Chapter 544 Multi-Party Cooperation 6

Just when everyone thought the contract would be signed soon, Mr. Su, Li Chaoren's assistant, suddenly asked a question.

"Mr. Feng, you are going to open several large supermarkets at the same time. What is the market positioning of this supermarket?"

"Market positioning? The core concept we create is one-stop shopping! What we operate is not an ordinary supermarket, but a super hypermarket with the supermarket as the core! In terms of price, variety, quality, convenience and service, we satisfy Customer needs. In any city, Taihua Supermarket will be the best hypermarket and become a city landmark!"

Feng Yu used the model of Carrefour in his previous life. Carrefour is the pioneer of the hypermarket format, and it is also the number one retail chain in Europe and the second in the world. After Carrefour entered the Chinese market, it became the leader in the Chinese market in just a few years. This model has contributed a lot!

Mr. Su frowned slightly, a city landmark? Their goal is ambitious, but how difficult is it for a supermarket to become a city landmark?

However, he felt that Feng Yu's idea was very good, but it was not so easy to implement it. Price, variety, quality, convenience, service and many other aspects must be taken into consideration. How much energy must be paid? Isn't this a little ambitious?

"It is necessary to ensure the quality, but also to ensure the price, and to enrich the variety, so where is the profit?" Mr. Su's question is very sharp.

If the quality is good, the price will naturally be high, and the product variety will be rich. That is to say, if there are some non-best-selling products, it will cause a backlog, or even waste such as expiration and damage, which will cause the cost to rise sharply. So where does the profit come from?

Feng Yu looked at Mr. Su with a smile, and then at the others. It seemed that this was everyone's idea. Before he came, these people should have chatted for a while.

"Why, don't you all know this simple question? If a supermarket rents a space, how much does it cost? My supermarket has a budget of 100 million RMB. Just because it includes real estate! With the supermarket as the core, the operation of super large store, then we can lease out the vacant space. We have a large general supermarket. First of all, the guarantee of customer flow, will the rental fee be cheap?"

"Also, we have opened more than 20 stores at the same time, what a big sales platform this is, can't we charge platform fees?"

"Wait." Mr. Su interrupted Feng Yu. "I can understand the rental fee, what is the platform fee?"

"To put it simply, it is the gate fee for entering the store! In our supermarket, the products sold are all graded according to brand influence. The greater the brand influence, the lower the fee charged, and the smaller the brand influence. Yes, the higher the store entry fee, because they take up the light of our supermarket brand. Increase the exposure of their products!"

Mr. Su, including Li Zeju, all opened their mouths wide. Feng Yu's idea is too bold! Only well-known large shopping malls can charge entrance fees. If you are a new shopping mall or a supermarket that is not well-known at all, why should people pay the entrance fee?

"You don't believe it? What if our superstore can be praised by the national media? What if our supermarket can be inspected by national leaders? What do you think? Do you object?" Feng Yu asked with a smile.

Fu Guangzheng and Li Zekai suddenly realized at this time, they all remembered that Feng Yu had told them. It can operate supermarkets and CCTV. This is the national media he said, right?

others don't know,

Fu Guangzheng is very clear about how much influence CCTV, a super media platform, has on mainland Chinese. It can be seen from the promotion of product sales by CCTV's advertisements.

Mr. Su saw the expressions of Li Zekai and Fu Guangzheng. I knew they recognized Feng Yu's statement, so Feng Yu can really do it? If it is really possible, then the entrance fee alone is a considerable income, and the rental fee can also be increased a lot.

"If that's the case, then the entrance fee should be able to receive a lot of money. Then is there anything else?" Mr. Su continued to ask.

"Of course there are also, such as compulsory promotion measures. That is to say, our supermarkets have promotional products every day, so as to drive popularity and customer flow. And whoever's turn will pay for the promotion. Of course, the promotion When the time comes, we will display the product in a better location, and the brand promotion of the product will also be of great benefit.”

"Compulsory promotion? That is to ask product suppliers to post money to earn popularity and money for the supermarket. Are you sure they can accept it?" Mr. Su asked with a frown.

"They will definitely accept it, I can guarantee this. Don't forget, we are the largest supermarket in mainland China, with unparalleled customer flow and sales volume. And the promotion is also a rotation system, and it's not like you have to promote every day .When other products are promoted, you will also take advantage, which is equivalent to a means of raising funds for advertising. If anyone disagrees, then don't even think about entering our supermarket!" Feng Yu's words were extremely domineering.

"Is there anything else?" Mr. Su also reluctantly admits to this point. Whether the operation can be successful depends on the actual situation.

"Of course, there are also such fund-raising advertising expenses. For example, advertising leaflets are distributed on holidays and weekends. Whoever whose product is on the leaflets has to pay the corresponding advertising expenses, including the cost of the leaflet distribution staff. There is also the stacking fee. , that is, in the aisle or open space of the supermarket, there is a special place for you to place a large number of goods. These places are the most eye-catching and will help a lot in increasing sales. They can’t be used for free, but you have to pay for them !"

The wages of those "great god-level" tally workers in the supermarket in the previous life are astonishing, the daily salary is thousands or even tens of thousands! Just because the visit of the goods is enough to attract attention, it can greatly increase the sales of the goods and increase the popularity of the products.

"The last point is our fresh food department. We must ensure the freshness of the goods. We need to connect directly with the farmers, and even establish a procurement base, without middlemen. If the products are insufficient, we can replenish them at any time. We must let the citizens get used to it. Supermarkets buy things to eat on the table every day. After they buy vegetables, meat and other food, they also go to the side to buy salt, oil and other things. When buying these, they will see milk, ham sausage, Things like instant noodles. Even they might just want to come in and buy two cucumbers, but end up with a whole bunch of stuff to go home."

"As for the fact that I have many purchase channels in China, I don't need to talk about the low price, right? And the imported products you provide can also attract popularity to a certain extent. Do you have any other questions, Mr. Su?"

"I'm fine now. As the boss said, Mr. Feng seems to have an idea suddenly, but in fact he already has a plan in his heart."

After Mr. Su finished speaking, he looked at Li Zeju. Li Zeju nodded, which means that the Li family's investment is completely confirmed! (To be continued.)

PS: The fifth update, 28,300 recommendation tickets plus update. There are still two chapters ahead, don't miss it. The book review area promotes reading pirated copies, I'm a fucking ancestor! Today is the fifth watch again, don't you have some encouragement? Recommendation tickets, monthly tickets, evaluation tickets, rewards, etc., the fourth child does not pick, really