Chapter 440 Public Relations Central Station
"Mr. Feng, why are you here so early today? The show rehearsal hasn't started yet." A deputy director of CCTV saw Feng Yu and enthusiastically rushed over.
The success of last year's New Year's Eve Gala won the unanimous praise from the leaders to the masses. As for the slogans, slogans and other scenes in the auditorium, they were also laughed at by the audience. Not only did they not think it was troublesome, but they found it very interesting.
So this year the association didn't say anything, and CCTV took the initiative to contact, asking if there will be a New Year's Day awards show this year, so that CCTV can make preparations.
How could Feng Yu let go of such a good advertising opportunity? Those companies that showed their faces last year have all felt the benefits this year, and the sales of their products are steadily increasing. If you look at Lehaha last year, you will know that after the broadcast of the New Year's Day Gala, the sales volume of the month was doubled!
Especially those who accompanied the runners last year, this year they all come to the association's public relations, hoping to win awards. There is still a big difference between receiving an award in the last car and just being nominated, at least the chance to show your face is reduced by one minute!
And they have all learned it. This year, they are all preparing to hold up signs and shout slogans during the party, and strive to promote their company to the maximum extent first.
Of course, the right to sponsor this evening was taken down by Feng Yu again. Moreover, this year's stage choreography alone has invested a lot more than last year, not to mention the program arrangement, which is no worse than last year, and even more sophisticated. There are more than ten singers from Hong Kong and Taiwan voluntarily coming to perform this year.
Last year, those two became very popular in the mainland. Whether it was album sales or advertising endorsements, they made crazy money, and their net worth more than doubled. How could they not be jealous?
After a successful New Year's Eve party, it will be much easier to hold it again. Although Feng Yu spent more than one million more this year than last year. But this year's shortlisted units are more willing to spend money.
Unfortunately, what surprised them was that Feng Yu didn't want any money! Your own brand promotion is over. Feng Yu has to ensure the fairness and authority of this award now, so what is it like to collect money?
Last year, the association had no money. It's only crowdfunding, so there's no need for it this year. Didn't the association collect a lot of membership fees from everyone? The money will be deducted from the membership fees! Feng Yu's rhetoric blocked everyone's mouths.
So Feng Yu easily sponsored such a large party without spending any money. Not only the shortlisted units are happy, but CCTV is also happy. Even the big leaders of the Propaganda Department are very happy. Without appropriation from the above, it can bring a wonderful party to the audience, and also commend the units that have made contributions to the country, which can be said to serve multiple purposes. Whether it is the association or the CCTV, they have done a good job.
Feng Yu also represented the association again and became the deputy chief producer of the party, which can be regarded as a leader. That's why the deputy director was so enthusiastic when he saw Feng Yu.
"I heard Mr. Jia is here,
I'm coming to him. "
"Oh. Master Jia is over there, I'll take you there."
"Mr. Feng, you're here so early. Are you here to see me?" Director Jia saw that Feng Yu came to say hello and didn't leave, so he knew that Feng Yu had something to do with him.
"There is something about work, please discuss it with Mr. Jia."
After the secretary delivered the tea, he went out and closed the door. Director Jia lowered his head and blew on the tea, and raised his head every time and asked, "Mr. Feng came to ask about this year's advertising auction, right? Well, I promise ads before and after the weather forecast. You'll win the bid."
This year, on CCTV, advertising bidding was changed to an auction method. This has been announced on TV, and next month will be the day of the advertising auction. He thought that Feng Yu wanted to come through the back door to ensure that he could win the bid for a few advertising slots.
Feng Yu's eyes lit up. Although he was interested in this auction, he was not too worried. He inquired about some big companies that were willing to spend money in advance. Although he didn't find out the amount of funds of the other party, Feng Yu knew which companies in his previous life had paid high prices in the past few years.
He is confident that he can still win the bid. But the bid king in front of the news broadcast, he didn't intend to snap it up. Anyway, this year is only half of the auction with hidden bids, and the remaining half is still with open bids, so he will buy a few more of those open bids at worst.
"Then I would like to thank Master Jia. But I have other things to do today."
"Other things?" Director Jia looked at Feng Yu suspiciously, besides advertising, what else do you have to do?
"I heard that there are a batch of buses in Central Taiwan, and they want to eliminate them?"
"You want to buy a second-hand car? But it's not easy to handle. This batch of cars will be distributed to the departments below." Mr. Jia frowned. Would a big boss like Feng Yu buy a second-hand car? Assign a car to his company's management?
Feng Yu has a black line, who the hell wants to buy the second-hand car you eliminated? What kind of cars are those of yours, and there are old Poussin, buy this old antique to go back, exhibition?
"Mr. Jia misunderstood. I'm not looking to buy a second-hand car. I'm just asking, do you have any requirements for new car purchases?"
"What, what do you mean, do you have a car to sell to us? But we don't plan to buy imported cars. We are the central government and can only buy domestic cars."
"The ones I want to recommend to Mr. Jia are domestically produced cars, and they are the best batch of domestically produced cars, which are extremely cost-effective."
"What car are you talking about, the Santana, or the Audi 100?" Among the domestic cars, these two are the most famous and of good quality, and they are also the first choice for official vehicles.
Feng Yu took out a coloring book from his bag as if by magic, and handed it to Mr. Jia: "Mr. Jia, please take a look, the Songjiang brand car is a real domestic car, not a joint venture, but a brand of our nation. The improved technology of the former Soviet Union leads the country in both car quality and appearance. This is a commercial vehicle specially launched by us. The seat inside is very wide, and sitting on it is like sitting on a sofa. There is also this one, The price is the same as Santana, but better than Santana. This performance is comparable to Audi 200, but the price is not much different from Audi 100, and the appearance is more serious..."
Facing the pictures, Feng Yu continued to explain the advantages of various cars. Of course, there are shortcomings, but he will not be stupid enough to say it.
Director Jia also had to admit that the car in the picture is indeed very beautiful. But isn't this Songjiang brand selling motorcycles? Are you starting to produce cars now?
"This Songjiang car is that one, that one..."
"Bingcheng Machinery Company."
"Yes, made by Bingcheng Machinery Company? You said this car is purely domestic?"
"That's right, there is only a small amount of Xiangjiang shares in it. Xiangjiang is also part of our country. As the central government, shouldn't we support this kind of enterprise and support national brands? Look at the people running around now, all of them are foreign capital. Brands, will we still see our own brands on the land of China in the future?" Feng Yu began to raise his profile.
"Then, does your car perform well? How's the price?" Director Jia has now been promoted to executive vice president. The director is also the leader of the publicity department. Part of it is under the control of Mr. Jia.
"If Tai Liken reveals some bids to us in this advertisement auction, then we can sell the car purchased in the car to you at cost price, without earning a penny, it will be regarded as a half sale and half give away!" .)
ps: there is another chapter later