Chapter 434: Taking Big Steps

"Young Master Lu, this matter is bothering you. Let's sit down and have a good chat when I return to the capital." Feng Yu hung up the phone with a smile on his lips.

Just having an exhibition is not of much use, but let those foreign brands demonstrate their advanced technology well. Apart from Xiaobawang and Fengyu, Huaxia has no bright spots.

Feng Yu wanted to see if there were any leftover jewels, but it turned out that it was really Huaxia Consumer Electronics. Compared with Europe, America, and island countries, the gap is obvious.

Even the city canceled the dragon dance performance that was prepared for the closing ceremony. The limelight was taken away by foreigners, so we gave them a performance?

But this exhibition also has a big purpose, which is to publicize and promote the brand.

At the exhibition, they stole the limelight, whether it was Fengfeng or Aihua, which amazed many foreigners. Feng Yu invited someone to prepare an article, highlighting as much as possible, how great this product is, and how it follows the trend.

Then this article was handed over to Young Master Lu, who asked him to help and publish it in mainstream newspapers in China, such as "People's Daily".

Of course, Feng Yu also asked Fu Guangzheng and Kirilenko to pass through the relationship, and in European and American newspapers, they also preached how great they are, how Huaxia Electronics products are, and how they are in the limelight.

As soon as this type of article came out, more media paid attention to this exhibition. Some foreign media did not come to participate in this exhibition at all, but still wrote articles about this exhibition.

It is mainly divided into three factions. One faction says that the previous article must be false. China is such a closed country, and it is absolutely impossible to lead the world in consumer electronics.

Such media are mainly European and Southeast Asian media such as the United Kingdom and island countries.

There is another faction. Affirmed the previous article, saying that Huaxia has risen, and there are so many people in Huaxia, it will definitely occupy the world in the future. The main thing they promote is the China threat theory. This kind of media is mainly from North America.

The last faction is to congratulate Huaxia for catching up with the world, wish Huaxia to develop better and better, and so on. This kind of media is the media of those countries in the former Soviet Union and countries with good relations with China. Of course, the most reprinted ones are the Chinese media.

This wave of media offensive was the result of discussions between Feng Yu and Fu Guangzheng. First of all, we must make people believe that our technology is indeed epoch-making and excellent.

Then cooperate with the advertising campaign to gradually open up the market.

Fu Guangzheng told Feng Yu that advertising may cause a surge in the initial stage of the product. But it does not necessarily lead to a steady growth in product sales. In this regard, the Fu family can cite many examples.

For example, although the current learning machine seems to be in good condition, the overseas market has experienced a short-term surge. has gradually shrunk.

The market in China seems to continue to grow, but now there is a saying that the learning machine is a four-dimensional, it is a game console wrapped in a microcomputer skin.

The Fu family has gone through detailed market research. I think it will replace the VCR and the ld large DVD player, and become the first choice for home theater. It may take two to three years.

Therefore, Fu Guangzheng warned Feng Yu not to blindly continue to expand the production capacity. If the current production capacity is running at full capacity, the products will cause a backlog.

Fortunately, although sales are not very good now,

But it can also preserve capital and occupy the market, which should be said to be very cost-effective.

Feng Yu is very clear that he is not a sales genius. He can have so many sales ideas and know which products will make money, all relying on the memory of his previous life.

But the memory of his previous life can't tell him the detailed process of how other people make money. He only knows that certain products will become popular and make a lot of money. This is why every time Feng Yu invests, he wants to keep the original team from his previous life as much as possible.

Now it seems that he is still too conceited, too superstitious about memory, and has been changing the direction of history, always launching some products in advance, but ignoring the relationship between time and consumption power at this time.

As a result, products that could be very popular as soon as they appear, now have to do everything possible to promote, promote product sales, and promote the market.

The exhibition was over, neither the Fengyu brand nor the Aihua brand could get the order volume that satisfied Feng Yu, and it was even much lower than Feng Yu's estimated volume.

The representatives of those manufacturers all know that the patented technology of Taihua Trading Company is in the hands of the Taihua Trading Company, and it was exchanged to the company in the island country. , It turned out to be a person!

In other words, it is now in the hands of one person. Many people have come to talk to Feng Yu about technology authorization and want to jointly develop this market.

But Feng Yu refused without hesitation!

Although it is said that multiple brands can make the market prosperous faster, it will undoubtedly reduce his profits. In particular, the technical strength of many manufacturers is higher than that of Taihua and Aihua, and their brands are also higher than Fengyu. If they develop better products, such as DVDs, they may not be prosperous yet. It was replaced by DVD, which Feng Yu absolutely does not want to see.

Because Feng Yu refuses to authorize, and the sales channels have already been delineated, even if some companies want to sell Fengyu or Aihua brands on an agency basis, Feng Yu cannot sign a contract with them, otherwise Feng Yu will breach the contract. The domestic channel is owned by Taihua Trading Company, and the overseas sales are all handed over to the Fu family.

Feng Yu's actions moved the Fu family very much. Although there was a chance to kick the Fu family away, Feng Yu chose to give up. This young man is still very particular.

Only Fu Rongjin doesn't think so. He thinks that his son Fu Guangzheng has helped Feng Yu too much. No matter the new factory construction of the machinery company, or the establishment of Aihua Electronics and Fengyu Electric Factory, Fu Guang is busy. Feng Yu couldn't do without Fu Guangzheng, and he couldn't do without the Fu family's management team.

He also secretly encouraged Fu Guangzheng a few times. Feng Yu couldn't do without your help, so you didn't think about asking for some equity too much? It’s not for nothing, you can buy it with money, if you don’t have enough money, I can give it to you.

But Fu Guangzheng refused again and again. He understood Feng Yu's character. People like Feng Yu belonged to the kind of people who looked generous but were actually picky to death. If he made this request, it would be fine if Feng Yu agreed, but if he didn't agree, what would he do? Is it divestment?

The divestment will indeed cause Feng Yu a lot of losses, but it will not hurt his muscles or bones. Feng Yu can completely let the grassroots managers below come to the top first, and then poach people from other companies with high salaries. But Fu Guangzheng will lose an opportunity to make a lot of money with Feng Yu, and the disadvantages outweigh the advantages.

Fu Rongqi also thinks so, and Fu Rongqi also said that it is best to get closer to Feng Yu.

Looking at the sales report for August, Feng Yu was still not ideal, and he couldn't help but sighed, he took too big a step...it seemed like a joke! (To be continued.)

ps: The fourth change is for the snake~ add more. there is another chapter