Four Hundred and Sixtieth Chapters Black Box Operation
"Hey, I'm so stupid, is that ugly guy Shi Dazhu? He's here too, is he going to advertise on CCTV?" Feng Yu whispered, this is the "short, rich and ugly" duo who will be called "short, rich and ugly" along with Ma Yun in the future one of them!
He remembered that Shi Dazhu should have just entered the sea at this time. He seemed to be a technology company at first, right? It seems that Giant Oral Liquid has not been seen yet. He is only a Hanka, and he still needs to advertise? It's better to go to the corresponding company to sell it. Please search () to see the most complete! the fastest updated
Wait, this is Coach Ma, right? Isn't he a middle and long distance running coach? What are you doing here on CCTV? I'm sorry, he knew a deputy director of CCTV, damn, why is Ma Jiajun advertising, recruiting students?
Which company has the best long-distance running skills, and Huaxia Binjiang is looking for an old horse?
Feng Yu saw that Coach Ma introduced a boss to the deputy head, it was too obvious to go through the back door, isn't it a little too honest, buddy?
Feng Yu waved at Zong Qingxian who was in the distance, why is Zong Qingxian staring at a man all the time.
"Who is that guy? Why are you staring at him?" Feng Yu pouted over there.
"The boss of Le Baishi."
Tsk~~~
The colleagues are enemies, no wonder they are staring at that side, it turns out that it belongs to Le Baishi. Let me go, Le Baishi seems to have advertised on CCTV this year in the previous life, and then Le Bai Shi’s milk yogurt suddenly became famous all over the country, and its sales and profits doubled every year. For ten consecutive years, it is simply a miracle. !
Wait, why did the boss of Le Baishi shake hands with Coach Ma? They also know each other?
That's right, in this year's Olympic Games, Coach Ma has made a lot of limelight. Wang Junxia and other world famous long-distance runners are all brought out by him. It also made Coach Ma watch a lot of TV. Maybe audiences all over the country, even those who don't like sports, feel familiar when watching him.
This time at the advertising and investment promotion meeting, Feng Yu saw many big bosses who often appeared in the media in his previous life, but Feng Yu didn't go up to say hello to all of them. These big bosses may suddenly go bankrupt in a few years. For example, Shi Dazhu.
When they are in the most difficult time, they will appear as angel investors, wow~~~
"Everyone, please be quiet. In 1993, CCTV's annual advertising and investment promotion meeting will start soon. This time, some advertising spaces will be auctioned in a hidden bid auction. Each person writes his bid on a piece of paper, and each person only has one bid. Opportunity to bid. Finally, the statistics will be opened, and the highest bidder will get..."
Hidden mark. This is the easiest way to test the psychological price of those bosses after research by CCTV. It is not enough to always use Taihua Trading Company to measure the advertising price, and there is no guarantee that there will be no one who is more generous than Feng Yu.
The first ad is the fifteen-second ad before the news broadcast. Feng Yu saw that almost everyone was lowering their heads to write quotations, and they all covered their hands tightly, for fear of being seen by others.
The first advertising auction in the previous life started in 1995. At that time, the first advertising auction sold for a sky-high price of 31 million yuan. It was won by the big hand of the Confucian Mansion Banquet Wine, and the sales volume of the Confucian Mansion Banquet Wine soared dozens of times that year.
Feng Yu thought for a while, and wrote down a quotation of 12.02 million on paper, and he should be 80% sure of winning it. It's okay if you lose, no matter how high the price is. It's not worth it.
At this time, the boss of the Confucian Mansion Banquet was also bowing his head and writing the quotation. He wanted to write 10 million. After thinking about it, others might quote the same way, so he changed the quotation to 11 million. If the money is not enough, he will ask the bank for a loan Advertise on CCTV too!
The boss of Le Baishi is also writing quotations.
11.01 million were written.
Pan Ning wrote 11.2 million on the quotation. His company, called Rongsheng Refrigerator, was also the first company in China to develop a double-door refrigerator. The reason why Feng Yu couldn't sell the double-door refrigerator was a big reason. . It is because there are domestically produced Rongsheng refrigerators on the market, which are of good quality, affordable, and have a certain brand foundation.
There are also Zhang Ruimin, Li Dongsheng, etc., who only quoted a "high price" of seven to eight million yuan, but it is obvious that they will never win the bid.
Feng Yu seriously doubts that this hidden bid is tricky, otherwise why not open the bid in front of them, but go to another room to count?
Especially at this time, many people were looking down at the bp machine on their waists. Some people looked up and smiled confidently, while some looked disappointed.
Isn't this what the people inside are tipping off? That's not right, these people didn't call, how did they change the price?
After a while, the smiling Cheng Baojun appeared in front of everyone again and started a quotation.
"Congratulations to Le Baishi, the winning bid price is 12.1 million."
The boss of Le Baishi stood up and made a circle, with a very smug expression on his face.
Feng Yu frowned. What a coincidence, the other party happened to be tens of thousands of dollars higher than his offer?
Feng Yu looked at Cheng Baojun and found that Cheng Baojun's eyes were dodging a little. There must be something wrong with this tm! The best advertising space was snatched away just like that.
"The following is the advertising time after the news broadcast, which is also fifteen seconds. There is also no reserve price bidding. Everyone can start."
Feng Yu measured the effect of this advertising space and quoted a price of 5.11 million.
Pan Ning filled in 5.02 million in the quotation, and the boss of Confucian Mansion Banquet filled in 5.04 million, but this time, Le Baishi directly gave up the quotation.
When Rongsheng Refrigerator won the bid again with 5.21 million, Feng Yu couldn't bear it anymore.
"Cheng Chu, why is this price list shaking so that we can't see it clearly?" Feng Yu shouted loudly.
Cheng Baojun's complexion changed, and he squeezed out a smile and said, "What's the problem? Don't you know how much you quoted? Which of you dares to pat your chest and say that the price is higher than Rongsheng's refrigerator?"
Pan Ning's face was a little smug. Fortunately, he had asked someone to take care of it before. If his quotation was slightly lower than the highest price, then he would add another 100,000 yuan to buy this advertising space.
Feng Yu looked at Cheng Baojun and sneered, CCTV was too shameless, and even engaged in secret operations for tens of thousands of dollars. But he forgot that CCTV also made a promise to him, and the advertisements before and after the weather forecast guaranteed that Feng Yu would win the bid.
Sure enough, this time Feng Yu filled in two numbers casually, but in the end, the announced amount was completely different from his quotation, but he was the one who won the bid.
Damn, you should have said this earlier, for the first two advertising periods, I reported an extra one million, ten million, it depends on how you operate in secret!
The auction went on quickly, and most of the people from CCTV came over to help, and not all representatives participated in the bidding for every bid.
Perhaps the only one who participated in all the quotations was Feng Yu.
In this auction of advertising bids, Le Baishi, Rongsheng, Little Swan, etc. all captured a prime time period, and Feng Yu captured four prime time periods, but there was still a gap compared to the previous prime time period, when most of them belonged to him.
As a result, the advertising placement of many products needs to be adjusted. Now that the Internet has just emerged, there are still a small number of people with microcomputers, and there will be no online advertisements, and TV advertisements are especially important.
Feng Yu was very dissatisfied, so he had a good talk with Cheng Baojun in a while, and if Cheng Baojun refused to give him more commercial time, he would go to the leader. Not to mention that the sponsorship he promised for this year's Spring Festival Gala will be canceled, and he will not even broadcast the New Year's Day Gala in the future. Yundian's TV station has already been on the star this year! (To be continued.)
ps: First update, monthly tickets for book friends such as Thanks, One Miller's Light, Abandoned Relics, Brother Hong 123, Shallow Sad Memories, etc. There's more later, three o'clock in the morning
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