Chapter Four Hundred and Fortieth: Speedmaster Invincible Mobile Phone
Remember for a second【】
"What are you thinking?"
"Uh, nothing."
"What did you just say?"
"Speaking of mp3s."
"Oh yes, speaking of mp3s."
Chen Yu nodded: "Are you interested in our pear mp3?"
"Yes."
Liang Bo nodded: "I want to apply for the position of your company's pear mp3 designer."
"Sorry, for the time being, pear mp3 has no plans to recruit designers."
"???"
Liang Bo is a little confused, why don't you call me if you don't call me?
"Don't be surprised, I didn't call you for mp3s. Tell me what you think about your phone."
"Mobile phone, is Lizi Technology planning to make a mobile phone?"
"It seems like Lizi Technology has never defined itself as an mp3 company."
"Sorry, sorry, I misunderstood."
Liang Bo patted his head, yes.
Lizi Technology has done so well in mp3, why can't it be used as a mobile phone?
mp3 and mobile phones are common, there is no difficulty.
"I'm not a professional, and I don't know how to say it."
"It doesn't matter, I'm not from a formal electronics major, as long as you can fool me. Let's talk about a topic. From 2000 to 2002, Bird ranked first in the domestic mobile phone market. Why is it being overtaken by Nokia this year? ?"
Chen Yu raised a topic.
"I have a few opinions."
Although he graduated from a formal electronics major, Liang Bo is very sensitive to changes in mobile phones in Huaqiangbei.
"In terms of numbers, Nokia is slightly ahead of Bird,
It cannot be said that it is completely better than the waveguide for the time being. However, judging from the trend, if no corresponding countermeasures are made by Bird, it will be surpassed by Nokia sooner or later. I think the reasons for the slowdown in the sales of waveguide are on the one hand the competition of various mobile phone manufacturers, and on the other hand, the backward technology research and development. "
"Not to mention Nokia, domestic Gionee Jinzheng Lenovo and other mobile phones also pose a huge challenge to Bird... In addition, hundreds of mobile phone brands are born in China every year, and the pressure on Bird will still be huge in the future..."
Chatted with Liang Bo for more than an hour.
Chen Yu was quite satisfied with Liang Bo.
Although Liang Bo is not a professional, he is the most sensitive to the market.
Of course, many of his views are not necessarily correct, but this is normal.
Not to mention him, even if he is an expert, a series of bigwigs in the mobile phone industry may not be able to really see the market.
In the end, Chen Yu recruited Liang Bo into Lizi Technology as a product designer.
Of course, Liang Bo is not the only product designer of Lizi Technology.
Although Chen Yu is optimistic about Liang Bo, Liang Bo still has a lot of room for growth.
However, for the time being, the positioning of Tianyu series mobile phones is low-end, no, it is ultra-low-end.
Therefore, it is not particularly important in the design of the entire product, but more of a creativity and idea.
For example, Liang Bo has a lot of experience in the design of mobile phone product functions.
In his philosophy, he can't wait to develop a series of mobile phone functions as much as possible.
For this, Chen Yu also recognized it.
Therefore, the first mobile phone of the Tianyu series is a super invincible mobile phone that integrates all functions.
Support mp3, support mp4, support recording, support radio, support photography, support the Internet, support games, ... of course, there is a super standby function.
Especially the super standby function, which is relatively small in function, but the market acceptance is very high.
Such a long standby function has been reflected in mp3.
Putting it on the mobile phone, it caters to the pain points of users.
"I'll go, Chen Yu, this phone has too many functions."
Holding the design drawing of Tianyu mobile phone, Wu Kai was a little excited: "Seriously, I want to buy such a mobile phone. The Motorola I use doesn't have so many functions."
"Don't talk about you, I want to too."
Zhou Yifei also nodded: "With so many functions, the minimum price on the market is more than 1,500 yuan. If it is a mobile phone like Nokia, it will cost at least 2,000 yuan."
"How much do we price?"
"Not yet, what do you say?"
"800."
"Too much."
"700 will do."
"It's also a bit expensive."
"600, it can't be cheaper."
"600 is expensive too."
Chen Yu shook his head: "I did a survey online, and more than 70% of people hope that the price of a mobile phone is 500 yuan."
"Users certainly hope that the cheaper the better. According to such a function, our cost has exceeded 300 yuan."
"Isn't there still a big profit?"
Chen Yu said: "Since so many people want 500, then according to what they said, we will set 500."
"No, not 500, just 499 yuan."
Chen Yu confirmed this number.
"Chen Yu, 499 yuan is too low. Although we still earn money, we can only earn 100 yuan at most after the cost and the price we give to the dealer."
"Isn't it very profitable for 100 yuan? If we sell 100 million units a year, we will make 10 billion."
^0^ Remember one second【】
"Don't, I was fooled by you last time. How could it be possible to sell 100 million units."
Wu Kai shook his head.
The last time I heard Chen Yu said 100 million units, Wu Kai was excited for a long time.
But after thinking about it, Nima, it's impossible.
Last year, only about 200 million mobile phones were sold in China.
Although there has been a lot of growth this year, if you occupy 100 million, you cannot occupy half of the domestic market.
If this is done, other mobile phone manufacturers must not go crazy.
"It's okay, don't believe we'll try it."
If it is calculated under normal circumstances, it is basically impossible to sell 100 million units.
However, Chen Yu knows that the domestic market is far from being developed.
As for the reason, the most important reason is that the mobile phone is too expensive.
At the price of 1000-2000, how many people can afford it and how many people are willing to buy it.
But if you kill the phone directly to 499 yuan, the potential he contains will be like a volcanic eruption.
"Wu Kai, have the various parts suppliers negotiated?"
"It's negotiated, but the price has only dropped a little for the time being, not too much. In addition, they want us to pay one-third of the deposit."
"It doesn't matter, we have just made mobile phones, and these suppliers naturally cannot reduce too much. When our mobile phone production is high, they will naturally cut prices for us. Even, we only need to pay a small deposit at that time."
Everything is difficult at the beginning, but Chen Yu is full of confidence.
And, if production ramps up in the future, this could further drive down costs.
The current cost is about 300 yuan, and in the future, it can be reduced to 200 yuan, or even 150 yuan.
Don't think it's impossible.
In the future, with the development of technology level, the scale of the industry will increase, and the cost will be lower and lower.
It is true that 100 million units are sold a year, and the price war with other mobile phone manufacturers can consume them to death.
This is why there were hundreds of mobile phone brands in the previous life, but only a few oligarchs in the back.
It's not how awesome their technical level is, he's just fighting a price war.
Of course, price wars can also be fought by other mobile phone manufacturers.
But the problem is that his costs won't go down without terrifying sales.
Costs cannot go down. This price war only needs to be fought for a year or two, and the capital flow of the entire company has to be cut off.
Doing a mobile phone is not doing the Internet.
Although the Internet is a bottomless pit, it is relatively good, and there is no hope that it will be cut off directly.
Really want to say, manufacturing industry is a bottomless pit.
And this bottomless pit is not something that small-scale players can enter.
Once the market is controlled by some oligarchs, all players in the entire market can be cleared in minutes.
This is how the domestic smartphone market played in the previous life.
Very realistic and cruel.
Dear, this chapter is over, I wish you a happy reading! ^0^