Chapter 539 Multi-Party Cooperation 1

Supermarkets only appeared in China after the reform and opening up, but they were called self-selected shopping malls at that time. The first one was in Foshan, Nanyue, and it was called Friendship Store. Because at that time, Nanyue was one of the first regions to experiment with market economy, that is, in addition to grain and cooking oil, there was still a limited supply, and they could be purchased with money without a ticket. Of course, the price will be more expensive than those with tickets.

At that time, supermarkets were very simple, and the shelves for displaying goods were not available in China, not to mention the necessary supermarket equipment such as cash registers and trolleys, which had to be imported from abroad.

Fortunately, Foshan is very close to Xiangjiang, and these are all imported from Xiangjiang. Later, I took the samples and found a small domestic factory to order, otherwise the cost of these equipment alone would more than triple.

But now, there are already many supermarkets, and they are no longer called self-selected shopping malls, they are called supermarkets. Because price reforms have been implemented across the country, the unified purchase and distribution system for agricultural products has been abolished a few years ago. Basically, every household in the city has a surplus of food stamps.

And in May of this year, food stamps officially withdrew from China's historical stage, and also ended the "two-ticket system" that had been in the country for many years.

This also means that the era of planned economy has officially passed, and our country has entered the era of market economy in an all-round way. At this time, it is really the best time to open a supermarket in Mainland China.

Although many supermarkets have opened before, they are not large in scale, and they have not even formed a chain. Moreover, the varieties of these supermarkets are mainly food, with a small amount of other daily chemical products, which are far inferior to those large supermarkets in the previous life, with a complete range of products.

Just because the Fu family and the Li family can get a lot of imported daily chemical products, Feng Yu feels that the supermarket can stand out from the encirclement and occupy the market!

"Brother Fu, Brother Kai, we want to cooperate with this supermarket, what do you think we need? It goes without saying about funds. This is not a problem for us, and I can even find a relationship so that we can get low interest rates. Loan." Feng Yu thought. It is better to clarify the division of labor first.

Fu Guangzheng and Li Zekai looked at each other. The Fu family and the Li family both have supermarket business, but at the same time, they have nothing to do with these two.

The Li family's supermarket business is also under the control of Li Zeju. The supermarket business of the Fu family belongs to Fu Rongbing, and has nothing to do with Fu Guangzheng.

Of course, the two of them can also help matchmaking and participate in a share at the same time. But to open a supermarket in the mainland, it is obvious that Feng Yu is the most important.

Fu Guangzheng knows Feng Yu very well, and Feng Yu's proposed investment direction, then Feng Yu must occupy the bulk and contribute the most funds. Moreover, Feng Yu also has a purchase channel for food and daily necessities, his Taihua International Trading Company. There are hundreds of companies in cooperation, which can save them a lot of trouble.

Another thing he has always believed is that Feng Yu's ideas, although he can't understand them in many cases, it turns out that they can bring huge economic benefits. If Feng Yu is asked to pay more, his risk will be lower. In fact, if he is really asked to pay more, he can't afford it.

Li Zekai remembered what his father said, that Feng Yu had been received by Mr. Deng. This person is very energetic in the mainland, and it is a very rare opportunity to be friends with Feng Yu.

He also believed, as long as he brought it up. If you partner with Feng Yu to open a supermarket, your father will definitely support him, lend him a large sum of money, use those purchase channels for him, and even lend him some talents in supermarket management to help him win more shares.

"Policy, funding, site selection, channels, and management are the five that I think are the most important.

policy or something. We are a joint venture, and Brother Feng also looked for the relationship above to get a better policy. It shouldn't be a problem, right? " Fu Guang is looking at Feng Yu.

"No problem, I'm in charge of this, what policies are needed, you tell me, I'll solve it." Feng Yu nodded, although he didn't know what policies he wanted, but he thought that Young Master Lu should be able to do the same. As a State Councilor, I will soon take over as the Chief Director of the Planning Commission.

Or you can go to the local government through those dealers, if it doesn't work, then spend money! The most important thing Feng Yu lacks is money!

"In terms of funds, it is inconvenient for the three of us to pay. I think it should be divided into six parts. For the three of us, I will also bring my third uncle and Li Ershao to the family. The remaining part can be used Reward those managers." Fu Guangzheng continued.

"Is it equal?" Li Zekai asked.

Feng Yu raised his eyebrows, equal division? You mean, I'm only one-sixth?

Fu Guangzheng waved his hand: "Brother Feng has the greatest energy in the mainland, and he is also responsible for the purchase channels in the mainland. The idea is still proposed by him. Why don't we let him contribute the most funds and take the majority."

Tsk tsk, look at how Brother Fu is good at handling things, what he said makes sense!

"How much is the total investment, how big is the supermarket group, and how is the name of the supermarket determined?" Li Zekai asked.

Just saying the name of a supermarket is very important. Why did Feng Yu discuss with Li Shiqiang to call his logistics company Fengyu Logistics? Why do Feng Yu's new products use the brands of Fengyu and Aihua? Even if a new company is established, it should be called Fengyu Electronics, Aihua Electronics or something?

This is brand management, with brand as the leading factor, it can connect, drive and combine other resources and capital to achieve more and greater economic and social benefits. To put it simply, it is to expand brand awareness, enhance brand value, and let Feng Yu make more money through these brands.

For example, if you buy a car with the same technology and quality, the price of a Porsche is several times that of a Honda!

Brand creation is simple, but brand management cannot be done well by everyone. They all firmly believe that this supermarket will be very profitable and influential, so the right to authorship must be very important and of high value.

If possible, of course Fu Guangzheng hopes to use the brand of his third uncle's Ganghui Supermarket, and Li Zekai of course hopes to use the brand of Ou Chen's, but they are all looking at Feng Yu now. Since Feng Yu proposed the idea, then under normal circumstances , No one will give up the naming rights of the supermarket.

Feng Yu also thought that this supermarket will develop its own brand, but it is definitely not possible to use its own old brand. Storm supermarket? In Zhang Ruiqiang's words, hearing the name is unlucky.

Aihua Supermarket? Aihua specializes in electronic products, which is not suitable.

Taihua is the only brand that Feng Yu thinks is suitable. In addition to the reason of Taihua Trading Company, there is also the relationship with Taihua Agricultural and Sideline Products Company. In this supermarket, agricultural and sideline products are always needed, right?

Moreover, Taihua also occupies a Chinese character, which also means Huaxia. This point is more recognized by the Chinese people.

"I think it's more appropriate for the supermarket to be called Taihua Supermarket. I can pay an extra penny. In terms of scale, at least 20 stores will open at the same time in the early stage, all of which will be located in the capital cities of the province. I can operate it and let it appear on the CCTV news to give us The biggest information promotion of the supermarket. Twenty supermarkets, there are ready-made shopping malls that can be remodeled, if not, you need to build it yourself, and the time must be hurry up." Feng Yu expressed his opinion.

"Twenty stores opened at the same time? Is it too big?" Li Zekai asked with a frown.

Fu Guangzheng said with a smile: "He likes to make things bigger. Every time he says this is called an industrial layout. I think there is nothing wrong with being bigger. You have never been to the inland. The inland is developing extremely fast now, and the population of provincial capitals is especially large. If the funds are sufficient, it would be good to open more than 30 stores at the same time!"

Feng Yu looked at Fu Guangzheng, confidant~~~~

Li Zekai looked at Fu Guangzheng speechlessly, is he familiar with the mainland? Should you be discriminated against if you haven’t been to the mainland? (To be continued.)

PS: For the third change, thanks to the book friends such as Nandou Qixing, Youth Without Regrets 23, book friends 160407071234985, book friends 160409120625289, Yi-style novels, etc., thanks to s.m_L, Jianjiu, book friends 131121133116174, Gu Chu Yishan Monthly votes cast by book friends such as You Lan ￡ Du Wandering. The fourth child will go out for a drink in a while, and will change it when he comes back at night, and I'm sorry if he doesn't come back. Last shout, please comment~~~