Chapter 502 Sub-Health
On Monday morning, after Zhang Ruiqiang went to work, he looked at the work arrangement on the table as usual, and then opened the newspaper on the table to learn about Longjiang news and see if there was anything in Bingcheng that he hadn't paid attention to.
Um? Human sub-health? What article is this? Zhang Ruiqiang curiously turned to this page first and read it carefully.
Sub-health is a state in which the human body is in the middle of health and disease. It is characterized by reduced vitality, function and adaptability within a certain period of time, but it does not meet the clinical or subclinical judgment standards of modern medicine for diseases.
The main features are physical fatigue, dizziness and headache, insomnia and dreaminess, fear of cold and heat, easy to catch cold, lack of energy, loss of libido...
The writing isn't good or bad, it's just a little scary. Ah, the article was signed by a professor from Bingcheng University of Medical Sciences, and this is a special column for him in the newspaper, explaining in detail the dangers of a nutritional deficiency every day. Today, the main explanation is the dangers of calcium deficiency.
Finally, it is suggested that citizens should pay attention to the problem of calcium deficiency and supplement it in time, or buy related medicines to supplement calcium, so as to avoid sub-health due to calcium deficiency.
What is this sub-health? Are the symptoms listed above common to individuals? After working for a long time, who is not tired? As we get older, we naturally lack energy and memory loss. Isn't it normal for children to not concentrate? If everyone is serious, is there any difference between good studies and poor studies?
Looking at the article here, Zhang Ruiqiang always felt that this method was somewhat familiar, as if he had seen a similar method. But where and when he saw it, he couldn't remember.
He picked up the phone and called the president of the provincial newspaper: "President Hu, I am Zhang Ruiqiang."
"Mayor Zhang, hello, hello, are you calling me?" Although Zhang Ruiqiang is not his direct supervisor, Zhang Ruiqiang is still an assistant to the governor, and his rank is much higher than that of the newspaper president. .
What's more, he is still the big celebrity in front of Provincial No. 1. It can be seen from the rocket promotion in the past few years that he is of course very careful, for fear of offending Zhang Ruiqiang.
But after he thought about it carefully, the newspapers these days seem to have nothing to criticize Bingcheng, and there are even a few articles praising the changes in Bingcheng and the successful reform of Bingcheng's enterprises. Why did Zhang Ruiqiang call him to read?
"President Hu, I read today's daily newspaper. There is an article on it, which talks about sub-health. It also said that there will be a column in the future, which will focus on sub-health, what elements the human body is deficient in, and what symptoms are easy to cause. How did this article come about? What's going on?"
President Hu grabbed the newspaper on the table, quickly turned to the article, and glanced at it. Is there any problem with it? People don’t like to read about health?
"Mayor Zhang, I don't understand what you mean. We teamed up with experts and professors from the Medical University to create this column to serve the people of the whole province and to make everyone pay attention to their health. Is there any problem with this?"
"No, no, it's not that this article is not good, nor is it that this section is not good. I'm just asking, is this column made by you yourself, or is someone giving you an idea?"
"Well, what's the difference?"
"Yes, I want to ask, is there any relationship with Bingcheng Pharmaceutical Group?"
"If there is, it has something to do with it. In the list of experts and professors in this column, there are consultants from Bingcheng Pharmaceutical Group, but these are experts and professors from the University of Medical Sciences and University of Traditional Chinese Medicine. They have nothing to do with Bingcheng Pharmaceutical. Is it related?" President Hu felt a little baffled. Experts opened a column in their newspaper to popularize health knowledge. What does this have to do with Bingcheng Pharmaceutical.
"Then can you tell me, what will you talk about later, do you have a plan?"
"Let's see, tomorrow is the hazard of zinc deficiency, the day after tomorrow is the hazard of iron deficiency, and the day after tomorrow is the hazard of vitamin A deficiency. Is there any problem?"
"No problem, I'll just check it out, then don't bother President Hu's work, we'll talk when we have time."
After hanging up the phone, Zhang Ruiqiang can be sure that this matter must have something to do with Feng Yu! He finally remembered,
Is there anything familiar about the method of this article? Didn’t Feng Yu get the Taihua Selected Oil in the newspaper by talking about the difference between pressed oil and extracted oil?
As a result, the price of pressed oil produced by his factory is higher than the market price, and the supply is in short supply. Now that Taihua Selected Oil has been sold to Shencheng, I heard that the next step is to enter the Beijing-Tianjin area!
Well, you kid played this trick again, and started to brainwash others, didn't you?
"Hey, Mayor Zhang, why do you call me when you have time? Do you know that I just returned to Bingcheng?" Feng Yu asked with a smile.
"Come to my office."
...
"This article, or this column, is it your fault?" Zhang Ruiqiang lit the newspaper and questioned Feng Yu.
"Mayor Zhang is wrong. How can you call it a ghost? This article is science. It is the result of a group of experts and professors from the University of Medical Sciences and University of Chinese Medicine, as well as the results of many experts and professors from Beijing University, Jingcheng University of Medical Sciences, and Shencheng University of Medical Sciences. " Feng Yu said proudly.
"Are you doing this to sell those medicines that supplement calcium, zinc, and vitamins?"
"Yeah, what's missing, what's the problem?"
"Can't you use some normal sales methods? Isn't the effect of your advertisements on CCTV also very good? Isn't the cold medicine, stomach medicine, antidiarrheal medicine, etc. also selling well?" Zhang Ruiqiang hated iron for nothing, I always feel that Feng Yu likes to take a slanted sword.
"Mayor Zhang, is there anything wrong with me doing this? It's a good thing to give everyone a lecture on health knowledge, and then tell everyone what happens and what elements should be added."
"It's just that the elements that should be supplemented happen to be produced by Bingcheng Pharmaceutical, right?" Zhang Ruiqiang sneered.
"Mayor Zhang, isn't this Bingcheng Pharmaceutical an enterprise of our Bingcheng? Doesn't the tax go to our Bingcheng? The company's profits are good, isn't that what you want to see?" Feng Yu asked back with a smile.
this……
Zhang Ruiqiang was speechless. It is true that Bingcheng Pharmaceutical's medicines are selling well, and the benefits are getting better and better, which is what he hopes to see, but he always feels that Feng Yu's marketing method is too weird, and he always feels that it seems a little out of place. But I have to admit that it seems that every time, the effect is very good.
"You only advertised in Longjiang Daily?"
"Of course it's more than that. More than 20 provincial-level newspapers have opened this page, and there are also radio stations. By the way, a book will be released later."
"Publish a book?"
"That's right, the title of the book is "Sub-Health". Not only is it released in China, it is being translated into more than 20 languages and will be released simultaneously in many countries and regions around the world!"
"Global release? Who wrote it, you?" Zhang Ruiqiang couldn't accept that Feng Yu was going to release the book?
"Of course it's not me. It's the professors from our Bingcheng University of Medical Sciences and University of Traditional Chinese Medicine. The chief writer is an academician of the Chinese Academy of Sciences. I also found many well-known experts and professors from abroad to discuss and write a preface recommendation. I estimate that the sales volume is so-so, how can there be millions of copies."
"How much? Millions of copies?" Zhang Ruiqiang was taken aback. Millions of copies. Is Feng Yu joking? How many volumes of those literary classics can there be? "What's going on, tell me quickly."
"Brother Liu, Brother Liu, I've been here for so long, why don't I even have a cup of tea, do you want me to do it myself?" Feng Yu shouted to the outside. This is a long chat, how can we not have some tea to soothe our throats?
Secretary Liu jumped up from the chair, and immediately shouted: "It's soaking, it will be ready soon, it will be ready soon!"
Zhang Ruiqiang "..." Then tm is my secretary, why are you so easy to order?
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