Chapter 467: New Commercial Real Estate Model

This is the place, Sichuan-style barbecue, tastes good. "

With Chen Yu, Li Jing and Xiao Jun entered a barbecue restaurant called Chuanwei BBQ.

"Boss, the old way."

It is estimated that the two are very familiar with the boss. When they entered the store, they just said hello to the boss, and the boss went quickly.

As soon as they sat down, Fuyuko, the two of them, also came.

"Fuyuko, so soon?"

"Oh, I'm right here, of course."

"Yes, this is your home, and you will treat yourself later."

"Of course there is no problem with entertaining guests, but my family is only responsible for developing this place, and most of the shops have been sold."

"This is Mr. Chen from Huanyu Technology. He really lives up to his reputation. Wang Dong, winter winter, get to know him."

Wang Dong stretched out his right hand when he saw Chen Yu.

"Chen Yu, Yu of the universe, is not well-known. Today, I came to Mr. Wang for a barbecue."

Chen Yu shook hands with Wang Dong and introduced himself.

"The universe's Yu, Xiao Jun, Li Jing, have you heard, Mr. Chen's introduction is better than ours. I think Mr. Chen is going to wipe out the Internet in one go. By the way, I'm a super hardcore of your legendary world, and I'll do it now. Level 36, it's too difficult to upgrade, I want to ask, did you come up with the billions of upgrade experience behind this."

Wang Dong is a straightforward person. Although he met Chen Yu for the first time, he had a very pleasant chat.

"Or I'll transfer you to level 40."

Chen Yu said jokingly.

"That's fine. It's settled like this. After eating this barbecue, you can transfer me to level 40, and I will also act as a force in the game."

"no problem."

Chen Yu nodded seriously and agreed.

Of course, say yes, but no one will take it seriously.

Chen Yu won't give Wang Dong a grade, and Wang Dong can't be idle, and it really makes Chen Yu adjust.

It's all polite talk.

But although it was a polite remark, Wang Dong and Chen Yu acted like old acquaintances.

This made Li Jing on the side unhappy, and said, "Hey, two, are you familiar with each other?"

"Familiar, of course familiar. Don't you know that Mr. Chen is not only engaged in online games, he is also engaged in real estate."

"No, Chen Yu, are you engaged in real estate?"

Li Jing was a little confused.

When did Chen Yu engage in real estate, why didn't he know.

"Uh, no."

Chen Yu shook his head. However, he also heard what Wang Dong meant: "Mr. Wang may have said that we recently launched a secondary channel for real estate."

"Understood."

After saying this, Li Jing and Xiao Jun understood what was going on.

Recently, Huanyu Portal has entered the real estate section after launching the automobile section.

Wang Dong is engaged in real estate, and naturally he has a lot of topics with Chen Yu.

"Dongzi, it seems that you and Chen Yu can cooperate more."

"Of course."

Wang Dong nodded: "Actually, I was looking for Mr. Chen to advertise Wanxing Real Estate."

"You are engaged in commercial real estate, right?"

"It is commercial real estate, but also residential, but mainly commercial real estate."

"If it is commercial real estate, our advertisements are not very helpful. The biggest help is our own layout, operation and concept in the entire real estate."

"It seems that President Chen also has research on commercial real estate?"

"I was just talking nonsense."

"What nonsense, Mr. Chen is too modest. If you can build the real estate sector so well, you must have unique research on real estate. Mr. Chen, please give me some advice."

"How dare you give pointers, but as an outsider, I have some suggestions."

"Mr. Chen, I am all ears."

Li Jing and Xiao Jun are also looking forward to it.

Chen Yu sorted out his thoughts, and then said: "Although I'm not familiar with this place, but just now Li Jing and Xiao Jun took me around here, and I can see that the location here is very good. It's 10 o'clock in the evening now. There are so many people here."

"The area of ​​real estate is the core, and commercial real estate is even more so."

"I agree too."

Chen Yu nodded.

Li Chaoren once said.

What is at the heart of determining the value of a property?

Location, location, location.

This is where you can see how important location is.

"However, I want to ask, is the store here self-sustaining or is it all sold to the owner?"

"Self-owned, but mostly sold to owners."

"It's the supermarket on the second floor, right?"

"Yes, commercial real estate is no different. In order to attract popularity, we have to introduce large supermarkets. If we don't hold ourselves accountable, it will be difficult to develop here."

"Of course it is good to be self-sufficient, and the funds required are also very large."

"Indeed."

Wang Dong nodded: "So it is much more difficult for us to do commercial real estate than residential real estate."

"Then why not change the pattern?"

"What mode?"

"All the shops are sold to the owners, and the funds will naturally be recovered much faster."

"It doesn't even work."

Before Wang Dong, there was still some expectation that Chen Yu could say something.

Just hearing this, Wang Dong shook his head.

Doing a website is really different from doing real estate.

If all the shops are sold to the owners, the supermarket on the second floor does not need to be opened.

As for why?

What else could be the reason?

The second floor is so big, thousands of square feet, and there are hundreds of shops. It is definitely not enough for one family.

If they were to sell, there would be hundreds or thousands of owners.

It is impossible to get hundreds or thousands of owners to agree to combine their stores to build a supermarket.

Every owner has a different idea.

Some want to rent a little higher, and some want to rent for other businesses, which cannot be unified at all.

Therefore, in many commercial real estate projects, developers will choose to hold part of them by themselves.

"I think I can give it a try."

Chen Yu said with a smile: "Of course it's okay to be self-sufficient, but no matter how powerful developers are, they can only support a part of it. What about other stores, let them run their own business?"

Speaking of which, Wanxing Plaza looks very large and popular, but this is only temporary.

The business center moves very quickly.

It's lively here today, and the liveliness will shift tomorrow.

Just like the first floor of Wanxing Plaza.

Although the first floor is also very popular, because there are countless different owners, there are all kinds of shops on the first floor.

This not only affects the image of the entire commercial street, but also disrupts the positioning of the entire commercial plaza.

Chen Yu saw it on the first floor just now that someone was selling stinky tofu.

All right.

In fact, it is also possible to sell stinky tofu.

But the stinky tofu is selling brand men's clothing.

This is really embarrassing.

"We can't help it, and we can't keep everything by ourselves, otherwise the funds will not be recovered. As for what the landlord rents to the tenants, we can't control it."

"I think the paradigm can be changed."

Chen Yu said: "For example, you have a unified management and unified management model."

"It has to be discussed one by one, and it is unlikely to be realized."

Wang Dong still shook his head.

He actually has trouble.

But they can't force the owners to open a store.

For example, you must not sell stinky tofu.

People are going to rent to others to sell stinky tofu, what can you do?

For things like this, let alone them, even the government can't force it.

"It's a bit difficult now, but what if we sign a unified management agreement with the owner at the time of sale?"

"The owner may not agree."

"Why don't you agree? If you promise to give them rent every month, and promise not less than the rent, you only need the right to use the shop, not their property rights. I believe many owners will agree."

"Only the right to use, no property rights?"

Wang Dong's eyes lit up, but he understood what Chen Yu meant.

The owner is the landlord.

What landlords care about most is rent.

But it's not that you become a landlord, you can rent a rent that makes you satisfied.

Just a good location.

There are some places that are not very good, then you will be more blessed.

But in fact, there are only a small number of commercial real estate with good locations, and most of them are average.

If you hold the right to use all the stores in your hands, you can operate and manage them in a unified way.

Like the second floor can attract Walmart.

It is because of self-sustainability that it can hold such a volume as Walmart.

But now, you don't need to be self-sufficient, you just need to have the right to use it.

Once the right to use is obtained, they can achieve unified management and unified operation.

Once unified management and unified operation, they will be able to attract stronger brand owners and more powerful tenants.

Once more brand owners join, the rent of the entire commercial real estate will naturally rise.

In it, developers can not only build this commercial center, but also profit from the rent spread. Unlike before, as long as the store is sold, the store has nothing to do with the developer.

This one-shot deal is good, but it doesn't have long-lasting profitability.

"Awesome, Mr. Chen, you are really amazing."

Wang Dong thought Chen Yu was a layman before.

But don't want to, this layman in his eyes is just a word, but it wakes up this problem that has plagued him for many years.

However, Wang Dong still has a problem: "Mr. Chen, you said unified management, unified operation is good, and it can indeed attract some owners, but not all owners agree, in case they feel that this is insecure, And will think what if we run away?"

"Such a model can't be recognized by all owners, but your company can enhance their confidence. For example, before selling, your company can sign contracts with a series of brand owners. Just like Wal-Mart, as long as your business As soon as the center opened, Walmart entered immediately. Walmart can do it, so can other brands... It seems that there is no KFC here, why not cooperate with KFC? There is no Watsons here, why not cooperate with Watsons?”

"As long as this series of brand owners all enter the market, the owners will naturally believe in your strength, and they will not be afraid of you running away."

This answer completely eliminated Wang Dong's doubts.

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