Chapter 600: The Big Business of Band-Aids

Now the most popular medical supplies brand in China, the number one is ice medicine, the second is Bondi, and the third is Daknine.

Among them, the second and third are joint venture brands, all of which have shares in a super pharmaceutical company in the United States. The name of this company is Johnson & Johnson!

This is one of the top five pharmaceutical companies in the world, and the most comprehensive and widest distribution of health care product manufacturers. At this time, the annual turnover has already exceeded 10 billion U.S. dollars, and it will be further improved in the future. It has won the honor of being the leader in the world's pharmaceutical field!

Daknin has a patent, and Bingcheng Pharmaceutical cannot imitate it. But Bondi is different. To put it bluntly, it is an adhesive tape with a hemostatic function, and the technology is extremely simple.

Newspapers in previous lives have said that the main function of ordinary band-aids is to stop bleeding and prevent bacterial infection. It has no miraculous effect such as accelerating wound healing, and even delays wound healing because it kills too many fungi. Unless it is a special-effect band-aid like the one produced by Yundian Baiyao, but the price is not cheaper than going to the hospital for a bandage.

Therefore, the current Band-Aids on the market are dominated by the Bondi family, and Feng Yu has not seen any other products appearing. Or there is, but no one wants to buy it at all.

Now people have a strange phenomenon when buying things, that is, famous products must be good. Band-Aid is the most famous Band-Aid. Even at this time, most Chinese people don’t know the name Band-Aid. They call this kind of product Band-Aid!

Although there is nothing wrong with it, because if transliterated according to English, it is Bondi. But Feng Yu thinks that free translation is better for pharmaceutical products. He doesn't want Johnson & Johnson to take away all the money. Why can't this Band-Aid become another brand-name product of Bingcheng Pharmaceutical?

Anyway, Feng Yu went to the market and saw that Bondi is a kind of Band-Aid at this time, the oldest kind, with a small piece of gauze with medicine in the middle and a layer of adhesive tape on top. Neither waterproof nor breathable.

And the most exaggerated thing is that many people think that only the Band-Aid of Band-Aid is real, and the other Band-Aids are real. They are all fakes! Even if the effect is the same, other people's products are cheaper, but no one buys them.

Feng Yu can completely let Bingcheng Pharmaceutical produce waterproof and breathable band-aids, and even cartoon band-aids, relying on the brand awareness of Bingcheng Pharmaceutical at this time. Don't worry about being regarded as a fake by others.

Moreover, the cost of this thing is really not high. At this time, it will never exceed a dime, while the price of the drugstore is as high as one yuan. This is simply a huge profit!

Although the dealers in the middle also made a lot of money, Feng Yu is sure that the wholesale price of this Bondi is definitely more than 40 cents a piece. That's triple the profit!

It can be said that only Bundy,

It brings huge profits to Johnson & Johnson every year, among other things, in China, Bundy has monopolized this industry, occupying at least 98% of the market share!

Such a simple business, others can't do it, the main reason is that the brand is not good, but Bingcheng Pharmaceutical, there is absolutely no such trouble. Feng Yu is not too demanding. This year, relying on advertising, it is enough to grab 30% of the market share. With Bingcheng Pharmaceutical's huge sales channels, it will definitely not be too difficult to surpass Bondi next year and become the No. 1 brand in China's Band-Aid market!

So Feng Yu told the general manager of Bingcheng Pharmaceutical. Let it quickly develop a Band-Aid, not like Bundy, but different from it.

Bundy's tape was browned to make it less noticeable against the skin. But we have to do the opposite, our Band-Aids should be colorful.

Because of this Band-Aid. The ones who use it the most are children. Adults have a small cut, and they either don’t care about it or have gone to the hospital, but children have the most bumps and bumps, and because they are young, how can such a big band-aid be inconspicuous?

Our Band-Aids are colorful and can also be printed with cartoon patterns. Whether it is a child or a girl, it can be used. And don't use traditional adhesive tape, but use plastic waterproof materials.

In this way, even if there is a wound on the body, it can be wiped and even bathed. You can't just have a small cut on your hand and don't wash your hands for a day, right?

And in summer, Bondi's ordinary Band-Aids are stuck on the wound, because the weather is too hot, and the sweat cannot penetrate, making it more difficult for the wound to heal.

At this time, with a breathable band-aid, it will undoubtedly be much better. And this kind of Band-Aid is more suitable for athletes.

After Feng Yu proposed this idea, other leaders of Bingcheng Pharmaceutical thought it was a genius idea, why didn't they think of it?

This Band-Aid is really a big market! If done well, at least tens of millions of profits a year!

And this cost is not high, even if it fails, the loss is not big, but if it is earned, it will earn a lot. With low risk and high profit, they have no reason not to do it.

Of course, if you want to fight against Bundy and seize the market, you must first popularize a concept. This product is called Band-Aid, not Bundy. Bundy is just a brand of Bundy, which will lower the brand influence of Bundy.

For the brand name of the Band-Aid produced by Bingcheng Pharmaceutical, everyone brainstormed, not only wanting to highlight Bingcheng Pharmaceutical Group, but also have obvious differences from Bondi, and be easy to remember.

In the end, no one who came up with the name could satisfy everyone. Feng Yu wanted to call it Hua Tuo, Bian Que, etc., but he was told that such a name would never be approved by the industrial and commercial side.

Called Taihua brand? Feng Yu felt that it was not very good. Taihua's brand was enough, and it was not good for the brand to dabble in medicine, and it might be counterproductive to the body.

As for the Fengyu brand and Aihua brand, it is even more impossible. Those are all electronics and electrical appliances brands. If they produce medicines, they may mess up the Bingcheng Pharmaceutical brand.

In the end, no one could figure it out, so Wu Zhigang said, just use the ice medicine brand and call it ice medicine brand Band-Aid, there is nothing wrong with it. It’s better to save the need to register other brands. It’s not good if the brands under Bingcheng Pharmaceutical are too complicated. Now that there is Shimidang of traditional Chinese medicine, there is no need to get so many brands.

Everyone didn't have a better idea, and finally agreed to use the ice medicine brand. The cartoon pattern on the appearance was contracted to Mike Liu and the others, who were also Feng Yu's company, and the fat water did not flow to outsiders.

The cartoon characters are taken from the most popular Journey to the West in China. Of course, Monkey King is the main one. They even think that Monkey King is enough. Who would want to wear a Zhu Bajie Band-Aid on their head? The image of Drifting Monk is not good, nor is Tang Seng.

But Feng Yu told Liu Mike and the others, Zhu Bajie, you can't make it cute, like a piggy flying with ears as wings. The Drifting Monk can also be a little domineering, to appear particularly vicious. Tang Seng made his eyebrows kinder and kinder. The little white dragon can be turned into a horse, a dragon, and a handsome guy. Why is he also the third prince of the Dragon King?

There are many more famous images in it, such as Bull Demon King, Golden Winged Roc King, Red Boy, Avalokitesvara Bodhisattva, Lord of the Daughter Kingdom, Princess Iron Fan, etc., all of which can be designed. If you want the comic version, the characters can be heroic, cute, fierce, or handsome. It is guaranteed that many children and even adults will like it!

Feng Yu believes that after the launch of the "Journey to the West" series of Band-Aids, there will still be children who have no wounds and will stick a piece on their hands, just like a picture sticker.

This cartoon waterproof band-aid is Feng Yu's trump card in the competition with Bondi! (To be continued.)

ps: The first update, today's update is late, I went to the hospital with my friend, sorry. Thank you for the monthly tickets of book friends such as Bao Er, Li Hong, zf!, Se Xiucai, Xi Qi, etc., thank you. There are more in the back. enable new url