Chapter 612 Coincidence Part II
"Mr. Li, are you interested in coming over to take charge of the motorcycle business? After you buy the shares, I can arrange for you the position of vice president to be responsible for the motorcycle business." Feng Yu invited Li Dafu, which is more than ice The vice president of the city machinery company in charge of the motorcycle business has a much better vision.
Li Dafu was stunned for a moment, then shook his head: "Mr. Feng, I still like cars and hope to be in charge of the car business."
Feng Yu nodded. If Li Dafu didn't like cars, he probably wouldn't take the initiative to find him.
"Then let's talk about cars. Do you have any suggestions for the development of Songjiang Automobile?"
"Songjiang Automobile, excluding cargo, has three models, which are ordinary cars, off-road vehicles and commercial vehicles. Among them, the sales of commercial vehicles are not very good. Off-road vehicles are mainly purchased by troops, and small cars are mainly used for official vehicles. , the sales of these two cars are not bad?"
"You have done a good job of analyzing it, let's continue."
Li Dafu continued: "But the price of these three cars is more than 100,000 yuan. Although 100,000 yuan is not much for a car, but 100,000 yuan also discourages many people who want to buy a car. .In my opinion, a new license plate should be launched, a low-priced car license plate, to reduce the price of the car to less than 50,000 yuan, or even less than 30,000 yuan."
Feng Yuxin said, sure enough, Li Dafu is still planning to take the low-end route, but fortunately, he did not mention the brand of Songjiang Automobile. The low-priced car will give people a feeling that this brand is cheap, which will make the whole of Songjiang Automobile The decline in brand value will also affect the sales of some mid-to-high-end cars.
It's not that Feng Yu has never considered launching low-priced cars, but when low-priced cars were launched in his previous life, it was around the turn of the millennium. At that time, the country's economic level was rapidly improving, and people's demand for cars was also increasing. The concept of is also proposed.
But now, the preferred means of transportation is a motorcycle, and you can buy a Songjiang 100 for 10,000 yuan. Don't worry about bad road conditions, the only downside may be the wind and sun.
"Do you think low-priced cars should be launched now?" Feng Yu asked in detail.
"Of course not, it's just that we need to do related technology research and development now. After the right opportunity, we will launch low-priced cars. I estimate that it will be almost three or four years. At that time, our technology should have taken shape, and the Chinese people Their income is enough to allow them to buy a car. Motorcycles are nice, but in most people’s minds, cars look more dignified than motorcycles.”
"In other words, do you think that Songjiang Automobile is currently developing low-cost automobile technology with small displacement?"
"No, high-end cars and low-end cars are developed at the same time.
Make the Songjiang brand car a mid-to-high-end car brand, and then launch a low-end car brand, with two lines in parallel, in no particular order. "
"It is necessary to study both high-end car technology and low-end car technology. How much do we need to increase our investment in technology research and development? So much money. When will we earn it back?" Feng Yu asked rhetorically.
"Cars are a capital-intensive industry, but it is undeniable that technology is also very important in it. Otherwise, our domestic cars will not all become joint venture cars, because we do not have technology, and large foreign car companies are Relying on the export of technology, we have made a lot of profits. At present, the technology of our Songjiang Automobile can be regarded as leading in the country. But compared with foreign car companies, it is still lagging behind. If technology cannot catch up with the pace of the world, our The car can only be sold in China, and the European market will also be eaten away by other car companies."
In the previous life, Jili Automobile paid great attention to technology research and development. The acquisition of Volvo not only took a fancy to Volvo's brand, but also took a fancy to Volvo's technology. Otherwise, why is a declining card worth so much money?
Technology is also what Feng Yu has always emphasized with Li Mingde, and there is no technical advantage. It can only squeeze workers, so what's the point of building cars?
Feng Yu only knows the development trend of automobiles and which direction the future technology application of automobiles should develop, but he doesn't know how to research them.
Fortunately, Bingcheng Machinery Company already has many technical experts, many of whom are engineers from the former Soviet Union. They are still training Chinese engineers, and their technology has been improving.
It is not necessarily faster than the speed of technological progress of large foreign car companies, but it will not be slower. It is definitely much faster than the speed of technological progress of those domestic joint venture car companies.
The reason why Songjiang Automobile can develop is not because its technology is much ahead, but because of various factors such as appearance design, automobile performance, price, etc., and the most important point is government and military procurement.
Since the military procurement, the people of the country have clearly known that Songjiang automobiles are exported to Europe to earn foreign exchange, and many provinces such as Longjiang have begun to purchase Songjiang brand automobiles.
In the previous life, these units purchased cars from SAIC and FAW, either Audi or Santana. But at the same price, it is obvious that Songjiang brand cars are more comfortable and beautiful, and they are still domestic brands. They can stand on a high ground and say that they support the development of the country's cars. In fact, they buy cars to avoid being criticized by the leaders.
The past few years have seen the rapid development of official vehicles. Almost all local governments have begun to purchase a large number of official vehicles, which is called, for work needs. Someone in the previous life calculated that as early as 1995, the bus fare was already an astronomical figure, and in the next few years, it still showed a rocket-like rise.
This kind of thing needs to be managed by the state. Feng Yu just snatched the market that originally belonged to those imported cars and joint venture cars, and used the profits to develop rollingly and improve the technology of Songjiang brand cars.
Many of Li Dafu's ideas coincided with his. Feng Yu admired Li Dafu more and more, and it seemed good to have him in charge of the automobile business.
"Mr. Li, I agree with all your ideas. You are very suitable to work in Bingcheng Machinery Company. Now you can say how much money you can spend to buy shares?" Feng Yu asked with a smile.
"If I sell the company, I can get about 60 to 70 million yuan, plus I still have some deposits, and I can get about 80 million yuan. I want to buy 2% of the shares." Li Dafu gritted his teeth and said.
"Mr. Li's current company's profit is not bad. Don't you think it's a pity to sell it? Maybe after becoming a shareholder of our Bingcheng Machinery Company, the profit is not as good as it is now."
"My company is at the end of its development. Unless there is a large amount of capital injection, it is possible to continue to make breakthroughs in material research and development. I am optimistic about the future development of automobiles. I think that in three to five years, my shares in Bingcheng Machinery Company will The market value will definitely double!"
"Ambition! Just because you trust us so much, I will lend you another 20 million in private, without interest, so that you can buy 2.5% of the shares, how about it?"
Li Dafu was overjoyed: "I am very grateful to Mr. Feng, and please rest assured Mr. Feng. I promise to do my best to help Songjiang Auto take off!" (To be continued.)
PS: The first update, thank benhe, Emperor Yao gg, Le Yulu s, h Ashura, waiting for A love A and other book friends for their monthly tickets, thank you. It’s the end of the month, and it’s a waste if you don’t vote for the monthly ticket. Please ask for a monthly ticket and a recommendation ticket