Chapter 581 Taihua Ham Sausage
Although CCTV's "Focus Interview" brought both Qiudu Company and Shanhui Company to the forefront, the leaders of Yu Province are still trying to save these two companies.
The easiest way is to find someone to fight against the incident and divert the public's attention.
The bosses of Qiudu Company and Shanhui Company all dismissed their classes, and Yu Province's response speed was not uncomfortably fast. Under normal circumstances, this would be an explanation, but they didn't expect that there were still people who didn't want them to let it go so easily.
An article appeared in the Jiangsu and Zhejiang Daily, which asked whether the local government was aware of the fact that Qiudu Company added low-quality pork to the ham sausage. Without the attention of "Focus Interview", would President Ma of Qiudu Company still be in office?
For such a serious matter, only one boss was taken down, is that enough? Does the industry and commerce and health departments care about such enterprises? According to normal procedures, shouldn't the company be sealed up and thoroughly inspected?
After a newspaper put forward this point of view, such articles appeared in newspapers in many provinces and cities across the country. They all used this excuse to blame the industry and commerce, health departments, and some local enterprises.
But no matter which local company they blamed, their tone of voice was the same when it came to Qiudu Company. This kind of company should be shut down and dealt with seriously!
At this time, the CCTV reporter came again to learn about the follow-up progress of Qiudu Company. The province has no choice but to make some statements. Now that this is the case, Qiudu Company's ham sausage is no longer interested, so let's temporarily seal it up.
They are merciless when dealing with private companies, but they are generally reluctant to deal with their own people like state-owned companies. But now that the whole country is paying attention, no one dares to cover it up. If nothing is done, not only will the Qiudu company not be saved, but they may also be involved.
Qiudu Company was seized and thoroughly investigated from top to bottom, even a deputy mayor of the local city. Because of this, he was implicated, and retired to the second line when he was in his forties.
Qiudu Company is over, and Danhui Company is not doing well either. The newspapers began to focus on attacking Shanhui Company again, why is it a company that spread rumors. Only one general manager dismissed get out of class, didn't the others contribute to the flames?
The mastermind is dealt with, so the accomplice does not need to be dealt with? Shanhui Company has only been established for two years, how can it develop so fast, have they used similar methods before?
Spreading rumors is against the law. Shouldn't the local police department take care of it? They have obtained a lot of benefits because of spreading rumors. Shouldn't this kind of unjust enrichment be confiscated?
At this time, newspapers from all over the country did not know how to find out all kinds of black history of Danhui, from one missing piece of ham sausage in a box, to swollen bags in the ham sausage, and to the fact that the proportion of pork in Danhui ham sausage is lower than The proportions indicated on the packaging, etc., have been deemed fraudulent for Shanhui Ham Sausage. Black heart and other names.
The dealers are very shrewd, the brand of Danhui ham sausage is obviously damaged, how can they still sell Danhui ham sausage? There are so many ham sausage manufacturers across the country, they don't need to sell this single exchange.
Before that, Danhui already had a certain reputation and the taste was good. In addition, no one cared about it in Qiudu, so they turned to Danhui Company. Now that Shanhui is clearly doomed, how could they lend a helping hand? We have only just cooperated, so we are still not familiar with each other, okay?
So Shanhui suddenly became uninterested, and the leaders of Shanhui were dealt with in batches. Shanhui Company is also finished.
At this time, the food factories that can produce ham sausages in various places are very happy.
Inadvertently, the opportunity fell on them. A month ago, the ham sausage was still in Qiudu. Immediately afterwards, Qiudu fell, and Shanhui came from behind.
But now, Shanhui is also finished, this is their opportunity to rise!
But at this time. An advertisement suddenly appeared on CCTV, which completely chilled their hearts.
"Taihua ham sausage, selected canopy pork, conscience meat, safe meat, children can eat happily and rest assured. National quality supervision phone number xxxx—xxxxxxx."
Where did this Taihua ham sausage come from, and why did it cooperate with the nationally famous Tianpeng Pig Farm? They use canopy pork to produce ham sausage, isn't the cost much higher?
But they also immediately discovered that the retail price of Taihua ham sausage was the same as that of Qiudu ham sausage, and the price hadn't increased at all. This also means that the profit of Taihua ham sausage is not as good as the original Qiudu ham sausage. But they are also very clear that the cost of a ham sausage will never exceed 40 cents, the retail price is 70 cents, the wholesale price is the same as before, about 50 cents, and there is also a 25% gross profit .
Basically, Taihua Agricultural Byproducts Company, wholesalers and retailers each earn a dime, but Taihua Agricultural Byproducts Company has the lowest cost and the highest profit ratio.
Zhang Ming originally meant to take the opportunity to increase the wholesale and retail prices of ham sausages. They advertised and chose canopy pork, so the cost is indeed relatively high. He calculated that even if it is retailed for 80 cents a piece now, the sales volume will not be much different from the sales volume of 70 cents a piece.
However, Feng Yu told him that before the time came, the brand should be made first, so that people would get used to eating Taihua ham sausage, and after they liked Taihua ham sausage, they would start to increase the price.
Although the profit is not high at this time, the sales volume will rise steadily. After the opening of Taihua Supermarket, the sales of Taihua Ham Sausage will increase by a large margin.
At that time, Taihua Ham Sausage will become a well-known brand-name product in the whole country.
Feng Yu also warned Zhang Ming that the quality of Taihua ham sausage, especially the meat content, must not be reduced. Although starch is cheap, if too much starch is added, the taste of ham sausage will be much worse. Let the people recognize Taihua ham sausage in their hearts, thinking that this is the best ham sausage in China, and even the best ham sausage in the world!
In the previous life, there was a company, in order to reduce the cost, the meat content in the ham sausage was continuously reduced, thereby lowering the price and robbing the market.
But in the end, the market did not grab it, and people thought that the ham sausage produced by this company was the worst kind, which had a serious impact on the brand value!
Feng Yu's goal is to make Taihua ham sausage replace the original Qiudu ham sausage and become the industry standard. Cooperate with the canopy pig to become the pork industry standard, and then you can monopolize the pork food market.
How hot was the cold fresh meat market in the previous life. All major brands competed one after another, but in the end only Danhui won, and became the largest chilled meat company in the world. Not to mention other meat products, the sales of chilled fresh meat in stores alone create hundreds of millions of profits and tens of billions of turnover for Shanhui Company every year.
But from now on, these will all belong to Taihua Agricultural and By-products Company, and Taihua cold fresh meat will be sold all over the country in the future. The first step right now is to enter Taihua Supermarket and open a special counter. (To be continued.)
ps: The third update, thank you ↙Mietian↘, Heishuiwan and other book friends for their rewards. There is one more