Chapter 1308 There Are Many Benefits to Cooperation

Budweiser Asia President Schneider is personally in charge of the negotiations with Bingcheng Beer. They have carefully studied and found that Bingcheng Beer is the king of Northeast China, and the brand history is the oldest in China. If it is deeply developed, it will definitely sell well in China. .

If they master the Chinese market, they will also master most of the Southeast Asian market, which will be of great help to them in occupying the Asian market.

Their goal is to take a share first, then nibble away at Bingcheng Beer step by step, and eventually at least have a controlling stake, or even a sole proprietorship!

In terms of funds, they are very abundant, and it is no problem to acquire a beer company worth three to four billion US dollars.

Sitting in the reception room, Schneider was sipping coffee, the door of the reception room opened, and several people walked in. Why is there such a young person, is it a translator? Why is this translator walking in front, as if the chairman of Bingcheng Beer looked at this translator with some respect? Isn't this young man an interpreter?

After Feng Yu sat down, he looked at Schneider who was facing him. He was a caucasian old man in his fifties.

"Are you Schneider? The person in charge of Budweiser's negotiations?"

Schnepper was a little displeased, this man is too arrogant, he didn't say my name directly, and his tone was very aggressive.

"Zheng, who is this and what does he do?" Schneider looked at Zheng Jiawei, the chairman of Bingcheng Beer.

"Let me introduce to you, this is Feng Yu, and he is also an investor who wants to take a stake in our Bingcheng Beer. Hearing his name, I don't think I need to introduce any more?"

Feng Yu? Who? When Schneider was about to question, the expression on his face changed suddenly. Feng Yu? Could it be that the richest man in the world?

Rumor has it that the world's richest man is around thirty years old and is from Huaxia Bingcheng. It must be him, no wonder he is so arrogant.

As the world's richest man, it's normal to be a little arrogant when he becomes the world's richest man at such a young age. It would be weird if he was still humble.

Schneip quickly stood up and stretched out his hands towards Feng Yu: "I didn't expect it to be Mr. Feng, I didn't recognize it just now, I hope you can forgive me."

Feng Yu briefly raised his hand with Schneider: "There is no need for small talk, you want Budweiser to cooperate with Bingcheng Beer, right? Let me talk about my conditions first, and see if you can agree. First of all, this time The cooperation between City Beer and Budweiser is a strategic alliance. The two parties exchange shares, exchange 10%, and then carry out in-depth cooperation in sales channels, production technology, enterprise management, brand promotion, production plants, etc., so that We make progress together.

"

Schnepper was at a loss: "Mr. Feng, I respect you, but isn't there something wrong with the exchange of shares you mentioned? Our Budweiser's market value at this time is close to 12 billion U.S. dollars, and your Ice City Beer's The market value is less than 400 million U.S. dollars. Even if you have performed well in the stock market in the past two years, I will give you 400 million U.S. dollars, and our market value is almost 30 times that of yours. How to exchange?"

"It's very simple, just pay the price difference in cash. Taihua Holding Group will make up this part of the price difference. According to the market value, isn't it more than a billion dollars." Feng Yu's tone was very relaxed, and the more than one billion dollars was in his mouth Like more than ten dollars.

Schneider is at a loss for words. For the richest man in the world, a billion dollars is really nothing. It is said that Feng Yu’s Fengyu Consulting Company in Xiangjiang has tens of billions of dollars in futures contracts and stocks, and even has tens of billions of dollars. million dollar risk reserve.

"Mr. Feng, we are here to talk about Budweiser's shareholding in Bingcheng Beer, but we have no intention of letting Budweiser be bought by others. We Budweiser is the world's largest beer brewer, and we have the world's top Budweiser brand. Our Profitability..."

"Last year your stock fell by 22%, and the year before last your stock also fell by 19%. Last year, Bingcheng Beer's stock rose by 31%, and the year before last, your stock rose by 17.6% What does this mean? It shows that investors don't trust you Budweiser. When there is an economic crisis, they will choose to sell your Budweiser shares, but our Bingcheng Beer is not in pain. At that time, everyone chooses to increase their holdings." Feng Yu Schnepp's bragging was interrupted.

What about profitability? Budweiser's sales growth in North America has declined severely in the past two years, so it is anxious to open up the Asian market and wants to find a new profit growth point for the company.

Schneider was a little embarrassed. He didn't expect Feng Yu to be so well prepared to investigate all these data. But considering that the other party is Feng Yu, it's not surprising, besides, it's not a secret.

"Mr. Feng, although our company's stock price has fallen, our profits and sales have still increased, so we really have no intention of selling our shares."

"It is true that profits and sales are increasing, but the growth rate has slowed down, and profit margins are declining. These are indisputable facts. And after your company has me as a shareholder, how beneficial is your company's stock price? You should be able to understand Can you see it? What company’s stock Buffett buys and what company’s stock price rises? There are reasons for his business methods, but there are also reasons for investors’ trust in him. Do you think investors trust Buffett more or trust me more? Most of the richest people on the "Forbes" list in 2019 are shrinking, or even severely shrinking, while my net worth is growing."

Schneider thought about it carefully, if Feng Yu took a stake in Budweiser, it would indeed be of great benefit to Budweiser. This benefit can benefit all shareholders and investors.

"Another point is that I have the best beverage sales channel in China, and it can even be said to be the best in Asia. The combined sales of Coke, PepsiCo and other companies in China are not comparable to one of my companies. If I This time the share swap is successful, then I can let Budweiser and Bingcheng Beer quickly distribute to all provinces in China, and you have to do this, at least three years, and a lot of investment."

"Is Mr. Feng a shareholder of Bingcheng Beer? How did I hear that the only shareholders of Bingcheng Beer are Beidacang Group and Bingcheng Municipal Axe?"

"I'm a shareholder of Beidacang. Do you understand? And Bingcheng Beer is planning to issue additional shares and merge some other beer companies in China. I am also the first choice for private placement."

Schneider understood, so Feng Yu really has a lot to do with Bingcheng Beer. However, he dare not make a decision on such a big matter. This matter must be reported to the board of directors, or even the shareholders' meeting!

"Mr. Feng, how about temporarily suspending our negotiation today? I will report this news to the company's headquarters first, and make a decision after they discuss it."

"Then you have to hurry up. The foreign beer companies that want to cooperate with our Ice City Beer are not only Budweiser, Heineken also wants to cooperate with us." Feng Yu hinted.

"Definitely, definitely." Schneider understood that once Heineken cooperated with Bingcheng Beer, and with the support of Feng Yu, the God of Wealth, Budweiser's business in China would be completely impossible to develop.

...

Book Friends Group, Five Twenty, Nine Eight, Four Six Eight, welcome to the group (to be continued.) ( )