Chapter 504: The Whole Population Is Undernourished

"Hey, did you read the newspaper? Always lack of concentration, that's sub-health, it's zinc deficiency in the body, why don't we buy some zinc supplements for our son?"

"Is it true?" The man hung the clothes on the hanger and asked casually.

"Why not? The experts have already said that he is a professor from a medical university, not much better than the doctors in our factory hospital?" The woman was anxious.

"All right, let's buy some, how much does it cost?"

"It's not much money, a few yuan a box, you can eat it for ten days, three boxes a course of treatment, you are in your early twenties. Twenty a month, for the sake of your son's health, are you not willing?"

"If you are willing, why not. Then buy it, the money is in your hands." The man said helplessly.

"I'm not discussing with you, what's your attitude?"

"Okay, okay, it's all my fault, is the meal ready?"

"I know how to eat every day. Lin Lin, I'm out for dinner~~~" The woman went to feed her husband and called her son to come out for dinner as she muttered.

...

People who smoke, drink alcohol, and eat sweets should increase their intake of vitamin b1. Angular cheilitis often occurs, which is what we often call rotten mouth corners, including oral ulcers, etc., and beriberi often occurs...all of which are vitamin b1 Common symptoms of deficiency.

Eye fever, angular cheilitis... etc. are the manifestations of vitamin b2 deficiency. Symptoms such as decreased immunity, listlessness, and physical weakness may be due to a lack of vitamin b6.

Lack of concentration, prone to anemia...may be lack of vitamin b12...can be supplemented by eating more grapes, oranges, kiwi...etc. Among them, vitamin b1 should be ingested every day because the body cannot store it...

"Husband, husband, come and take a look. It says athlete's foot may be due to lack of vitamin B."

"What vitamins?"

"Vitamins, some essential nutrients for the human body. Listen, vitamins, for his life, it must be important when you hear it. I'll buy you a bottle tomorrow. What did the TV say? Yes, it's called Jinwei. He, supplemented with more than 20 kinds of vitamins, the price is not expensive. Otherwise, your beriberi will make it uncomfortable to go to work, and it is easy to infect me!"

"Is it really because of vitamin deficiency?"

"Even if there is no shortage, there is no harm in making up for it, and the price is not expensive. If it works, you can eat it all the time and avoid that, that ~~~ sub-health, yes, that's what it says."

...

Feng Yu tried his best to set up a sub-health column in provincial newspapers across the country, and hired local experts and professors to explain the dangers of sub-health, the lack of some elements, and the diseases that are easily caused.

Of course, the experts are very conservative and use a lot of words like "possible, likely, very likely, almost, probably" in their writing, but the citizens don't see it that way. In their hearts, since the experts said so , then it must be right. Impossible, it must be.

Only after they read the newspaper and listened to the radio did they know that their daily state is sub-healthy and extremely dangerous. If they don't pay attention, they will get sick.

Reading newspapers and listening to the radio really increases knowledge. How do you say that? Live to be old, learn to learn! We also learned a lot of knowledge.

But they didn't understand that sub-health is a long-term state. When someone is not tired, it is long-term fatigue, which is called sub-health.

When people listen to the radio or read newspapers, they choose the content they are interested in, and even in a piece of text or a piece of radio, they will selectively remember something.

And just like that, they have become "experts" with little knowledge. This kind of experts also like to impart knowledge to others to show that they are capable and educated.

Originally, this kind of rumor was easy to be distorted, but after passing it down many times, the distortion became even more serious. They have lost all the possible words in the experts' mouths.

As for the foods recommended by experts, they are either very expensive non-seasonal fruits, or things like chicken, duck and fish meat, which are much more expensive than buying this medicine!

Moreover,

If eating is really good, what's the point of producing medicine? Didn’t it say on TV that all athletes take this medicine, and other athletes buy it for their families, so how bad is it?

Eating this is better than eating that health supplement, right? What are health care products? If it weren't for the exposure of CCTV, we would still be kept in the dark.

This is produced by a regular large pharmaceutical factory, and it is advertised on CCTV, so it must be right. Didn't CCTV say that it has self-inspected to ensure that the advertisements are not false or exaggerated?

The newspapers are also very fair. They are all about popularizing knowledge and concepts without promoting any products. But this is actually a kind of marketing, knowledge marketing, concept marketing.

It is to disseminate some knowledge to everyone and form a potential consumer. Ordinary people will want to buy products that supplement these elements or similar products after reading the experts' columns and listening to the experts' broadcasts, but they may not necessarily buy yours.

Next is the second marketing method, expert marketing. Through these newspaper sections and broadcast knowledge lectures, instill in everyone a concept that they are all in sub-health. Then tell them that the body lacks various elements and should be replenished in time, otherwise they will easily get sick.

Those experts and professors will also interact with the host and the telephone hotline after they finish their knowledge on the radio. Everyone must be very concerned. You have said so much, so can you recommend a medicine?

At this time, it is a hidden advertisement. Experts and professors are all paid, and they all know that Bingcheng Pharmaceutical's medicines are definitely regular and qualified medicines, so there is no pressure in their hearts to recommend them!

When everyone hears expert recommendations on the radio, or famous-brand products on TV, they will believe more and instinctively choose to buy this brand of medicines for nutritional supplements.

There is also the book "Sub-health", they are also one of the participants, and they also received a sum of money. Although there are not many, but when they heard that it was translated into more than 20 languages ​​and published in many countries and regions, they also felt a strong sense of pride in their hearts. In other words, there are almost no professors who dislike fame.

When recommending medicines, they also recommended the book "Sub-Health" by the way. When it was translated into more than 20 languages ​​and sold in dozens of countries and regions, the sales of this book also began to increase.

This is also what Feng Yu is happy to see. Huaxia's sales data will facilitate Fu Guangzheng's negotiations with foreign publishers. This is a bestseller. If you buy our copyright, it will cost you more.

It can be said that Feng Yu has the confidence to earn back all the expenses of these experts and professors just for the money from selling books.

The results of it? Win-win!

Expert professors get money and fame. Without Feng Yu finding someone for public relations, can these domestic experts write columns in newspapers? Can I have a column on the radio? The same is true for foreign experts, they also need exposure to increase their worth.

As for Feng Yu, he did so much promotion without spending any money. Looking at the current trend, it is possible to make money by selling books.

Seeing that Huaxia's sales were steadily increasing, Feng Yu half-lyed comfortably on the sofa.

The era of lack of nutrition for the whole people is coming. Europeans, Americans, Asians, your bodies are all in sub-health, and you...are all lack of nutrition!

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