Four Hundred and Eightieth IX Flood of Health Care Products

"Feng Yu, this is your plan? Do you think that with advertising, you can quickly increase the sales of these medicines?" Zhang Ruiqiang threw the plan on the table and looked at Feng Yu with some dissatisfaction.

"Do you think you can't? Although these are medicines, they are all over-the-counter medicines. That is, they don't need a doctor's prescription, and you can also buy medicines from pharmacies. And what are the functions of these medicines? Zinc supplementation, calcium supplementation, blood supplementation, vitamin supplementation Wait, the important thing is a complement!"

"But these are indeed medicines. How can your expected sales be so high? Are you going to fool people into thinking they are health care products, and then buy them at a high price?" Zhang Ruiqiang angrily scolded.

"High price? Although this product is relatively profitable, our profit is far less than that of health care products. But I can guarantee that our sales will be very large, and we sell more with small profits." Feng Yu said relaxedly.

From the popularity of Lehaha Oral Liquid, we can see how much people care about the growth and development of children nowadays. What is Lehaha? Isn’t it an oral solution similar to Jianweixiaoshi tablets? It can make children have a good appetite and eat delicious food. This is the core selling point of Lehaha.

As for this oral liquid, many foreign businessmen have come to negotiate and purchase the formula. The problem of children not wanting to eat is not only in China, but also in many countries around the world. Of course, Africa is not included. In many countries there, children want to eat but cannot eat.

Children don't like to eat, and parents are most worried that their children will not grow tall, not strong enough, and unhealthy. At this time, the solution came, let's make it up.

The vitamins, zinc, calcium and other trace elements necessary for the body can be supplemented after taking our medicine. This is science. Even zinc deficiency is one of the causes of anorexia.

In the advertisement he prepared, these were highlighted, and he believed that the sales would definitely not be bad.

"Just relying on this advertisement, just relying on the sales team you prepared? Those pharmaceutical company cadres who were dismissed by you?" Zhang Ruiqiang still felt that he could not accept Feng Yu's statement. Although Feng Yu promised to guarantee how much profit he would create within a year, Zhang Ruiqiang thought that Feng Yu was relying on his strong sales channels, such as Taihua Trading Company, rather than the grass-roots team formed now.

What about the sales team, the cadres of those pharmaceutical companies, he doesn't even look up to them, he hasn't done much practical work, and he knows that he needs to be treated accordingly every day, he has long been tired of it.

"Just rely on these! I promise to surprise you!"

...

on May 1st,

Feng Yu changed some of the advertisements on CCTV and replaced them with these drug advertisements from Bingcheng Pharmaceutical Group. Zinc gluconate and calcium gluconate are advertised for mothers and children, blood-enriching oral liquid is for women, and high-calcium tablets and Jinvita are for the elderly.

These advertisements instill the scope of application of a drug, and at the same time promote that it is produced by a regular manufacturer, and it is definitely not a miracle drug.

At this time, a miracle drug appeared, claiming to extract nutrients from soft-shelled soft-shelled turtles, combined with traditional Chinese herbal medicine, it can improve the mind and brain, nourish the kidneys and strengthen the body, and prolong life.

And who is the spokesperson? Coach Horse! This super magic medicine is called - Chinese soft-shelled turtle essence! That is, the "sacred water" drunk by students from other departments at the sports meeting!

Feng Yu didn't even know that the Chinese Turtle Essence also bought CCTV's advertisement this year. No wonder he saw Coach Ma during the CCTV advertisement bidding meeting.

However, this magical medicine was extremely popular in the previous life, and its influence was no less than that of Brain Residual Gold. Because coach Ma publicly declared that his team members won gold medals only after drinking this Chinese soft-shelled turtle essence.

What the World Championships, Grand Prix, what Asian Games, the Olympic Games, Ma Jiajun can be found everywhere, not only winning gold, silver and bronze medals many times, but also constantly refreshing various records. What world championship records, Olympic records, world records and so on. In this year's track and field field, Ma Jiajun was undoubtedly the most prominent. Even many foreign coaches came to learn from Ma Jiajun and learn advanced coaching experience.

At this time, as soon as the Chinese soft-shelled turtle spirit, which was endorsed by Coach Ma, appeared, it caused a frenzy of panic buying. This is not the fake panic buying like in the previous life, but the real panic buying.

Regardless of the elderly or children, regardless of men or women, who doesn't want to prolong their life? And this point, the manufacturers of Chinese soft-shelled turtle essence did not expect that it would become so popular!

In just over a month, Chinese soft-shelled turtle essence has acquired more than a dozen small factories for the production of Chinese soft-shelled turtle essence. Even so, the supply is still in short supply!

Basically, the slogan of the advertisement can be answered - no gifts will be accepted during the festival this year, only Chinese soft-shelled turtles will be accepted as gifts!

Feng Yu knew very well that the so-called Chinese soft-shelled turtle essence, what Chinese soft-shelled turtle extract, turned out to be saccharin mixed with water. Later, people jokingly said that a bastard can feed a factory!

Moreover, Coach Ma has a unique trick to make money. He sold a commonly used drug formula prescribed by the team doctor to Le Baishi for 10 million yuan, and launched a "life nuclear energy". In fact, this so-called life nuclear energy , the main components are amino acids and vitamins.

And the cost of this life nuclear energy is estimated to not exceed ten yuan, what is the selling price? Hundreds of boxes! Of course, the Chinese Turtle Essence is even more ruthless, the cost is not more than one yuan, and it also sells for more than one hundred yuan in a large box!

And Bionuclear has a sales team of Le Baishi, which has a very strong sales ability. Although it is not as popular as Chinese soft-shelled turtle essence, it is currently the second health care product on the market!

So Feng Yu added a slogan to the back of all the advertisements of Bingcheng Medicine: Conscience medicine, peace of mind medicine!

For the time being, this advertisement seems useless, because counterfeit medicines are not rampant enough now, or even if there are already many counterfeit medicines, they have not been disclosed, and everyone still doesn’t know about them.

Although these medicines of Bingcheng Pharmaceutical were quickly known to the people of the whole country by virtue of the advertisements of CCTV, but the sales volume was far inferior to these health care products.

You are just supplementing calcium, zinc, etc. Others are good things to stimulate the potential of the human body and prolong life. The price is expensive, so we also buy it! Supplements should be expensive!

Today's Chinese people believe in a truth: cheap goods are not good! But they never thought that even expensive things might not be good ones!

What Feng Yu despises most about these health products sellers is that they only cheat their own people, and only cheat Chinese people. If you have the ability, you can fool the foreigner to go abroad, and fool the foreigner's money back.

If that's the case, Feng Yu will still have some admiration for these people. But they didn't, they only cheated their own people, which made Feng Yu not only contemptuous, but even angry.

Don't you advertise on CCTV, in newspapers, and on the radio? All kinds of publicity about your miraculous effects, all kinds of exaggerations, and even deified effects. Then I will use the same method to give you a fatal blow! Let you also have a taste of what is called the power of the people.

"Mr. Jia? I'm Feng Yu. I want to ask the "Focus Interview" column team to do a program. Don't worry, I guarantee that the leaders and the masses will love it. Five hundred thousand? Is it too expensive? Three hundred thousand? Okay?" , deal!" (To be continued.)