Chapter 493: I Am a Super Player
"299, only 299."
"Really, I can't believe it when I see this price."
"But it's really the price that the manufacturer sent."
"Well, for Tianyu mobile phone manufacturers, I just want to say that it's really inhumane. However, I like it."
The host was very excited.
But more excited are those users.
They were going to buy a mobile phone, and they also prepared about the same RMB for it.
But now, the price of 299, which means they can save about 200 yuan.
"Boss, is it true?"
"of course it's true."
"It can't be fake."
"Fake one pays ten."
"I want one."
"I want two."
"I want ten."
Is there anything else to consider?
At the price of 299 a mobile phone, he is more attractive than any innovation, any setting, and anything.
In just a few hours, the first batch of goods purchased by the mall was swept away that day.
However, corresponding to it, no one cares about a series of other brands of mobile phones.
Whether it's Bird, Gionee, or Jinzheng, Panda, Lenovo...
Even Nokia, after the price of 299 for Tianyu mobile phone, they all became foils.
"299 yuan a piece, impossible, absolutely impossible."
"Bastard, he wants to catch everything in one go."
"Huanyu Technology, you are so cruel."
The price of a mobile phone of 299 yuan does not mean just this number.
For major mobile phone manufacturers, they know that this means that Huanyu Technology is clearing the field.
The meaning is simple.
It turns out that there are hundreds of players in this game.
But now there is a big player with a terrific pretense, driving a series of plug-ins, and driving them all out of the map.
As for you want to enter again, I'm sorry, they are already at the resurrection point, and one will destroy the other.
Although this clearance is only for the ultra-low-end market.
But this also means that in the ultra-low-end market, Tianyu mobile phones will dominate the arena.
The heads of the mobile phone manufacturers took a deep breath.
Even in terms of overall strength, they are still stronger than Tianyu Mobile.
However, they know that it is definitely not that simple to be able to do this in any market segment.
Like them, can they monopolize a certain type of market?
No, they can't.
Not only they can't, even Nokia, even Motorola, even Sony, they can't either.
However, in the ultra-low-end market, Universal Technology has done it.
Of course, at the beginning, they still didn't believe that Tianyu mobile phone could hit such a price.
Because such a price can almost be said to be unprofitable, or even lose money.
They just thought it was a gimmick, but then they learned that it wasn't.
Huanyu Technology not only does not lose money, but can also make a little bit of money.
Although this one does not make a lot of money, as long as the amount is large, it is also a huge number.
In the same way, as long as the volume is large, your costs are constantly being compressed.
The cost of selling 10,000 mobile phones may be 480 yuan.
The cost of selling 100,000 units is 450 yuan.
A million units may be 400 yuan.
10 million units, that would be less than 300 yuan.
For more than 10 million units, it is very likely to be compressed to 280 yuan, or even 250 yuan.
This style of play is actually the same as that of the Shenzhou computer in the computer field.
They do not pursue technology or quality, they only pursue sales and speed.
As long as sales and speed up, then the profit will come.
It's just a pity that although the computer is fast enough and the sales volume is strong enough, he can't clear other brands.
Because the computer industry brand trust is too heavy.
In addition, there is a huge market for assembling computers in the computer field.
But in the field of mobile phones, Tianyu mobile phones that have not been assembled in the market have become super players in the eyes of others.
Of course, in fact, from another field, Tianyu mobile phones are also assembled mobile phones.
But Tianyu mobile phone has more advantages than assembling mobile phones.
With the lowest price in the country and the most efficient production line, he has already hit the lowest price.
As for those players who didn't open the speed change gear plug-in, they were all killed by such a knife-by-knife assassination.
...
"Mr. Duan, we..."
The BBK trio looked at Duan Yongping.
They had vowed before, but they did not expect that they would be directly cleared by Tianyu mobile phone in just a few months.
This is simply the humiliation of Chi Guoguo.
"Think about it."
Duan Yongping said nothing.
He didn't know what to say either.
Seriously recalling the past few months, Duan Yongping admired Chen Yu more and more.
To be honest, even if it wasn't for Jin Zhijiang and the others, he might not be able to win against Chen Yu himself.
At most, they can cut some losses.
...
"This time, the ultra-low-end mobile phone market has taught us a vivid lesson for Bird."
"Everyone, I think everyone should summarize."
"How on earth did our waveguide fail?"
"In the end, why did Tianyu mobile phones seize the market?"
"Also, is the sinking market strategy correct?"
Bird headquarters, CEO Xu Lihua held a general meeting of shareholders.
It can be said that the waveguide suffered the most serious losses in this sinking market.
Not only were they cleared by Tianyu Mobile, but they also had a lot of inventory.
It's just that mistakes can't be undone.
Market failure is also difficult to regain again.
Although they have also considered taking the route of Huanyu Technology, it is simply impossible.
One is that the positioning of a series of brand mobile phones is different from that of Tianyu mobile phones.
It's impossible for the waveguide to pull down its face and not take care of the quality of the phone.
Secondly, even if Bird really took the route of Tianyu mobile phone, they may not be able to sell much.
There is always only one leader in the market, and there can be no second.
Moreover, you do not have the courage to produce tens of millions of copies at once.
If you don't sell, you lose even more.
"Manager Zhu, analyze it."
Xu Lihua looked at Zhu Zhaojiang.
When the market goes wrong, there will always be someone to blame.
Xu Lihua, who has always disliked Zhu Zhaojiang, said.
"I……"
Zhu Zhaojiang opened his mouth.
He naturally knew that Xu Lihua wanted him to take the blame.
However, even if he saw through Xu Lihua's thoughts, he didn't know how to explain it.
The sinking market is what he proposed.
At the same time, he has always been in charge.
There is nothing wrong with the strategy of sinking the market itself.
However, a series of mobile phones in the sinking market were completely wiped out without a person to be held accountable, which is really unreasonable.
Bird is no longer a private bird, he is now a state-owned enterprise holding.
Since it is a state-owned enterprise, there must be a person responsible for it.
In this, it is impossible for the founder Xu Lihua to be in charge.
Then, the best candidate is Zhu Zhaojiang.
"Mr. Xu, I don't want to say anything. I am responsible for all this, and I take all the responsibilities."
Knowing that arguing is useless, Zhu Zhaojiang said.
"Manager Zhu, in fact, we still recognize your strength. In this case, you should prepare for the handover in the past few days."
Xu Lihua smiled slightly.
This sentence has already announced that Zhu Zhaojiang was swept out of the house.