Chapter 604 Joint Stock with Quanjude
Bondi soon discovered that their market share seemed to be declining. Bingcheng Pharmaceutical is coming aggressively. Not only are their advertisements overwhelming, but they are also attacking their brand. The Bondy=Band-Aid concept that they have worked so hard to implant for several years is about to be torn apart.
But fortunately, Bondi's brand influence is not so easy to eliminate. They all know that Bondi is still the first choice when citizens need Band-Aids.
But they don't know that the rural market they have always wanted to develop has been unknowingly occupied by Bingcheng Pharmaceutical, and they will completely lose the opportunity to dominate this part of the market.
Even their ridiculous-looking street promotions have caused their sales to drop quite a bit. But they believed that Bingcheng Pharmaceutical could not do this kind of thing indefinitely, and Bingcheng Pharmaceutical would definitely not be able to threaten Bondi's status.
And during this period of time, Feng Yu did not arrange a new marketing plan for Bingcheng Pharmaceutical. The current plan is already the best and most economical method he can think of. He is currently in the capital, negotiating with the leaders of the municipal government of the capital about the joint venture with Quanjude for the restaurants he purchased with the Fu family.
The fu family really moved, and it was indeed very efficient. In such a short period of time, they acquired a very prosperous hotel in Nanyang, Malaysia, Baodao, Lisboa, Xiangjiang, New York, Shuzhong, Hangzhou, Jinling and other regions.
These restaurants not only have a good reputation, but also have their own characteristics, and they have large places, good locations, and high value.
Originally, such a high-quality resource and Quanjude should be a joint venture, which should be the capital city government's hope. They never hope that the joint venture restaurant is not very good, and it will drag down the Quanjude brand.
But the biggest problem is that after these restaurants form a company, the market value is higher than that of Quanjude, and it is much higher!
If it is a joint venture, wouldn't it mean that Jingcheng, the original brand owner of Quanjude? Instead, it became a minority shareholder? They want to join forces and want more franchise chains, because they want to use the brand of Quanjude and the dish of Quanjude's roast duck. To expand the scale of operation and earn more profits.
But definitely not including, giving up the controlling stake!
The Beijing municipal government can allow Quanjude to change from a state-owned enterprise to a joint-stock enterprise and introduce private funds. Even Xiangjiang funds are included. But the premise of all this is that Quanjude is still controlled by the Beijing municipal government, not Quanjude controlled by others.
Once it is controlled by others, although the capital government is still the major shareholder, what if the other party unites? This old brand may be completely privatized!
"Liu City~Major,
We had negotiated a joint venture and signed a letter of intent, which was not mentioned above. Our market value exceeds Quanjude. At the beginning, it was your request that we try our best to expand the scale and promote the Quanjude brand better. We did it, but now you blame us instead. Isn’t that reasonable? "Feng Yu said displeased.
Of course, the Fu family didn't buy restaurants in the mainland, Feng Yu asked him to do so, he just wanted him and Fu Guangzheng's catering business to surpass Quanjude in market value.
In fact, he and Fu Guangzheng were very clear in their hearts. Even though on the surface, the total market value of these restaurants exceeds Quanjude, but if Quanjude counts the brand value, in fact, the value of Quanjude is still higher.
But no one will take the initiative to speak out. Feng Yu's treatment of Deputy Mayor Liu is completely different from that of Zhang Ruiqiang. If he can take advantage, Feng Yu will definitely not suffer.
"That's what we said, and it's also written in the agreement, but you can't have a market value that is so much higher than ours, right? If we want to take control, don't we have to spend 100 million yuan? If we can really spend so much money. Why? If we cooperate with you, we can develop ourselves." Deputy Mayor Liu said with a frown.
There were also two catering companies who came to talk to Quanjude before. One is a catering company in Sichuan and Sichuan, a joint-stock company controlled by a state-owned enterprise. The other one is a catering company jointly established by several businessmen in Jiangsu and Zhejiang, and it is completely private.
Both companies are also very powerful. But compared with Feng Yu and Fu's catering company, it's still not enough. Maybe those two companies combined can't compare. After all, the value of the hotel properties bought by the Fu family far exceeds that of the mainland. What's more, the Fu family pursues the fastest purchase of these hotels according to Feng Yu's request. There is some premium.
Feng Yu has also considered this point. If it were him, if someone else came to take the initiative to buy shares and then control the shares, he would not agree.
Feng Yu discussed with Fu Guangzheng, how to get the consent of the Beijing city government, that is the easiest way, expand the scale again, let more shareholders, and clearly express support for the Beijing city government, give up the position of chairman.
Both Feng Yu and Fu Guangzheng are not good at managing the catering industry, so it would be good to just be an investor and hold a shareholders' meeting to ensure that the profits they deserve will not be less.
Of course, they won't be so stupid as to give up the rights of shareholders, and if the Bingcheng government sends a stupid representative, they can't be indifferent.
"Mayor Liu, actually, I think this is an easy solution. I heard that when we were in contact with Quanjude, there were two other very good catering companies that wanted to join, so why can't we form a partnership together?"
"Partnership together? We now have nearly 20 restaurants, plus theirs, there will be nearly 40 restaurants. Will the scale be too big?" Deputy Mayor Liu's meaning is obvious, all of a sudden Get too big and it's hard to manage well. Moreover, there are not so many roast duck chefs sent out. If it fails, it will be a disaster for Quanjude.
"Mayor Liu, we are just a partnership to promote Quanjude's brand advantages, but our previous restaurants were all profitable restaurants. After the partnership, Quanjude Company and the Beijing Municipal Government did not suffer losses. And after the partnership, the two of us You can support the person appointed by the city to be the chairman!"
Fu Guangzheng also expressed his position at the right time, what Feng Yu meant was what he meant.
Mayor Liu was silent. If he can become the chairman, he can firmly hold the decision-making power in his hands, and after these restaurants are merged into Quanjude Company, Quanjude will become the largest restaurant chain enterprise in the country , is still in the capital, and it is not a small amount to pay taxes every year.
But I still have the same worry. In this way, the shares held by the Beijing Municipal Government will be even smaller. Not to mention that Feng Yu also suggested that the managers of the restaurants and the executives of Quanjude Company be rewarded with shares, which made him very hesitant and difficult to make a decision.
"Mr. Liu, after the joint venture, the market value of Quanjude Company has jumped to not only the number one in the country, but also the number one in Asia! This number one catering company in Asia was created by you, and its headquarter is in the capital. Regarding this, do you think about it? Have you ever passed?" Fu Guangzheng said suddenly.
No. 1 in Asia?
Deputy Mayor Liu~Mayor was stunned by this huge cake, the cake was right in front of him, eat it, or not? (To be continued.)
ps: The second update, there is still a chapter ahead. Thank you for reading the original version for the fourth child, let me go with that girl, Wuxing Qutu, Hulu Xianer, Xiangzi, oHarryo, Lengfantou, Youth Without Regrets and other book friends for their rewards, thank you z731 for your rewards, Will add more for you tonight. enable new url