Chapter 487 Sales Skyrocket
One day later, the distributors suddenly discovered that the orders of the post office had increased suddenly, which made them a little baffled. Those shopping malls and communication equipment stores, their public relations are quite successful, but for special units such as the post office, they rarely have successful public relations, and some even have no public relations.
But why, the order volume of the post office suddenly increased?
Only then did they receive the notification from the Taihua Trading Company that the company had signed an agreement with it. The post offices would promote Aihua pagers, and the Taihua Trading Company paid a huge price.
It may be tens of millions a year, which is higher than the advertising fee on CCTV. In this regard, the price is indeed not small. But compared with the increase in sales and profits, this amount of money is nothing.
The post and telecommunications offices are indeed the channel with the widest coverage in China at this time. After the order from the above, the post and telecommunications offices mainly promote Aihua pagers. Not only the staff at the counter promote it, but even a sign is hung on the door of the post and telecommunications offices to promote it. .
Before, they all recommended according to the price, the higher the price, the higher the profit. However, this profit belongs to the post offices and has nothing to do with the Ministry of Information Industry. But the money given by the Aihua pager is completely for the Ministry of Information Industry~
The document of the Ministry of Information Industry clearly states that Aihua pager is a Chinese pager independently developed by Huaxia.
It has risen to the height of the country, how dare the post offices not support it? The post and telecommunications office is now the largest retail terminal in the Huaxia pager market.
So these post and telecommunications offices followed the instructions above and mainly promoted Aihua pagers. After all, this was also advertised on CCTV, so it has gained a little popularity.
It's not that they haven't heard of Aihua's brand before, so they don't feel too much pressure to recommend it.
From this day on, no matter which customer went to the post office to buy a pager, the staff at the counter would always recommend the Aihua pager, even if the customer originally wanted to buy a cheaper digital pager.
As a result, the sales of Aihua pagers suddenly increased.
Originally, Songxia and NEC could continue to insist. After all, in addition to Chinese pagers, they also have digital pagers. Although the profits are lower, they still have profits. But when the Chinese pager business was about to fail completely, and the digital pager was not improving, they found that they couldn't hold on.
It seems that suddenly, their sales have declined, no matter whether it is a digital pager or a Chinese pager, it seems that no one buys it.
According to their investigation, it is clear that the number of pager users is increasing, and the range is still very large. Why do their sales decline so quickly?
Motorola didn't do any advertising, nor did they launch any new products with high quality and low price. Why did their sales suddenly plummet?
After careful investigation, they finally discovered that it was the Aihua pager that stole their market! A company that only makes Chinese pagers defeated them with just one pager!
Now they have two choices, one is to continue to support, even if they lose money, and then try their best to make sales rise again; the other is to withdraw from the Chinese market to avoid losses.
The two companies have chosen two completely different approaches. NEC chose to withdraw from the Chinese market, while Songxia chose to continue to maintain it because it still has TVs, video recorders and other products. After all, there is still a brand effect. They are worried that once they withdraw, it may trigger a chain reaction, causing their other products to also have to withdraw from the Chinese market.
The withdrawal of NEC also aroused the vigilance of Motorola. They also discovered that this month, the user growth was faster than last month, but their sales did not increase, especially the sales of Chinese pagers even declined slightly. Very abnormal.
Obviously quitting a competitor, judging from Motorola's technology, brand and market share, all the new users should choose their products. Why is there no increase in sales?
But I haven't heard of any new products launched by Songxia, and I haven't even seen the publicity. Who has taken this market away?
In the end, they locked on the sudden rise of Aihua pager, a company that only makes Chinese pagers, and the retail price is several hundred yuan cheaper than their cheapest Chinese pager!
A few hundred dollars is definitely not a small amount for the Chinese people at this time, especially the Motorola pager, which is not more functional than the Aihua pager. The effect is almost the same in use, and there is no reason why others would choose the expensive one.
If they hadn't been the first pager brand to enter the Chinese market and had already gained popularity, their sales would have been seriously affected. But the production volume of that Aihua is not high, and Motorola is not too worried.
...
Feng Yu listened to Wu Zhigang's report, and all dealers began to place additional orders, nodding in satisfaction. With the big channel of the post and telecommunications office, it really is extraordinary. It's only been a week or so, and the effect has come out. I believe that in another month, Aihua pager will become the No. 2 in the Chinese market, and next year, Feng Yu will become the No. 1 in the Chinese market and defeat the giant Motorola!
Don't think that Feng Yu is whimsical. In his previous life, at the end of this year and early next year, a bunch of pager brands will emerge in China. Although the sales volume of each type is not large, they have taken away half of the pager market.
In the previous life, the attitude of competing for the throne was able to snatch half of the country from Motorola. In this life, Feng Yu has the support of the country, sufficient funds, better publicity, and a better brand. There is no reason why Feng Yu can’t snatch the market. !
The focus of Motorola's work at this time has shifted from pagers to mobile phones, and at this time the leader in the mobile phone market is still Ericsson. But wait a few years, Motorola will become the leader in the mobile phone market.
The shift of Motorola's work focus, coupled with policy tendencies, the decline in Motorola's market share is inevitable. But Motorola's profit is still the highest, just because they have the highest price!
Feng Yu wants to take advantage of Motorola's lack of reaction to open up the Aihua pager market in one fell swoop, consolidate Aihua's brand, and compete against Motorola next year!
As for this year? The output of Aihua pagers is here. Even if your supply exceeds the demand, there are only so many sales. But it's better this way, so as not to attract Motorola's attention.
It is very dangerous to be targeted by such a giant. This is the leader of the world's communications industry. If Motorola takes timely countermeasures, Feng Yu wonders whether his plan will be successful.
Although he can guarantee that his sales will not drop, those other small brands may no longer have room to survive, and when the time comes, a two-legged situation will form in the market.
Without the disruption and participation of those small brands, Feng Yu doesn't know whether he can successfully break Motorola's brand myth and completely pull it down from the leading position! (To be continued.)