Chapter 608: To Be the Leader

Regardless of him, history changes, and with his current wealth, even if he doesn't have a prophet, he can still stir up the situation. Besides, looking at Russia's development, it seems that it has no major influence on the international situation. Don't think about these things, and the boat will naturally go straight to the bridge.

"President Feng, President Feng? Don't you agree with what I just said?" Zong Qingxian felt that what he said just now was very good, but why didn't Feng Yu respond when he finished speaking?

"Oh, sorry, I thought of something else. What you said just now is gradually expanding the business of dairy products and tea beverages, and reducing the business of Lehaha children's oral liquid, right?"

Zong Qing nodded first. Although he was curious as to why Feng Yu was in a daze just now, it was hard for him to ask if Feng Yu didn't say anything.

"It's up to you to decide on this point, I completely agree. It's just that Sunshine has launched a canned tea drink, isn't Lehaha planning to launch it?"

"Of course it will be launched, but in fact, the canned ones are not as popular as the bottled ones. Because the bottled ones can be unscrewed and not afraid of spilling, but the canned ones are ready to be drunk after opening the lid. Another one of ours Tea drinks are not carbonated drinks, theirs should combine the characteristics of our tea drinks and Jianlibao, but I think they are completely different and cannot be developed.”

Zong Qingxian underestimated Xu Risheng too much, which Feng Yu thinks is very bad. Once Xu Risheng really rises, it will not be easy to step on it. Fortunately, Zong Qingxian has been paying attention to Xurisheng, if there is a sign of rising, there is still time to step on it.

"I told you last time, about launching fruit juice drinks and carbonated drinks, how do you think about it?" Feng Yu asked.

"I also asked someone to do a market research on this. The market for carbonated drinks is very mature. We launched it. With our Lehaha brand, sales will not be too bad. But although there is a lot of room for fruit juice drinks in the market, other The company also launched briefly, except for coconut water. It didn’t catch on.”

Coconut Tree Brand Coconut Juice was also a legend in the previous life, a company transformed from a loss-making canning factory. Feng Yu didn't think about it before, when he did. Coconut tree brand coconut juice has been developed, natural coconut juice, and has several international food patents. Last year, it was positioned as a state banquet reception drink, and it was in the limelight for a while.

Feng Yu asked Zong Qing to talk about it first. Taking advantage of the development of Coconut Tree Coconut Juice, the company can be acquired, or take a step back and take a controlling stake.

But the leadership on Haidao is very resolute, not to mention selling or being controlled, even if you want to participate in the shares. Coconut Tree Brand Coconut Juice has already been exported to many regions in Asia. This year's goal is to export to Europe and the United States. This kind of business can make money and make political achievements. How could they allow others to buy shares, no matter how sincere Le Haha is.

you bid so high,

Haven't you taken a fancy to the profitability of our Coconut Tree Brand Coconut Juice? If you don't make money, why do you spend so much money?

Since he can't buy it, and can't buy shares, Feng Yu's idea is to cut off other projects of Coconut Tree Company, so that it can only specialize in coconut milk and canned food. Lehaha will launch other businesses in the previous life first. For example, other flavors of fruit juice, eight-treasure porridge and so on.

The eight-treasure porridge of Lehaha in the previous life is also a big trump product. But eight-treasure porridge is not so easy to make, although many people know what the recipe is. But it is not so easy to make a good taste, or canned.

After researching with other people, Zong Qing first thought that eight-treasure porridge could be made, but only after they researched eight-treasure porridge that tastes good and is easy to store. For the time being, continuing to develop in beverages is the most correct path.

Feng Yu has no objection to this point, but Feng Yu has seen that the sales of Coca-Cola and Pepsi-Cola in China are rising steadily. Although they are not as good as Lehaha's tea drinks, people's favorite drinks are still carbonated drinks , Lehaha, if you don't get involved in the carbonated beverage market, you will definitely make Coca-Cola and Pepsi bigger.

What Feng Yu thought of was that the famous Fenhuang Coke in his previous life was known as the Chinese people's own Coke. When it was first launched, it focused on the route of encircling the city from the countryside, and the effect was very good, and it made a lot of money at first.

But when Coca-Cola and PepsiCo joined forces to reduce the price of Coke, increase the capacity of each bottle, and find popular celebrity endorsements, Fenhuang Cola still couldn't withstand the power of the two alliances and eventually disappeared.

These methods are actually very simple, the core point is to burn money!

Whether it is to reduce prices, increase capacity or invite celebrity endorsements, it is a matter of spending money. And Fenhuang Coke's economic strength is completely incomparable with the world's two largest beverage giants, so it's normal that they can't stand it.

But this trick, Lehaha can also use it. In terms of economic strength, Lehaha's market value at this time has surpassed that of Fenhuang when the company was at its peak. If there is a price war, Lehaha will not be afraid at all, and can even take the lead in launching a price war, because Lehaha's market layout is more Well, whether it is labor or transportation, the cost is much lower than those of the two cola companies.

If there is a price war, if the two companies dare to sell at a loss, Feng Yu can sue them for monopoly. This is Huaxia, and it is Lehaha's home stadium. The time, place and people are harmonious, and they will definitely win!

The carbonated drink that Zong Qingxian most wanted to launch was also Coke. At the beginning, Pepsi was able to break out of the siege of Coca-Cola. Although there was an anti-monopoly relationship, Coca-Cola did not dare to go too far, but Pepsi was able to grow to the present point because it had fought against Coca-Cola many times.

Others can do it, but as a local snake, there is no reason not to do it. He is now asking people to study the formula of Coke. He doesn't want the taste to be exactly the same, but as long as it tastes good, that's enough.

Anyway, the patent protection period of this cola has passed long ago, but no one knows the formula. But the main ingredients are clearly written on the bottle, but the ratio is unknown.

"Besides cola, have you ever thought about anything else? For example, adding other fruit-flavored carbonated drinks, such as apple, grape, orange, etc. I remember that the most popular fruit-flavored drink in China is orange juice?"

Feng Yu thinks that only Coke is not easy for people to remember, but it will make people think that they are imitators. It is better to directly launch the carbonated drinks that the two Coke companies have not promoted in China. Instead, Lehaha can win the market , but also win word of mouth.

"A fruity carbonated drink, like the soda produced by those small beverage factories?" Zong Qingxian hesitated. Isn't soda available in every city? There are even factories in many counties.

"What they produce is called soda, but what we produce is not called soda. For example, it is called Bingshuang. Don't forget, our Lehaha is the hottest brand in the domestic beverage industry. A bottle of water can be labeled with our Lehaha three Words, the value is different!" Feng Yu said with a smile.

Just like what is called kiwi fruit in China and kiwi fruit imported from abroad, it is actually a kind of thing. For the same reason, the soda produced by a small factory is called soda, but the one produced by Lehaha is completely different!

Zong Qingxian nodded thoughtfully: "Boss Feng means that, like Coke, it will be launched around May 1st to catch up with the summer peak beverage sales season?" It's called Bingshuang, so it must mean cooling down the heat.

"I think about it this way. How to do it, you just need to study it. Juice is also a good development direction in my opinion, and our AD calcium milk, why can't it be released in a large bottle like a drink? The type of drink can be There are many, you bring people to do more research on this aspect, and we will be the leader in the market within five years!" (To be continued.)

PS: First update, thank you Chang Yu, Baozu, Wuyu 189, Jiujiuzhiyu, Youlanzhishou and other book friends for their monthly tickets, thank you. It's the end of the month, and if you don't vote for the monthly pass, it will be wasted. If you use the fourth place as a basket, let's throw all the monthly pass.