it does not mean how many shares he has.

His personal shareholding in Dashang is less than 5%.

The operation team of Dashang currently holds less than 15% of the total shares.

Only this 15%, plus the support of the major shareholder and the second shareholder, allowed Niu Gang to control Dashang.

But after all, there are many shareholders, and the big business originated from the share reform, which is the product of the retreat of the country and the advancement of the people, and the top management is also extremely complicated.

Just talking about supporting Ali this time, Niu Gang paid a lot of price and effort.

Now Niu Gang said that everyone is not of one mind, and everyone can't refute.

But other shareholders have their own considerations. The profit of the retail industry is getting lower and lower, and the market value cannot go up.

In particular, Huaxia still has a strong future, and many shareholders are even considering holding shares in other industries.

At this time, Niu Gang felt that he wanted to fight for the interests of the big business, but other shareholders felt that it might be more cost-effective to simply sell it to Yuanfang.

After getting the money, invest in an IT company, maybe it will be more profitable.

This situation is reflected in all major enterprises, especially retail enterprises.

After all, no one wants to be frightened, for fear that one day they will be defeated in the distance, and they will suffer heavy losses in the end.

Seeing that everyone was silent, Niu Gang also stopped talking.

In the office, fell into silence.

After a while, someone whispered: "Chairman, what should we do now?"

"Are you still supporting Ali?"

"Maybe the matter is not as serious as imagined. There may be internal changes in Wumart. Let Mr. Zhang talk to the other party..."

Several people spoke one after another.

Niu Gang waved his hand and said, "Wait, wait for tomorrow's news.

As for Ali..."

Niu Gang thought for a moment and said: "We still have to give full support, the more Yuanfang is like this, the more it shows that they have a big plan this time and they cannot let Yuanfang succeed.

Otherwise, without online competitors, the other party will go all out to develop offline, and our life will be even more difficult. "

"Understood……"

Everyone nodded, and then everyone left the office.

After they left, Niu Gang thought about it and made a call.

After a while, the phone was connected, and a voice came from the opposite side: "Is it Yuanfang who bought Wumart?"

"I don't know, the possibility is very high. Dashang has tried his best this time, and we will be unable to support you in the future.

Once Wumart and Yuanfang unite, it will pose a great threat to the big chamber of commerce.

We must concentrate our strength and stick to the northern market, and I am afraid it will be difficult to expand externally. "

"Understood, I still want to thank Mr. Niu for his help this time."

The person opposite is none other than Ma Yun.

Ma Yun thanked him, and didn't say anything else. The matter has come to this point, and the shopping beauty in the distance has nothing to do with him.

As long as Da Shang doesn't change his mind this time, the next offline battle will be a question of whether he will have a chance to participate.

...

October 27th.

These days, there are various press conferences and news flying all over the sky.

In September, it mainly focused on the IT industry.

In October, it was the major retail groups that took the lead in the business world.

Today, the capital.

Wumart held a press conference.

As soon as the media arrived at the scene and saw Qi Yunna, the president of Yuanfang North China Region on the rostrum, many people knew that this online platform battle had completely expanded its scope and involved offline.

Sure enough, at the scene, the president of Wumart announced that Wumart will be reorganized next.

The object of the reorganization is Yuanfang Retail.

To put it mildly is restructuring, but to put it bluntly, as Qi Yunna said: "Next, we may choose to delist Wumart and completely incorporate Wumart into the retail system of Yuanfang.

Gather our and Wumart's resources, expand Yuanfang's competitiveness, and continue to make Huaxia's retail industry bigger and stronger. "

This was a polite remark, and Qi Yunna then announced: "In addition, Wumart, as the leading retail group in North China, has gradually perfected its layout in North China over the years.

In order to maintain Wumart's vitality and competitiveness, we will make some adjustments to our strategic direction in the future.

Previously, Wumart’s business in the South will be merged into Yuanfang in advance.

The industry in the north will also be operated under the Wumart brand. In the next few years, we will increase investment in the northeast and northwest regions.

At present, our plan is to open 600 new stores in the northeast and northwest regions in the next three years.

As for hypermarkets, there will be no less than 100..."

Before the words were finished, a media reporter asked: "Mr. Qi, does this mean that Yuanfang will enter the Northeast retail market and collide head-on with big merchants?"

"As soon as Dashang announced that it will participate in the Taobao promotion, Yuanfang announced the acquisition of Wumart. Mr. Qi, is it true that Yuanfang wants to complete the monopoly of China's retail business as Mr. Su Lin and Zhang said?"

Qi Yunna said without changing her face: "The reorganization of Wumart is a strategic plan we have made long ago, and has nothing to do with Dashang.

Everyone should understand this point. Could it be that Dashang announced yesterday that we can negotiate a merger with Wumart overnight?

As for the term monopoly, Mr. Li, chairman of Yuanfang's board of directors, has long explained it.

In China, the social consumer goods market is extremely large.

This year, China's total transaction volume of consumer goods should exceed 20 trillion yuan.

I have never understood why some companies always like to talk about monopoly?

Yuanfang's e-commerce platform, plus the offline system, is less than a trillion yuan, and the proportion is extremely low.

This is considered a monopoly. Are there any companies in Huaxia that are not monopolized?

Once a company grows bigger, it is called a monopoly market, and it is attacked by opponents in this way, so what company dares to continue to grow? "

While Qi Yunna was talking, suddenly the phones of many reporters vibrated.

Now, when some people saw the news, their expressions suddenly changed.

Immediately, a reporter shouted loudly: "Mr. Qi, there is a big merchant holding a placard in the distance. Did you know this in advance?"

"Yuanfang Investment, through the secondary market, purchased 15 million shares of Dashang shares, reaching the 5% mark-up line, and has announced to the public!"

"What, a big merchant with a sign in the distance?"

"The distance is too cruel!"

"Where did such funds come from far away..."

"Silly, the 300 billion financing is almost complete!"

"..."

The scene was chaotic in an instant, and no one expected that while announcing and shopping for beauty in the distance, they would actually attack big businessmen in the stock market!

Raising a placard is actually an alternative merger notice.

In the stock market, holding more than 5% of the shares of a listed company has reached the line of placards.

At this time, for ordinary companies, it doesn't really matter much. Many companies in Huaxia have more than 60% of their legal person shares.

At this time, raising the placard was simply announcing the news and making an announcement.

But for a listed company that is not an absolute holding, raising a sign means acquisition.

The major shareholder of Dashang currently holds less than 10% of the shares.

At this time, once Yuanfang continues to buy stocks, or completes share acquisitions with other shareholders, the big businessmen with placards surpass the shares of the largest shareholder.

Then Yuanfang can ask for a suspension of trading and choose to reorganize Dashang.

The big merchants of the later generations were raised many times by the Anbang family, and almost changed hands.

However, the Anbang Department mainly focused on making money. Dashang adopted buyback methods to increase the stock price. The Anbang Department felt that it was not worthwhile, and then chose to make a fortune and give up.

But now, the big businessman is far away!

According to the rules of the stock market, Yuanfang's placard at this time means that within half a year, the shares held by Yuanfang in Dashang are in a freeze period and cannot be sold.

Moreover, at this moment, Yuanfang also has the right to continue to increase its shareholding.

Once the majority shareholder is surpassed, it will be embarrassing for Dashang next.

Of course, during this period, Dashang still has the opportunity to fight back.

Large shareholders can increase their holdings, the group buys back, or obtain the support of most shareholders, the big business can fight back.

But in the face of a strong takeover from afar, I'm afraid even Niu Gang can't guarantee what the other shareholders think.

At this moment, the weakness of the listed company and its management team not being the largest shareholder is fully reflected.

Why didn't Yuanfang raise his card for Surin?

Because Su Lin's old Zhang still holds more than 33% of the shares at this time, Yuanfang Zhuba is not his opponent.

But Niu Gang has very few shares in Dashang, and the possibility of success in Dashang is very high.

In fact, it is not the whole company that is listed on the market, but the retail part.

Precisely because of this, the distance will strongly raise the card against the opponent.

If it is really a whole, considering the cost and gain, Yuan Fang may not necessarily raise his card to the other party.

At present, what Yuanfang needs is only retail business.

The price of a big merchant is not too high!

Before the online battle started, Yuanfang took the lead in launching the offline retail war. At this moment, the media has too many questions to ask!

...

on stage.

Qi Yunna looked at the chaos in the audience, with a faint smile on her face, she looked at the president of Wumart next to her and said, "If Wumart hasn't passed the resolution this time, Wumart will be the one holding the sign!"

These words are extremely strong. Sometimes, the price of buying with a sign is much lower.

It depends on whether the group has the strength to fight back!

However, Wumart lacks such strength.

Once the card is raised by Yuanfang, it is very likely that Yuanfang will eventually take control of it.

At that time, there will be no 15 billion acquisition plan.

The president of Wumart changed his color slightly, and after a while he said: "Dashang still has the power to fight back, as far as I know..."

"Counterattack?

I don't think big business has the strength. Will their major shareholders really agree to increase their holdings and buy back at this time? "

Qi Yunna smiled lightly: "Actually, all the difficulties are not the big businessmen, but the Securities Regulatory Commission.

Now, since the placard is announced, it means that this difficulty has been solved. "

As soon as these words came out, many people changed their colors.

Raising placards for acquisitions involves capital and the company's own counterattack. The last point is whether the China Securities Regulatory Commission will think that the companies raising placards have the meaning of hostile takeover.

Once it feels that it is, or that it does not comply with the rules, the China Securities Regulatory Commission can reject the proposal and not give the other party a chance to hostile takeover.

The placard mechanism is originally intended to protect small and medium-sized enterprises from hostile takeovers.

But now, Yuanfang has announced the news of the big merchant, and it is very likely that the plan has been approved in advance.

Of course, we have to wait for the specific situation, and wait for the China Securities Regulatory Commission to give a specific ruling.

After Yuanfang announced the placard, the China Securities Regulatory Commission will make a resolution. Once passed, Yuanfang can continue to increase its holdings of Dashang shares, thereby completing the holding.

Dashang, is he going to change hands too?

At this moment, Wumart's heart palpitations.

What if, at this time, Wumart is holding the sign?

If the two parties do not reach an agreement at this time, will Wumart still have room to survive after Yuanfang wins Dashang?