Chapter 526 Wind and Rain

"Mr. Jia, let's start with the ugly words first. I can give you the idea of ​​this program, and I also guarantee that the ratings of this program will be very impressive, but it must be broadcast on satellite channels. OK, three sets won’t work.”

For a classic TV variety show, no matter what, it must be played to its maximum effect. It would be too wasteful if it were put on a non-star channel!

"Tell me about your program first, and I'll make a decision after seeing the content." Deputy Director Jia said cunningly.

"Wait a minute, I haven't finished my conditions yet. In addition to having to be on the satellite channel, there is another important point, that is, this program must be named for me, and advertisements must be placed in the program. It should be explained that this program is sponsored by me, and I will not pay a penny!"

"What? You want so many conditions without paying a penny? How can there be such a good thing!" Deputy Director Jia said angrily.

"Then what if the ratings of my show can surpass that of "Zhengda Variety Show"?" Feng Yu asked with a smile.

"Exceeding what? Exceeding "Zhengda Variety Show"? Are you kidding me!" Deputy Director Jia gave Feng Yu a blank look. "Zhengda Variety Show", that is CCTV's trump card variety show, few ordinary people don't like to watch it.

There are only a few programs on CCTV with higher ratings than "Zhengda Variety Show". Except for the news broadcast and weather forecast, it is estimated that "Oriental Time and Space" and "Focus Interview" have higher ratings than "Zhengda Variety Show". Daguan dare not say that!

How can Feng Yu guarantee it?

Why is Feng Yu based on the fact that he has a bunch of classic variety shows in his mind, some of which are not only popular in China, but also popular all over the world!

"Mr. Jia, of course I'm not joking. In all fairness, are my suggestions for the New Year's Day awards show all pertinent, and are my suggestions for the CCTV Spring Festival Gala all effective? Besides, are the advertisements made by my company more effective? Other companies' advertisements are more effective? So my variety show must be more popular than "Zhengda Variety Show". Why, Mr. Jia, don't tell me that the show is not allowed to be named!"

Deputy Director Jia smiled slyly: "I didn't say that the show is not allowed to be named. But if you don't spend money to name the name, this is unreasonable?" Why is this Feng Yu so obsessed with this matter? Let you name it, let Zhengda Group name it first, so narrow-minded!

"Of course it doesn't cost nothing at all. I can sponsor the prizes of the show."

"Prize? What do you mean?" Taichang Jia stretched his neck. There are prizes in the show?

"Taiwan Master Jia, there is a saying in the upper echelon, called science and education to rejuvenate the country, right?" Feng Yu asked with a smile.

"Yes, what does it have to do with this show?"

"Of course it has something to do with it, and it has a lot to do with it. Because the program I designed is a new type of educational variety show that combines fun, puzzles, knowledge, humor, tension, excitement and other elements!"

Deputy Director Jia frowned, with three words of disbelief written all over his face. What kind of show are you, I just listen to you blowing it. With so many elements, isn't it four different! For a program, one core element is enough, and at most one or two elements can be added. If you have so many elements together, this program must have no highlights!

"You do not believe?"

Deputy Director Jia shook his head, and said with certainty: "I don't believe it!"

"Then let's make a bet? This show will air for four episodes,

As long as you promote it according to what I said, you will definitely become the ratings champion of variety shows. If it is successful, then the permanent naming rights of this program will belong to me. Including embedded ads, sponsored ads at the beginning and end of the film, etc. If it fails, then I will sponsor our program at double the cost of CP Group, how about it? "

Just kidding, this show only needs to be advertised in the early stage. It will definitely be on fire! The past life started to get a bit slow, that's because there were other ace programs, and other TV programs were diverted. There are only a few satellite channels now, and there are very few good-looking variety shows. If this show appears, if it can't sweep the ratings. Then hell!

Feng Yu was so confident that Deputy Director Jia was at a loss. Although he doesn't believe that Feng Yu can succeed, he is still afraid that if Feng Yu succeeds, then this program will not have any advertising revenue, and CCTV will be at a loss! He can't bear this responsibility.

Especially these two years are a critical moment for him. If there is no accident, the director will retire within two years, which is when he takes over. At that time, it will be the last time to enjoy the treatment of the deputy~department. If you are lucky, you can directly go to the deputy~department~chief of the Central Propaganda~department!

If Feng Yu's program can really increase the ratings and have a good reputation, then at least he will have a better chance of taking over as the director. This is a difficult decision for him!

After being silent for a while, Deputy Director Jia looked at Feng Yu and said, "You can be given the naming rights of this program to offset the creativity and copyright of your program. However, you still have to pay for the embedded advertisements, opening and closing advertisements, etc. Money. How much to pay, we can discuss this further. Can you talk about the idea of ​​your program now?"

Agreed to the naming rights? that's enough! As for product placement, I believe it will not be too expensive at first. As long as the advertising time signed with the column is longer, it is guaranteed to be cost-effective.

"This program is a question-and-answer program. Registration and selection are made through phone registration or mail registration, and contestants are selected to answer questions. The questions cover everything, including astronomy, geography, history, culture, science, mathematics, common sense of life, etc. Various methods. Each time a contestant answers a question correctly, they can accumulate corresponding points. The further they go, the higher the score for each question. If you answer any questions, you can choose to give up and not answer the follow-up questions, and take away the current bonus. If you answer a question incorrectly, then sorry, all points will be cleared, and you can only get a consolation prize..."

Feng Yu spoke in great detail, and Deputy Director Jia listened very carefully. His brows furrowed deeper and deeper, and he hesitated in his heart. This is a good idea, but will this show really be interesting? The participating contestants may like it very much, but the audience can't get the prize. Will they like to watch it?

Deputy Director Jia expressed his concerns, but Feng Yu said that this could be resolved. You can open the phone for off-site interaction, let everyone participate in the quiz, and draw lucky viewers. Lucky viewers can also get good prizes, such as - Fengyu VCD Shenma.

"In that case, you can consider this program. What's the name of your program?"

Feng Yu grinned: "This program is called-"Happy Dictionary of Wind and Rain"!" (To be continued.)

PS: The fourth update is for Woshi2b, thanks to the novel addict, Chick No. 1 for the monthly ticket. There is more in the back, don't miss it. Everyone has monthly tickets, recommended tickets, etc., give it to the fourth child