Chapter 600: The Big Business of Band-Aids

The new year has just passed, and everyone has not adjusted from the relaxation of the Chinese New Year. After going to work, the first thing they are used to is reading newspapers for entertainment. Anyway, there is no work.

Hey, there are advertisements on the whole page of this newspaper? What is this product? band Aid? What is a Band-Aid?

As mentioned above, Bingcheng Pharmaceutical has successfully developed a medical adhesive plaster that can easily stick to small wounds. When they saw it, this was the Bondi that was advertised on TV two years ago. But as mentioned above, the Band-Aid of Bingcheng Pharmaceutical works very well, and it is waterproof, breathable, and has cartoon patterns, etc. The most important point is that it is recommended by the National Sports General Administration.

Feng Yu easily got the recommendation from the National Sports General Administration. Sponsored a batch of Band-Aids, and then spent one million to print the words recommended by the National Sports General Administration on the packaging, and this point can also be highlighted in the TV advertisements.

At night, they also saw an advertisement for this Band-Aid on CCTV No. 2.

A child was playing at home, accidentally fell down, broke his head a little, sat on the ground and cried loudly. The mother took out a band-aid from the drawer, tore it off and put it on the child.

The child said it would be ugly with a Band-Aid on it, but his mother told him that not only is it not ugly, but it is also very beautiful. The child looked left and right in the mirror. This Band-Aid is so beautiful, and there is Monkey King on it. The child laughed through tears, and the mother also smiled.

Then a doctor in a white coat appeared in front of the camera, and Zhou Airen, a professor at Bingcheng Medical University, said that it is best to put on a band-aid in time for children to stop bleeding and prevent wound infection.

Then the camera zoomed out, and a Band-Aid lens zoomed in, and after separation, cartoon images such as Monkey King, White Dragon Horse, Tang Monk, and Bull Demon King appeared.

Voice-over: Ice medicine cartoon Band-Aid, also has waterproof function~~ Bingcheng Pharmaceutical, a good medicine with a conscience, is always available at home, mom can rest assured! National Sports General Bureau-designated athlete supplies!

This advertisement has attracted the attention of parents with children. Waterproof, doesn't that mean that after it is pasted, it is not afraid of getting wet? This is produced by Bingcheng Pharmaceutical, so it shouldn't be bad, right? Besides, the National Sports General Administration has designated athletes' supplies, which must be good things. I heard that the cost of training those athletes is very high.

The children were attracted by the cartoon images on the Band-Aids. These patterns are so beautiful. It's much better looking than all the Bondy they've posted.

Not just newspaper and TV commercials, but radio ads are also heavily placed, detailing the features and benefits of the product, always in contrast to traditional Band-Aids. As for what is a traditional Band-Aid, although it is not mentioned in the advertisement, everyone’s first reaction is Bondi,

This ice cream Band-Aid is better than Bundy?

When Bingcheng Pharmaceutical's Band-Aid began to be advertised in large quantities on CCTV, newspapers, and radio, Bondi Company got the news immediately. It's not that they didn't make Band-Aids before, but they couldn't compete with Bondi at all, and none of them could succeed.

But just after the Bingcheng Pharmaceutical Band-Aid was launched, he discovered that it seemed that all pharmacies in the market could see it. This huge distribution capacity made Bundy feel threatened.

Bundy Company will hold a meeting immediately to respond. You can't wait for others to take away the market before you respond, and then it will be too late.

...

"Isn't it just waterproof Band-Aids? We have been able to produce them for a long time. We can also launch waterproof Band-Aids. The people are more recognized by our Band-Aids!" said a foreigner vice president of Bondi Company.

Bundy is the inventor of the Band-Aid, how could they not have a waterproof, breathable Band-Aid? It's just that in China, they don't think it's necessary. Because the cost of waterproof and breathable products is higher, ordinary band-aids alone have completely monopolized the market, and there is no need to launch better ones.

But now there is a competitor, Bingcheng Pharmaceutical, the hottest pharmaceutical company in China at present, and it is aggressive, with a large amount of advertising, which poses a great threat to them.

But they are not too worried. They can produce anything that Bingcheng Pharmaceutical can produce. Now people only know Bondi, Band-Aid is a new term, it is not so easy to be accepted.

When Bingcheng Pharmaceutical launched the water-releasing Band-Aid and the breathable Band-Aid, Bondi immediately launched the same product. As the world leader in the Band-Aid market, how could it fall in the Huaxia market?

What's more, they have entered the Chinese market for more than three years, and the Bondi brand has been thoroughly implanted in the minds of the Chinese people. Even with the brand's reputation, they are confident that they will crush Bingcheng Pharmaceutical to death.

Feng Yu received a call from the general manager of Bingcheng Pharmaceutical, saying that Bondi responded quickly and launched a waterproof and breathable band-aid. What an improvement.

Feng Yu told him not to worry, waterproof and breathable are one of the selling points, but the real selling point of this Band-Aid is the cartoon pattern. In this regard, it is difficult for Bondi to imitate well.

Feng Yu pinched his chin. This Band-Aid is in the pharmacy. It seems that children can't buy it, right? Parents will not always go to the pharmacy, the best place to sell this band-aid should be a small store!

Feng Yu remembered that in his previous life, small shops sold Band-Aids. This is the same as gauze, and small shops are also allowed to sell it. There are even promotions on the street, how much is a row, and so on.

Why can't Bingcheng Pharmaceutical's Band-Aids be sold in small stores? You can even do short trips near the school like the original Lehaha, and quickly seize the children's market.

Feng Yu expressed his thoughts, and the manager of Bingcheng Pharmaceutical was very hesitant. Band-aids, sold in small shops? These are medical supplies. The small store sells food and daily necessities. Can this work?

There is also a briefing near the school. He has seen Leha drinks for shorting on the street. That is food, this is a Band-Aid, this thing... can also be short-lived?

But think about Feng Yu's sales of nutritional medicines, creating a sales miracle. Those few medicines alone have brought a lot of profits to Bingcheng Pharmaceutical, not to mention driving the sales of other medicines.

In his eyes, Feng Yu is the god of sales and the market. Moreover, Feng Yu is also the major shareholder of Bingcheng Pharmaceutical, so he won't make fun of the company.

It just so happens that there are still a lot of idlers in Bingcheng Pharmaceutical who are doing sales. They were all cadres at the beginning. Work, of course, is no longer a leadership position.

The people left behind are all eloquent people. The general manager of Bingcheng Pharmaceutical believes that they can be accepted by the people. Bondi is just a kind of Band-Aid, and Band-Aid is not just Band-Aid!

Mr. Feng said that as long as this can be achieved, Bondi will no longer be scary, and it is not impossible to surpass Bondi. At the beginning, Mr. Feng said that Bingcheng Pharmaceutical could be the number one in the domestic industry, but he still didn't believe it. But now, Bingcheng Pharmaceutical's sales and profits have risen from the top 30 in the country to the second place, second only to Modu Pharmaceutical Company, and this year, it will surpass it.

Modu Pharmaceutical Company is also one of the major shareholders of Bondi Huaxia. If Bondi is defeated, Bingcheng Pharmaceutical will truly become the number one in China!

In particular, he heard from Feng Yu that the annual sales volume of this Band-Aid can exceed 100 million pieces. If he can grab 30% of the market share, the profit of one piece will be 30 cents, which is also a profit of nearly 10 million. Woolen cloth!

For this ten million, I fought with Bondi!