Chapter 450: The Price Butcher

"Mr. Liu, Tianyu's Tianyu series mobile phones are officially launched."

"Oh, how about it, what's the sales data?"

"There are no statistics yet."

"What's their pricing?"

"499."

"what?"

Liu Lirong, the CEO of Gionee Mobile, almost knocked over the water glass in his hand: "499 yuan, did I hear it right?"

"It's 1499 yuan."

"Mr. Liu, it's 499 yuan."

"499, are you sure?"

"Yes."

"Then what's their ex-factory price?"

"399 yuan."

"I……"

...

"Nokia's domestic mobile phone sales have surpassed us so far. Zhaojiang, what do you think we should do?"

"Mr. Xu, I think we should adjust our positioning and enter the mid-to-low-end market."

"mid lower end?"

Bird General Manager Xu Lihua snorted softly: "Zhaojiang, I always thought you were very capable in developing the market, but now you are facing competition, you actually want to step back."

"Mr. Xu, you can't say that, it's called a strategic shift."

"It's not called a strategic shift, it's called surrender."

Xu Lihua said loudly: "As the No. 1 mobile phone manufacturer in China, if we step back, the domestic mid-to-high-end mobile phone market will be completely occupied by these foreign brands. The mid-to-high-end mobile phone market represents our dignity, and we cannot retreat. We are the brand of domestic mobile phones."

"Mr. Xu, don't be impatient. Nokia's technology is more advanced than ours, and we can't compete in the mid-to-high-end market."

"Fight but have to fight,

I have allocated 20 million yuan in research and development funds to increase investment in research and development. In addition, in terms of advertising, we should also increase our efforts..."

Just for Xu Lihua's strategy, the deputy general manager Zhu Zhaojiang kept shaking his head in his heart.

20 million research and development funds are simply a drop in the bucket for products like communication mobile phones, and they are useless at all. The real research and development, which is not hundreds of millions of billions of dollars. Unfortunately, Waveguide had no plans for this before. Even if I think about it now, it's a little too late.

It's just about the future of the company, Zhu Zhaojiang still said: "Mr. Xu, we don't make mobile phones for anyone, nor for the country's reputation. Even if we want to win glory for the country, we also have to consider our own development. We really can’t fight against these foreign mobile phone giants, and it is still too late for us to enter the low-end market. Otherwise, after a period of time, I am afraid that Tianyu mobile phones produced by Lianhuanyu Technology will be ahead of us.”

Tianyu mobile phone is very famous recently.

This is not to say that Bird intends to pay attention to Tianyu mobile phones.

It really doesn't matter if you don't pay attention.

Known as the ugliest Tianyu mobile phone in history, it was once passed as a joke in the entire industry.

It's just that the outside world sees it this way, but Zhu Zhaojiang doesn't think so.

On the contrary, he is also very optimistic about the Tianyu mobile phone series. Although the Tianyu mobile phone series is not good-looking, if it focuses on the low-end market and the price reaches a certain level, it can also attract everyone's interest. At the same time, it also brought inspiration to Zhu Zhaojiang. If the waveguide mobile phone sinks the market to the mid-to-low end, it may be able to go further.

It is a pity that Xu Lihua, general manager of Bird, did not agree.

Especially when Zhu Zhaojiang talked about Tianyu mobile phone, Xu Lihua smiled disdainfully: "Tianyu mobile phone, Zhaojiang, are you confused, you even took out such an ugly mobile phone to talk about it. Or, you are telling us Bird. No confidence, think that the ugliest mobile phone in history can be compared with our waveguide?"

"Mr. Xu, that's not what I meant."

"What does that mean? Well, you are so interested in Tianyu mobile phones. Well, let's see how much Tianyu mobile phones can sell. By the way, haven't they been listed recently, how much do you think they can sell? "

Although Zhu Zhaojiang is the company's vice president, Xu Lihua, the company's CEO, does not deal with Zhu Zhaojiang.

Of course, if it's an ordinary enterprise, the boss doesn't like the vice president, so just open it directly.

You know, the waveguide was created by Xu Lihua.

But although Bird was founded by Xu Lihua, he later sold it to Ningbo Electronics.

Ningbo Electronics is a state-owned enterprise.

Naturally, Bird has also become a subsidiary of a state-owned enterprise.

Zhu Zhaojiang graduated from university in 1996, and he was assigned to Bird by the school.

All the way from the front line to the top of the company, there is a faint momentum that is close to the founder Xu Lihua.

At the same time, Zhu Zhaojiang's talent was also valued by Ningbo Electronics executives, and he was promoted all the way to vice president.

It should be said that although Xu Lihua and Zhu Zhaojiang were in a subordinate relationship at this time, they were divided into two factions.

One faction is the faction of founders such as Xu Lihua.

The other faction is the state-owned enterprise faction.

Xu Lihua always wanted to withdraw Zhu Zhaojiang, but there was no chance.

Taking advantage of this time, Xu Lihua wanted to beat Zhu Zhaojiang.

"Liu, do you have Tianyu mobile phone sales data?"

Facing the secretary, Xu Lihua said.

"Tianyu mobile phone has just been listed for three days, and there is no exact data from them for the time being."

"How is the market doing, is anyone buying it?"

"According to market feedback, it is said that it is selling well."

"not bad?"

Xu Lihua was a little surprised: "Someone would buy a Tianyu mobile phone?"

"Look, there are photos posted by buyers online, and many buyers do buy."

"Looking at the posts they posted, the sales of Tianyu mobile phones in the past three days can break at least 100,000 units."

Secretary Xiao Liu opened the [Tianyu Mobile Phone] circle.

Although the circle was established not long ago, it already has more than 10,000 members.

This data is not much, but it is important to know that not everyone who buys a mobile phone will use a computer to surf the Internet.

One out of 100 mobile phone users uses a computer to surf the Internet, which is quite good.

Judging from such data, Tianyu mobile phone not only sells well, but may even be on fire.

...

In fact, it's not just Gionee and Bird who have been paying attention to Tianyu's mobile phone sales data recently.

Almost all mobile phone manufacturers have set their sights on Tianyu mobile phones.

Different from watching Tianyu mobile phone jokes before, this time, they felt a deep shock.

"One million copies."

This is the official statistics after two weeks of Tianyu mobile phone sales.

After seeing this number...

Bird, Lenovo, Gionee, Jinzheng, BBK, Amoi, Panda, Changhong... All the mobile phone brands were dumbfounded.

certainly.

They also know that there is only one answer to why Tianyu Mobile is so crazy.

That's their phone prices.

The price of the guide price of 499 is almost instantly kills all mobile phones.

No, not just killing all phones.

The guide price of 499 also brought down the price of mobile phones that were originally high.

It turns out that mobile phones can be so cheap.

It turns out that I can also afford a mobile phone.

It turns out that mobile phones are not high-tech products.

In such a shock of breaking the three views, terrifying sales also followed.

Even some mobile phone dealers set a price of 450 yuan for promotion.

Yes.

Although the manufacturer's guide price is 499 yuan, the actual selling price is entirely up to the dealer.

You think you will earn less if you set it to 450 yuan.

Do not.

As long as the volume is large, the dealers will also make a lot of money depending on the sales volume.

"This guy is disrupting the market."

"Bastard, how can we live at such a low price?"

"Are we lowering the price, or lowering the price, or lowering the price..."

Faced with the price butcher of Tianyu mobile phone, a group of mobile phone manufacturers simply ran wild.

They wanted to lower prices, but found that they couldn't.

you ask why?

Why else?

The cost of their mobile phones is not only 499 yuan, how can this be reduced?

It can't be sold at a loss.

Of course, if you lose a little bit, you can still sell it.

But the problem is that it is really reduced to 499 yuan to sell, and they have to go bankrupt after only one month.

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