Four Hundred and Fortieth Chapters First Seek Capital Preservation

Coming out of CCTV, Feng Yu was very unhappy. This is CCTV, and they only ordered 30 cars! The total price is less than four million! It is said that this is because they over-purchased. Originally, the Ministry only approved the purchase of 20 vehicles.

In the previous life, a county town had to purchase cars, and there was more than that, right? At that time, if a leading cadre held other positions concurrently, he might have more than one car. The current government is really too poor!

The head of the station is the luxury model of Songjiang-National Olympics, and the deputy head of the station only takes the luxury model. The leaders below can only be equipped with an economy model of 100,000. If you sell it, you won't make any money at all, and the profit is far less than that of Songjiang Motorcycle. If it is a four million motorcycle, the machinery company can earn at least one million, but the gross profit of these cars is only a few hundred thousand.

It will definitely be fine in two years, Feng Yu kept comforting himself.

Central Station purchased a batch of Songjiang brand cars to give Li Mingde and other people in the machinery company a shot in the arm. This time, even the Bingcheng City Government did not purchase Songjiang brand cars. They thought that the car branch factory would definitely lose money. Feng Yu told them very clearly that the main target consumer groups of this car are government agencies.

But just when they thought they might not be able to sell one car before New Year's Day, the first order came. And it's not one or two as they imagined, but thirty.

Of course, these 30 cars are still insignificant compared to the current production of 1,000 cars a month, but it is finally a good start.

Wu Zhigang contacted all those agents, and none of them was willing to pay a deposit of one million to act as an agent, and they could do it without paying a deposit. They also have to spend money to rent the storefront, and they also need a deposit. They are also under great pressure.

Although they have made a lot of money this year from Songjiang brand motorcycles alone, they have spent their money quickly after getting rich in a short period of time. There simply isn't that much money.

It is worth mentioning that the production and sales volume of Songjiang brand motorcycles this year is already the second in the country, exceeding 250,000 vehicles. With the completion and commissioning of some factories next year. The production and sales volume of Songjiang brand motorcycles will continue to increase, and it will definitely become the leader in the domestic motorcycle industry!

Didn't look at the newly launched motorcycles on the market, did they start to imitate Songjiang brand motorcycles in appearance? Now the model design of Songjiang brand motorcycles is the trend of China's motorcycle market.

But the bad news is that some motorcycle manufacturers have also discovered the benefits of celebrity advertising. The advantage of advertising on CCTV, this time there seems to be several bosses of motorcycle manufacturers in the advertising bidding auction of CCTV.

Those agents were not willing to be car agents, which made Feng Yu very angry. He asked Wu Zhigang to be tougher. Did he not deal with them for a long time? They all thought that Taihua Trading Company could not do without them?

Wu Zhigang's attitude became tough, but it still didn't work. They really have no money! However, they all said that they could each buy a Songjiang brand car to express their support for Songjiang brand cars.

Nima, there are more than 20 agents in total, and each of them buys one, even if it is the most expensive, to make much profit, it is simply a drop in the bucket!

At this time, Wu Zhigang proposed a method,

That's the approach taken when motorcycle sales last year. The one with the first motorcycle sales will be rewarded with a motorcycle. Then the number one car sales in Songjiang will be rewarded with a car!

As the saying goes, under a heavy reward, there must be a brave man, such a big reward. Are you afraid that they will not work hard?

Feng Yu thought about it, this is a solution, but a bottom line must be set. You can't sell one without others selling one, and then give him one as a reward, isn't he earning a car for nothing?

Feng Yu thought about it. Set a rule that the annual sales volume should not be less than 500 vehicles to compete for this reward. If the sales volume exceeds 1,000 vehicles, no matter how many agents have completed it, everyone will have one, and the first place will still have one. No less than 300,000 cash rewards.

I am afraid that only a few agents who master the capital area and the coastal market can fulfill this condition. Others should also be able to guarantee an annual sales volume of around 300 vehicles, right?

Feng Yu made up his mind to provide them with a sample car first. They only need a deposit of 500,000 yuan, and all six cars will be sent there. You can also find it in a motorcycle store.

Now these six cars only have a bright black color scheme. Bright black is actually one of the colors that are most afraid of getting dirty, and the paint quality of the body on this economical version is also average. If it is exposed to the wind and sun, it will be damaged. what to do?

If it is sold, if it is damaged, it can be brought back for after-sales warranty, but it will be broken before it is sold, so who will buy Songjiang brand cars?

With a deposit of 500,000 yuan, six prototype cars can be taken away. Now those agents have all agreed, and some asked if the agent in two provinces is also 500,000 yuan, but they can take away 12 cars .

When Feng Yu heard this question, he almost died of anger. These people have thicker skins than Wen Dongjun's! Lao Tzu is talking about a province!

"The retail price must be in accordance with our regulations. Five percent is your agency fee. Every payment must be transferred to the account of our Taihua Trading Company, and then we will return the agency fee to your account in the current month. Everyone also see You see, it took me a day to sell 30 cars to CCTV, so you don’t need me to tell you what your sales target is?"

These dealers are also related to the government. They have sold a lot of motorcycles to government departments. Now they just replaced motorcycles with more expensive cars. But each of them is also clear about which units have the money to buy and which units have absolutely no money to buy.

Take the cheapest car with a retail price of 120,000 yuan as an example. If they sell ten cars, the agency fee will be 60,000 yuan. Even if only 20 or 30 cars can be sold every month, the annual agency fee will be 1 to 2 million, and all they have to pay is a deposit of 500,000 and the rent of the store.

How could they miss such a good opportunity? If it weren't for the increase in the deposit for the motorcycle, they wouldn't be able to make up the million.

Of course, when Feng Yu offered such favorable conditions, there must also be a requirement for guaranteed sales. He inquired about it. This year, the production of Santana exceeded 80,000 units, which were sold out. The Audi 100 exceeded 20,000 units, which were also sold out. Most of them are purchased by government agencies.

And next year, these production volumes can increase by 30%, and the market estimates that there is still a lot of room for potential. It shouldn't be a problem to have more Songjiang brand cars. The premise is that they can get the purchase order from the agency.

Fortunately, Feng Yu sold some to CCTV, which can be regarded as setting an example. As the mouthpiece of the country, CCTV has purchased Songjiang brand cars. Those units below who want to buy cars, don't they follow suit?

As long as these agents can sell 10,000 cars this year, then Songjiang brand will not lose money on the car project! To be continued.