Chapter Five Hundred and Sixty Seventh I Have to Agree

Deputy Mayor Liu stared at Feng Yu with wide eyes, "Is what Zhang Shu~ji said just now true?"

"Is there any truth in this matter? These brands are indeed operated by me. At the beginning, I wanted to get an electric fan, and finally I made a brand named Fengyu. I thought the AIWA brand in the island country was good, so I bought it and became a lover. Hua. At the beginning, I wanted to get a motorcycle to ride, but I didn’t expect that the sales would get better and better, and it would become the number one in China’s production and sales next year. You said that it’s not interesting after being the first, so I started to make a car. I didn’t expect I was also praised by the chief designer and his elders, but I actually didn’t do anything.”

Feng Yu looked very humble, but showed his successful brand management. Let Deputy Mayor Liu believe that he can run Quanjude well, and he has the strength to run it well!

But Deputy Mayor Liu still shook his head: "Although you are very successful in those industries, we can also do the chain stores you mentioned, so I don't need Mr. Feng to worry about it."

"Major Liu, there are only six stores in Quanjude, right? Are they all in the capital? How long do you think it will take to expand to the whole country, or even go abroad?"

"We have plenty of time. Since we have established a company, we have a comprehensive plan." Deputy Mayor Liu retorted.

"What about funds? If you want to expand, you can't do without funds. The city allocates funds, or find a bank loan? How much money can the city allocate, and how much can the bank loan? When you are all ready, is there still a chance for expansion? ?”

"Why not? Even if we don't have so much money, we can slow down and use profits to develop rollingly."

"It's still the same sentence, time. After the reform and opening up, people's living standards have improved rapidly. Now that food stamps are gone, we can see how far our country has developed. Let's put it this way, there are now new restaurants opening every day across the country , but restaurants close every day. When you have accumulated enough funds, the good location has long been occupied by others. How do you open your business? There is an old saying that the smell of wine is afraid of deep alleys. If your restaurant is opened in a small alley, how many people are there? Would you like to come?"

Feng Yu began to brainwash Deputy Mayor Liu. Without waiting for Deputy Mayor Liu to refute, Feng Yu continued: "You know that this franchise store is a business model learned from the West, right? Did you know that Western catering giants have already started opening stores in the Mainland?"

"You mean those western restaurants?"

Feng Yu shook his head: "Western restaurants are far from being a brand. I'm talking about Western fast food. For example, KFC. For example, McDonald's. To put it simply, it is fried chicken nuggets and hamburgers."

"I also know this kind of store, there is one in Beijing, but the store is not very big, right?"

"But have you ever thought about the profit inside? Because it is fast food and it is open 24 hours a day, the sales of a store even exceed that of an ordinary big restaurant, but the cost is only half of that of an ordinary big restaurant, or even less than that of an ordinary big restaurant." You said that there is such a high profit. And it proved that their store is completely feasible in China, so how would normal people choose? Will they expand rapidly, even if the investment is larger, they must first occupy the market? What's more, they It’s still a franchise store, that is to say, they have no cost, but the franchise store has to pay them money, and they have to be restricted by them everywhere.”

The business models of KFC and McDonald's are very interesting. You pay the franchise fee, and I will help you choose a site, help you train managers, and help you train chefs. And you have to hand over a certain percentage of the profits to me every month. Of course, I also guarantee that your store will definitely make money, because after inspection, it is impossible to have a franchise store in a location that will not make money.

There is no cost. Relying on the franchise fee, the two fast food companies have become the world's top catering industry brands, and this successful model can actually be replicated.

Of course, because Quanjude's roast duck has a secret recipe, Quanjude's business method is different from KFC. At least the roast duck kitchen must be in charge of a special person. Of course, a safer way is that all restaurants that sell Quanjude should be controlled by Quanjude Group!

Like Coca-Cola, the recipe and the company's core secrets, core values. Their slogan is that no other imitator can taste Coca-Cola.

"You said those hamburger restaurants will affect our restaurants in Quanjude?" Deputy Mayor Liu felt that Feng Yu was joking, we are not a kind of food at all, there are so many cake shops, and I have never heard of affecting the business of steamed bun shops!

"Is it really not affected? Even if you think the impact is not great, then you know that there were hamburger restaurants before KFC and McDonald's, but why were they all defeated in the end? It is because of the market chain, which is not as fast as these two stores. Whoever controls the market will be the ultimate winner. In our capital, it seems that Quanjude is not the only one that sells roast duck, right?" Feng Yu asked with a smile. Deputy Mayor Liu's thinking has been misled by him.

"What do you mean?"

"I like roast duck, but that doesn't mean I have to promote Quanjude. For example, Bianyifang seems to have a longer history than Quanjude, right? Do you think if I promote Bianyifang, will Quanjude still develop?"

"You are a threat! But Bianyifang is also a state-owned enterprise!" Deputy Mayor Liu said proudly.

Feng Yu paused and said, Bianyifang is also a state-owned enterprise. But never mind, there are other brands too.

"No, I'm stating the facts. Even Bianyifang is a state-owned enterprise, but there are always private enterprises. McDonald's is an example of imitators defeating original ones. Compared with capital, Quanjude is completely incomparable to me. The market value of any of my industries is Above Quanjude. As long as I want to promote a roast duck brand, Quanjude and Bianyifang will have no chance, believe it or not.”

"With the support of our Beijing government, why do you think you will win?" Deputy Mayor Liu asked back.

"Mayor Liu, have you heard of the yogurt of Le Baishi? It used to be the number one in the field of yogurt in the country. At its peak, the market share exceeded 70%. But unfortunately, I have another company that produces yogurt. Shares, so now, the two yogurt market shares have been evenly divided, Lebaixi has 40%, and we have 40%! By the way, the brand of this company is called Lehaha." Feng Yu said lightly.

Father Zhang's pupils shrank suddenly. He didn't expect that this Lehaha actually had Feng Yu's shares. What he didn't even expect was that Feng Yu would tell Deputy Mayor Liu so bluntly, if you don't let me invest in Quanjude, then I will prevent Quanjude from developing!

"The yogurt of Le Baishi is affected by their bio-nuclear energy product. What does it have to do with you?" Deputy Mayor Liu sneered, scaring me?

"Then, does Mayor Liu know who exposed the dark story of health care products? What product finally replaced the market of health care products?"

Deputy City Chief Liu narrowed his eyes: "This matter really has something to do with you?"

"It was CCTV's program that broke out the health products, and it happened to be me. Mayor Liu may not know that I made and sponsored CCTV's New Year's Eve Gala. Including the Spring Festival Gala, I have always been sponsored, so CCTV will still be willing to help me with this small matter. And the health care products market is replaced by nutritional medicines. Currently, Bingcheng Pharmaceuticals accounts for more than 60% of the national market. Coincidentally What's more, I also have some shares in Bingcheng Pharmaceutical." Feng Yu said, pointing to his nose.

Deputy Mayor Liu took a deep breath. Is Mr. Feng doing such a big business? Why does he have shares in any industry, is there anything he doesn't do?

"This matter needs to be discussed at the meeting. It is useless for me to agree alone."

"Mayor Liu, I don't know if you have heard of the Taihua Supermarket Group? It was just registered with the Beijing Industrial and Commercial Bureau some time ago, and then more than 150 million US dollars will be injected into it, and it will open in multiple cities across the country at the same time. This I am also a major shareholder of Taihua Supermarket Group, and we can declare to the public that it is because of Mayor Liu that the headquarters are located in the capital, not Shanghai or other places."

Funding of 150 million US dollars? How much profit and tax can there be every year after that? The scale of this company is so large, if it is said that he brought in the investment, then it is definitely a solid achievement. Such a big cake fell on the head, knocking him out.

"President Feng, I have to go back and think about it." Deputy Mayor Liu said in a harsh voice.

"Then I'll just wait for the good news." Feng Yu raised his glass with a smile. (To be continued.)

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