Chapter 609: To Be Under the Leader

Feng Yu's goal seems huge, but it's really not far away from Lehaha. Now in China's beverage market, Jianlibao is still the leader, while others such as Coconut Tree and Le Baishi have been surpassed by Lehaha.

As for foreign giants such as Coca-Cola, they are still lukewarm in the Huaxia market. Although they make money, they don’t make much, and the brand has not started. It also has something to do with their lack of promotion. Have money to drink soda.

However, the giants in the beverage industry in the previous life, such as Jiaduobao and Fenhuang, have not yet appeared, and Rising Sun is only active in this province. Huiyuan has developed somewhat, but it is mainly concentrated in the eastern Shandong and Beijing-Tianjin areas. It is far from being able to compare with Lehaha.

As long as it surpasses Jianlibao, Lehaha will become the market leader. But at this time Lehaha is far from being able to compare with Jianlibao including the sales of oral liquid. It is also Jianlibao that prevents Coca-Cola and Pepsi from running rampant in China. Carbonated drinks, Chinese people's first choice is Jianlibao.

Last year, Jianlibao formed a football youth team, went to Brazil to study abroad, and wanted to build the platinum generation of Chinese football, but they selected not many people, and many of them were stuffed into it by related households, so the future of this youth team has a bright future There are not many people, and the platinum generation is even more nonsense.

This year, Jianlibao won the beverage sponsorship of the Asian Games. In the next four to five years, Jianlibao's sales will continue to rise, and it will firmly occupy the leading position. At this time, Jianlibao's annual sales have exceeded one billion yuan, and it is still growing rapidly!

But Feng Yu remembered that in his previous life, Jianlibao began to decline rapidly in 1998. There are several reasons. The first is the emergence of a variety of beverages, crazy publicity, and seizing the market. Jianlibao considers itself the market leader and does not pay attention to those brands. As a result, Jianlibao's brand influence is getting lower and lower. The market share is also decreasing.

The second point is also very interesting. Jianlibao's sales are booming, and local governments continue to take away profits. Jianlibao was also required to expand production. How to expand production? Loans to buy local small factories. This allowed Jianlibao to expand rapidly, but unfortunately, it did not consider the issue of funds. After the sales drop, the profits are severely reduced, and the capital chain is suddenly broken. Even if the funds for production are not available, it will naturally decline.

The third point is that Jianlibao's sales have always been a traditional model, and a complete sales network has not been established. When they wanted to build it, they found that they couldn't spend enough money to build it. The funds were gone.

The fourth point is that the relationship with the local government has deteriorated. Originally, Jianlibao relied on profits to develop continuously, and there would be no such thing as a broken capital chain. However, the endless extraction of profits by the local government has made Jianlibao's funds more and more stretched. The leaders of Jianlibao believe that the interference of the local government system is relatively serious, and it is endlessly extracting profits. This led to the decline of Jianlibao.

In short, there are many words,

Feng Yu also only knew that Jianlibao declined due to a broken capital chain, insufficient brand maintenance, and backward sales model. This also made Feng Yu not pay much attention to the former chairman of Jianlibao.

Of course, the former chairman Li Jingwei is also relatively powerful. Not to mention the establishment of Jianlibao, there is another feat, that is, Li Ning Company was also founded by him and the world champion Li Ning. Although the major shareholder is Li Ning, he was kicked out early, but at least his vision is still good in this era.

Another reason why Feng Yu didn't plan to recruit him was that Li Jingwei was not young. Already in my fifties, with declining energy and less-than-smart decision-making.

He was also imprisoned in the previous life, because when Jianlibao was restructured, tens of millions of funds were taken away, which shows that this person is also blind to money. And character is not so trustworthy.

Create a brand, but don't know how to hold the brand in your own hands. Relying on the government, I don't know that when enterprises across the country are restructuring, they are the first to ask for restructuring and strive for profits for themselves.

If he had the ability of Chu Shijian from Hongta, even if he got the money, all the workers supported him and signed a letter to commute his sentence. As for him, after he was found out to transfer assets, no one spoke for him, which has to be said to be a kind of sadness.

Of course, it is also related to the fact that Chu Shijian created hundreds of billions of value for Hongta and made the life of Hongta's employees better and better. Li Jingwei made money with Jianlibao, but did not let the workers get benefits, and finally wanted to give workers benefits. At the time, there was nothing that could be done, and Jianlibao was on the decline.

Another one is that if you want to acquire Jianlibao now, it is absolutely impossible without more than a billion yuan, but after a few years when Jianlibao goes downhill, a few hundred million yuan will be enough.

But no matter what, Lehaha still can't shake Jianlibao's dominance at this time, unless Feng Yu uses some extraordinary means to cheat Jianlibao.

It is easy for Feng Yu to cheat Jianlibao, but Feng Yu did not do so. This is a proud brand of the nation, let it continue to develop, and buy it when it declines.

Besides, there is no need for those shady methods, and Feng Yu is as confident as he is aboveboard, and within five years, he will trample Jianlibao under his feet!

The biggest failure of Jianlibao is that it does not know how to manage the brand, and does not know how to use the influence of the brand to expand its business. If Feng Yu manages Jianlibao, then Jianlibao will launch nutritional drinks, carbonated soft drinks, etc., such as pulsating, Red Bull and other drinks, which not only conform to Jianlibao's brand image, but also earn a lot of profit.

But Jianlibao sticks to this kind of sports drink, and doesn't even mention other flavors. It doesn't know brand management, and it doesn't know the power of TV commercials.

The other one is also very interesting. Jianlibao strongly resisted Coke, and the first can of Jianlibao was actually produced on the borrowed Pepsi production line.

In other words, Pepsi helped Jianlibao at the time, but when it turned around, Jianlibao resisted Pepsi, which made Pepsi very dissatisfied, otherwise it would not have stepped on it when Jianlibao was down. A kick, not a pull.

Lehaha wants to launch carbonated drinks, just to take advantage of Jianlibao’s boycott of Pepsi and Coca-Cola to seize the opportunity to seize the market, and then turn around and join hands with Jianlibao to overwhelm Pepsi and Coca-Cola!

In terms of carbonated drinks, Lehaha joined later, but in terms of yogurt drinks, Lehaha has already become the market leader. Feng Yu just wants Lehaha to launch the drink nutrition express that swept the Chinese beverage industry in his previous life!

Nutrition Express is nothing more than adding some other nutritional elements to yogurt. To put it bluntly, there is nothing mysterious about it, but it is such a drink. With its good publicity and perfect sales channels, it has created a miracle with annual sales exceeding 40 billion!

For the big bottle of yogurt, Zong Qingxian nodded thoughtfully, yes, why didn't I expect that not only children can drink this, but adults can also drink it, and the sales will surely climb to a new peak!

It is not impossible to catch up with and surpass Jianlibao within five years! Leha, why can't you become the leader of China's beverage industry? (To be continued.)

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