Chapters 429~430 Hold an Exhibition

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On July 1st, CCTV's advertisements for several time slots were all replaced by Fengyu VCD and Aihua VCD advertisements. Please search (品%书￥￥网) to see the most complete! The fastest updated novel

Everyone felt very fresh when they saw this advertisement. A small CD was put into a player, and it turned out to be as clear as a video recorder.

In particular, everyone is amazed that the size of this disc is much smaller than video tapes and LD discs, but its definition is higher than that of video tapes, not inferior to LD discs.

The CD can be stored in a small box, which is simple and convenient to store, and saves space. In particular, everyone found that this also has the function of karaoke, and you can sing along.

What made everyone laugh was that Sun Nan and Na Ying actually sang their own songs along with the MV on the screen, enjoying themselves.

The slogan of Fengyu VCD is: Fengyu Electric, technology changes life.

The advertising words of Aihua VCD are: Aihua Electric, master the core technology.

The two brands think that the same products give people a feeling of tit for tat. However, although the advertisements are intensive, not many people buy them.

It's been half a month, Feng Yu asked, and there is no dealer to book next month's goods, and the market response is not too enthusiastic.

Feng Yu was a little curious, could it be that he brought up the appearance of VCD earlier, and no one likes this product? In Wanyan's previous life, there were only more than 10,000 VCDs in the first year, and most of them were bought by various electronic product companies for research. After three or four years of development, it became popular in the world!

Among them, the islanders were the most savvy, and the first one succeeded in research and applied for a patent, which completely took away the profits in this area. But still the same, the island country has not applied for a patent in China, so in China, there are still many companies competing, which can be described as a scene of heroes competing for the throne.

Wan Yan quickly lost out in the market competition, and some of them were somewhat famous, such as Xinke and Aiduo, because they did not understand technological innovation. Later, they were gradually overwhelmed by foreign DVD products, and finally withdrew from the market sadly.

According to the history of the previous life, VCD will be launched next year, and the sales volume will be more than 10,000 units, and then it will increase at a rate of several times every year, and it will crush the traditional VCR after a few years. Feng Yu thinks that the advertisement is not bad, and the coverage has been achieved. Celebrities are also invited, so why is there no improvement in sales?

Look at it this way. It is not bad to sell 10,000 units a month, but the output of Fengfeng VCD alone is 50,000 units a month. There is a serious backlog of products. Let alone making money, production must be reduced to maintain capital.

Is the promotion not yet in place? Everyone has not realized the benefits of VCD? Feng Yu thought about it, maybe the dealers didn't grasp the sales point and went to those video halls to sell. They are also the main buyers in previous lives.

Feng Yu called Fu Guangzheng, and Fu Guangzheng heaved a sigh of relief. Feng Yu had finally appeared. The sales volume of this VCD was not as good as expected.

Fu Guangzheng wanted to discuss with Feng Yu, because he started to place advertisements abroad to stimulate sales. Let's cut production first to ensure profits, at least not lose money, right?

...

"Is our market positioning wrong? We are targeting karaoke, but in fact this is a new type of video recorder?" Jiang Wanmeng said.

Feng Yu slapped his head, maybe he really made a mistake. Feng Yu knows the key point of the propaganda, and the family is very important abroad. Because I don't usually live together, I like to get together with my family on weekends.

The selling point of this VCD can be - home theater!

Compared with the cheapness of LD large discs, compared with the clarity of traditional video recorders, and the discs are smaller than the tapes of these two products, this is the core selling point.

Why don't you make a comparison between the advertisement and the playback of VCD and video recorder? VCD disc and LD large video disc disc size comparison?

"Brother Fu. How can people quickly know the advantages of our products?" Feng Yu asked Fu Guangzheng for advice.

Fu Guangzheng was a little surprised, Feng Yu always made up his mind, but today he actually asked him. He couldn't help feeling a little proud,

The Fu family has many ways of publicity.

"The fastest way is naturally crazy publicity, highlighting the key points. But we have already placed advertisements on CCTV. Although the density is not too high, it is not small. If possible, we will use Fengyu brand super electric fan , Aihua Walkman's prime-time advertisement, and one for VCD."

"That's no problem. I'll go talk to CCTV tomorrow." Feng Yu nodded. Anyway, it's all his own products. It's normal to change the focus of the promotion a little, and it's not all about the same brand.

"In fact, if a new electronic product wants to be accepted by people, the fastest way is for electronic manufacturers to accept the product first, and tell the benefits of the product from their mouths."

"Let our competitors praise us? It's unlikely, right?" Jiang Wanmeng frowned. Who would praise a competitor? If it was him, it wouldn't be like this anyway.

Feng Yu suddenly asked: "What if they accidentally praised and marveled and were caught by reporters? Or should we use their mouths to praise us?"

"Brother Feng has a solution?" Fu Guang was looking at Feng Yu, Feng Yu couldn't think of a solution so quickly, right?

"How about we hold a trade fair? Or take our products and participate in foreign electronic product fairs?"

"Exhibition? There don't seem to be any related exhibitions in foreign countries. There are some in China, but the scale is not large, and it can't attract representatives of big foreign brands." Jiang Wanmeng has a better understanding of this aspect, and there are related product exhibitions in China. , he has participated more than once.

Feng Yu said with a smile: "There is no exhibition, we can do it ourselves. Brother Fu, can you help invite some European, American and Asian brand representatives? It is best to get some important ones. I am in charge of the island country and Eastern Europe. Mr. Jiang, you are the only one who invites domestic electronic product manufacturers."

As for the island countries, invitation letters are sent in the name of AIWA, and some companies may give face and come to participate. For Eastern Europe, leave it to Kirilenko. Kirilenko will still give this face.

In this way, plus domestic ones, there may be hundreds of companies coming, no matter how big or small, the scene will be aroused.

Eh? With such a big event, and foreign companies coming to participate in the exhibition, you can use the name of the country and go to CCTV news, right?

The venue of the exhibition is located in Ice City, and maybe the city can provide a space for free. Booths can also be rented out, which can make money.

But when Feng Yu mentioned Bingcheng. Fu Guangzheng shook his head, he felt that there were only three places that were more suitable, the capital, Shanghai and Yangcheng. Bingcheng is too remote, and its development is far from that of these three cities.

Feng Yu also considered it, but he found that only Bingcheng can achieve the fastest speed. Beijing, Shanghai, and Yangcheng also need public relations governments to give this exhibition an official title. Raise the grade.

If it is Bingcheng, he only needs to talk about the benefits. Zhang Ruiqiang definitely supported him, and it was hard to say about the three cities. Besides, this is also a good opportunity to promote the ice city.

So the three of them made a plan and began to invite people to participate in this exhibition respectively, and Feng Yu also returned to Ice City that day to lobby Zhang Ruiqiang...

"What? Are you doing a CES? International?"

"No, it's held in the city or in the province. It would be even better if it had the name of the country."

"What's the use of this?" Zhang Ruiqiang looked at Feng Yu, maybe this kid asked the city to advertise him again?

"Promote our ice city. Think about it. So many foreign businessmen, as well as major domestic manufacturers, have come to our ice city. What a great opportunity this is."

"Is the opportunity good?" Zhang Ruiqiang squinted at Feng Yu, feeling that it was not as simple as Feng Yu said.

"Of course, there are Sony, Songxia, Aihua, Toshiba, Fujitsu, etc. from the island country that have agreed to invite, and Taiwan Semiconductor Manufacturing Co., Ltd., Hongji, etc. from the island country. There are those from the United States...these are all international electronics companies. Big brands in the field of consumer goods, with these brands participating in the exhibition, isn’t it a prosperous world?”

Zhang Ruiqiang was a little surprised. Although he had never heard of many brands mentioned by Feng Yu, he had heard of Sony and Songxia in the island country. Those are all large multinational conglomerates, how could Feng Yu invite them here?

Speaking of which, those companies in the island country did not intend to come when they received the invitation from AIWA. But Hajime Yagyu said on a TV station in the island country that his company has developed a product that crosses the ages and is ready to launch it on the market. As soon as this product comes out. The future will change the world, leaving no other consumer electronics company in the island nation in the dust.

Such arrogant words have also attracted rebuttals and irony from other companies. Of course, Sony and other companies are also very curious, so what kind of VCD is really as good as Yagyu Hajime said?

They came this time, in fact, there is another purpose, which is to show the advanced nature of their island country's electronic products, and let the backward Chinese people see that the island country is the smartest person in the world, and the products they make are the world's most intelligent people. the best.

It not only publicized the strength and brand of the island country, but also hit the self-confidence of the Chinese people, and took the opportunity to expand their sales in China.

In particular, they heard that there are also European and American consumer electronics companies coming to participate in the exhibition. They also want to see the technology of those companies, and by the way, attack the European and American companies, so that European and American companies also know that the island country company is amazing!

All the arrogant islanders came to participate.

And Fu Guangzheng told those European and American consumer electronics companies, island countries and other big companies to participate, won't you come? They saw that Sony and other companies had participated, so they must be at a high level. Besides, this is a good opportunity to enter the Chinese market. China has a population of more than one billion. What a big market.

So in just five days, more than 50 companies responded, expressing their willingness to participate in this exhibition and arriving at the exhibition site in advance.

"Leader, this will be the most successful exhibition in the professional field held by us in China, unprecedented. And after this success, it will continue to be held next year to form a brand, which will be very beneficial to the development of Ice City. You Think about it, those big companies came to see that Bingcheng has good transportation and a good industrial foundation, so it’s not normal to invest in it and build a factory or something.”

"Is it really that simple?" Zhang Ruiqiang couldn't believe it. Feng Yu's scene was so beautiful.

"Of course it's easy. Besides, even if they don't invest in building factories, with so many companies coming, the number of people coming from each company must not be less? Are board and lodging, transportation, etc. a lot of income? And let's arrange the exhibition At the scene, the booth is not used for free, but rent is required, is this rent an income?" Feng Yu began to lure.

"But there is no place to hold such a big exhibition in our ice city. Didn't you say that the exhibition will have more than one hundred companies? A booth is five square meters, and if you count the reserved space and aisles, it must be at least a thousand square meters. Where do we have such a big place?" Zhang Ruiqiang frowned and worried.

The exhibition he mentioned to Feng Yu has already moved his mind, but Bingcheng doesn't even have a place to hold such a large-scale exhibition, so what can we do?

Feng Yu sighed. Now there is no convention and exhibition center in Bingcheng, and it is a bit difficult to hold large-scale exhibitions. The last solution now is to build a simple shed on the football field, but that is too low, and it will seriously affect the image of the city of Ice City, and even affect the image of China.

At this moment, Secretary Liu came in to deliver tea to Feng Yu, hesitated for a moment, looked at Zhang Ruiqiang and said, "Leader, I know there is a place that should be big enough to hold this exhibition."

"You know? Where?"

"We're at Dongli. Didn't we just build a shopping mall? There are five floors in total, and each floor has more than 500 square meters. The main body has been completed and it hasn't opened yet. It should be enough, right? But it belongs to the province. assets."

Zhang Ruiqiang was overjoyed: "I'll take care of it! You notify the government team right away, and a meeting will be held in half an hour. Also call the Investment Promotion Bureau, Urban Construction ~ Bureau, Traffic ~ Bureau, Police ~ Bureau, Sanitation ~ Bureau, and Foreign Affairs~ The leaders of the bureau also came to the meeting."

"Wait, boss, don't you need the Urban Construction Bureau? You see, there is a real estate development company under Bingcheng Pharmaceutical Group, and the decoration level is also good. Let them do the layout of the exhibition." Feng Yu stopped Zhang Ruiqiang's secretary.

Zhang Ruiqiang shook his head: "You, no money will be spared. Well, the Urban Construction Bureau will not notify you yet. Go, tell them, whoever is late, don't blame me for punishing him!"

Next, Zhang Ruiqiang asked Feng Yu some questions, such as which countries he came to, whether there are any countries that are difficult to deal with, whether there are any taboos, and so on.

Feng Yu was sweating profusely, holding an exhibition, and there are so many troublesome things. Fortunately, he didn't do it himself, otherwise something might go wrong.

The first floor is empty, and the second, third, fourth, and fifth floors are equipped with booths for various companies. Feng Yu has reserved the best positions near the stairs for his own company. For the rest, we will wait until people from other companies come to make a decision. .

It's just that Feng Yu's request to hang a banner was rejected by Zhang Ruiqiang with a black face. If you hang banners, others will also hang them, so what kind of mess will the exhibition be?

Feng Yu is a little regretful, so I will provide two big red lantern-like balloons for free at the door, right? It's free, and it looks festive.

"No banners!"

"No problem." Feng Yu readily agreed.

Need to hang banners? Wouldn't it be enough to have the logo of the wind and rain brand printed on the balloon? Why should the home court show some home court advantage?

By the way, a red carpet will be laid at the entrance of the exhibition, right? Should we put flower baskets on both sides? This looks good, and I donated this too.

No printing on the carpet? Of course, no problem, I don't want our company's brand to be trampled on.

But it didn't say that there can't be words on the flower basket, right? The company responsible for the booth layout is still from Bingcheng Pharmaceutical Group, so how can it go against Feng Yu, the vice president's arrangement?

Well, they have to spend their time in arranging the booths of Fengfeng, Aihua, etc. differently, so that people can remember them at a glance, and they can find them if they want to.

Zhang Ruiqiang went to a meeting, Feng Yu also returned to Taihua Trading Company, and began to arrange the things they prepared for the exhibition... (To be continued.)

PS: 4,000 words, two chapters in one, thanks to Snake~, Shen Ming Sharon, Woshi2b for the monthly pass, thanks for the evaluation votes, thanks to Snake~ for the reward, thanks to Brother Gao Zi, the lord of Baiyun, Kitten Loves Fishing H , I want to see the rewards from your sister and other book friends. In the morning, the fourth child went to the Normal University to take a lecture. Chapter 427 has been revised. For the inconvenience caused to readers, the fourth child apologizes. Tomorrow will be more for the snake~ Recently, there is something wrong with the plot, the fourth brother should adjust it, get back to the original intention of writing, and apologize again

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