Chapter 569: Another Year

The final exam of Xiangjiang University is much easier than that of domestic universities. It mainly depends on how well the usual practice is completed, and the theoretical knowledge is very simple.

In practice, Feng Yu finished it easily, but because the time of the theory test conflicted with the CCTV advertisement bidding, Wu Zhigang and Li Mingde were asked to bid by themselves. Of course, Feng Yu also called Director Jia in advance.

Director Jia also saved face, except for the advertisement in front of the news network, he can make concessions at other time slots, that is, if the price difference is not big and Feng Yu is willing to make up the difference, then Feng Yu's company will win the bid.

Although the advertising space with the highest ratings cannot be operated in secret, Feng Yu also asked Wu Zhigang to quote a high price of 16 million. This price is much higher than last year, so you should be able to win it, right? If not, someone is crazier.

Anyway, Feng Yu's company doesn't have any new products, and it is enough to ensure a certain degree of advertising exposure, and there is no need to fight too much for the position of the king. With this money, it is enough to win three prime-time advertisements in the second set, and the effect is not bad.

In the end, the companies that Feng Yu controlled or participated in won a total of 24 advertising time slots on CCTV, with a total price of more than 73 million. Although the price is not cheap, the time slots are also very good.

As a result, this bid king was finally won by the Confucian Family Wine at a high price of 20.03 million, which completely opened the era of baijiu monopoly on central Taiwan bid kings.

When Feng Yu heard the news, he remembered that in the next few years, he would be taken down by the liquor industry, creating one sales legend after another.

However, these liquor factories, the fire is fast, and the collapse is also fast. Because the production capacity could not keep up, the salesmen were desperately selling orders, so they had to acquire those small wineries and expand rapidly.

This has led to a decline in the taste of the wine, and some even have insufficient alcohol at all. Of course, there is another problem, that is when a brand is too much, and it is easy to imitate. Counterfeit products will spring up like mushrooms and bloom everywhere.

Especially for wine making, there is no need for any large factory, and small workshops can produce it. The bottle is the same as yours, with the same trademark, if you don’t open it, how do you know it’s fake?

After advertising, the price of Confucian house wine turned upside down. Can others be jealous? Outsiders don't know the cost of the Confucian family wine, and those who make wine can probably estimate it. You have such a high profit, we can't get a share?

This is also the reason why Zhang Ruiqiang asked Feng Yu to invest in Bingcheng Liquor Factory, but Feng Yu refused. Anyone can make baijiu, and Feng Yu can quickly stir it up, making its popularity skyrocket. But Feng Yu didn't believe that the city could hold back this profit and not expand.

And blind expansion. The result will inevitably be defeat. At that time, Feng Yu was sure to get out of the way, but this would have pitted the Bingcheng government, and even the citizens of Bingcheng. Feng Yu can't afford to lose that person by defrauding his hometown people to make money.

Besides, Feng Yu only knows how to stir up the fame of baijiu. He doesn't like to drink baijiu, and he doesn't know whether the wine is good or not. signboard?

There is another change in the advertisement of CCTV this year. That is, there are no advertisements for health care products, and there are only three advertisements for nutritional products, all of which are state-owned enterprises.

Although the health care industry has been hit hard. But nutritional products have not retreated. The concept of sub-health hyped by Feng Yu has been deeply rooted in the hearts of the people. The sales volume of the book "Sub-Health" keeps setting various records. Now old men and women can tell some characteristics of sub-health.

This also prompts people to still like to make up.

But now people have a choice. Instead of buying things produced by those small factories, they choose big factories and pharmaceutical factories. Among them, the first choice is naturally the nutritional medicines of Bingcheng Pharmaceutical Group that the world champions choose to eat, mainly including Jinvita, Buxue Oral Liquid, zinc gluconate and calcium gluconate.

The price is not expensive, the reputation is big, and the effect is good. Besides, other medicines of Bingcheng Pharmaceutical have also been recognized by the common people. Many people go to pharmacies to buy medicines, and ask if the similar products are from Bingcheng Pharmaceutical. It can be seen that the brand of Bingcheng Pharmaceutical has gradually gained popularity. .

And this has also been noticed by other pharmaceutical companies. Bingcheng Pharmaceutical can produce nutritional medicines, why can't we? If you look at Bingcheng Pharmaceutical, its products are exported to Europe and the United States. Is there any difficulty in producing the medicine? Let’s study it here and see if it can be produced. You have a patent, so let’s adjust the content, isn’t there a problem?

You are twenty vitamins in one, right? We only have twenty-one vitamins. Isn’t it different?

Therefore, although health care products have been launched into the market, nutritional products have revived. Especially the nutritional products produced by pharmaceutical factories began to advertise aggressively on local TV stations.

People always feel that the products produced by pharmaceutical factories are safe, but they don't know that some pharmaceutical factories also have informal products.

The boss of Bingcheng Pharmaceutical asked Feng Yu if he was looking for a relationship, and then cracked down on the nutritional medicines produced by these pharmaceutical companies, which is too much business.

However, it is only gathered in the provinces along the southeast coast, and it is rare in the north. From this, it can be seen that the producers of these things are also in the southeast.

Feng Yu asked the boss of Bingcheng Pharmaceutical to report by himself, he should not be this villain. The last time I got this health product, it was because the Chinese soft-shelled turtle essence was too irritating, but the method of reporting should not be used all the time.

The exposure of CCTV is even more impossible. Director Jia has already helped Feng Yu a lot in advertising, and Feng Yu can't take others seriously.

Relationships come from places, and only when there are comings and goings can they be maintained. For example, Zhang Ruiqiang, Feng Yu helped Zhang Ruiqiang improve his political achievements, but Feng Yu's company in Bingcheng was absolutely not worried that any other officials would dare to think about it, and Lao Zhang stood up for it. Including the leaders of the province, Lao Zhang resisted.

The company has money, and there are many units that want to beg for alms. If Zhang Ruiqiang hadn't made his platform public several times, ghosts and monsters from various departments would have come up long ago.

Zhang Ruiqiang paid a lot for Feng Yu, many of which he didn't tell Feng Yu, but Feng Yu also knew it. Many departments in the province wanted to ask Taihua Trading Company for donations and Bingcheng Machinery Company for alms, but they were all resisted by Zhang Ruiqiang. These companies have donated a lot of money to Bingcheng, so don't worry about it. Even if people want to donate again, it will be donated to our ice city government, and it has nothing to do with a dime in your province.

And those units in the city came and said, why don't they only donate to education and not to us? Zhang Ruiqiang will criticize them again. Education is the country's century-old plan. Mr. Feng has already donated so much money, so you still ask them to donate? Why don't you donate your salary? Don't look at other people's money, you will be jealous!

Fortunately, Feng Xingtai lived on a farm, a small farm, and Wen Deguang was there, so no one dared to trouble Feng Xingtai. Besides, based on Feng Xingtai's reputation on the farm, donating elementary school to middle school, whoever has no children, the school will not charge tuition and miscellaneous fees, don't you know? Anyone who dares to speak ill of Feng Xingtai will be drowned in spit!

After the theoretical exam, Feng Yu also sat down with Fu Guangzheng again to discuss the plan to acquire the hotel. (To be continued.)

PS: The second update, there is still a chapter ahead. Thanks to lipase2000, who knows this word→壐, Floating Clouds Dispersed, Snake~, One Miller’s Light and other book friends’ monthly tickets, thank you. Shout out, ask for a recommendation ticket, ask for a monthly ticket, I wish you all a happy weekend